The “Health-Cloud” Defined

What it is – But not how it works!

By Dr. David Edward Marcinko; MBA, CMP™

[Editor-in-Chief]

As commentators, IT pundits, health economists, journalists and so-called experts, we all know that any market is immature when an industry can’t agree on a definition or term-of-art.

Of course, that’s why we just released the Dictionary of Health Information Technology and Security, and several other related works like: Dictionary of Health Insurance and Managed Care – and – Dictionary of Health Economics and Finance.

Of Doctors and Confused Customers and Vendors

The lexicon problem is exacerbated in healthcare IT however, as customers, er-a doctors and medical professionals, still don’t understand what the “computing cloud” or “grid” actually is. This is no doubt important with the recent – and older – governmental pushes toward eHRs, as well as economic bonuses [Medicare 5.1%] for implementation of same.

And, eHR vendors compound the obfuscation when they themselves use the term to describe just about any product they can sell that can be delivered from, or touching a data center. The word “health-cloud” clutters the definitional standardization scene much as the terms “HIPAA”, “HL-7”, and “compliance” did back-in-the day. So, after editing three dictionaries – with a fourth in progress – here goes our modified definition of the “health cloud” with cudos from non-physician colleague Rob Preston of Information Week.

Health-Cloud Defined

The “health-cloud” or “health-cloud computing” refers to:

a highly scaleable health information technology source – hardware, software, CPUs, and storage capacity –  that is housed outside of medical data centers, and available on-demand by doctors, patients, payers, government and employers over the Internet, and whose secure variable usage is measured and invoiced incrementally.

Private health clouds mimic those characteristics inside health entity firewalls, but lack the economies-of-scale found in public health clouds.

Assessment

Now that a workable definition has been proposed and we have some definitional clarity, bring on the eHR products and HIT services that physicians can use.

Conclusion

Your thoughts and comments on this ME-P are appreciated. Feel free to review our top-left column, and top-right sidebar materials, links, URLs and related websites, too. Then, subscribe to the ME-P. It is fast, free and secure.

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Our Other Print Books and Related Information Sources:

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Healthcare Credit Squeeze

Seeking Commercial Paper

By Dr. David E. Marcinko; MBA, CMP™

Hospitals and healthcare organizations have significant short-term financing needs and are constantly rolling over large sums of commercial paper to finance accounts receivable [ARs] to pay their bills, vendors, debts, payroll and investors in the form of dividend payouts or retained earnings and disbursements, etc. But, because of the dismal economy and current credit-crunch, physician executives, healthcare administrators, hospital CEOs and all CXOs seem to be asking the same questions these days:

  • If short-term financing suddenly becomes difficult to obtain, how will hospitals cope? 
  • What precautions can healthcare organizations take to prevent trouble down the road? 
  • Can the health industry turn to the Federal Reserve or US government for assistance? 
  • What else can we do as medical practitioners, CFOs and/or physician executives?

Cause and Effect

To first understand root cause-and-effect of the credit squeeze, consider that at the beginning of 2008 there were five major investment banks in the US. By October only two remained in hybrid form, and credit was stifled.  What caused this major change was the so-called sub-prime mortgage security debt problem? Its’ prime catalysts was a financial derivative called a credit default swap (CDS) – which caused both the remaining investment and most commercial banks – to virtually stop their lending practices.

Credit Default Swaps [What they are – How they work]

According to the Dictionary of Health Economics and Finance www.HealthDictionarySeries.com, a derivative is a financial instrument that derives its value from another instrument. Derivatives can range from financial securities as simple as a stripped bond, or pooled mortgage, to extremely complex securities customized for a particular risk management need. And, some doctors know that perhaps the simplest form of derivative is a short-sale, where a bet is placed that some owned asset will go down, so that you are covered whichever way the asset moves.  

Example:

In an institutional example, a party would enter into a credit default swap contract with an insurance company, investment or retail bank; largely mortgage backed-securities.  Payment of premiums insured the default. In the event of obligation default, the bank would satisfy the contract. But, it is significant that in these transactions there was no federal or state regulatory body supervising them. Why?  Because these contracts were not securities per-se and no oversight was necessary. The instrument does not even need to be associated with the buyer or the seller of the contract.

Wall Street Gurus [nyuck! nyuck! nyuck!]

And so, it seems that the smart financial folks on Wall Street that designed derivatives and credit default swaps, forgot to ask one thing; what if the parties on the other side of the bet didn’t have the [mortgage] money to pay up? As a result of this “amorphous toxicity default”, the short term commercial paper markets reached a three-year low of $1.6 trillion, in September 2008, as money-market fund managers – typically huge buyers of commercial paper – became extremely risk averse.

Some Possible Cash Crunch Solutions for Hospitals

Possible solutions to the cash-crunch involve passive external, and more active internal, strategies.

The EESA

Externally, for example, President Bush signed into law the Emergency Economic Stabilization Act (EESA) [Pub. L. 110-343, Div. A] On October 3, 2008. Commonly referred to as a bailout of the US financial system, it authorized the US Treasury to spend up to $700 billion to purchase distressed assets like CDSs and mortgage backed securities from the nation’s banks to free up the commercial paper market. Nine of the nation’s biggest banks have already received $125 billion of the Treasury’s $250 billion banking earmark, with $35 billion more going to various regional banks to increase liquidity. Traditionally, hospitals find commercial paper a less expensive liquid alternative to traditional asset-based borrowing. Commercial paper is a short-term promissory note issued by a hospital or other entity to raise short-term cash; either asset-backed or unsecured. The issuer of the note agrees to repay borrowed money within a range of one to 270 days, with 30 to 180 days being the most popular maturities.

The Fed’s Next Financing Gambit

Another program offered by the US Federal Reserve was to buy commercial paper as a means to increase access to funding and free up frozen credit markets. Clients, like hospitals and healthcare systems, with huge short-term funding needs are eager to take up the offer amid the difficulty in accessing credit. The new Commercial Paper Funding Facility (CPFF) provides a backstop to the commercial paper market that has been brought to a standstill, even for those industries – like healthcare – that are seemingly far removed from the financial sector. The CPFF will remain in place until Apr. 30, 2009, at which point the Fed Board of Governors would need to vote to extend it if necessary.

Interest Rates and the FOMC

Finally, the Federal Reserve cut interest rates at the Federal Open Market Committee [FOMC] meeting of October 29th; the second time that month. Overnight lending rates were lowered from 1.5% to 1.0%.

Other Intrinsic Financing Strategies

Other, more organizationally intrinsic, sort-term financial strategies may be used by some hospitals, and medical clinics, to accelerate their own cash conversions cycles [CCCs]. This is not an easy task however, but may be accomplished by streamlining and efficiently accelerating three key areas:

  1. Patient access made up of all the pre-registration, registration, scheduling, pre-admitting, and admitting functions.
  2. Health information technology management consisting of chart processing, coding, transcription, correspondence, and chart completion.
  3. Patient financial services which includes all business office functions of billing, collecting, and follow-up post-patient care. These functions are optimized with automated biller queues to improve and track the productivity of each biller; claims scrubbing software to ensure that necessary data is included on the claim prior to submission; and electronic claims and reimbursement processing to expedite the payment cycle.

Moving to Cash

Under current pressure from the troubled economy, hospitals and clinics can also turn to their investment cash flow as a source of short term capital financing by focusing attention on managing and rebalancing investment portfolios. Although investment income typically is viewed in a capital budget, it may be used as supplemental cash generated from operating activities in an emergency. This is accomplished by:

  • allocating a greater proportion of invested assets to cash and short-term investments,
  • seeking marginally higher returns from other investment classes like mutual funds and real estate investments.

Non-Profit Fund Raising

Of course, not-for-profit hospitals and clinics can accelerate fundraising to generate cash donations. Donations are a good source of quick capital in certain markets. However, one must be aware of expended fundraising costs and it is important to ensure that all the costs incurred in fundraising activities are properly attributed.

Assessment

Related info: www.HealthcareFinancials.com

Conclusion

Your comments on this topic are appreciated. Is this one reason why the financial markets dropped more than 900 points in the last two days; or since election day?

Speaker: If you need a moderator or speaker for an upcoming event, Dr. David E. Marcinko; MBA – Publisher-in-Chief of the Executive-Post – is available for seminar or speaking engagements. Contact: MarcinkoAdvisors@msn.com  or Bio: www.stpub.com/pubs/authors/MARCINKO.htm

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Healthcare, Medicine and AIG

Hospitals, Doctors and Insurance Companies Affected

Staff Reporters

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The federal government recently announced a $100 billion rescue of American International Group [AIG], the largest insurer in the nation. Those involved in the business of insurance should know that it was the financial services operations and other non-insurance operations of AIG, and not its insurance companies, that forced the federal government to bail them out. Medical professionals should be aware, as well.

How it Happened

According to experts, the reason for AIG’s problems is two-fold. It is partly based in its dealings with credit default swaps, complicated financial instruments that investors use to protect themselves from bond defaults—which also caused the collapse of Lehman Brothers.

Insurers try to keep premiums low and profits high by investing. And while all insurers invest premiums in different forms of assets, AIG invested much of its enormous income in securities that were backed by sub-prime mortgages. As the mortgage-crisis came to a head, the value of those securities fell, creating financial problems for AIG. Insurers, like AIG, who attempted to profit from high risk investments found those investments to be so risky that they failed completely. When the investments failed, the insurer’s operating assets were reduced and it needed a major infusion of working capital. The federal loans, although enormous, are fully backed by saleable assets.

I Have AIG Insurance – Should I be Worried?

Generally no; because of the corporate structure of AIG. The holding company can be experiencing financial problems while the individual insurance company subsidiaries that agreed to insure you remain secure. They have more than adequate reserves to pay the claims anticipated. Each AIG branded insurer is a separate corporate entity that, by law, must maintain funds in secure reserves to pay claims presented.

And yet; First Professionals Insurance Company [FPIC] of Florida, recently told the SEC that it held securities with an amortized cost of $4.1 million in Lehman Brothers, $2.1M in American International Group, $2.5M in Morgan Stanley, $2.1M in Washington Mutual and $300,000 in Fannie Mae. 

Will AIG Claims be Paid?

Probably, yes. If the insurer has maintained adequate reserves, as required by state laws, there will be sufficient funds to pay all claims reasonably presented. If the individual insurer should fail, it will be taken over by the state where it is domiciled. If the insurer is faced with a catastrophe that it cannot cover and if your insurance is with an AIG company that is admitted to do business in your state, the state’s Insurance Guarantee Fund will pay your claim up to a limit that is usually no more than $500,000.  Of course, there is no absolute certainty in any situation relating to insurance, but the AIG companies are well-funded and very capable of handling all predictable claims.

On the one hand, if the insurer is put into receivership, the state regulator will use the insurer’s own assets to make payments before seeking funds from the insurance guarantee fund which is financed by assessments on all insurance companies that do business in the state. If, on the other hand, the AIG insurer is not admitted to do business in the state but does business through the surplus lines market, you are not protected by a guarantee fund and must be certain the insurer has the assets sufficient to cover any potential losses.

How Do I Determine That My Insurer Has Adequate Assets?

Contact your state department of insurance to determine if the insurer is admitted to do business and is protected by the Guarantee Fund. Also, check your policy; the insurer must tell you in writing if it is not admitted. Contact your state department of insurance to obtain financial documents filed by the insurer.

Assessment

The credit-crunch is on everywhere, and hospitals filing bankruptcy this quarter include: a two-hospital system in Honolulu; one in Pontiac, MI; Trinity Hospital in Erin, Tennessee; Century City Doctors Hospital in Beverly Hills, Lincoln Park Hospital in Chicago, and four hospital system Hospital Partners of America, in Charlotte [See www.HealthcareFinancials.com; November 2008 issue].

Assessment

Finally, conventional wisdom suggests a ratings reveiw of any policy provided the insurer by Bests. It should be at least “A” rated. Review financial ratings of the insurer issued by Standard & Poors. Of course, these have become suspect of late, too! So, search the Internet with a query including the name of the insurer and the words “financial problem.” Be sure to ask your insurance agent or broker.

Conclusion

Your thoughts and comments re appreciated.

Disclosure: Dr. David Edward Marcinko is the editor of Healthcare Organizations: [Financial Management Strategies] www.HealthcareFinancials.com

Speaker:If you need a moderator or speaker for an upcoming event, Dr. David E. Marcinko; MBA – Publisher-in-Chief of the Executive-Post – is available for seminar or speaking engagements. Contact: MarcinkoAdvisors@msn.com  or Bio: www.stpub.com/pubs/authors/MARCINKO.htm

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ADA “Transparency” in Health IT [Part II]

It all Depends on the Meaning of the Word  

[See Part I]: https://healthcarefinancials.wordpress.com/2008/10/30/ada-%e2%80%9ctransparency%e2%80%9d-in-health-it-part-i/

By Darrell K. Pruitt; DDS

 

http://community.pennwelldentalgroup.com/forum/topic/show?id=2013420%3ATopic%3A14837

“If you want to be respected by others the great thing is to respect yourself. Only by that, only by self-respect will you compel others to respect you.”

Fyodor Dostoevsky

“The Insulted and Humiliated” – 1861

A few days ago, San Antonio Express-News reporter Don Finley interviewed outgoing American Dental Association president Dr. Mark Feldman about the future of dentistry.  Dr. Feldman lamented that the US presidential candidates have yet to mention dentists in their plans for healthcare.  In fact, the title of the article is “Group wants dental health to be part of candidates’ talk.”

http://www.mysanantonio.com/health/31239029.html

ADA Plea’s “Not Reassuring”

As a dentist with an intense interest in maintaining complete control of the way I choose to practice dentistry, I have to say that Dr. Feldman’s groveling plea for attention was not reassuring. Others, including opportunists who would take advantage of my dental patients, are also watching.  Those who are paying attention easily catch on to hints of weakness as well. 

For example, Dr. Feldman must not have impressed San Antonio very much because immediately following the Express-News article, someone allowed two anonymous and very bitter people who hate dentists to post their comments, while rejecting at least three Texas dentists’ comments defending the profession.  Anyone can see that the San Antonio Express-News openly scorns Dr. Mark Feldman and the ADA.

Not Defending the Dental Brand  

It is no secret that the ADA never defends itself on the Internet. Time and again I proved that such negligence in protecting one’s brand creates a huge vulnerability. The pitiful part about low self-esteem is that those who work for the candidates also pick up on the weakness of our organization and see no political traction in concerning themselves with our patients’ interests. 

Sadly, the once reliable respect does not look forthcoming for Dr. John Findley either. Nobody in the media noticed his arrival as president, so the ADA had to spend money to purchase a press release.

http://www.marketwatch.com/news/story/texas-dentist-assumes-presidency-american/story.aspx?guid=%7B1824CA4A-C3F6-4CF3-A34B-C7043DE38E45%7D&dist=hppr

Assessment

Effective public relations on the Internet cannot be purchased, and defense of the ADA is hobbled by its obsolete command-and-control business model – an early example of a fat, slow-moving dinosaur facing the challenges of evolution in a transparent marketplace.

Conclusion 

To me, the press release seems pitiful. We can do better. We must do better. Our patients are depending on us. We are the only ones who care for them. Your thoughts are appreciated; please opine and comment.

Publisher’s Comment:

Now, after reading this two part series, is there no one here to rid of us of this meddlesome dentist; or is he correct?

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ADA “Transparency” in Health IT [Part I]

It all Depends on the Meaning of the Word  

By Darrell K. Pruitt; DDS

http://community.pennwelldentalgroup.com/forum/topic/show?id=2013420%3ATopic%3A14837

It is my hope that the walls are beginning to close in on the American Dental Association’s healthcare IT hobbyists and other ambitious stakeholders who stoically tolerate harm to dental patients for the common good and personal power.  Supporting HIPAA is the most egregious blunder ADA leaders have ever made.  As the effort collapses because of natural reasons, those who hang onto absurdity the longest will lose the most.  Fair is fair. Those who recklessly promoted HIPAA have done long term damage to my professional organization.  I cannot let this continue. 

“Seal of Approval” 

I will show you irrefutable evidence that the once strong ADA, whose legendary “ADA Seal of Approval” was highly respected in the marketplace before it went on sale, is now a vulnerable empty shell.  In an age when transparency trumps talking points, the ADA is hemorrhaging credibility every time President Dr. John Findley opens his mouth.  In his address to the House of Delegates a couple of days ago, Dr. Findley said that he “values and promotes ‘transparency,’ which he defined as an openness and honesty that helps build and maintain trust”.

http://www.ada.org/prof/resources/pubs/adanews/adanewsarticle.asp?articleid=3272

Evidence-Based Dentistry

After two and a half years of asking questions to virtually every officer in the ADA, including Dr. Findley, I can tell you with certainty that ADA leadership still just does not get it.  It is impossible for one to use the word “transparency” as a buzzword successfully.  The term is not vague like “Evidence-Based Dentistry,” which of course can mean whatever stakeholders need it to.

“Intelligent Dental Marketing?” 

We must face this fact, friends:  Between the ADA’s chronic paralyzing fear of trouble from the FTC and the progressive loss of respect in the marketplace, the ADA can no longer offer adequate and uncontaminated representation for dentists and their patients.  In my opinion, a large part of the problem is that the ADA has gone commercial.  I might tolerate ads on our website, but they better be expensive and few. However, did you know that the ADA is in commercial partnership with an outside PR firm to sell practice marketing to ADA members?  It is called “Intelligent Dental Marketing.”  I think it is an atrocious idea.

Assessment

Here is a question about intelligent marketing which nobody will answer:  If two ADA members, the only two dentists in a small town, both use IDM, which one will get the better deal?

Conclusion 

I say that if the ADA has to sell stuff to dentists to keep dues low, that is an unethical business arrangement which favors third parties and does nothing to improve patient care.  I think downsizing is a far better idea. 

What do you think? All comments are appreciated.

[Part II will be posted soon]

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The Great eHR Debate

Another IT Challenge for Dentists

By Darrell K. Pruitt; DDS

I posted this on my surrogate blog (Baltimore Sun). I’m hoping to gather a crowd of town-folks to witness me send a collection of door-to-door scoundrels on down the road. 

http://www.topix.net/forum/source/baltimore-sun/T0GLLJEPSJAJJDBCJ/p5#lastPost

“EHR Debate of the Century – Pruitt vs. All Comers”

Allow me to invite you to the “EHR Debate of the Century – Pruitt vs. All Comers”

Kevin Henry, editor for Dental Economics, has invited healthcare IT experts other than me to a debate concerning electronic health records in dentistry.  I posted my acceptance of the challenge here.

http://community.pennwelldentalgroup.com/forum/topic/show?id=2013420%3ATopic%3A14917

Dental Economics

http://community.pennwelldentalgroup.com/forum/topic/show?id=2013420%3ATopic%3A14859

When I read that he was entertaining questions for a panel of experts, I hammered out twenty or so questions in less than five minutes and posted them below his comment.  Every one of my questions is a subterranean stinker except for the last two.  Those two are as sweet as honey. 

This Could be Fun

I have to assume that the other unnamed and unarmed experts are healthcare IT stakeholders, not principals like me.  Since I’m defending my patients’ turf instead of the price of a company’s stock, I cannot and will not lose.  This could get exciting.  Wake the kids.  I’ll also do my best to spread the word about the train wreck in my own way.

I must take this opportunity to acknowledge the courage of PennWell and specifically Mr. Henry for stepping out in front of the vast silent, lost crowd to offer consumers transparency at last, and perhaps just in time.  I will never forget your help in my efforts to salvage evidence-based miracles that my future grandchildren might still be able to enjoy, if we’re lucky.

“The events going on right now are the seeds of a unification of faith and honor of all thirteen colonies on our continent.  The smallest fracture between us now will be like a tiny carving into a small oak sapling, which will grow large over time, and future generations will be able to read our failure in giant letters.” 

Thomas Paine, Chapter III, “Common Sense.”  1776

OSEBD

If we are to reap miracles from Open Source Evidence-Based Dentistry [OSEBD], we cannot afford to disappoint our patients the first time out with a loser EHR that ADA President Dr. John Findley says dentists will have to accept – regardless of the Hippocratic Oath.  The interoperability that Findley does not understand but nevertheless promises the nation will never be realized if leadership continues with this reckless, parasite-infested course in healthcare IT adoption.

Open-Source EBD using trustworthy data will only get one chance at trust.  Contrary to what Findley says, EHRs are not inevitable.  It is abysmally foolish for a bureaucrat to suggest that the nation’s dentists, 85% of whom are sole-proprietor small business owners, will abandon their own Constitutional Rights for the common good.  That is being far too generous with others’ rights, Dr. Findley.

Bribing the Doctors

Until both dentists and patients trust EDRs, interoperability simply will not happen anywhere.  Consider this:  EMR adoption by physicians is going so badly that HHS Secretary Michael Leavitt had to bribe 1,200 physicians just to try EMRs.  Do you know the difference between EMRs and EDRs?  EMRs make tremendous sense. 

Bribing the Dentists?

How many dentists will the next Secretary have to bribe?  Taxpayers should be warned that investing in EHRs in dentistry is a waste of healthcare dollars until Personal Identification Information (PII) is removed from them.  What, I ask you, could be simpler than that?  “And, what about the interoperability with physicians’ records?” a deeply-rooted healthcare IT stakeholder might timidly ask.  Forget the MDs.  Forget Newt Gingrich.  Forget ONCHIT.  And especially, with extreme prejudice, forget the National Association of Dental Plans (NADP).  Let’s set up our own system, with or without the ADA, collectively fine tune it to our own needs which only practicing dentists truly understand, and make the opportunists come to us for once, damn it.  Just because physicians’ practices are so terribly infested with parasites that they cannot move into the future should not stop dentists from leading the way using precedent-setting innovation in a free market.

Assessment 

Even before Secretary Leavitt addressed the ADA House of Delegates in 2006, which Kevin Henry mentioned in the invitation to the coming debate, I wrote that maintaining EDRs with personal information is like storing bombs with fuses.  It is still earthly stupid.  So are we, the nation’s dentists, going to sit back in our lawn chairs and watch for the muddy explosion?    Not me.  I’m going to defuse the sucker.  You just sit back and watch. 

Conclusion

Your thoughts and comments are appreciated.

Speaker: If you need a moderator or speaker for an upcoming event, Dr. David E. Marcinko; MBA – Publisher-in-Chief of the Executive-Post – is available for seminar or speaking engagements. Contact: MarcinkoAdvisors@msn.com  or Bio: www.stpub.com/pubs/authors/MARCINKO.htm

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New-Wave Thoughts on Investing

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Last-Gen” Financial Planning Concepts

[By Steve Schroeder]

[By Dr. David Edward Marcinko; MBA, CMP]

DEM 2013

Welcome to this op-ed piece where we take pot shots at commonly accepted financial planning industry standards to sharpen your investing skills and stimulate your mind. With the recent sub-prime mortgage fiasco, and Wall Street’s problems and shenanigans with banks and investment houses like Bear-Stearns, Lehman Brothers, USB, Wachovia, Fannie Mae and Freddie Mac, WaMu, Merrill Lynch, SunTrust and AIG, etc, rethinking strategy and “conventional wisdom” seems a prudent idea. What about Wells Fargo, more recently.
 And so, what is the physician-investor to do? Select help from fiduciary–liable and physician focused consultants; suggest some pundits http://www.CertifiedMedicalPlanner.org
 ***
We suggest you now take a minute to think “outside the box”?
In this post, and as a physician-investor, we want to take a crack at all of your favorite themes, including:
  • Buying low and selling high
  • Staying in for the long haul
  • Asset allocation
  • Automatic portfolio rebalancing
  • Fees vs. commissions
  • Institutional money managers
  • Market timing
  • Personal capital gains inside of mutual funds.
  • Reinvest those dividends.

Buying Low and Selling High

What a silly concept this is! First of all, what is “low” and what is “high”?  If a stock is at an all-time high—like Apple was recently, for example—does that mean you should not buy it? Of course not! It probably means you should; there are good reasons when the stock is at an all-time high. So, the real statement should be changed to: “buy high and sell higher.” All you need do is sell it higher than the price you bought it. Don’t worry about all the weird definitions of low, high, and medium; that’s all conjecture. Next time you meet with your financial advisor, tell him to buy high and sell higher!

Staying in the Market for the Long Haul

What does this mean—to ignore problems like the perennial ostrich? What if you see events in the world that could lead to serious decline? Does that mean you just stand pat and ignore everything? This sounds absurd to me! I think this mindset should be changed to staying in for the “U-Haul.”

In other words, as soon as it looks like a good time to move, I pack my stock blanket and go elsewhere. Now, does this mean to leave stocks; altogether? Maybe; or maybe not! There are all kinds of investment options, ETFs, etc, other than mutual funds. With all the new technology and research available, we should be looking at strategies, sectors, styles, methods, shorts, puts, options—all kinds of different things; rather than a mindset to sit and ignore news as it happens. Yes, we are in for the long haul, but we are going to change our long-haul strategy many, many times throughout the trip. This sounds obvious, but many doctors and financial planners sit with the exact same strategy for 30 years when the game has obviously changed. Staying in for the long haul does not have to mean staying with the same strategy.

Asset Allocation

This is like betting on every horse in a race to win. Are you guaranteed to have a winner? Yes, you have to have one because you are holding a winning ticket on the entire field. The key is targeting risk and reducing asset allocation. Go with the sectors that are hot, and get rid of the ones that are weak. We are telling you, a blind dog can find good sectors with all the information we have at our fingertips. Tell yourself to forget every horse to win, do good research, bet on the best ones, and target their risk. If you have too many “horses,” you avoid too much loss, but you also limit your gain by huge margins.

Automatic Portfolio Rebalancing

Wow, do we hate this one! Portfolio rebalancing is the Robin Hood of investments: it takes from the profitable to feed the losers. Doctor-investors may have some good sectors making large gains until an automatic rebalance program their profits to buy more losers! What’s up with that?

Counsel yourself not to be in certain sectors that have much greater risk with much less chance of return. Do you know how many investors were invested in Japan two decades ago or the financial sector today; and don’t even know it? And when you find out that your money was automatically pulled from large cap US funds to be the financial sector; you will not be happy.

Fees vs. Commissions

Do you realize how much more a fee-based Financial Advisor [FA] takes from the doctor-client than a commission-based planner?

Look at 1% of $100,000; this comes to $1,000 per year. If a client is in “for the long haul,” we can see why: you want his money for the long haul. Twenty years of this philosophy comes out to nearly $50,000 in fees!

If a FA was going to stick you in some investment and leave him alone, would it not have been better to take $5,000 from the company, not from the doctor’s account? This way you keep the $50,000.

Now, don’t try to argue that this puts FAs on the “same side of the fence as the client”, and allows FAs to take better care of them. It may foster excessive risk taking. Remember, the “advisor” gets less money for bonds or cash, so s/he will not encourage these asset classes under this payment system. And, don’t think for a moment that this service is customized for you. It is not! Why do you think it’s called a “turn-key” asset management program in the business? Automation! Or, can you say; mass-customization thru technology, for “masses-of-asses?”

Q: To financial advisors.

A: Why not give all your clients a choice? Why not explain two ways you could get paid and let them decide?

Institutional Money Managers

Here is a great idea—as long as doctors are institutions; and they are not! I work with people, not institutions. Institutional money managers, for the most part, have a pre-tax mindset because they are used to dealing with large amounts from 401(k)s, 403(b)s, annuities or pension plans. This means they manage in a preservation-of-capital mentality, rather than a growth mentality. Now, I’d guess that most doctors are not institutions and need a much better investment philosophy than holding thousands of stocks with numerous money managers. By selecting an institutional money manager, you have assured them of mediocrity.

Market Timing

Can you time the market? Of course you can. It opens at a certain time and it closes at a certain time. “Seriously”; what is market timing?

We often hear this term bantered about when somebody wants to change his or her investment strategy. Changing investment strategies is not timing the market. In 2008, maybe you ought to make it a goal to initiate a new strategy, rather than waiting for the declining manufacturing industry to kill you financially? Should you have done this a few years ago when the mortgage industry began to implode? How about September 2017.

Mutual Funds

Let’s wrap this up with one of our favorites. I hate mutual funds and so should you. Everyone gets to share in the gains and losses together. How sweet. How democratic; or is it socialistic? Can you imagine telling your patients to buy all kinds of drugs at a price that was paid three years ago even though he or she has never used them a day! Who would take that advice? Why leave yourself vulnerable to the whims of someone he or she does not even know? How about having control over what stocks are bought and sold? Can you imagine an investment option that does all of these things? The mutual fund was good when we did not have computers or discount brokerage houses. Today, you would be much better off buying a few bellwether stocks, or whatever, and just holding them forever.

As simple as this sounds, at least the client is buying something and paying tax on the price he or she paid, not what someone else paid three years ago. Times have changed. Understand how mutual funds work and select 15 or 20 of their diversified stocks and hold them. That is much better than any mutual fund.

Reinvest those dividends

Many folks believe that the markets advance two steps, for every step it retreats; sort of a truism. If you are of the same ilk, then reinvesting dividends automatically only assures that you will buy high, 66.67% of the time. It will also be tax inefficient and not allow you to have some dry powder [cash] available cash for extra-ordinary opportunities [i.e., buying low].

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stock-exchange

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Assessment

Well, we hope you have enjoyed this op-ed piece. As always, we’re happy to debate the issues we address here.

Conclusion

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Speaker: If you need a moderator or speaker for an upcoming event, Dr. David E. Marcinko; MBA – Publisher-in-Chief of the Medical Executive-Post – is available for seminar or speaking engagements. Contact: MarcinkoAdvisors@msn.com

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Risk Management, Liability Insurance, and Asset Protection Strategies for Doctors and Advisors: Best Practices from Leading Consultants and Certified Medical Planners™8Comprehensive Financial Planning Strategies for Doctors and Advisors: Best Practices from Leading Consultants and Certified Medical Planners™

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The 2.0 Healthcare Marketing Culture

Determining your Medical Practice-Niche Focus

By: Dr. David Edward Marcinko; MBA, CMP™

Courtesy: http://www.CertifiedMedicalPlanner.org

cropped-dem

[Publisher-in-Chief]

It is believed that small to medium sized independent medical practices will have limited appeal to patients and buyers of medical services in the nascent Healthcare 2.0 future. Here’s why?

Healthcare 2.0 Defined

According to Matthew Holt, and other sources, Healthcare 2.0 may be defined as:

 “a rapidly developing and powerful new business approach in the health care industry that uses the Web to collect, refine and share information. It is transforming how patients, professionals, and organizations interact with each other and the larger health system. The foundation of healthcare 2.0 is information exchange plus technology. It employs user-generated content, social networks and decision support tools to address the problems of inaccessible, fragmentary or unusable health care information. Healthcare 2.0 connects users to new kinds of information, fundamentally changing the consumer experience (e.g., buying insurance or deciding on/managing treatment), clinical decision-making (e.g., risk identification or use of best practices) and business processes (e.g., supply-chain management or business analytics)”.

Marketing and Advertising

Thus, the marketing and advertising of medical services through traditional channels [patient word-of-mouth, physician referrals, newspapers and magazines, insurance handbooks, internet, etc] is diminishing and will be soon gone forever. In its place, as a surviving healthcare 2.0 medical-executive, you must philosophically decide to become either a discount, service or value provider, and then aggressively pursue this cultural strategy in your medical practice, clinic or healthcare organization. And, as we see it, there will be three types of cultures to investigate:

1. The Service Provider

A medical provider committed to a service philosophy must be willing to do whatever it takes to satisfy the patient.  For example, this may mean providing weekend, weeknight, or holiday office hours, instead of a routine 9-5 schedule. House calls, hospital visits, prison calls and nursing home rounds would be included in this operational model.  Children, elderly patients or those with mental, physical or chemically induced challenges are all fertile niches of a core service philosophy. Managed care contracts are eschewed, as concierge practices exemplify this culture.   

2. The Discount Provider

A discount provider is one who has made a conscious effort to practice low cost, but high volume medicine.  For example, discount providers must depend on economics of scale to purchase bulk supplies, since this model is ideal for multi-doctor practices.  Otherwise, several practitioners must establish a network, or synergy, to create a virtual organization to do so. In this manner, malpractice insurance, major equipment and other recurring purchases can be negotiated for the best price.  Another major commitment must be made to computerized office automation devices, eMRs, RHOs, etc. By necessity, such as offices are small, neatly but sparsely furnished, with functional and utilitarian assets.  Most all managed care contracts just be aggressively sought since patient flow and volume is the key to success in this organizational type.

3. The Value-Added Provider

A value-added medical provider is committed to practicing at the highest and riskiest levels of medical and surgical care and has the credentials and personality to do so.  Value differentiation is based on such factors as; healthcare 2.0 fluency, board certification, hospital privileges, subspecialty identification or other unique attributes such as fluency in a second language or acceptance into an ethnocentric locale. This brand identification must be enunciated in your marketing activities, and genre, as you answer the question: What can I offer that no one else can?  

Assessment

One sound marketing approach for the future of Healthcare 2.0 is to rely on a leader in the hospital, medical clinic and healthcare administration publication industry. 

For example, this complimentary Executive-Post forum and our subscription companion 2-volume 24 chapter premium quarterly guide, is relevant to the entire fluctuating healthcare space and can be a valuable navigation tool in these troubling economic times. It will help you survive in the era of Healthcare 2.0

Disclaimer: I am the Editor-in-Chief of: Healthcare Organizations: [Journal of Financial Management Strategies].

Link: http://feeds.feedburner.com/HealthcareFinancialsthePostForcxos 

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Conclusion

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***

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The Great Depression of 2008

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Understanding EESA

[By Staff Reporters]

On October 3, 2008, President Bush signed into law the Emergency Economic Stabilization Act (EESA).  It contained significant provisions that will not only impact the financial sector but is a truly “global” law aimed at establishing the stability and reliability of the American banking system and its posture to the world community.

While presenting a speech on the issue in Tampa, Florida, on Saturday, October 11, after a precipitous drop in the stock market the day before, President Bush at 8:00 a.m. (EST) held a press conference with the G-7 Finance Ministers behind him attempting to, once again, quell the fears of the global business community as to a concentrated global effort to “right the ship” of state.

Medical Professionals; et al

Physicians, healthcare administrators, financial advisors, iMBA firm clients, printer-journal subscribers to www.HealthcareFinancials.com and our Executive-Post readers seem to be all asking the same question: are we entering into another “great depression.” To answer this, one needs to review the events leading to this worldwide financial debacle.

Not the Same 

First, this is nothing like the depression of the 1930’s.  The institutions and causes are substantially different.  To prove this your self, just read the seminal work by the economist, John Kenneth Galbraith, “The Great Crash“, and the dissimilarities to the present global situation will be striking.

Second, a little known fact, but two prime catalysts were the principal culprits in this crisis.  One is a financial vehicle called credit default swaps (CDSs) and the other is a generally accepted financial accounting rule known as “mark-to-market”.

Investment Banking Meltdown

At the beginning of 2008, the United States had five major investment banking houses.  By October it had only two remaining.  What brought this major change was the so-called sub-prime debt problem.  But this is the deceptive label given it by naive journalists.  In reality, it was a worldwide market of 54 Trillion (this is not a typo – say again, 54 Trillion) dollar CDS market that collapsed.

Cause and Affect 

How could this happen?  Greed is the short answer but the business expediency of setting up a CDS is largely to blame.  Here’s how it worked.

Example: 

A party would by phone or email enter into a credit default swap contract with a bank.  This could be for an actual debt, e.g. sub-prime obligation or hedging on a non-owned instrument (cross-party) obligation.  Payment of premiums ensured the default.  In the event of default of the obligation, the bank, e.g., Lehman Brothers, would satisfy the contract.  It is a significant fact in these transactions that there was no federal or state regulatory body supervising them. Why?  Because these contracts were not per se securities and, thus, no oversight was necessary.  Of course, the facts belie this assertion — to the tune of 54 Trillion dollars!

Financial Accounting

Then there is the financial accounting rule that required businesses — including financial institutions — to mark their assets, i.e., sub-prime mortgages, to market value.  In a declining market this would require the creation of an unrealized loss on the bank’s books causing investors and others to view the bank as less solvent. 

Assessment

This accounting rule, endorsed by the International Accounting Board in London and enunciated in its International Financial Reporting Standards (IFRS), is also applied overseas.  French President Sarkosy stated that the rule is rescinded in France and the recent EESA of 2008 in the United States requires the SEC to decide whether to suspend it as well.

Conclusion

The DOW fell to 8,519 yesterday, the NASDAQ to 1,615 and the S&P to 896; all medical professionals are anxious. And so, are we entering into another great depression? Please vote.

And, subscribe and contribute your own thoughts, experiences, questions, knowledge and comments on this topic for the benefit of all our Medical Executive-Post readers.

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Nobel Prize Winners for 2008 thru 2018

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The ME-P Congratulates New Nobel Laureates

[By Staff Reporters]ME-P Logo.2

Since 1901, the Nobel Prize has been honoring men and women from all corners of the globe for outstanding achievements in physics, chemistry, medicine, literature, economics and for working in peace. The foundations for the prize were laid in 1895 when Alfred Nobel wrote his last will, leaving much of his wealth to the establishment of the Nobel Prize

See: www.NobelPrize.org

The 2008 Winners:

Annals of Improbable Research Magazine

A paradoy of the Nobel Prize, the Ig Nobel Prizes are also given each year in early October — around the time the recipients of the genuine Nobel Prizes are announced — for ten achievements that “first make people laugh, and then make them think.” 

Here is a list of the 18th Ig Nobel winners, awarded on Thursday October 2, 2008, at Harvard University, by the Annals of Improbable Research [AIR] magazine.

2008 Ig Nobel Winners:

  • Nutrition: Massimiliano Zampini and Charles Spence for demonstrating that food tastes better when it sounds better.
  • Cognitive Science: Toshiyuki Nakagaki, Hiroyasu Yamada, Ryo Kobayashi, Atsushi Tero, Akio Ishiguro and Agota Toth for discovering that slime molds can solve puzzles.
  • Economics: Geoffrey Miller, Joshua Tyber and Brent Jordan for discovering that exotic dancers earn more when at peak fertility.
  • Physics: Dorian Raymer and Douglas Smith for proving that heaps of string or hair will inevitably tangle.
  • Chemistry: Sheree Umpierre, Joseph Hill and Deborah Anderson for discovering that Coca-Cola is an effective spermicide, and C.Y. Hong, C.C. Shieh, P. Wu and B.N. Chiang for proving it is not.
  • Literature: David Sims for his study “You Bastard: A Narrative Exploration of the Experience of Indignation within Organizations.”
  • Peace: The Swiss Federal Ethics Committee on Non-Human Biotechnology and the citizens of Switzerland for adopting the legal principle that plants’ have dignity.
  • Archaeology: Astolfo Gomes de Mello Araujo and Jose Carlos Marcelino for showing armadillos can scramble the contents of an archaeological dig.
  • Biology: Marie-Christine Cadiergues, Christel Joubert and Michel Franc for discovering that fleas that live on a dog can jump higher than fleas that live on a cat.
  • Medicine: Dan Ariely for demonstrating that expensive fake medicine is more effective than cheap fake medicine.

Assessment

Do we really need Nobel, and Ig Nobel, prize winners each year?

Conclusion

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Patient Focused Health Care 2.0

An Emerging Competitive Trend

Dr. David Edward Marcinko; MBA, CMP™

Publisher-in-Chief

One emerging competitive trend in medicine today is patient-focused healthcare. This concept focuses on patient needs and attempts to humanize patient care.

A Multi-Dimensional Approach

According to Professor Gregory O. Ginn; PhD, MBA, CPA of the UNLV department of healthcare administration, patient focused health care [PFHC] 2.0 is protean and multidimensional, and therefore incorporates the following:

  • patient education;
  • active participation of the patient;
  • involvement of the family;
  • nutrition; art; and music, etc.

Benefits

These issues are thought to improve patient outcomes. Furthermore, some think that patients will benefit from learning how to cope with healthcare processes before they enter into those processes and that this knowledge will result in better outcomes.

Example:

A case model example by Professor Ginn, as seen in www.HealthcareFinancials.com, would be classes to prepare couples for childbirth.

“These classes teach prospective parents the different stages of labor and strategies for dealing with the challenges associated with each stage. They cover options for pain management such as breathing and relaxation techniques and/or analgesics. The classes also provide education about clinical options such as induced labor and caesarian sections, and they cover practical issues such as what to wear and what kind of car seat to buy to transport the newborn home.”

Other Trends

According to the October 2008 issue of Managed Healthcare Executive, other emerging competitive healthcare trends include:

  • Consumer engage care choices,
  • Payment reform,
  • Industry quality and economic benchmarks,
  • Medical home models,
  • Evidence-based medicine,
  • Disease Management, and
  • Comparative effectiveness studies.

Assessment

PFHC 2.0, medical and health education is enormously beneficial in reducing stress and improving the decision-making ability of patients who are involved in healthcare processes. Related disease management [DM] examples include: asthma, diabetes, hypertension, CHF, COPD, CAD, obesity, arthritis and a host of others.  

Conclusion

Please subscribe and contribute your own thoughts, experiences, questions, knowledge and comments on this topic for the benefit of all our Executive-Post readers.

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Healthcare Organizations: www.HealthcareFinancials.com

Health Administration Terms: www.HealthDictionarySeries.com

Physician Advisors: www.CertifiedMedicalPlanner.com

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Vote Presidential Debates [An E-P Poll]

Healthcare Politics 2008

[Executive-Post readers decide]

 

Speaker: If you need a moderator or speaker for an upcoming event, Dr. David E. Marcinko; MBA – Publisher-in-Chief of the Executive-Post – is available for seminar or speaking engagements. Contact: MarcinkoAdvisors@msn.com  or Bio: www.stpub.com/pubs/authors/MARCINKO.htm

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Deeper Financial Management Insight

Our Executive-Post Growth

Ann Miller; RN, MHA

Wow! That’s the best word to describe our recent growth! 

Outcomes

The September issue of the Executive-Post was the most successful to-date. Unfortunately, this was – no doubt – in-part to the recent stock market collapse and lack of confidence in the domestic credit and industrial-complex.

Economic Commentary

Read the opinion of Schwab’s Liz Ann Sonders, on the US economy, here:

Link: liz-ann-sonders

And, going forward, we trust our deeper-insight into health economics and financial management will carry the day even more.

Data

Almost 10,000 readers and subscribers visited or signed-in to our complimentary blogs and communications forum. We now reach folks nationally; working in healthcare finance, accounting pharma/biotech, consulting, government, academia, medical management, business and physician recruiting.   

Assessment

Of course, our 2 volume, 1,200 pages, professional quarterly and peer-reviewed premium-print subscription journal-guide is also growing in the hospital and institutional markets. www.HealthcareFinancials.com Many thanks to all supporters; both online and in-print.

Conclusion 

And so, if you want to reach your target audience of healthcare executives, physicians, administrators and medical leaders; with information on your company, product, service, or job opening, just contact Ann: MarcinkoAdvisors@msn.com

Plus, don’t forget to book mark us: www.HealthcareFinancials.wordpress.com

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Medical Risk Management: http://www.jbpub.com/catalog/9780763733421

Healthcare Organizations: www.HealthcareFinancials.com

Health Administration Terms: www.HealthDictionarySeries.com

Physician Advisors: www.CertifiedMedicalPlanner.com

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Q & A Interview on Medical Practice Valuations

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An Interview with Dr. David Edward Marcinko; MBA, CMP™
[By
Karen Caffarini: Reporter: American Medical News]

Hot Topic

Dr David E Marcinko MBAMedical Practice Appraisals and Valuations

[Unedited Question-Answer Interview]

Excerpt

The allocated purchase price must be reported to the IRS. Goodwill is considered a capital asset. Therefore, the seller will want to allocate as much of the selling price to goodwill as possible. The buyer will want to allocate more of the selling price to non-goodwill assets because goodwill amortization is not tax deductible while depreciation and amortization of other assets is tax deductible. This “negotiated” goodwill will stand as the IRS value.“

Assessment

Thus, the IRS has effectively forced the controversial goodwill determination on practice buyers and sellers. This makes it even more imperative for buyers to specifically identify any hidden practice assets they are acquiring at the time of purchase; or for purchasers to discover them.

Humor

Q: What asset might have less value than a toxic credit-debt-obligation [CDO]?

A: A private medical practice

Conclusion

Your comments are appreciated; especially if you have bought, sold or merged a medical practice recently.

Read it here: ama-news-reply

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Ayn Rand on Domestic Health Care

Right or Privilege? [The Beat Goes On!]

By Staff Writers

ME-P Eye

After watching the presidential debate last night, we were struck with two divergent opinions, on the status of domestic healthcare, from the candidates.

Barack H. Obama

Obama says healthcare is an American “right”.

John S. McCain

McCain opines that healthcare is a personal “responsibility”

Ayn Rand

The objectivist philosopher Ayn Rand opines thusly.

Link: ayn-rand-healthcare

Assessment

And so, what do you think about this contentious topic?

Conclusion:

Please subscribe and contribute your own thoughts, experiences, questions, knowledge and comments on this topic for the benefit of all our Executive-Post readers.

Speaker: If you need a moderator or speaker for an upcoming event, Dr. David E. Marcinko; MBA – Publisher-in-Chief of the Executive-Post – is available for seminar or speaking engagements. Contact: MarcinkoAdvisors@msn.com  or Bio: www.stpub.com/pubs/authors/MARCINKO.htm

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Politics of Healthcare

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Biden versus Palin

[By Staff Reporters]

Enter the PFCD

The “Partnership to Fight Chronic Disease” recently entered the political arena when it expressed disappointment at last week’s vice-presidential debate; saying Senator Joe Biden and Governor Sarah Palin did not address one of the nation’s most pressing economic issues; the rising cost of healthcare.

The Next Financial Casualty?

Earlier this week, former US Secretary of Health and Human Services Tommy Thompson held a conference call to discuss why healthcare could be what they called “the next financial casualty” in the current economic crisis.

Assessment

The Partnership to Fight Chronic Disease is a national coalition of patients, providers, and community organizations dedicated to raising awareness of the impact of chronic disease in the US. So, is the PFCD correct on this point; did the VP candidates abrogate this issue? Your comments and thoughts are appreciated.

Conclusion

Your thoughts and comments on this ME-P are appreciated. Feel free to review our top-left column, and top-right sidebar materials, links, URLs and related websites, too. Then, subscribe to the ME-P. It is fast, free and secure.

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***

“Mea-Culpa” from Doctors

Grievous Physician Mistakes

Staff Reporters

Welcome to this op-ed piece where you send us your most grievous investing, medical practice management and/or financial planning mistakes.

As Wall Street unwinds, the problems with Bear-Stearns, Lehman Brothers, USB, Wachovia, Fannie Mae and Freddie Mac, WaMu, Merrill Lynch, SunTrust and AIG, etc, demand that we consider our past transgressions; along with a significant mea-culpa; not to repeat same.

And so, please send us your heart-felt errors so that others may learn from them. Feel free to remain anonymous, if you like. There is no limit to the number of times you can post.

Assessment

Remember, there are two types of mistakes:

  1. Medical practice management, and
  2. Investing and financial planning mistakes.

Conclusion 

Your comments are appreciated. We will begin with a few examples, cited below to get started.

Practice Management: http://www.springerpub.com/prod.aspx?prod_id=23759

Physician Financial Planning: http://www.jbpub.com/catalog/0763745790

Medical Risk Management: http://www.jbpub.com/catalog/9780763733421

Healthcare Organizations: www.HealthcareFinancials.com

Health Administration Terms: www.HealthDictionarySeries.com

Physician Advisors: www.CertifiedMedicalPlanner.com

Speaker: If you need a moderator or speaker for an upcoming event, Dr. David E. Marcinko; MBA – Publisher-in-Chief of the Executive-Post – is available for seminar or speaking engagements. Contact: MarcinkoAdvisors@msn.com  or Bio: www.stpub.com/pubs/authors/MARCINKO.htm

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Mental Health Parity

Close to [Economic] Reality

Staff Reporters

According to Diana Manos, of Healthcare Finance NewsCongress just moved one step closer to passing legislation that would require companies that offer mental health coverage to offer benefits, co-payments and medical treatment limits equal to those for traditional healthcare coverage.

History

This sort of coverage has been ten years in the making, as the Senate approved a larger tax extender bill [HR. 6049] that includes mental health parity measures. The measure matched a similar bill passed by the House in March and lawmakers are calling for the bills to be made law before year’s end.

Assessment

Senators Pete Domenici (R-NM), Edward M. Kennedy (D-Mass), Mike Enzi (R-Wyo) and Chris Dodd (D-Conn) praised its broad bipartisan support.

Conclusion

Your thoughts and comments are appreciated. Can the country and/or private third party insurance companies afford this mental-health bill?

Related Information Sources:

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Physician Financial Planning: http://www.jbpub.com/catalog/0763745790

Medical Risk Management: http://www.jbpub.com/catalog/9780763733421

Healthcare Organizations: www.HealthcareFinancials.com

Health Administration Terms: www.HealthDictionarySeries.com

Physician Advisors: www.CertifiedMedicalPlanner.com

Speaker: If you need a moderator or speaker for an upcoming event, Dr. David E. Marcinko; MBA – Publisher-in-Chief of the Executive-Post – is available for seminar or speaking engagements. Contact: MarcinkoAdvisors@msn.com  or Bio: www.stpub.com/pubs/authors/MARCINKO.htm

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Repeat Warning on Physician Blogs

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Understanding New-Wave Patient Privacy Risks

[By Staff Reporters]Blood Pressure Cuff

Many people are blogging these days, including physicians. Some say the rapidly expanding medium provides a great opportunity for doctors to better educate patients and the public about the practice of medicine.

Warning

But, others warn that medical or just personal opinion blogging, also presents new risks of breaching patient privacy. As blogs proliferate, some hospital privacy officers are considering policies that would provide professional standards for employees engaged in the activity, and protect their institutions from potential violations of HIPAA.

Ohio State Advice

In a recent Report on Patient Privacy [9/22/08], Julie Chicoine, compliance director at The Ohio State University Medical Center, offers the following pointers for physicians:

  • Be careful. “You should … write as if your patients, co-workers, colleagues, etc. are going to read your posting every day, and know that it came from you.
  • Focus on education and general medical principles. Avoid information that is too specific and situations that are likely to be identified by others in your local community.
  • Ask your malpractice carrier if they have issues with this topic.
  • Never post in the heat of passion. No matter what the circumstances, allow yourself a cooling-off period before logging on and sharing your concerns.
  • Blogs are not the appropriate forum for medical mistakes or hospital errors. Pursue those concerns through the appropriate administrative channels within the hospital.
  • Include a disclaimer that posts are not medical advice.

Conclusion

Your thoughts and comments on this ME-P are appreciated. Feel free to review our top-left column, and top-right sidebar materials, links, URLs and related websites, too. Then, subscribe to the ME-P. It is fast, free and secure.

Speaker: If you need a moderator or speaker for an upcoming event, Dr. David E. Marcinko; MBA – Publisher-in-Chief of the Medical Executive-Post – is available for seminar or speaking engagements. Contact: MarcinkoAdvisors@msn.com

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Adam Smith on Health Economics

A Fictional Interview

By Darrell Pruitt; DDSpruitt

Adam Smith, former 18th century Scottish economist, is with me in the cyber-world today.  He wrote his theories on economics around the time of the birth of our nation. His book, “An Inquiry into the Nature and Causes of the Wealth of Nations,” predates the word “capitalism” as well as “economist,” by several decades. 

Yet his common sense wisdom, like that of many post-Renaissance thinkers of his day, still stands tall and true against time. 

Welcome Mr. Smith:

Q: I have just a few questions that I was hoping you could help me with. The first question is one that is so basic, yet it causes more acute embarrassment than most doctors can tolerate.  I happen to have lifelong immunity to such silly feelings. 

Mr. Smith, why are professionals paid so much in comparison to other trades?  Please use the English you are comfortable with.

A: “We trust our health to the physician; our fortune and sometimes our life and reputation to the lawyer and attorney. Such confidence could not safely be reposed in people of a very mean or low condition. Their reward must be such, therefore, as may give them that rank in the society which so important a trust requires. The long time and the great expense which must be laid out in their education, when combined with this circumstance, necessarily enhance still further the price of their labour.”  [Smith (1776) Book I, Chapter 10]

http://www.econlib.org/library/Smith/smWN4.html#B.I,%20Ch.10,%20Of%20Wages%20and%20Profit%20in%20the%20Different%20Employments%20of%20Labour%20and%20Stock

Q: I’m glad you said that instead of me (someone in the room chuckles.)  For whatever reason, doctors in modern society have remained silent while stakeholders, who are not accountable to patients, crowded them away from the bargaining table.  To tell the truth, what you might call stakeholders’ unenlightened self-interest seems a lot like tyranny.  What can doctors do about it?  I know that in your day, organizing labour (oops, you got me doing it now) could get one quickly killed.  Since then labour movements have come and gone in American society.  What are your thoughts about unionized healthcare professionals?

A: “People of the same trade seldom meet together, even for merriment and diversion, but the conversation ends in a conspiracy against the public, or in some contrivance to raise prices. It is impossible indeed to prevent such meetings, by any law which either could be executed, or would be consistent with liberty and justice. But though the law cannot hinder people of the same trade from sometimes assembling together, it ought to do nothing to facilitate such assemblies; much less to render them necessary.”[ibid]

Comment: If I understand you correctly, Mr. Smith, you are saying that even though law should not deprive citizens of the freedom to assemble, which, by the way is now a civil right over here in the new world, the government would be wise to not render it necessary for professionals to do so because it would be impossible to prevent conspiracy against the public.  Let’s hope it doesn’t come to that. 

Now, let me show you evidence that our nation’s leaders, in an honorable effort to hold down the cost of healthcare for the common good, actually forgot that part of your lesson sometime over the last couple of centuries. It is thru a contrivance known as pay-for-performance [P4P}.

P4P

Pay for Performance (P4P), not known in your time, is one of the four cornerstone goals for healthcare reform that our President Bush described in his Executive Order.  He officially calls it “Aligning incentives so that payers, providers, and patients benefit when care delivery is focused on achieving the best value of health care at the lowest cost.”  I know you probably have never experienced the magic quality of “buzzwords” before, and the whole sentence is probably leaving with a dry mouth, wondering what “Aligning incentives” is really about.  Don’t feel bad.  This dialect of modern English is difficult for modern doctors to understand as well. 

To put it simply, Bush and his buddies put together an intricate artificial market system where the quality, price and demand will all be controlled by people other than doctors and their customers. 

Wait.  Please, don’t hang up on me.  I can completely understand why you don’t like it, Mr. Smith.  Get this:  I hear Stalin is pissed that Bush stole his idea of vertical collectivism.  I also think it smells a lot like borscht with turnips.  So, let’s move on.

Q: Finally, Mr. Smith, considering there is already unwanted and expensive interference in our nation’s healthcare system that eliminates natural competition between healthcare providers even before our nation turns to universal care, do you think it is unrealistic to imagine that a year from now consumers could demand black market dentistry rather than wait in lines for regulated dentistry?

A: “Particular acts of parliament, however, still attempt sometimes to regulate wages in particular trades and in particular places. Thus the 8th of George III prohibits under heavy penalties all master tailors in London, and five miles round it, from giving, and their workmen from accepting, more than two shillings and sevenpence halfpenny a day, except in the case of a general mourning.

Whenever the legislature attempts to regulate the differences between masters and their workmen, its counselors are always the masters. When the regulation, therefore, is in favor of the workmen, it is always just and equitable; but it is sometimes otherwise when in favor of the masters.”  [ibid]

Assessment

Damned counselors! 

Thank you; Adam Smith! 

Conclusion 

Your thoughts and comments on this artifice are appreciated.

Practice Management: http://www.springerpub.com/prod.aspx?prod_id=23759

Physician Financial Planning: http://www.jbpub.com/catalog/0763745790

Medical Risk Management: http://www.jbpub.com/catalog/9780763733421

Healthcare Organizations: www.HealthcareFinancials.com

Health Administration Terms: www.HealthDictionarySeries.com

Physician Advisors: www.CertifiedMedicalPlanner.com

Speaker: If you need a moderator or speaker for an upcoming event, Dr. David E. Marcinko; MBA – Publisher-in-Chief of the Executive-Post – is available for seminar or speaking engagements. Contact: MarcinkoAdvisors@msn.com  or Bio: www.stpub.com/pubs/authors/MARCINKO.htm

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Product DetailsProduct DetailsProduct Details      

Healthcare Industry Prognostications

The PWC Report

By Staff Writers

A recent study by PriceWaterhouseCoopers [PWC] suggests that 2008-09 could be a big period for the healthcare sector with structural changes that could alter the industry. These include alterations to hospital Medicare reimbursement, further IRS pressure on non-profit hospitals, the growth of the retail clinic market and the continued emergence of consumer-directed healthcare, according to the PWC Health Research Institute [HRI].

Predictions

For example, with CMS changing the way it pays hospitals – adding 200 diagnosis codes for severity while refusing to pay for some medical errors and “never-events”, some hospitals will see less income, while others more. The firm also predicts that the retail clinic sector will continue to expand, that the FDA will boost drug and medical device safety standards, and that the IRS will bear down hard on non-profit hospitals to prove that they’re providing adequate community benefits.

Assessment

Health economic Sustainable Growth Rate [SGR] prognostications also suggest that the present path of Medicare reimbursement can not be sustained; with harsh cutbacks like 20% physician payment reductions, threatened.

Conclusion

Since these predictions will be spurred, in part, by the shift in political power triggered by November’s presidential election; your thoughts are appreciated?

Practice Management: http://www.springerpub.com/prod.aspx?prod_id=23759

Physician Financial Planning: http://www.jbpub.com/catalog/0763745790

Medical Risk Management: http://www.jbpub.com/catalog/9780763733421

Healthcare Organizations: www.HealthcareFinancials.com

Health Administration Terms: www.HealthDictionarySeries.com

Physician Advisors: www.CertifiedMedicalPlanner.com

Speaker: If you need a moderator or speaker for an upcoming event, Dr. David E. Marcinko; MBA – Publisher-in-Chief of the Executive-Post – is available for seminar or speaking engagements. Contact: MarcinkoAdvisors@msn.com  or Bio: www.stpub.com/pubs/authors/MARCINKO.htm

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Quality Improvement Initiatives

We Want to Hear from You!

Dr. David Edward Marcinko; MBA CMP™

Publisher-in-Chief

Hope Rachel Hetico; RN, MHA, CMP™

Managing Editor

Our Questions

As new-wave publishers, we value the personal opinions of our complimentary Executive-Post readers.

And, as traditional contributing editors, we also value opinions on our 2 volume, 1,200 pages, premium-print periodical, Healthcare Financials [Journal of Financial Management Strategies] www.HealthcareFinancials.com for institutional subscribers; $535/year.

And so we ask, regardless of venue, do you agree or disagree with what you read in these publications? And, what would you like to read or learn more about?   

Your Answers

Have your voice be heard by sending a letter, opinion or comments on topical suggestions to Executive-Director, Ann Miller RN MHA at: MarcinkoAdvisors@msn.com

Assessment

“Our goal is to augment iterative innovation, and see the health economics sector through your eyes. Otherwise, unlike gravity, our goal of a vibrant interactive professional-sticky-network just won’t happen.”

Conclusion

Remember; “What doesn’t get measured – does not get improved. Help us to improve!

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Medical Risk Management: http://www.jbpub.com/catalog/9780763733421

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Emerging Healthcare 2.0 Initiatives

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Questions to Consider

Dr. David Edward Marcinko; MBA, CMP™

[Publisher-in-Chief]

Hope Rachel Hetico; RN, MHA, CMP™

[Managing-Editor]dave-and-hope4

Although not always prone to professional introspection, we nevertheless had the recent occasion to ponder the future of the emerging initiative [healthcare business model or philosophy] known as healthcare 2.0.

But, of course, before any discussion begins we must operatively define our terms.

Definitions

Ever since the term “web 2.0” was used in 2004, there has been an inordinate amount of chatter about what web 2.0 really is and its true impact. No one’s really defined it clearly, but we think the web evolution essentially falls into 3 generations:

Web 1.0 – information is communicated from a company [medical practice or hospital] to its customers [individuals or patients]. This is your basic B2C or [business-to consumer] website. The web becomes one big encyclopedia of information by aggregating all these information repositories.

Web 2.0 – information is communicated between company and individuals AND collaboratively between and among individuals. And so, if web 1.0 was a book, web 2.0 is a live discussion.

Healthcare 2.0 – Scott Shreeve MD of Cross Over Health defines healthcare 2.O as:

 “A New concept of healthcare wherein all the constituents (patients, physicians, providers, and payers) focus on healthcare value (outcomes/price) and use competition at the medical condition level over the full cycle of care as the catalyst for improving the safety, efficiency, and quality of health care.”

Questions to Consider:

And so, we offer these questions to consider about Healthcare 2.0:

  • How are Web 2.0 technologies like social networks, wikis, podcasts, blogs and micro-blogs, mash-ups and online communities like this Executive-Post changing the face of the healthcare industry?
  • How are hospital systems, ASCs, medical clinics and physician practices evolving as a result of rapid technological change? 
  • How can health plans evolve in the face of emerging challenges with the help of new technologies and new thinking?
  • What will come of the recent controversies over genetic testing, the human genome project and 23andMe for example, and the privacy of patient data?
  • How does transparent financial and reimbursement data impact the competitive scene?
  • How does transparent physician and hospital quality information affect the competitive scene?
  • Where does the hype over social networks and user-generated content end and the reality begin?
  • Does the initiative enhance or detract from traditional medical care delivery models?
  • Does the initiative enhance or detract from new-wave concierge or retail medical modes?
  • Is this positive or negative for patients, providers, payers and venues?

Healthcare 3.0

Soon it will not be information anymore; it will be intelligence – artificial or virtual intelligence. You’d interact with it almost like another person. The web won’t just blindly do what we tell it do to, it’ll think for you.

Web 3.0 presents some amazing opportunities in healthcare. For example, imagine being able to be diagnosed by your computer or have your toilet run a SMAC 10 or SMAC 20 on you? Imagine going to Costco®, scanning a barcode with your web-enabled phone, and being instantly notified that your purchase is HSA-eligible.

One day, you’ll type into some (probably Google-like Chrome) search engine or MSFT interface:

“I want to find a podiatric surgeon who’s done at least 100 ankle fusions, who operates on Saturdays near my house, who takes my insurance at XYZ surgery center, who has never been sued, and enjoys playing the flute.”

Voi-la! – Your results would be back with an offer to set up an appointment.

Assessment

Anyway, we digress and don’t have to worry about healthcare 3.0 just yet. Let’s get back to 2008 and see where healthcare is with 2.0.

The primary question really is: where on the web do you go to interact with others about healthcare-related topics? And,is the digital workforce leading, or lagging, in the adoption of social and AI computing for healthcare?

Conclusion

Your thoughts and comments on this ME-P are appreciated. Feel free to review our top-left column, and top-right sidebar materials, links, URLs and related websites, too. Then, subscribe to the ME-P. It is fast, free and secure.

Speaker: If you need a moderator or speaker for an upcoming event, Dr. David E. Marcinko; MBA – Publisher-in-Chief of the Medical Executive-Post – is available for seminar or speaking engagements. Contact: MarcinkoAdvisors@msn.com

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Advantages of IMAs

A Doctor’s Case against Mutual Funds

By Dr. David Edward Marcinko; MBA CMP

Publisher-in-Chief

The case against Mutual Funds [MFs], and in favor of Individually Managed Accountants [IMAs]:

  • No unrealized capital gains
  • The ability of the physician-investor to dictate or organize a portfolio around current stocks
  • The manager is not obliged to buy additional securities, no matter how much money pours in
  • The physician’s portfolio is not subject to a pooled mentality
  • A physician-investor can own a specified number of securities without over diversifying
  • Lower fees and Lower commissions as portfolio grows
  • Ongoing customization in step with world trends
  • Hands-on or hands-off philosophy, as the investor prefers
  • Custom diversification blend-in strategies for low-basis stocks
  • Individual doctor recognition as to tax consequences.

Assessment

How true, false or parsed are the above perspectives?

Conclusion

Your comments are appreciated?

Practice Management: http://www.springerpub.com/prod.aspx?prod_id=23759

Physician Financial Planning: http://www.jbpub.com/catalog/0763745790

Medical Risk Management: http://www.jbpub.com/catalog/9780763733421

Healthcare Organizations: www.HealthcareFinancials.com

Health Administration Terms: www.HealthDictionarySeries.com

Physician Advisors: www.CertifiedMedicalPlanner.com

Speaker: If you need a moderator or speaker for an upcoming event, Dr. David E. Marcinko; MBA – Publisher-in-Chief of the Executive-Post – is available for seminar or speaking engagements. Contact: MarcinkoAdvisors@msn.com  or Bio: www.stpub.com/pubs/authors/MARCINKO.htm

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Dentists, HIPAA, IT and Reform

Healthcare Reform and Presidential Candidates 

[Surprising Obama and McCain]

By Darrell K. Pruitt; DDS

pruitt

Some readers of the Medical Executive-Post may wonder why a dentist’s opinions on healthcare reform should be given space on a website that is about the personal business, management, finance and economics of healthcare. 

Like Lab Animals

Even though dentistry is only around 5% of the healthcare market; when it comes to government/insurance regulation using the one-size-fits-all micromanagement model of MBAs and politicians – dentists are your lab animals. So, hear me squeal! 

HIPAA Hurts

Our nation’s leaders could learn sobering lessons about how their rules affect healthcare by observing how they affect dentists.  As businesses, dental practices are naturally much less complicated than medical practices. 

For one thing, dentists maintain only a few thousand active patient charts, whereas family physicians may have three to ten-thousand.  This is because physicians see forty or more patients a day.  Dentists, whose work involves intricate, but routine hands-on procedures in unpredictable mouths, may see ten patients in a busy day – eighteen if one counts checking hygiene patients. 

Sans Bottlenecks 

In dentistry, patient bottlenecks have never occurred in the clinical setting, even when burdened by modern, strategically complicated insurance hoops.  It takes just as long today to pull a tooth as it did in 1960. 

Actually, considering the OSHA mandate of the late ‘80s, defensive medicine and non-productive paperwork such as the meaningless HIPAA privacy release that patients have signed without reading since 2003, dentistry takes a lot more time than it used to. 

Thank goodness patients never take the time to read what they sign or dentistry would take even longer.

Pulling teeth will never be faster than it was a hundred years ago when x-rays, as well as surgical-grade alloys became available. Back then dentists were never delayed by the wait for onset of anesthesia. For a closely related reason, experienced patients didn’t want dentists piddling around indecisively using cold steel. 

Of Peg-Boards and Ledgers 

For decades, the busiest of medical and dental practices ran efficiently using only pegboards, ledger cards and lots of carbon paper, yet the staff still seemed to have time to ask patients about their families. The business of dentistry is so simple that even today some dentists choose to run their practices without the aid of a computer at all – thereby eliminating the unproductive expense of being a covered entity. 

Always remember this: there is nothing holding down the cost of being HIPAA compliant, and doctors with small, three-and-a-half employee businesses will be held to the same standards as hospitals with large staffs and a fondness for busywork – busywork that demands department budgets that include overtime pay.  HIPAA fits a sole-proprietor dental practice like socks on a rooster. 

The Economics of Choice 

Here is another important difference.  For a considerable amount of dental care, one might delay the purchase of a home entertainment center to chew comfortably.  For serious medical care, one might forgo a home to stay alive.  Almost all acute, health-threatening dental emergencies can be quickly solved in an outpatient manner with a simple extraction that costs less than $200, and available in almost any neighborhood.

HIPAA

From a dentist’s perspective, the Health Insurance Portability and Accountability Act [HIPAA] was never about portability.  Oh, I could tell you stories; couldn’t we all.  And, considering how many electronic health records have been fumbled under HIPAA, accountability is a cruel joke as well.  That leaves the original 1996 HIPAA Rule stripped down to HIA – the Health Insurance Act; transparency at last.

The Four Cornerstones

A year ago, President George Bush signed an Executive Order that centered on four “cornerstone” goals to help bring about a systematic approach for measuring quality and value in health care, and for making that information publicly available. They are:

  • Connecting the system through the adoption of interoperable health information technology;
  • Measuring and making available results and outcomes on the quality of health care delivery;
  • Measuring-Transparency and making available information on the price of health care items and services; and,
  • Aligning incentives so payers, providers and patients benefit when all are focused on achieving the best care-value at the lowest unit-cost

The last three cornerstones, Measuring, Measuring-Transparency and Aligning are dependent on providers volunteering for the first – Connecting.  Even though dentists were intended to be included in Bush’s plans for healthcare reform, connecting with dentists never happened – especially for dentists who did not volunteer for an NPI number – which gives stakeholders a legal right to Measure, Measure-Transparency and Align. 

Or, as my dad, a furniture maker, used to say, “Measure twice, cut once (and for your own sake do not get personally involved in the machinery).”

Assessment

As a dentist who has observed physicians methodically lose control of doctor-patient relationships to stakeholders who hold payments for ransom, I say that if this is interoperability, I hope it never connects to my sheet metal file cabinets full of paper.  HIPAA has nothing to offer but expense and liability.

Mark my words. History will show that HIPAA was exposed as a national failure in dentistry first, and that the presidential candidates still don’t know. 

Won’t presidential candidates Barack H. Obama and John S. McCain be surprised! 

Conclusion

Politicians never consider dentistry. Though it is unfortunate and very expensive, it is nothing new. Stick around. I have other issues, as well, and am not bashful. Of course, your thoughts, opinions and comments are appreciated.

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Call for “Executive-Post” Content

Seeking Expert Contributors

The Executive Post at www.HealthcareFinancials.com is currently calling for medical professionals, financial advisors, financial services professionals, accountants, health economists and related CXOs, medical administrators, managers and healthcare business organizations around the world to contribute content to www.HealthcareFinancials.wordpress.com

Call for Editors

The Executive-Post aims to inspire a new generation of doctors, advisors, nurses, accountants, medical and financial professionals, and healthcare administrators and CXOs by allowing unprecedented numbers of individuals the ability to contribute to the well-being of the healthcare industrial complex and humanity. The goal is to create an invaluable clearinghouse for all the best related information that cuts across disciplines, socio-economic status and geography to provide valuable medical business information to anyone, anywhere, at any time.

The Executive-Post website is continually evolving and was officially launch in late 2007. It is maintained by the Institute of Medical Business Advisors, Inc, in Atlanta, Ga. Most content created on the Executive-Post is freely licensable under the GNU Free Documentation License (GFDL). Contact us for advertising details.

Print Edition Healthcare Journalism

If you would like to “step-up-your-game” and be considered as a peer-reviewed print contributor to the third edition of: The Business of Medical Practice [Advanced Profit Maximizing Techniques for Savvy Doctors]; just contact Ann at MarcinkoAdvisors@msn.com There are many chapter topics still available.

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HIPAA Rules and Dentistry

A Survey of Dentists [Pilot Study]

By Darrell Pruitt; DDS

A survey of 18 dentists was performed using the Internet as a platform. The dentists were presented with ten HIPAA compliancy requirements followed by a series of questions concerning their compliancy as well as the importance of the requirements in dental practices.

Frustration with the tenets of the mandate, as well as open defiance is evident by the written responses.  In addition, it appears that a dentist’s likelihood of satisfying a requirement is related to the dentist’s perceived importance of the requirement.

Even though this is a limited pilot study, there is convincing evidence that more thorough investigation concerning the cost and benefits of the requirements need to be performed before enforcement of the HIPAA mandate is considered for the nation’s dental practices.

Excerpt:

Dr. Gerald Daniel seems to have captured many of the dentists’ feelings about the HIPAA Rule when he lamented, “We try to comply, however many times I feel every government agency in the country wants to run my practice without regard to the problems, expense or aggravation it causes the health provider.”

READ IT HERE: hipaa-survey-dentists4

GRAPHS: hipaa-survey-graphs1

Conclusion

Your thoughts and comments on this ME-P are appreciated. Feel free to review our top-left column, and top-right sidebar materials, links, URLs and related websites, too. Then, subscribe to the ME-P. It is fast, free and secure.

Link: http://feeds.feedburner.com/HealthcareFinancialsthePostForcxos

Speaker: If you need a moderator or speaker for an upcoming event, Dr. David E. Marcinko; MBA – Publisher-in-Chief of the Medical Executive-Post – is available for seminar or speaking engagements. Contact: MarcinkoAdvisors@msn.com

Our Other Print Books and Related Information Sources:

Health Dictionary Series: http://www.springerpub.com/Search/marcinko

Practice Management: http://www.springerpub.com/product/9780826105752

Physician Financial Planning: http://www.jbpub.com/catalog/0763745790

Medical Risk Management: http://www.jbpub.com/catalog/9780763733421

Hospitals: http://www.crcpress.com/product/isbn/9781439879900

Physician Advisors: www.CertifiedMedicalPlanner.org

Product Details

Of Hospital CXOs

Benchmarks versus Hunches

By Dr. David Edward Marcinko; MBA, CMP™

Publisher-in-Chief

By Hope Rachel Hetico; RN, MHA, CMP™

Managing Editor

As administrators and physician-executives, we have often wondered about the managerial thought processes of some former hospital CXOs.

Our History in Georgia

For example, since arriving in Atlanta in the early 1980s, we have seen more than a dozen hospitals and five free-standing outpatient treatment centers shuttered due to fiscal insolvency.  Included among the closures were urban and suburban entities, as well as private and public organizations following both profit and not-for-profit business models. 

The recent public plight of Grady Memorial Hospital, our only Level III trauma center, is another good illustration. And, there seems to be no commonality among the casualties. 

CXO Hunches

We can only surmise that these healthcare organizations were run according to CXO “hunches” regarding cash flow analysis, revenue augmentation and cash conversion cycles, etc.

If true, this reinforces our belief that, although providing high-quality medical care remains the primary concern of all healthcare organizations, profitability does matter … and the maxim “no margin, no mission” still applies. 

CXO Benchmarks

Fortunately, we are better informed today as real [entity specific] business benchmarks – not best guesses – can be used to help us make wiser strategic and more profitable financial decisions for almost any healthcare organization.  

Assessment

Therefore, we are grateful for the opportunity to edit this blog’s companion print journal guide, Healthcare Organizations [Financial Management Strategies] www.HealthcareFinancials.com

It’s a behemoth at 1,200 pages – in 2 volumes – and produced in arm’s length fashion by iMBA, Inc www.MedicalBusinessAdvisors.com

We trust you, and your healthcare organization, will review, use and profit by it.

Print TOC: http://www.stpub.com/pdfs/toc_ho.pdf

PS: Don’t forget to review-read-rave and rant online at this communications forum:

www.HealthcareFinancials.wordpress.com

Conclusion

Let benchmarks, this blog, and Healthcare Organizations: [Financial Management Strategies] take precedence over your gut in guiding your decisions.

orders@STPub.com

Speaker: If you need a moderator or speaker for an upcoming event, Dr. David E. Marcinko; MBA – Publisher-in-Chief of the Executive-Post – is available for seminar or speaking engagements. Contact: MarcinkoAdvisors@msn.com  or Bio: www.stpub.com/pubs/authors/MARCINKO.htm

Subscribe Now: Did you like this Executive-Post, or find it helpful, interesting and informative? Want to get the latest E-Ps delivered to your email box each morning? Just subscribe using the link below. You can unsubscribe at any time. Security is assured.

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Copyright 2008 iMBA Inc: All rights reserved, USA, unless otherwise noted. Use is restricted to Executive-Post subscribers only. No redistribution is allowed. To avoid violation of iMBA Inc copyright restrictions and redistribution policy, please register for your own free Executive-Post membership. Detailed information and registration links are available at:

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The NPI and One DDS’s Opinion

A Dentist Offers his View on the NPI Deadline Issue

pruitt

By Darrell Pruitt, DDS

I have a unique perspective of the National Provider Identifier [NPI] issue. 

As a dentist who has no contracts with any insurance company, I refuse to apply for an NPI number. Legally, I am not compelled to “volunteer” for the number, regardless of whether it is a mandate or not.  HHS does not license dentists. States do. Texas says that it is fine by them for me to practice here on the east side of Fort Worth.

Why Volunteer?

Why should I volunteer for the NPI mess?

The NPI does nothing to improve the quality of care I provide. It benefits only payers, and any time anyone fouls up at National Plan & Provider Enumeration System [NPPES], it can only mean one thing – payments will be delayed, earning insurers even more interest on money meant to pay for work already done and long gone out the door.

I should remind you that inflation is due to soar soon as well, making the reimbursement worth even less to the provider the longer it is delayed.

The IRS

And, there is more.

I assume you heard about the IRS sticking their fat fingers into the pie. That happened just recently, completely unexpectedly.

Now the IRS can delay claims as well if one has an NPI number. What a mess. Why would I want to be part of it? If having an NPI forces me to raise my fees, it hurts my patients.

Part of the Hippocratic Oath is to do no harm. It is clearly unethical for a doctor to have an NPI number. Allow me to show you how far ethics will take a Texas dentist these days.

My Situation

Since I am not on any managed care plans, my BCBSTX-covered dental patients who I have treated for years did not pick me off of BCBSTX’s annual preferred provider list. They chose my practice as a consistent dental home, year after year, because they were more than likely referred by a satisfied patient.

When the BCBSTX agents sold my patients’ employers their dental plans, the insured was told to tell employees that they could see any dentist they choose. This is called a traditional indemnity plan, which honors freedom of choice as opposed to the cheaper managed care plans that penalize clients for not going to dentists that the insurance company prefers.

The Managed Care Misnomer

Calling managed care in dentistry “insurance” is a misnomer. It is actually nothing more than a discount dental brokerage service with annual lists of the lowest bidders in the market, and there is no quality control.

Until recently, I have had an unwritten agreement with BCBSTX that I would honor their insurance by allowing their clients to pay only their estimated part of the dental bills, and I would wait for BCBSTX’s share to come later in the mail – however long that takes.

That is called “accepting assignment,” and it is based on trust between dentists and BCBSTX, and is a favor to patients, not a requirement.

I have to say that BCBSTX is so slow at paying their part of their clients’ bills that patients would soon become very impatient if they had to wait as long for their money as I have to wait for mine. My practice, as well as my patience, can tolerate delays … up to a point.

In the end, if a claim is unreasonably delayed by an insurer, I can ultimately call on the state insurance commission to fight for fairness for my patient. Who can I complain to if payment is delayed by the IRS?

Assessment

In the last week, BCBSTX rejected three of my claims because I don’t have an NPI.  What am I to do?  

Ultimately, I may have to go against my own ethics and apply for an NPI number in order to stay in business.

The NPI does nothing to improve the quality of care I provide to my patients. It only delays payment.

Conclusion

Your thoughts and comments on this ME-P are appreciated. Feel free to review our top-left column, and top-right sidebar materials, links, URLs and related websites, too. Then, subscribe to the ME-P. It is fast, free and secure.

Speaker: If you need a moderator or speaker for an upcoming event, Dr. David E. Marcinko; MBA – Publisher-in-Chief of the Medical Executive-Post – is available for seminar or speaking engagements. Contact: MarcinkoAdvisors@msn.com

OUR OTHER PRINT BOOKS AND RELATED INFORMATION SOURCES:

Product Details

 

Next-Gen Health Accountants and Tax Advisors

Avoiding the “Managed Care Ripple Effect”

By Dr. David Edward Marcinko; MBA, CMP™

The healthcare industrial complex represents a large and diverse industry, and the livelihood of other synergistic professionals who advise doctors depend on it as well. These include CPAs, tax specialists and Enrolled Agents [EAs] who themselves wish to avoid the collateral ripple effects of the current healthcare debacle.

Unappreciated CPAs Working Diligently

The nation’s 330,000 or so CPAs know little about the new healthcare dynamics and managerial accounting mechanics. Many often feel as though they are laboring away in obscurity and that their doctor clients do not appreciate what they do or how hard they work.

If you are a CPA, your workweek is ridiculously long, especially January through April; and you often deliver bad news to your clients. You do not earn a generous salary, but you do receive their ire for your efforts.

The Epiphany

So, you begin to scratch your head and ponder, quietly at first, and then out loud. Perhaps managing the medical practice(s) of a physician, or providing consulting services to other medical professional is a business and financial planning opportunity that won’t require a new client base? You can keep your accounting practice during the first four months of the year, and supplement your income with something that may actually earn more than you are making now. 

A light then goes off in your head, epiphany!  Enter the CPA/PFS designation, exhorting doctor clients to “never underestimate the value”, through an additional 750 hours of financial planning experience and a six-hour comprehensive examination.

New Wave Terms and Definitions

However, new-wave terms such as capitated medicine; per member-per month fixed fees; payment withholds; activity based costing with CPT codes; utilization and acuity rates; and other investment, business and economic nomenclature is likely quite unfamiliar to you.

Furthermore, you may not have the temperament to be a fiduciary, responsible for the financial affairs of others. Then you realize that MBAs and actuaries may actually be the new denizens of the healthcare bean counting and practice management scene. Rather than present numerics of the historic past, they make logical and mathematical inferences about the future. Slowly, you realize that this has occurred because these professionals are proactive, not reactive, as the accounting profession is loosing its premier advisory position within the medical profession.

And, since some doctors are paid a fixed fee amount, regardless of the number of services performed, these futuristic projections are the most important accounting numbers in healthcare today.

Assessment

In fact, your research suggests that as a result, there are now several accountant managers and broker-dealers on the investment scene, as well as an increasing number of accounting-financial planning firms, such as Miller Ray & Houser Business Advisors and CPAs, in Atlanta, who set up a separate investment advisory firm to which they refer clients. 

Moreover, the AICPA is providing encouragement to CPAs who wish to provide more professional client services by building a financial planning practice for the new millennium.

Disclaimer: Dr. Marcinko, a member of the Microsoft accounting network, is Founder of the Certified Medial Planner™ program for all fiduciary advisors in health economics, finance and medical practice management www.CertifiedMedicalPlanner.com

Conclusion

Your thoughts are appreciated; please opine?

Practice Management: http://www.springerpub.com/prod.aspx?prod_id=23759

Physician Financial Planning: http://www.jbpub.com/catalog/0763745790

Medical Risk Management: http://www.jbpub.com/catalog/9780763733421

Healthcare Organizations: www.HealthcareFinancials.com

Health Administration Terms: www.HealthDictionarySeries.com

Physician Advisors: www.CertifiedMedicalPlanner.com

Speaker: If you need a moderator or speaker for an upcoming event, Dr. David E. Marcinko; MBA – Publisher-in-Chief of the Executive-Post – is available for seminar or speaking engagements. Contact: MarcinkoAdvisors@msn.com  or Bio: www.stpub.com/pubs/authors/MARCINKO.htm

Subscribe Now: Did you like this Executive-Post, or find it helpful, interesting and informative? Want to get the latest E-Ps delivered to your email box each morning? Just subscribe using the link below. You can unsubscribe at any time. Security is assured.

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Copyright 2008 iMBA Inc: All rights reserved, USA, unless otherwise noted. Use is restricted to Executive-Post subscribers only. No redistribution is allowed. To avoid violation of iMBA Inc copyright restrictions and redistribution policy, please register for your own free Executive-Post membership. Detailed information and registration links are available at:

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Referrals: Thank you in advance for your electronic referrals to the Executive-Post

Introducing and Explaining “Knol”

Another Not-So New Idea!

By Dr. David Edward Marcinko; MBA, CMP™

[Publisher-in-Chief]

By Hope Rachel Hetico; RN, MHA, CMP™

[Managing Editor]

Just launched in December 2007, Knol is a new online competitor of Wikipedia. And, interestingly, it is becoming a haven for physicians.

According to its Website

A “knoll” is an authoritative article about a specific topic; or “unit of knowledge.”  Knol is limited by invitation to contributors and readers, to-date.

The Wikipedia Difference

In a key departure from Wikipedia’s all-comers sensibility, however, the new service will be edited as a “moderated collaboration”, where any reader can make suggested edits to a knoll, which the author may then choose to accept, reject or modify before becoming visible to the public.

Behemoth Backing

The site is backed by Google®, but the company may not even own its URL.

Our Opinion

As former and current traditional-media publishers, editors, and writers, we love the idea that authors and contributors remain in control of their content. It creates somewhat of a crowd-sourcing buzz to Knol.

And, much like a wiki, there are community tools which allow multiple nodes of interactions between readers and authors; i.e., read, rant, rave or write, etc.

But, the concept and execution is not new, radical or as innovative as its originator’s seem to suggest. And obviously, not so for the healthcare space where doctors, nurses, scientists and researchers, and all sorts of medical providers are used to more stringent peer-review standards.

An Earlier Healthcare Success Story

For example, the Comprehensive Health Dictionary Series was started by email collaboration in 2005.  Its genesis sprang from those who suggested that changes in health and managed care appeared malignant, as many industry segments, professionals and patients suffered because of it. This tumult was so great, that many Americans and the HDS founders realized that they could no longer assume definitional stability of non-clinical health administrative terms. The resulting managerial and business chaos was legion.

And so, since knowledge is power in times of great flux, codified information protects us all from physical, economic, financial and emotional harm!

Coupled with a Collaborative Lexicon Query Serviceand a modified and moderated interactive social network, we maintained continuous subject-matter expertise, professional and user input, with peer-reviewed editors and experts; just like the Knol of today.

In fact, after our internet and email collaboration, three successful printed dictionaries were ultimately released in 2006 and 2007 as a result of the initial successful initiative; and more are to come in 2008 and 2009.

Detailed information, including Tables of Contents, Celebrity Forewords, unique features, reviews and ordering access may be obtained from: www.HealthDictionarySeries.com

Assessment

Moderation is also important to keep posting vandals out of any serious knowledge aggregation effort. This moderated and collaborative Executive-Post blog, for example, is attacked at least a dozen times daily; most are usually repelled automatically, but human intervention is constantly required for its posts and comments.

You just can’t lie and get away with impunity; here.

Conclusion

We certainly congratulate the righteous “new” old-school founders of Knol on its recent launch. It may not replace wikipedia as your search engine of choice, but it is nice to have an alternative.

And, doctor-colleagues sure do seem to like it, although a better medical alternative might be MEDSCAPE, MEDDialog, WebMD, or the new Medpedia service [www.medpedia.com], as previously described on the Executive-Post:

Yet, a singular query remains, considering the educational networking phenomena that are electronic blogs, journals, wikis, online diaries, etc. “What took you so long – seriously?

Moreover, we believe the marketing driven advertising nature of the Knoll beast will make its integrity, highly suspect [vis-a-vie Google’s AdSense program].

In other words, if eyeballs can be reached and /or monetized … they can be slanted.

Link: https://healthcarefinancials.wordpress.com/2008/08/12/

Please opine on this method of edited knowledge aggregation; pro or con. Your comments are appreciated.

Related Information Sources:

Practice Management: http://www.springerpub.com/prod.aspx?prod_id=23759

Physician Financial Planning: http://www.jbpub.com/catalog/0763745790

Medical Risk Management: http://www.jbpub.com/catalog/9780763733421

Healthcare Organizations: www.HealthcareFinancials.com

Health Administration Terms: www.HealthDictionarySeries.com

Physician Advisors: www.CertifiedMedicalPlanner.com

Speaker:If you need a moderator or speaker for an upcoming event, Dr. David E. Marcinko; MBA – Publisher-in-Chief of the Medical Executive-Post – is available for seminar or speaking engagements. Contact: MarcinkoAdvisors@msn.com  or Bio: www.stpub.com/pubs/authors/MARCINKO.htm

Subscribe Now:Did you like this Medical Executive-Post, or find it helpful, interesting and informative? Want to get the latest ME-Ps delivered to your email box each morning? Just subscribe using the link below. You can unsubscribe at any time. Security is assured.

Link: http://feeds.feedburner.com/HealthcareFinancialsthePostForcxos

Copyright 2008 iMBA Inc:All rights reserved, USA, unless otherwise noted. Use is restricted to Medical Executive-Post subscribers only. No redistribution is allowed. To avoid violation of iMBA Inc copyright restrictions and redistribution policy, please register for your own free Medical Executive-Post membership. Detailed information and registration links are available at:

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Referrals: Thank you in advance for your electronic referrals to the Medical Executive-Post.

 

Product DetailsProduct DetailsProduct Details       

 

Introducing Medpedia

A Not-So New Idea!

By Dr. David Edward Marcinko; MBA, CMP™

[Publisher-in-Chief]

By Hope Rachel Hetico; RN, MHA, CMP™

[Managing Editor]

Medpedia, an online medical encyclopedia launching later this year, aims to have the open-source, evolving, and comprehensive nature of Wikipedia.

According to its Website

The Medpedia Project is an extraordinary global effort to collect, organize and make understandable, the world’s best information about health, medicine and the body and make it freely available on the website www.Medpedia.com

Physicians, health organizations, medical schools, hospitals, health professionals, and dedicated individuals are coming together to build the most comprehensive medical resource in the world that will benefit millions of people every year.”

The Wikipedia Difference

In a key departure from Wikipedia’s all-comers sensibility, however, the new encyclopedia will be edited only by those with advanced degrees in medicine and biomedical science, and the site is taking online applications from would-be volunteer editors – MDs, biomedical research PhDs, and clinicians who will be screened in a rigorous internal review process, according to a July 23rd press release.

Incubator Backing

The site is backed by an incubator, called Ooga Labs, and it will run text ads, while Harvard Medical School is giving the site some seed content.

Medpedia’s advisers include current and former deans from the medical schools at Harvard, Stanford and Michigan and the school of public health at UC Berkeley, while the site will pull in public domain content from the likes of the Center for Disease Control and Prevention [CDC], the National Institute of Health [NIH] and the Food and Drug Administration [FDA].

Other health and medical organizations that are supporting Medpedia include the American College of Physicians [ACP], the [Oxford Health Alliance (OxHA.org)], the Federation of Clinical Immunology Societies, [FOCIS], and the European Federation of Neurological Associations [EFNA]. These groups are contributing content and promoting participation in Medpedia to their members.

Assessment

A wiki is an electronic collection of web pages designed to enable anyone who accesses it to contribute or modify content, using a simplified internet markup language. It is named after the Hawaiian term for “quick.”

But, the concept and execution in late 2008 of www.Medpedia.com is not new or exactly as innovative as its originator’s seem to suggest; in the healthcare or any other space.

An Earlier Healthcare Success Story

For example, the Comprehensive Health Dictionary Series was started by email collaboration in 2005.  Its genesis sprang from those who suggested that changes in health and managed care appeared malignant, as many industry segments, professionals and patients suffered because of it. This tumult was so great, that many Americans and the HDS founders realized that they could no longer assume definitional stability of non-clinical health administrative terms. The resulting managerial and business chaos was legion.

And so, since knowledge is power in times of great flux, codified information protects us all from physical, economic, financial and emotional harm!

By its very nature, the Comprehensive Health Dictionary Series was ripe for electronic aggregation and modified wiki-styled creation; with periodic updates by engaged-readers working in the fluctuating health care industrial complex. Internet connectivity was the best way for the Health Dictionary Series to be edited and revised to reflect the changing lexicon of terms, as older words were retired, and newer ones continually created. 

Moreover, we did not simply listen to our colleagues, visitors, submitters and clients; we believed that true innovation means putting development tools in their hands, stepping back, and allowing them to lead the way!  And, it was so.

Coupled with our Collaborative Lexicon Query Service and a modified and moderated interactive social network, we maintained continuous subject-matter expertise, professional and user input, with peer-reviewed editors and experts; just like the Medpedia’s of today.

In fact, after our internet and email collaboration, three successful printed dictionaries were ultimately released in 2006 and 2007 as a result of the initial successful initiative; and more are to come:

The Dictionary of Health Insurance and Managed Care

http://www.amazon.com/Dictionary-Health-Insurance-Managed-Care/dp/0826149944/ref=sr_1_5?ie=UTF8&s=books&qid=1217414309&sr=1-5

The Dictionary of Health Economics and Finance

http://www.amazon.com/Dictionary-Health-Economics-Finance-Marcinko/dp/0826102549/ref=sr_1_3?ie=UTF8&s=books&qid=1217414309&sr=1-3

The Dictionary of Health Information Technology and Security

http://www.amazon.com/Dictionary-Health-Information-Technology-Security/dp/0826149952/ref=sr_1_2?ie=UTF8&s=books&qid=1217414309&sr=1-2

Detailed information, including Tables of Contents, Celebrity Forewords, unique features, reviews and ordering access may be obtained from: www.HealthDictionarySeries.com

Conclusion

And so, we certainly congratulate the righteous old-school founders of Medpedia on its upcoming launch. Yet, a singular query remains, considering the social networking cultural phenomena that are Facebook, MySpace, Twitter etc. “What took you so long – seriously?”

Moreover, we believe the marketing driven advertising nature of the beast will make its integrity, highly suspect [vis-a-vie big pharma].

In other words, if eyeballs can be reached and/or monetized … they can be slanted.

Please opine on this method of edited medical; knowledge aggregation; pro or con. Your comments are appreciated.

Related Information Sources:

Practice Management: http://www.springerpub.com/prod.aspx?prod_id=23759

Physician Financial Planning: http://www.jbpub.com/catalog/0763745790

Medical Risk Management: http://www.jbpub.com/catalog/9780763733421

Healthcare Organizations: www.HealthcareFinancials.com

Health Administration Terms: www.HealthDictionarySeries.com

Physician Advisors: www.CertifiedMedicalPlanner.com

Speaker: If you need a moderator or speaker for an upcoming event, Dr. David E. Marcinko; MBA – Publisher-in-Chief of the Executive-Post – is available for seminar or speaking engagements. Contact: MarcinkoAdvisors@msn.com  or Bio: www.stpub.com/pubs/authors/MARCINKO.htm

Subscribe Now: Did you like this Executive-Post, or find it helpful, interesting and informative? Want to get the latest E-Ps delivered to your email box each morning? Just subscribe using the link below. You can unsubscribe at any time. Security is assured.

Link: http://feeds.feedburner.com/HealthcareFinancialsthePostForcxos

Copyright 2008 iMBA Inc: All rights reserved, USA, unless otherwise noted. Use is restricted to Executive-Post subscribers only. No redistribution is allowed. To avoid violation of iMBA Inc copyright restrictions and redistribution policy, please register for your own free Executive-Post membership. Detailed information and registration links are available at:

Link: http://feeds.feedburner.com/HealthcareFinancialsthePostForcxos

Referrals: Thank you in advance for your electronic referrals to the Executive-Post.

New-Wave Medically Focused Financial Advisors

Avoiding the “Managed Care Ripple Effect”

By Dr. David Edward Marcinko; MBA, CMP™

The healthcare industrial complex represents a large and diverse industry, and the livelihood of other synergistic professionals who advise doctors depend on it as well. These include financial planners and investment advisors who themselves wish to avoid the collateral ripple effects of the current health and managed care debacle.

Future Growth Potential in Financial Services

As a CFP, CFA, financial planner, CPA, investment advisor or general securities representative, you realize that the financial service sector is going to become the next great growth opportunity of the 21st Century.

Even H & R Block and the Charles Schwab Corporation are trying to build medical professional interest in their respective firms and compete with your independent practice. They are fervently wooing away one group or another to interface with their embryonic management, accounting or advisory programs.

For example, it has been estimated that more than one-third of the nations 60,000 accounting firms are contemplating the introduction of investment and medical management services to their business line. 

Another 100,000 solo CPAs are interested in personal financial planning for their physician and lay professional clients; a survey several years ago of senior CPA partners conducted by Prince & Associates of Shelton, Conn., revealed that more than 60 percent were “highly interested” in offering investment management services, and three quarters of those said they were evaluating the best approach for their firms.

The Migration to Advisory Services

Meanwhile, more than 260,000 of the nation’s brokers are moving into the investment advisory and financial planning business because securities sales and transactions are being commoditized by the internet’s World Wide Web.

In another survey several years ago, conducted for the old International Association for Financial Planning [the older IAFP is now the Financial Planning Association, or FPA], clearly demonstrated the dominance of registered investment advisors [RIAs], over stockbrokers [regardless of nomenclature derivatives], among clients 35-49 years old.

With the average Merrill Lynch private client well over 60, and the firm and industry imploding in 2008, it’s easy to spot the future vulnerability of this business model.

Valued Industry Players

When asked to determine the added value of key industry players, baby boomers in a more recent Dalbar study ranked financial planners first, followed by stockbrokers, CPAs, mutual fund companies, insurance agents, and commercial bankers, respectively.

Even if you are a CFP® or investment adviser, and despite the proliferation of investment advisors, evidence suggests that your individual impact is still narrow.

Furthermore, a Prince & Associates study of 778 affluent individuals, each with more than 5 million dollars to invest, examined the relationship between clients and their providers of five key financial services; retirement planning, estate planning, investment management, executive benefits and health-disability insurance.  Prince found that 59 percent of the clients had been serviced in only one area by a particular advisor.

Despite the significant assets of each client, the advisers have been unsuccessful at broadening these relationships — a key indicator that many affluent clients do not have a primary financial adviser.

Medical Niche Players

Among the challenges you face to broaden your influence is to offer your clients value-added services, perhaps by establishing your expertise in the medical niche and capitalize on being different; as in the Certified Medical Planner™ online health economics program of iMBA, Inc.

You must not be just another of the more than 250,000 or so individuals who claim to be financial planners, with a collective universe of an additional 700,000 or so who purport to be financial advisors, in some fashion or another. You must begin to develop the strategic competitive advantage of practice management knowledge to synergize with your existing financial service and product line.

Integration of Disciplines is Key for the Healthcare Space

Integrated practice management and financial planning will also become much more competitive among physicians because of the above professional fusions.

No one is suggesting therefore that you abandon your core financial advisory business for business management. It is merely a fact that medicine has drastically changed during the past decade, and the knowledge that you used yesterday will no longer be enough for you to get by on in the future.

Assessment

Medical practice management is the natural outgrowth of traditional financial planning services, and investment advice, in turn, is central to the implementation of a contemporary medical office business plan. The most successful physician-focused financial planners therefore, will be those who incorporate medical management services into their practices.

Disclaimer: Dr. Marcinko, a former stock broker, Certified Financial Planner and investment advisor is Founder of the Certified Medial Planner™ program for all fiduciary consultants in health economics, finance and medical practice management www.CertifiedMedicalPlanner.com

Conclusion

Your thoughts are appreciated; please opine?

Practice Management: http://www.springerpub.com/prod.aspx?prod_id=23759

Physician Financial Planning: http://www.jbpub.com/catalog/0763745790

Medical Risk Management: http://www.jbpub.com/catalog/9780763733421

Healthcare Organizations: www.HealthcareFinancials.com

Health Administration Terms: www.HealthDictionarySeries.com

Physician Advisors: www.CertifiedMedicalPlanner.com

Speaker: If you need a moderator or speaker for an upcoming event, Dr. David E. Marcinko; MBA – Publisher-in-Chief of the Executive-Post – is available for seminar or speaking engagements. Contact: MarcinkoAdvisors@msn.com  or Bio: www.stpub.com/pubs/authors/MARCINKO.htm

Subscribe Now: Did you like this Executive-Post, or find it helpful, interesting and informative? Want to get the latest E-Ps delivered to your email box each morning? Just subscribe using the link below. You can unsubscribe at any time. Security is assured.

Link: http://feeds.feedburner.com/HealthcareFinancialsthePostForcxos

Copyright 2008 iMBA Inc: All rights reserved, USA, unless otherwise noted. Use is restricted to Executive-Post subscribers only. No redistribution is allowed. To avoid violation of iMBA Inc copyright restrictions and redistribution policy, please register for your own free Executive-Post membership. Detailed information and registration links are available at:

Link: http://feeds.feedburner.com/HealthcareFinancialsthePostForcxos

Referrals: Thank you in advance for your electronic referrals to the Executive-Post

Polish Chiropractic Association

Join Our Mailing List

Alternative Healthcare in Europe

[By Anthony Robert Narushka; DC]

The first Polish Chiropractic Association [PCA] was recognized by the European Chiropractors’ Union (ECU) www.ecunion.eu and founded in June, 2008. The Polish flag is listed on the page of all members. 

New PCA BOD Members

New PCA BOD Members

  • Leszek Majowski DC attended Candadian Memorial.
  • Jane Hajduk DC, attended Parker Chiropractic College, TX.
  • Anthony Narushka DC, from Orlando, attended National University of Health Sciences, Ill.  

Ministry of Health

On July 1st 2008, Dr. Narushka and these Medical Executive-Post readers met with the Ministry of Health to discuss the legalization and regulation of Chiropractic, in Poland. Open discussion of how other European countries have formalized chiropractic health care into their national heath regulations was also discussed. We met with the Department Nauki i Szkolnictwa Wyższego – from the Ministry of Health.

Assessment

Also, a very important message from Mr. Hans-Gert Pöttering’s [President of the European Parliament] supporting the European Chiropractors’ Union was presented along with the recognition of the new members, Poland and Hungary, to the association. The video can be downloaded from the ECU website -Download Page and it is found first on the downloadable link list. http://www.ecuconvention.eu/default.asp?pid=114

Although all members of the nascent PCA are encouraged to visit, read and subscribe to the Medical Executive-Post; some physicians and other domestic medical practitioners are not always enamored with chiropractors or other alternative healthcare providers; despite the Healthcare 2.0 initiative of the modern era.

Conclusion

Your thoughts and comments on this ME-P are appreciated. Feel free to review our top-left column, and top-right sidebar materials, links, URLs and related websites, too. Then, subscribe to the ME-P. It is fast, free and secure.

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Medical Cultural Disparity

A Real or Perceived Contemporary Concept?

Staff Writers

Question

Joseph R. Betancourt, MD, MPH, director of The Disparities Solutions Center at Massachusetts General Hospital [www.massgeneral.org/disparitiessolutions] was asked during a recent interview with Physician’s News Digest how he defined the emerging concept of “medical cultural competency.”

Answer

He replied that he viewed it as basically an “expansion of patient-centered care,” which he said is characterized by the physician’s awareness of and agreement with “the need to be attentive to the health beliefs, values and perspectives of the patient.”

Conclusion

And so, is this the same or different from participatory or collaborative Healthcare 2.0.

Your opinions and comments are appreciated.

Related Information Sources:

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Physician Financial Planning: http://www.jbpub.com/catalog/0763745790

Medical Risk Management: http://www.jbpub.com/catalog/9780763733421

Healthcare Organizations: www.HealthcareFinancials.com

Health Administration Terms: www.HealthDictionarySeries.com

Physician Advisors: www.CertifiedMedicalPlanner.com

Speaker: If you need a moderator or speaker for an upcoming event, Dr. David E. Marcinko; MBA – Publisher-in-Chief of the Executive-Post – is available for seminar or speaking engagements. Contact: MarcinkoAdvisors@msn.com  or Bio: www.stpub.com/pubs/authors/MARCINKO.htm

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Doctors Unite!

On the “Open Letter from America’s Physicians”

By Dr. David Edward Marcinko; MBA, CMP™

Publisher-in-Chief

As we have seen in this healthcare-charged election season, almost every form of political activism or debate has moved online. So, it is no surprise that a coalition of disgruntled physicians would electronically socialize and network together, as seen with www.sermo.com

About Sermo – Peer 2 Peer Doctor Network

First billed as a physician’s only online community, where 65,000 doctors around the nation exchanged the latest medical insights with each other to improve patient clinical outcomes, some portions of the Sermo community have morphed into a kind of political action committee [PAC] representing a particular flavor of zealot doctor activist.

Political Activism

And, not to miss out on a marketing opportunity, Sermo has allowed itself to be used as a vehicle for an open letter signed by physicians, decrying the state of domestic healthcare, that’s only going to get more public.

According to Mr. Matthew Arnold of Medical Marketing & Media, the letter is a physicians’ manifesto of sorts, composed by selected Sermo doctors demanding an end to intrusive insurers and overzealous regulators. To date it has garnered 5,200 signatures in the several weeks since it was posted on www.mmm-online.com

So, You Want a Revolution?

According to Arnold, “There’s a sense of revolution in this,” said Dr. Daniel Palestrant, founder and CEO of the physician social networking site, which boasts around 70,000 members. “It’s doctors coming together for the first time, voicing discontent with the representation they’ve had to date, and making it clear to the public that the quality of care is going to be suffering based on some of these outside forces.” http://www.mmm-online.com/Fed-up-Sermo-docs-draft-manifesto/article/112006

Doctors Unite

The “Open Letter from America’s Physicians,” hosted at www.doctorsunite.org blames “The insurance industry’s undue authority and oppressive control over healthcare processes,” “Excessive and misguided government regulation” and “The practice of defensive medicine in response to a harmful and costly legal environment” for America’s healthcare crisis, and vows: “We, the physicians of the United States, will no longer remain silent. We will not tolerate a healthcare system where those without medical expertise or genuine interest in our patients’ health have absolute control.”

Assessment

As almost every other form of political activism has moved online, don’t be surprised to see more websites, blogs, wikis or social e-communities like this. Of course, if the details get specific, it’s tricky to know whether the coalition of disgruntled doctors will stay together, and/or whether Sermo will emerge as representing a new breed of doctor “turned-political-pundit.”

Conclusion

And so, is political activism an appropriate initiative for the medical community; why or why not?

Might it be considered more self-serving; or more patient centric? Your thoughts and comments are appreciated.

Related Information Sources:

Practice Management: http://www.springerpub.com/prod.aspx?prod_id=23759

Physician Financial Planning: http://www.jbpub.com/catalog/0763745790

Medical Risk Management: http://www.jbpub.com/catalog/9780763733421

Healthcare Organizations: www.HealthcareFinancials.com

Health Administration Terms: www.HealthDictionarySeries.com

Physician Advisors: www.CertifiedMedicalPlanner.com

Speaker: If you need a moderator or speaker for an upcoming event, Dr. David E. Marcinko; MBA – Publisher-in-Chief of the Medical Executive-Post – is available for seminar or speaking engagements. Contact: MarcinkoAdvisors@msn.com  or Bio: www.stpub.com/pubs/authors/MARCINKO.htm

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The Herd Mentality of Wall Street [Advice or Avarice?]

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Understanding the Channel-of-Distribution Follies

By Dr. David Edward Marcinko; MBA, CMP™

[Publisher-in-Chief]

Former Investment Advisor and Reformed Certified Financial Planner™dem23

As a former surgeon, insurance agent, physician-executive who took an honest run at Wall Street’s PPMC infamy in the late 90s; a board certified financial advisor and stock-broker; and current writer, editor, publisher and speaker-consultant on health economic topics – I am not your typical citizen journalist or blogger. Although, I am the founding editor-in-chief of a successful peer-reviewed 1,200 page, quarterly print journal, our companion on-ground publication

For example, I’m not crusty; honest! I don’t often wear – but do have – a fedora, and only occasionally look like I just slouched out of Ben Hecht’s circa,1928 play, “The Font Page.”  I prefer stubble to a shave, and ooze skepticism. OK; call it cynicism, if you will. I do however, reckon myself a professional and independent journalist; as well as one heck-of-a-health economist, personal financial consultant and certified “doubting Thomas.”

Independent Means Un-Bossed and Un-Bowed

Yet, I don’t belong to the American Medical Association [AMA], the Financial Planning Association [FPA] or the American Management Association [AMA]. Actually, I’m not really a team player at all; although my wife does call me one who is “carefully selective”. She is aware of the few teams I’ve successfully played for in my career.

And, I am not afraid to write about the financial services industry; in print or online [see The Financial Services Industry Explained].

Link: https://healthcarefinancials.wordpress.com/2007/11/28/the-financial-services-industry

The Implosion

And so, it is with much repetitive irony that I watch supposedly independent and credible Wall Street firms stagger from one mistake to another, every few years, goading their retail financial advisors to promote – dare I say it – “push” – one flimsy financial product or strategy [CDOs and sub-prime home mortgages] that doesn’t work anymore for the sake of lucre.

And then, the same firm’s clean-house after imploding like they have recently done, by rounding up folks to blame, and firing them for having a herd-mentality.

Shame on them; their advisors [really non-fiduciary brokers and salesmen], naïve clients; and especially the clients that are medical colleagues. Shit-aki, mushrooms for brains; all!

This time however, it was the well known CEO heads that were lopped off. To use a financial medical-metaphor, these guys were “de-capitated”:

  • Merrill Lynch = Stan O’Neal
  • Citigroup = Charles Prince
  • UBS =   Peter Wuffli and Marcel Ospel
  • Wachovia = Ken Thompson
  • AIG = Maurice “Hank” Greenberg
  • Bear Stearns = James Cayne 

Of course, I wrote, called and tried to contact several of these “star CEOs” several years ago, to no avail. For a while, I was probably even on their secretarial email radar and telephone block lists.   

Mary’s Lamb to Slaughter

Now, one must wonder if/when the CEO slaughter of Kerry Killinger at WaMu will follow-much like Mary’s little lamb? So far, it hasn’t completely; but he has been stripped of his role as Chairman of the Board.

Remember, Executive Post readers, it was Kerry who oversaw the star-crossed folly into the sub-prime credit-lending fiasco that haunts us all. But, rest assured, I won’t try to contact him. He is very busy at the moment.

Reputations Lost?

So, will these Wall Street firms lose their pristine reputations as kings-of-the-universe? Nope, not a chance! Some pundits even say that in 2-3 years, the public will have forgotten the shenanigans of these guys and their investment banks and wire-houses [broker-dealers]. It’s called the science of “reputational-risk-management” and these firms coldly calculate it into their business plans.

Just Say No

I say, don’t let them. I say, never-forget. I say, ask for and demand a fiduciary financial advisor next time. It wont’ indemnify you from all financial mischief, of course, but it’ll be a good start. Use an independent registered financial advisor and dis-intermediate the broker-salesmen.

http://www.CertifiedMedicalPlanner.org

Or, don’t be surprised when, not if, something similar happens again.

Assessment

To see how staggering the recent write-downs and credit-loses some firms have written-off, per wholesale banking employee [non-retail brokerage or private client wealth management staff],

Just visit this website: www.HereIsTheCity.com

The site’s findings are amazing.

Full Disclosure

I was a “financial advisor” for SunAmerica/AIG more than a decade ago. I saw the industry “inside-out” with developing problems; back then.

Channel Surfing the ME-P

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Conclusion

Your thoughts and comments on this ME-P are appreciated. Feel free to review our top-left column, and top-right sidebar materials, links, URLs and related websites, too. Then, subscribe to the ME-P. It is fast, free and secure.

Speaker: If you need a moderator or speaker for an upcoming event, Dr. David E. Marcinko; MBA – Publisher-in-Chief of the Medical Executive-Post – is available for seminar or speaking engagements. Contact: MarcinkoAdvisors@msn.com

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Electronic Patients

Revolutionizing Healthcare

Staff Reporters

Included among our most popular Executive-Post topics are: medical practice valuations, Wal-Mart, DNPs, business and medical marketing plan, investments, asset returns, medical ethics, the financial services industry and various op-ed posts.

We believe however, there will soon be another very popular post, with comments on how e-patients will revolutionize healthcare!

Revolutionize Healthcare

According to Susannah Fox, by taking advantage of new online health tools, e-patients and health professionals now have the ability to create equal partnerships that enable individuals to be equipped, enabled, empowered and engaged in their health and health care decisions.

Tom Ferguson MD

At least, that that was the vision of Dr. Tom Ferguson. He coined the term e-patients and launched www.e-patients.net in 2006. At the time, Ferguson intended to upload his book-length overview of the online health revolution, “E-patients: How They Can Help Us Heal Health Care.”

Link: http://www.e-patients.net/e-Patients_White_Paper.pdf

Unfortunately however, he died a month later after losing a fifteen-year battle with multiple myeloma.

Health 2.0 Developments

Following Ferguson’s death, a group of his friends and colleagues completed the paper and adopted the blog to carry on his work, as well as their own perspectives on various Health 2.0 developments.

Assessment

We think the “E-patients” paper remains relevant in 2008, as his apostles hope to extend the findings into the future.

Wiki version: http://www.acor.org/e-patients

Conclusion

Your comments and opinions on the paper, and related matters, are appreciated.

Related Information Sources:

Practice Management: http://www.springerpub.com/prod.aspx?prod_id=23759

Physician Financial Planning: http://www.jbpub.com/catalog/0763745790

Medical Risk Management: http://www.jbpub.com/catalog/9780763733421

Healthcare Organizations: www.HealthcareFinancials.com

Health Administration Terms: www.HealthDictionarySeries.com

Physician Advisors: www.CertifiedMedicalPlanner.com

Speaker: If you need a moderator or speaker for an upcoming event, Dr. David E. Marcinko; MBA – Publisher-in-Chief of the Executive-Post – is available for seminar or speaking engagements. Contact: MarcinkoAdvisors@msn.com  or Bio: www.stpub.com/pubs/authors/MARCINKO.htm

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Nurses in e-Charge

Trends in Clinical Information Systems Technology 

Staff Reporters

Recently, iMBA Inc www.MedicalBusinessAdvisors.com and the Executive-Post participated in a Healthcare Informatics survey on nursing clinical information systems [CIS].

The top five CIS functions were:

  1. Electronic documentation
  2. PACS
  3. EMR/EHRs
  4. Automated alerts
  5. Cross-continuum patient records

Assessment

The following link has a summary of white-paper results from that survey
http://survey.opinionresearch.com/surveys/J35584NOV2007/First_Look.pdf

Conclusion

You thoughts and comments are appreciated.

Related Information Sources:

Practice Management: http://www.springerpub.com/prod.aspx?prod_id=23759

Physician Financial Planning: http://www.jbpub.com/catalog/0763745790

Medical Risk Management: http://www.jbpub.com/catalog/9780763733421

Healthcare Organizations: www.HealthcareFinancials.com

Health Administration Terms: www.HealthDictionarySeries.com

Physician Advisors: www.CertifiedMedicalPlanner.com

Source: “New WSJ.com/Harris Interactive Study Finds Satisfaction with Retail-Based Health Clinics Remains High.” Harris Interactive, May 21, 2008. http://www.harrisinteractive.com

Speaker: If you need a moderator or speaker for an upcoming event, Dr. David E. Marcinko; MBA – Publisher-in-Chief of the Executive-Post – is available for seminar or speaking engagements. Contact: MarcinkoAdvisors@msn.com  or Bio: www.stpub.com/pubs/authors/MARCINKO.htm

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Office Appointment “Reservation Fees”

Minimizing the Patient “No-Show” Problem

Staff Writers

In what is perhaps the next evolution of office-based medical practice – at least according to American Medical News reports – some physicians are now making their patient’s reserve office appointment slots with a cash deposit in case of “no-show.”

Much like their plastic surgery, new-wave anti-aging esthetics, cash-only, cosmetic-dental or concierge practice colleagues, these doctors are serving up their healthcare offerings much like a fine restaurant serves its cuisine.

Causation

According to anecdotal research, the average no-show rate for medical practices is about 5 to 10 percent, while the rate can be higher if the office has a larger percentage of new, Medicare. Medicaid, indigent or self-pay patients

Deposits

Physicians who charge de-minimis deposits – ranging from $10 to half an office visit cost – emphasize the primary goal is to cut down missed appointments and increase office efficiency; not generate revenue.  

“This is not like a Blockbuster™ store late-fee, or about making money through cancellation-fees”, according to Executive-Post managing-editor Hope Rachel Hetico, RN, MHA, CMP™ of Atlanta

Results

Of course, cancellation-fees are not new, but are retroactive and may bespeak a “certain perception of avarice” according to Hetico; and are a “pain to collect.” 

But, “appointment reservation-fees” are pro-active, and give the perception of “gravitas and physician-patient collaboration”. 

And, the practice may yield patients who are more faithful about showing up, or at least giving notice if they can’t; while fewer empty slots mean more cash-flow and practice revenue.

Conclusion

What are your thoughts and opinions on this emerging business management practice; legitimate business strategy or bad public relations move? Please comment.

Related Information Sources:

Practice Management: http://www.springerpub.com/prod.aspx?prod_id=23759

Physician Financial Planning: http://www.jbpub.com/catalog/0763745790

Medical Risk Management: http://www.jbpub.com/catalog/9780763733421

Healthcare Organizations: www.HealthcareFinancials.com

Health Administration Terms: www.HealthDictionarySeries.com

Physician Advisors: www.CertifiedMedicalPlanner.com

Speaker: If you need a moderator or speaker for an upcoming event, Dr. David E. Marcinko; MBA – Publisher-in-Chief of the Executive-Post – is available for seminar or speaking engagements. Contact: MarcinkoAdvisors@msn.com  or Bio: www.stpub.com/pubs/authors/MARCINKO.htm

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Evolutionary Shifts in the Primacy of Medical Ethical Principles

Philosophic Ruminations and Personal Interviews

[By Render S. Davis; MHA, CHE]

Crawford Long Hospital at Emory University

Atlanta Georgia USA

For more than 2000 years, the principle of beneficence, the profession’s obligation to be of service to others, was the foundation of the practice of medicine.

In taking the Hippocratic Oath, physicians swore that they would “perform their art solely for the cure of patients,” and patients viewed their doctors as wise, caring, and paternalistic healers unwaveringly committed to their welfare.

Until the era of modern medicine dawned in the early Twentieth Century, sincere caring and compassionate service probably were the most effective instruments in the physician’s meager armamentarium.

Post WWII Period

World War II and the decades that followed saw an unprecedented explosion in medical knowledge and technology. As a direct consequence, physicians were called upon to become increasingly sophisticated technicians and specialists, demands that pulled them farther from the bedside and diminished the close, personal relationship with patients they once enjoyed.

This increasingly impersonal relationship, combined with the starkness and technically intimidating nature of hospitals, led to a dramatic shift in the traditional patient-physician relationship. No longer did the patient see the family doctor as the caring paternalistic figure that held his or her interests foremost.  Instead, an overwhelming array of specialists appeared before the patient to explore illness etiology or examine a particular body part – too often appearing more interested in the malady than in the person afflicted with it.

The Lost Covenant

The covenant of trust that once bonded the physician and patient was rapidly eroding and, amid the social turmoil of the 1960s, patients began to demand that physicians treat them as equal partners, both informing them of the nature of their disease and seeking their permission to initiate treatment. After all patients reasoned, they should have the final say regarding what was done to their own bodies. 

Consequently, the principle of respect for autonomy, an acknowledgment of an individual’s right to self determination, slowly took precedence over, but did not eclipse, beneficence. Physicians still cared for their patients, only now they were obligated to take extra steps to bring patients directly into the decision-making process by explaining treatment options and requesting “informed consent” on the plan of care from the patient

Impending Economic Disaster

Both principles were supported in the prevailing system of fee-for-service, private-practice medicine.  There were few constraints on physicians’ clinical autonomy and their professional judgment remained, for the most part, unquestioned. In this climate, physicians reasoned that patients would likely benefit from more tests and procedures; patients, especially the well insured, demanded almost unregulated autonomy over their health care choices. For those with the means to pay, access to nearly all that medicine had to offer was considered an unquestioned right.

This proved to be a formula for potential economic disaster. There was an explosion in new and expanded facilities and unwavering demand for the latest technological innovations, much of it supported by the government as vital to a healthy economy. Nonetheless, a fundamental problem existed because health care was being delivered in a financial vacuum, where both physicians and patients had only a vague understanding of, or interest in, the economic consequences of the services they felt either obligated to provide or entitled to receive.

Beneficence and Autonomy

Both beneficence and respect for autonomy could be invoked to support this nearly unbridled use of health care resources in the care and treatment of individual patients. 

Insurers, both private and governmental, paid “reasonable, usual and customary” charges, almost without argument; while as patients’ advocates, physicians could garner six-figure incomes from fees generated in providing virtually unlimited care.  

Inevitable Financial Fallout

Yet, the inevitable financial fallout from medicine guided by these laissez-faire rules eventually led to an unsustainable inflationary spiral in medical costs.

In the forty plus years following the passage of the Medicare Act in 1965, the health care sector of the American economy soared from 4% of Gross Domestic Product (GDP) to over 15-16% in 2008, and there is no clear end in sight to the upward rise.

Nevertheless, a growing number of Americans actually saw their access to medical care diminish due to rising costs of employer-paid insurance (when it was offered at all) and tightening restrictions in eligibility requirements for Medicaid and other government safety-net programs.  Even as the nation increased overall spending for medical care, many Americans were losing access to the system. 

This trend has continued, and even accelerated, during the recessionary period that has just begun. An especially troubling characteristic of the increasing number of Americans now without health insurance is that, for the first time, it includes expanding segments of the middle class – white collar executives, middle managers, and skilled workers who had, historically, been immune from such cutbacks. 

Today, lack of access to affordable medical care is no longer just the domain of the working poor. It is the purview of the middle class.

Sounding the Alarm

Alarm over rising health care costs began to spread in the 1970s, as both private and government payers sought any means possible to stem the hemorrhaging outflow of dollars.  President Richard Nixon tried unsuccessfully to implement wage and price controls to slow it; a few years later, President Jimmy Carter attempted to cap Medicare expenditures. Both efforts failed for two primary reasons.

First was a fundamental misunderstanding of the nature of healthcare competition. Health care providers did not compete directly for patients, but rather for physicians who held the legal authority to admit patients. As independent contractors, physicians could, for the most part choose to join the staff of institutions that provided the latest technology, the most-up-do-date facilities, and even the most luxurious amenities. Consequently, hospitals competed fiercely for doctors, a process that actually caused prices to rise, not fall.

Second, the dominant, indemnity-based, fee-for-service approach to medical care remained fundamentally intact, continuing to insulate both physicians (the consumer’s agent) and patients (consumers of care) from the true costs of the services provided. But economic concerns arising from double-digit inflation and business downturns in the late 1970s assured that fundamental and inevitable changes in the financing and practice of medicine were on the horizon. 

Cost Constraint Initiatives

The first major initiative to have a significant cost constraining effect occurred in the early 1980s with the implementation of the Medicare Prospective Payment System (PPS) and its healthcare provider payments pegged to Diagnosis Related Groups (DRGs); now Medical Severity-DRGs. This system ushered in a new era of controlled, predetermined prices for health care services. The inflationary spiral of government payments for health care slowed and soon private payers also were considering adopting alternatives to traditional insurance.  Slowly, the concept of prepaid, fixed or capitated managed health care provided by health maintenance organizations (HMOs), a concept developed by the Kaiser Foundation and other organizations on the West Coast in the 1940s (and first strongly opposed by organized medicine) began to spread nationwide as a possible answer to the country’s healthcare ills.

Enter the HMOs

By the 1990s, HMOs and other types of managed care organizations that provided integrated healthcare services and financing through insurance or other means, had gained a serious foothold and were in positions of dominance in American medical care.  The growth in the popularity of managed care signaled the next evolutionary change in the predominance of the key ethical principles.

Severing the Link 

Just as respect for autonomy super-ceded beneficence, the principle of justice, representing a new approach of balancing the health needs of an individual with the availability of finite resources for the larger population, rose to take its place as the primary principle, becoming the vanguard force driving the movement toward managed care. 

Physician-ethicist, John LaPuma M.D., in his book Managed Care Ethics, writes that managed care has gone so far as to “sever the link between autonomy and justice that once existed to support the care of individuals.”

Fairer Distribution       

Embedded within this drive toward a fairer distribution of healthcare resources was the urgent, but highly controversial desire to rein in costs. Despite years of active suppression and condemnation by health professionals and providers, the hard economic realities of American society’s love-hate (love to have it, hate to pay for it) relationship with health care had finally reached the bedside. The result has been an irrevocable sea-change in the landscape of American medicine.

***

Residents

***

Developing Healthcare Delivery Skills for Modernity

As we have seen, medical practice today is vastly different from a generation ago, and physicians need new skills to be successful.  In order to balance their obligations to both individual patients and to larger groups of plan enrollees, physicians now must become more than competent clinicians.

Traditionally, the physician was viewed as the “captain of the ship,” in charge of nearly all the medical decisions, but this changed with the new dynamics of managed care.  Now, as noted previously, the physician’s role may be more akin to the ship’s navigator – or health economist allocator – utilizing his or her clinical skills and knowledge of the health care environment to chart the patient’s course through a confusing morass of insurance requirements, care choices, and regulations to achieve the best attainable outcome.  Some of these new skills include:  

  • Negotiation – working to optimize the patient’s access to services and facilities beneficial to their treatment;
  • Team Play – working in concert with other care givers, from generalist and specialist physicians to nurses and therapists, to coordinate the delivery of care within a clinically appropriate and cost-effective framework;
  • Working within the limits of professional competence – avoiding the pitfalls of payer arrangements that may restrict access to specialty physicians and facilities, by clearly acknowledging when the symptoms or manifestations of a patient’s illness require this higher degree of service, then working on behalf of the patient to seek access to them.
  • Respecting different cultures and values – inherent in the support of the Principle of Autonomy is acceptance of values that may differ from one’s own.  As the United States becomes a more culturally heterogeneous nation, health care providers are called upon to work within and respect the socio-cultural framework of patients and their families;
  • Seeking clarity on what constitutes marginal care – within a system of finite resources, physicians will be called upon to carefully and openly communicate with patients regarding access to marginal and/or futile treatments.  Addressing the many needs of patients and families at the end of life will be an increasingly important challenge in both communications and delivery of appropriate, yet compassionate care. 
  • Exercising decision-making flexibility – treatment algorithms and clinical pathways are extremely useful tools when used within their scope, but physicians must follow the case managed patient closely and have the authority to adjust the plan if clinical circumstances warrant. 

Re-Fostering Social Responsibility

The erosion of trust expressed by the public for the health care industry may only be reversed if those charged with working within or managing the system place community and patient interests before their own.

We must foster an ethical corporate culture within health care that rewards leaders with integrity and vision; leaders who encourage and expect ethical excellence from themselves and others; and who recognize that ethics establishes the moral framework for all organizational decision making.

Healthcare Ethics

In a presentation to the Health Care Ethics Consortium of Georgia, Dr. Paul Hoffman, vice president of Provenance Health Partners, spoke of the importance of nurturing and sustaining an “ethical organizational culture” where high standards of ethics and morality govern the behavior of all participants, from senior management and physicians, to nurses and technical staff. 

In such cultures, the ethical dimensions of decisions are weighed as heavily as the financial or operational factors and actions are not taken if the outcome would conflict with the organization’s stated values and mission.

To assess the climate of an organization, Hoffman recommends conducting an “ethics audit” that would reveal real and perceived problems within the system; provide insights into ethical deficits that may exist; identify opportunities for education; and provide feedback from staff on their support for the organization’s ethical culture.

Enterprise Wide Integration

Most importantly, Hoffman stressed that ethics must be integrated into every aspect of organizational work, calling for “a systems-oriented, proactive approach to improving an institution’s health care practices, including both administrative and clinical practices.” 

He went on to say that this “integrated ethics approach anticipates and responds to recurring ethical situations and applies a continuous quality improvement philosophy. This approach unites ethics activities throughout the organization.”  

Whether your workplace is a 500-bed academic medical center or a small internal medicine practice, the purpose is the same – to foster and maintain an organization that is grounded in ethical behavior and dedicated to providing the highest quality of patient care.  

Assessment

In an article published in the Journal of the American Medical Association [JAMA], authors Ezekiel Emanual, M.D. and Nancy Dubler, L.L.B. cited what they call the “Six C’s” of the ideal physician-patient relationship: Choice, Competence, Communications, Compassion, Continuity, and [no] Conflict of interest.  Physicians who accept a seventh and eighth “C” – the Challenge and Collaboration, and are imbued with the moral sensitivity embodied in their solemn oath, have an obligation to serve as the conscience of this new system dedicated toward caring for all Americans.

Writer and ethicist Emily Friedman said it best when she wrote,  

“There are many communities in health care. 

But three to which I hope we all belong are the communities devoted to improving the health of all around us, to achieving access to care for all, and to providing our services at a price that society can afford. 

These interests are, of course, expressions of the deeper community of values that states that healing, justice, and equality must guide what we believe and do”. 

Conclusion

While the above may not solve the current philosophical and economic crisis, or provided needed answers to the domestic health insurance quagmire, we believed the problem has been reframed for further discussion and frank discourse.

And so, please add to the needed debate with your informed thoughts, opinions and comments. All are greatly appreciated?

Acknowledgements

Partial excerpt, updated from the best selling book, with permission.

The Business of Medical Practice [Profit Maximizing Skills for Savvy Physicians]

© Springer Publishing, New York, NY 2005

http://www.springerpub.com/prod.aspx?prod_id=23759

Citations:

Back to Reform: Values, Markets, and the Healthcare System.  Dougherty, Charles J., Ph.D.  Oxford University Press, New York, 1989.

“Beyond Ethics Committees,” Hoffman, Paul, Dr. P.H. Presentation at the Annual Conference of the Health Care Ethics Consortium of Georgia, April 2, 2003.

“The Doctor as Double Agent”: Angell, Marcia, M.D.  Kennedy Institute of Ethics Journal, Vol. 3, No. 3, September 1993.

“Ethical Issues in Managed Care”:  Report from the American Medical Association’s Council on Ethical and Judicial Affairs.  JAMA, Vol. 273, No. 4, January 25, 1995.

“Ethical Issues in Managed Care”: Wicclair, Mark R., Ph.D.  Remarks at Fifth Annual Retreat of the Consortium Ethics Program, October 1995.

“Ethics of Managed Care”: Philip, Donald J., FACMPE.  Medical Group Management Journal, November – December 1997.

Ethics, Trust, and the Professions: Philosophical and Cultural Aspects.  Pelligrino, Edmund D., M.D., Veatch, Robert M., Ph.D., Langan, John P., S.J.  Georgetown University Press, Washington, D.C., 1991

“The End of Health Insurance – Part II” Brody, William R., M.D., Ph.D. Crossroads: Essays on Health Care in America, Johns Hopkins University School of Medicine, June 5, 2002.

“ER’s Cut Back as Patient Loads Rise,” Kellerman, Arthur, M.D. The Atlanta Journal-Constitution, June 5, 2003.

Managed Care Ethics: Essays on the Impact of Managed Care on Traditional Medical Ethics, LaPuma, John, M.D.  Hatherleigh Press, New York, 1998.

“Managed Health Care: A Brief Glossary,” Integrated Healthcare Association, Pleasonton, CA, 1997.  Website: www.iha.org.

Medical Management Signature Series, Managed Care Resources, Inc. 1997.  Website: www.mcres.com).  Carefoote, Roberta L., R.N.:http://www.mcres.com.

Medicine At The Crossroads.  Konnor, Melvin, M.D., Vintage Books, New York, 1994.

“Poll: Health Advice Ignored,” Duffy, James A.  The Atlanta Journal-Constitution, November 20, 1998.

“Outside the Box”: Zwolak, Judith.  Tulane Medicine, September 1995.

“Preserving the Physician-Patient Relationship in the Era of Managed Care,” Emanual, Ezekiel J. M.D., Dubler, Nancy N., LL.B.  JAMA, Vol. 273, No. 4, January 25, 1995.

Principles of Biomedical Ethics:  Beauchamp, Thomas L., Ph.D., Childress, James F., Ph.D.  Oxford University Press, New York, 1989.

“Principles of Managed Healthcare”: Integrated Healthcare Association, 1997.  www.iha.org.

The Right Thing: Ten Years of Ethics Columns from The Healthcare Forum Journal.  Friedman, Emily.  Jossey-Bass Publishers, San Francisco, 1996

“Understand Guiding Principles When Mixing Business, Medicine,” LaPuma, John, M.D.  Managed Care Magazine, July 1998

“What Could Have Saved John Worthy?” The Hastings Center Report, Special Supplement, Vol. 28, No. 4, July-August 1998.

Personal Interviews:

Frank Brescia, M.D: Professor, Medical University of South Carolina, Charleston, SC.

Joseph DeGross, M.D: Professor, Mercer University School of Medicine, Macon, GA.

David DeRuyter, M.D: Pulmonologist, Atlanta, GA.

Daniel Russler, M.D: Vice President, HBOC, Inc., Atlanta, GA.

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Wal-Mart Health Care

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Healthcare’s New [Old] Innovative Disruption

By Dr. David Edward Marcinko; MBA, CMP™

[Publisher-in-Chief]dem2

So, the American Medical Association [AMA] couldn’t or wouldn’t do it; nor could/would the American Osteopathic Association, American Podiatric Medical Association, American Dental Association or any combination thereof.

Neither could/would Hillary Clinton in 1992, nor the US Congress, US Senate, Insurance Association of America [“Big I”], AARP, or plethora of other national organizations, medical trade unions and/or policy-makers.

One is not even sure the current crop of presidential candidates can “do it.”

What it is?

So, what am I talking about?

Why, free-market driven, non-universal [government sponsored] healthcare competitive reform; of course!

And maybe; just maybe; Wal-Mart can do-it?

The Wal-Mart Way

Look, clinics in giant wholesale stores are not new. The optometrists have been there for decades, nobly triaging and providing basic eye-care, but with a certain disdain from “real-doctors” and some patients.

But, all that is fading with the dearth of family practitioners, and rise of on-site and walk-in retail clinics staffed with nurse practitioners, Doctor-Nurse Practitioners [DNPs] and the like. The movement is both gaining traction as well as gravitas. And, the medical kiosks are increasingly being staffed by physicians.

Moreover, with the economy flagging, cheap generic drugs available, convenient hours and locations in many stores, electronic medical records, consumer directed health plans with high-deductibles and private paying patients; Wal-Mart may just have the marketing power to provide some modicum of basic healthcare for many of our nation’s uninsured, or under-insured.

And, imbued with the belief that capitalism always finds a way to wring out marketplace excesses in any industry – albeit slowly – I call the initiative “a perfect-storm of market-place reform.”

Vilfredo Pareto – ReDeux

Perhaps, by being so huge, Wal-Mart understands Pareto’s Law and realizes that many patients get better because-of, or in spite-of, the doctor’s intervention. This was the original promise of managed care that went awry; differentiating and treating the trivial many ills – from the vital few serious diseases.

The Pareto principle (also known as the 80-20 rule, the law of the vital few and the principle of factor scarcity) states that, for many events, 80% of the effects come from 20% of the causes. Business management thinker Joseph M. Juran suggested the principle and named it after Italian economist Vilfredo Pareto, who observed that 80% of income in Italy went to 20% of the population. It is a common benchmark in business; e.g., “80% of sales come from 20% of clients.”

Wal-Mart has studied the market and knows where the price and break-points are.

And, when 80% of healthcare expenditures are spent in the last 12 months of life, maybe there really is a better way; The Wal-Mart Way.    

Assessment

And Wal-Mart isn’t stopping here. In April, it opened the first of its walk-in health clinics in stores in Atlanta, Dallas and Little Rock, Ark. This joint venture with local hospitals will build up the almost 80 clinics already in place in Wal-Mart stores. The goal is 400 co-branded clinics by 2010.

Wouldn’t Sam, and I don’t mean “Uncle”, be proud of the above accomplishments?

Conclusion

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Stemming the Primary Care Exodus with DNPs

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Doctor of Nurse Practice – Filling the Void

Dr. David Edward Marcinko; MBA, CMP™

[Publisher-in-Chief]dr-david-marcinko

As the shortage of family doctors and primary-care physicians mount, and the domestic uninsured problem exacerbates to > 40 million uninsured Americans, the nursing profession is stepping up-to-the-plate by offering one possible solution to healthcare reform.

Cause and Effect

And, it is not happing because of managed care cost constraints, medical benefit rationing or reductions, or any other draconian or political machination. Rather, it’s happening because nurses are taking medicine back to its root-core constituency – patients. 

In fact, according to leading industry expert and adjunct professor of healthcare administration Hope Rachel Hetico RN, MHA, CPHQ, CMP™ of Atlanta, it’s more like a cause-effect relationship. “Patients with a problem – are seeking solutions; and it doesn’t get more basic than that”, says Hetico.

Not a New Concept

The “doctor-nurse” concept is not revolutionary by any means, opines Hetico. But, it is the “new formalized execution and marketplace acceptance that is very exiting.”  And, “the nurse-as-doctor concept is a natural evolution of the nurse practitioner-model which, after a slow start, is finally taking off to the benefit of patients and physicians, alike.”

The “growing success of retail and on-site medical clinics, increased pricing transparency, and related consumer directed health care plan initiatives was the real impetus; and now there is no looking back.”

The Future of DNPs?

For example, by the year 2015, the Doctor of Nurse Practice (DNP) program will be recognized by the accrediting body of the American Association of Colleges of Nursing (AACN), which oversees schools that offer advanced degrees to nurse-practitioners such as, nurse anesthetists (CRNAs), clinical nurse specialists and nurse midwives, etc.

And, according to Christopher Guadagnino PhD, of the Physicians News Digest, the National Board of Medical Examiners (NBME) will begin offering part of the United States Medical Licensing Examination (USMLE) – the physicians’ medical board examination – as certification proof of DNPs’ advanced training.

Passing that exam is “intended to provide further evidence to the public that DNP certification holders are qualified to provide comprehensive patient care,” according to the Council for the Advancement of Comprehensive Care (CACC); a consortium of academic and health policy leaders promoting the clinical doctoral degree for primary care nurses.

The Nay-Sayers

Of course, nurse practitioners (NPs) poised for expanded clinical practice opportunities inevitably raise concerns about medical quality and safety of care. And, some physician groups warn that blurring the line between doctors and nurses will only confuse patients and jeopardize care.

Still, that hasn’t seemed to have happened with other limited licensed medical specialists, like podiatrists [Doctors of Podiatric Medicine] who may prescribe medications, admit patients to the hospital, cover the emergency room and perform sophisticated bone, tendon and soft tissue reconstructive surgical procedures; after four years of college, post-baccalaureate matriculation in a 4 year podiatric medical school, with an additional 1-4 years of internship, residency and/or fellowship training.

The “entrenched traditional system is self-centered, bureaucratic and very patronizing in some cases. It just doesn’t want to share power or give patients much credit for their own care in the contemporary and collaborative healthcare zeitgeist”, says Hetico.

Nurses with doctorates may also use the imprimatur DrNP after their name, and the titular designation of “Doctor”, as well. Physician groups want DNPs to be required to clearly state to patients, and prospective students, that they are not Medical Doctors [MDs] -or- Doctors of Osteopathic Medicine [DOs] who seemed to have negotiated the nomenclature divide.

Changing the “Codes”

Reality may have outpaced the debate over these issues however, given the intensifying shortage of first-line primary care providers, family practitioners and internists. Moreover, the possible causes for the shortage are both obvious, and subtle.

As noted by industry analyst Brian Klepper, at Health Care Renewal, and Dr. Roy Poses, a Clinical Associate Professor at Brown University’s School of Medicine opine, economics may play a major role in the debate on the dearth of primary care physicians. Moreover, perhaps an overall re-assessment of the CPT® coding systems and the primary medical compensation system is even in order, and more than partially blamed as causative.

For example, there is often a financial conflict in the advisory relationship that the Center for Medical and Medicaid Services (CMS) uses with the American Medical Association’s (AMA’s) Relative Value Scale Update Committee (RUC). Essentially, according to Klepper and Poses, the RUC is overwhelmingly dominated by specialists, who have consistently urged CMS to increase specialty reimbursement at the expense of primary care.

Link: http://www.thehealthcareblog.com/the_health_care_blog/2008/05/more-on-physici.html

Questionable Specialists

Yet, if perception is reality, whether patients actually benefit from some highly-paid surgical specialists, and their elective interventions and surgeries, is certainly debatable.

As an example, the recent May 2008 lay article published in PARADE magazine by Dr. Ranit Mishori, suggested that more than a few surgeries like knee arthroscopy, certain back and sinus procedures are not only often un-necessary, but economically motivated. This is not an epiphany to those in the industry, or outside its realm, anymore. 

Why?

Therefore, is it any wonder why over the last five years the percent of medical school graduates entering family practice has dropped from 14 percent to 8 percent? Or, why only 25 percent of internal medicine residents now go into office-based practice; with the rest becoming hospitalists or sub-specialists.

Moreover, is another private insurance/Medicare paid knee scope really esteem-enhancing or self-actualizing for the operating surgeon? Or, is it demoralizing to perform same for mere “lucre.”

Now, ask the same question to a DNP treating a private pay diabetic patient, or an uninsured pediatric patient, or an elderly senior citizen.

Where is the “justice”, some may cry?

Thus, one can hardly blame the DNPs if Paretto’s 80/20 law of reason is pursed as at least partial help in the current healthcare insurance crisis conundrum. Perhaps, it really is better to treat 80% of the many patients appropriately with doctor-nurses; than 20% of the vital few patients inappropriately with super-specialty care?

Philosophical Considerations

Now however, based on the above thoughts, we are entering into the realm of philosophy, moral introspection, theology, ontology debate and – even religion – as these ruminations include many diverse points-of-view, like the following among others:

  • Utilitarians, who argue for medical resource distribution based on achieving the “greatest good for the greatest number of patients.”
  • Libertarians, who believe that recipients of medical resources should be those patients who have made the greatest contributions to the production of those resources – a free market approach to distribution.
  • Egalitarians, which support the distribution of medical resources based on the greatest patient need, irrespective of contribution or other considerations. 

Consequently, developing a system of access based on such “justice” is fraught with enormous difficulty.

Industry Innovation and Redemption

Disruptive innovations are often considered simplistic, and compared to toys when they first emerge (remember the first Apple computer?). But, there may be no stopping DNPs from making their healthcare services more collaborative, useful, convenient, electronic and affordable to the patient. 

Redemption, and dare I say it; salvation of the healthcare industrial complex depends on such innovation and change. And, the industry can be saved by those of this ilk, but change requires courage. Proponents of the DNP program exhibit the requisite courage, but do the rest of the industry? The lives of our patients, and more than 40 million currently under/uninsured Americans, may just depend on it.

Assessment

Today, patients, payers, employers and all web-enable and modern 2.0 healthcare workforce stakeholders demand collaboration between doctors, NPs, other medical professionals, and all physician specialists. In fact, it is becoming the rule, rather than the exception, in an increasingly transparent and accountable society.

So, what do you think about this increased market-competition in healthcare generally, and with DNPs in particular; please comment and opine?

Conclusion

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Physician’s Managed-Care Ethical Dilemma

Caring for [Retail] Patients -or- [Wholesale] Populations

By Render S. Davis; MHA, CHE

Crawford Long Hospital at Emory University

Atlanta, Georgia, USAbiz-book

In today’s health care environment, physicians face a myriad of dilemmas in their daily practice. Time constraints, diminished professional autonomy, declining incomes, explosive growth in technology, and deteriorating public trust combined with increasing public demands are only some of the most obvious problems plaguing practitioners. Although some who have been adversely impacted by these changes are quick to lay blame at the foot of “Managed Care Organizations (MCOs),” this anger may be, to some extent, misdirected.

Managed Care

While there are ample faults in managed care as it is currently practiced, its theory and principles are ethically sound. Healthcare should be “managed” – for continuity, quality, value, and optimal outcomes – regardless of the mechanisms by which the caregivers are paid.  Practicing medicine within managed care still entails obligations to care for patients and to respect their autonomy, but now providers have been placed in a disquieting role as resource managers, requiring a new approach to finding better, more cost-effective ways to meet these obligations, while being held accountable to a larger community to which the individual belongs (e.g. a health plan or employee group) for the costs incurred in delivering care. 

For example, an article in the Hastings Center Report, summed up this new approach by noting that managed care is based “…on the foundation of a philosophy of care that, however well or poorly articulated, responds to the needs of individual patients in the context of population-based mechanisms to assess needs and distribute resources…”

Current Examination

In light of the above ethical principles, an examination of the current practice of managed care reveals an uneven and troubled landscape that continues to be impacted by declining sources of revenue for non-profit managed care organizations and falling profits for the proprietary companies.

Across the board, both types of MCOs have been damaged by the precipitous drop in investment income in the wake of the stock market’s decline since 2000 and again more recently in 2007 and 2008.

Consequently, to maintain adequate services or meet shareholder expectations, managed care organizations have further restricted coverage and/or pushed up premiums to either employers or enrollees.

A Public-Good

Although MCO emphasis on health promotion and illness prevention is viewed as a public good, there remain many highly publicized instances where the health of individual patients has been jeopardized by apparently arbitrary policies and decisions made by managed care organizations, ostensibly in the name of cost containment.  Among especially notable issues have been: 

  • Delayed referral of patients to specialty physicians, or denials of access to specialized services, primarily based on resource allocation and cost considerations;
  • Rigidly enforced practice guidelines and programmatic standards that potentially penalize a physician’s exercise of his or her clinical judgment;
  • Crafting of incentives that encourage physicians to withhold clinically pertinent information from patients, and to discourage physicians from serving as advocates for their patients;  
  • Declining consumer choice of health plans and providers where consumers with health insurance are unwilling to demand improvements for fear of losing the coverage they have;
  • Failure of many MCOs, especially those operated as proprietary entities, to acknowledge an obligation to improve community health and broaden access to services to persons such as those with handicapping conditions, the poor, the disenfranchised, undocumented aliens, and others with legitimate, unmet, health care needs;
  • Subordination of quality access and treatments in favor of cost containment, etc.

But, these issues, according to John LaPuma MD, make managed care “morally vulnerable” and fraught with public suspicion regarding its core values. Consequently, physicians practicing medicine today are faced with very real dilemmas in such areas as patient advocacy, access to and scope of care, informed consent, conflict of interest, continuity of care, and patient choice.

“Double-Agency” Dilemma

In a speech given at Georgetown University some years ago, Marcia Angell MD, Executive Editor of The New England Journal of Medicine [NEJM], described the physician’s primary dilemma within the framework of managed care practice as one of “double agency,” where physicians are being asked to be “both advocates for individual patients and allocators of finite healthcare resources to the larger populations of enrollees of health plans.” 

This is a role that seems to impinge on the fundamental tenets of patient advocacy articulated in the Hippocratic Oath.  By the terms of many managed care insurance plans, a physician’s income is directly related to savings generated in the delivery of care, a tactic criticized by former Surgeon General C. Everett Koop, M.D. who wrote, “Something is wrong with a system that spends more and more each year to provide less and less service.”

ROI and Shareholder Value

Many of the proprietary (for-profit) managed care organizations acknowledge their primary business objective is the return of value to shareholders and increased ROI, with obligations to provide expanded access and broader health care coverage to plan enrollees a secondary consideration. Yet, as regular readers of the Executive-Post are aware, some non-profits are not much better!

While he was Speaker of the Oregon State House, former Governor John Kitzhaber (a physician) addressed this concern when he wrote of the “insidious problem permeating our health care system…the perverse set of incentives that leads health care providers to act as isolated economic entities focused on their own well-being, instead of viewing themselves as community resources whose primary role is – or should be – to promote the health of the nation.”

Conclusion

And so, in light of this troubled ethical and moral environment, please comment on some of the specific dilemmas confronting physicians in daily practice; and please include your solutions?

And, when Marcia Angell MD, of the NEJM, called today’s doctors – “allocators” – did she mean that physicians should now become healthcare economists, too?

Related Information Sources:

Practice Management: http://www.springerpub.com/prod.aspx?prod_id=23759

Physician Financial Planning: http://www.jbpub.com/catalog/0763745790

Medical Risk Management: http://www.jbpub.com/catalog/9780763733421

Healthcare Organizations: www.HealthcareFinancials.com

Health Administration Terms: www.HealthDictionarySeries.com

Physician Advisors: www.CertifiedMedicalPlanner.com

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How to Study Medicine

Practice Management -or- “Sutures for Life”

Dr. David Edward Marcinko; MBA, CMP™

[Publisher-in-Chief]

Although we are apostles of the still living Kenneth J. Arrow PhD – the Noble Prize winning health economist – we also remember David Cheever MD as much more than a surgical innovator.

http://nobelprize.org/nobel_prizes/economics/laureates/1972/arrow-autobio.html

And, like Arrow, his human compassion and true fiduciary character is revealed in the following passage from a lecture delivered before the Harvard Medical School class of 1871, entitled “How to Study Medicine.”

”If you seek for wealth you have mistaken your avocation. There must be something more and something higher. That something is a love of your profession; a passion for science for its own sake; a broad humanity, which covers all the sick with a mantle of charity. Never lose sight of that motive, for if it once takes flight, your profession is reduced to a trade, and there is absolutely nothing left …”

… “As long as you can keep alive the sacred flame of this early passion which first called you to embrace the medical profession, so long shall you be warmed, sustained, upheld amid disappointment, unjust treatment or reverses …”

Note: David W. Cheever MD served as Professor of Surgery Emeritus for HMS. He performed the first esophagectomy in the US at BCH.

Conclusion

Your comments and practice philosophy are appreciated.

Related Information Sources:

Practice Management: http://www.springerpub.com/prod.aspx?prod_id=23759

Physician Financial Planning: http://www.jbpub.com/catalog/0763745790

Medical Risk Management: http://www.jbpub.com/catalog/9780763733421

Healthcare Organizations: www.HealthcareFinancials.com

Health Administration Terms: www.HealthDictionarySeries.com

Speaker: If you need a moderator or speaker for an upcoming event, Dr. David E. Marcinko; MBA – Publisher-in-Chief of the Executive-Post – is available for seminar or speaking engagements. Contact him at: MarcinkoAdvisors@msn.com  or Bio: http://www.stpub.com/pubs/authors/MARCINKO.htm

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Nobel Prize Medal

 

 

 

The “Risky Business” of Web 2.0 Doctor Bloggers

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A Mashed-Up Opinion

By Dr. David Edward Marcinko; MBA, CMP™

[Publisher-in-Chiefdem2]

Today, after personally reviewing far too many blogs, and according to www.NPR.org, there are more than120, 000 health care forums on the Internet with opinions ranging from pharmaceuticals, to sexual dysfunction, to acne.

The same goes for commercial doctor blogs that promote lotions, balms and potions, diets and vitamins, minerals, herbs, drinks and elixirs, or various other ingest-ants, digest-ants or pharmaceuticals, etc. Link: www.MyFootShop.com

And, to other doctors, the blogging craze is a new novelty where there are no rules, protocols, standards or precise figures on how many “medical-doctor” or related physician-blogs are “out there.” Unfortunately, too many recount gory ER scenes, or pictorially illustrate horrific medical conditions, or serious and traumatic injuries. www.physicianspractice.com/index/fuseaction/articles.details/articleID/1136.htm

Of course, others simply are medical practice websites, or those that entice patients into more lucrative plastic surgery or concierge medical practices. Some are from self-serving/credible plaintiff-seeking attorneys wishing to assist patients. Link: www.FootLaw.com

Disgruntled Doctors

But not all physician blogs are geared toward practice information, marketing or medical sensationalism. In fact, just the opposite seems to be the case in extremely candid blogs, like “Ranting Docs”, “White Coat Rants,” “Grunt Docs”, “Cancer Doc,” “The Happy Hospitalist,” “Mom MD”, “Cross-Over Health”, “Angry Docs” and “M.D.O.D.,” which bills itself as “Random Thoughts from a Few Cantankerous American Physicians.” Link: www.thehappyhospitalist.blogspot.com 

According to some of these, they are more like personal journals, or public diaries, where doctors vent about reimbursement rates, difficult cases, medical mistakes, declining medical prestige and control, and/or what a “bummer” it is to have so many patients die; not pay, or who are indigent, noncompliant, etc.www.CrossOverHealth.wordpress.com

We call these the “disgruntled doctor sites.” Some even talk about their own patients, coding issues, or various doctor-patient shenanigans.

Privacy Issues 

But, according to psychiatrist and blogger Dr. Deborah Peel and others, the problem with blogging about patients is the danger that one will be able to identify themselves – the doctor – or that others who know them will be able to identify them.”  Her affiliation, Patient Privacy Rights, rightly worries that patients might tracked back to the individual, and adversely affect their employment, health insurance or other aspects of life.

And, according to Dr. Charles F. Fenton; III, JD and Dr. Jay S. Grife; Esq., MA, both frequent posters to this Executive-Post blog forum, it is certainly true that if a doctor violates a patient’s privacy there could be legal consequences. Under HIPAA, physicians could face fines or even jail time. In some states, patients can file a civil lawsuit if they believe a doctor has violated their privacy. Still, internet privacy issues are an evolving gray-area that if not wrong, may still be morally and ethically questionable. Link: www.patientprivacyrights.org

Opinions May Vary

Our colleague Robert Wachter MD, author of a blog called “Wachter’s World,” says it’s important for doctors to be able to share cases, as long as they change the facts substantially. On the other hand, the author of “Wachter’s World” and a leading expert on patient safety alternately suggests “You might say we as doctors should never be talking about experiences with our patients online or in books or in articles.”

But, he says that “patients shouldn’t take all the information on blogs at face value. Taken for what they are — unedited opinions, and in some cases entertainment — blogs can give readers some useful insight into the good, the bad and the ugly of the medical profession”. Link: http://www.the-hospitalist.org/blogs

Assessment

Well, fair enough! But, the above caveats are a big “if” according to Gene Schmckler of the Institute of Medical Business Advisors, Inc. Link: www.MedicalBusinessAdvisors.com

Eugene Schmuckler, PhD is a behavioral psychologist and stress management expert who opines that “doctors unhappy with their current medical career choice, or its modern evolution, should probably consider counseling or even career change guidance, re-education and re-engineering.” It is very inappropriate to vent career frustrations in a public venue. It’s far better for the blog to be private and/or by invitation only; if at all. Link: www.healthcarefinancials.wordpress.com/2007/12/03/physician-career-development-essay

In My View – Risky Business

I believe that a hybrid mash-up of both views can be wholly appropriate, or grossly inappropriate in some cases. Of course the devil is in the details; linguistics and semantics aside. Nevertheless; what is not addressed in electronic physician “mea-culpas” are the professional liability risks and concerns that are evolving in this quasi-professional, quasi-lay, communication forum.

For example, we have seen medical mistakes, and liability admissions of all sorts, freely and glibly presented. In fact,

“some physicians find that the act of liability blogging as a professional confession that is useful in moving past their malpractice mistakes. And, it is also a useful way to begin a commitment to a better professional life of caring in the future. It helps eliminate the toxic residue and angst of professional liability and guilt. Moreover, as they are unburdened of past acts of omission or commission, doctors should remember to also forgive those who have wronged them. This helps greatly with the process and brings additional peace.”

However, although some may say that this electronic confession is good for the soul, it may not be good for your professional liability carrier, or you, when plaintiff’s attorneys release a legion of IT focused interns, or automated bots, searching online for your self-admissions and scouring for your self-incriminations.

Of course, a direct connection to a specific patient may still not be made and no HIPAA violation is involved. But, a vivid imagination is not need needed to envision this type of blind medical malpractice discovery deposition query even now. www.jbpub.com/detail.cfm?TemplateName=alliedhealth&bc=3342-3&ThisPage=Table%20of%20Contents

Q: “Doctor Smith, I noted all the medical errors admitted on your blog. What other mistakes did you make in the care and treatment of my client?”

And so, the question of plausible deniability, or culpability, is easily raised. 

If you must journalize your thoughts for sanity or stress release; do it in print. And, don’t tell anyone about it so the diary won’t be subpoenaed. Then tear it up and throw it away.

Remember, with risk management, “It is all about credibility.” Don’t trash yours!

These thoughts may be especially important if you covet a medical career as a researcher, editor, educator, medical expert or something other than a working-class or employed physician.

Link: https://healthcarefinancials.wordpress.com/2007/12/07/122

Assessment

Remember, there are all sorts of new fangled risks out-there for the modern medical practitioner to consider; so beware!

Conclusion

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Using Option Derivatives

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Why Options Investing?

By William H. Mears; CPA, JD

Although options can be used to raise cash from a long stock position that is not salable, individual physician-investors should use options primarily as a hedging mechanism. Individuals and doctors may want to hedge their portfolios to gain peace of mind by purchasing portfolio insurance to guard against major market declines or unpredictable events.

Many Different Uses

Options can also be used by physician-investors or other individuals to lock in profits where a stock has performed well and the investor would like to capture current market value in a stock (without triggering a sale). If an individual investor has a negative outlook on a stock, because of either a short-term economic view or a sentiment about a long-term bear market cycle, the investor can protect his or her portfolio against market movements, both short-term and long-term.

Options can be useful to manage risk in a single stock portfolio. The price for the use of an options strategy can be significant or relatively minor, so it is important to understand the risks, limitations and benefits of options strategies; and to understand this information when these instruments are used.

Traditional Personality of Discomfort

Individual physicians and investors have traditionally been uncomfortable with investments in options. The risk in these instruments is a function in part of the short duration for which they are generally purchased (e.g., three months, nine months). It is difficult to determine the direction of a market for a short time period.

Time-Risk Management

However, one of many ways to hedge the time risk is to increase the duration of an instrument. As the duration of an instrument is extended (to two years, for example), it is possible to determine with greater confidence that the market is likely to move through various cycles.

Long-term Equity Appreciation Options provide the investor with an opportunity to invest in options for up to two and one-half years. During the period of the option, the investor can liquidate the option position at any time, through either an exercise or a sale of the option itself. If the option is not exercised or sold prior to the expiration at the end of the duration, it will expire worthless.

Assessment

The physician investor who understands the vagaries of the markets—and can afford to take the losses if they occur—is the right client for a sophisticated investment strategy involving options. While there are no specific rules that define the characteristics of an option investor, a broker transacting in options for a physician-client is required to make sure that the client is appropriately aware of the risks.

Conclusion

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Accredited Investment Fiduciary Analyst™

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One Opinion on the AIFA

[By Dr. Ron Miller; CFP®, AIFA®]

There are over 5,000,000 fiduciaries around the country responsible for other people’s money and sitting on boards and investment committees. Many have had no formal training on their duties and responsibilities as fiduciaries.

The AIF™ and AIFA™

The AIF and the AIFA designations deal mainly with reviewing the fiduciary issues of the investment process, especially for Trusts, pension plans and Institutional money. For example:

  • Is the money being managed according to the basic documents (Investment Policy Statements, etc)?
  • Are fees reasonable?
  • Are the investments being monitored on a regular basis?
  • What are the criteria for the fund or manager being put on a watch list or removed? 
  • Are there any conflicts of interest or self-dealings?
  • Are the fiduciaries to the portfolios aware of their responsibilities?

AIF and AIFA™ Designation

The AIF designation is designed to give investment stewards formal training on the fiduciary issues. The AIFA designation goes a step further and permits the designee to formally certify that the organization he is hired to monitor is following the fiduciary investment process with no deficiencies or areas for improvement.

More info: www.Fi360.com

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Conclusion

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Speaker: If you need a moderator or speaker for an upcoming event, Dr. David E. Marcinko; MBA – Publisher-in-Chief of the Medical Executive-Post – is available for seminar or speaking engagements. Contact: MarcinkoAdvisors@msn.com

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Economic Headwinds for all Physicians

Cold Winds of Recession Ahead? – You Decide

Staff Writers

We previously hinted that there was a strong headwind for the economy with continued pressure on US strength. And, this may be truer in the healthcare industrial complex. In fact, if it has not already done so, the country may well be into a recession; ditto for doctors and medical providers.

Financially Surviving Recession

Some pundits feel that we are either are already in a recession, which may be substantiated by future GDP numbers, or we are sliding into one, slowly. The question for all medical professionals then becomes; “can your personal finances survive a recession”? 

Fortunately, there are several things you can do now to shore up your finances. If we miss a recession, then you are just that much further ahead.  Here are some of the things you need to take a look at:

1) Reduce your debt

It is very important to work as hard as you can to reduce your overall person and corporate debt levels. Existing debt is often the burden pushing us into bankruptcy when there is a change to present income or additional new expenses. Physicians and patients are not immune. Currently, the average American household has almost $10,000 in credit card debt. 

2) Build an emergency cash fund

This is true at any time, but might be more helpful in the near term. Some general economists say to keep 6 months of living-expenses in a cash savings account. This is all well and good in the academic world, but realistically you should shoot for 6-12 months as a partnered private physician, or 12-24 months as an employed doctor. Employment opportunities, or crises, change fast!

3) Review your portfolio

Consider a portfolio review by a professional fiduciary, and/or medically focused financial advisor, and/or health economist. You might be surprised by what a fresh set of eyes might discern. 

For example, are you choosing investments that are likely to make a good recovery? 

We don’t recommend market-timing, but there are strategies available to capitalize on current market conditions. 

Economic Indicators 

The headwinds against the economy keep getting stronger. They are sensed by the following economic indicators:

 

  • Last week, the Census Bureau reported that the number of vacant homes for sale hit a record high. The report showed that 2.9% of US homes, excluding rental properties, were vacant and up for sale in the first quarter. That translated to about 2.28 million properties or the highest quarterly number on record since 1956.  
  • Home prices posted another record decline, as most of the nation’s largest markets suffered double-digit drops last year.
  • Housing prices dropped in February at the fastest rate ever, showing that the housing slump is gaining momentum. 
  • Consumer confidence dropped in April on inflation and job worries. Eroding consumer [patient] confidence foreshadows weakening consumer spending, which could further hurt the already deteriorating economy, and your medical practice. Consumer spending accounts for more than two-thirds of the nation’s economic activity.   
  • Of course gasoline saw a 26% price increase in the cost, per gallon, since April 2007.
  • The dollar continued to drop against the Euro.

Assessment

In this “interesting time”, we have identified several strategies which may be prudent for readers and subscribers of the Executive-Post.

If you plan now, and take the appropriate steps, your personal finances should be able to survive current market conditions. Making the wrong financial moves could easily make you come up short. And, a wrong financial move does include “doing nothing”. 

Conclusion

And so, we welcome the opportunity for you to submit queries to our “Ask-an-Advisor” feature.

Hopefully, we might offer some ideas on how you can benefit from professional management and objective counsel; or use our books, texts, dictionaries, white-papers and/or institutional subscription services.

Not all questions will be answered, of course, but representative queries may be posted.  

Please be aware that you must register as a subscriber-member to “Ask-an-Advisor”.

But, don’t worry; registration is free!

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And, for the physician-executive, CXO, or hospital administrator; and the medical clinic or practice manager, let our 2-volume, 1,200 pages, institutional print journal guide, Healthcare Organizations [Financial Management Strategies] be the blue-print for your future enterprise-wide success. $525/yr. Toll Free: 1-800-251-0381 http://www.stpub.com/pubs/ho.htm

Related Information Sources:

Practice Management: http://www.springerpub.com/prod.aspx?prod_id=23759

Financial Planning: http://www.jbpub.com/catalog/0763745790

Risk Management: http://www.jbpub.com/catalog/9780763733421

Healthcare Organizations: www.HealthcareFinancials.com

Administrative Terms: www.HealthDictionarySeries.com

Speaker: If you need a moderator or speaker for an upcoming event, Dr. David E. Marcinko; MBA – Publisher-in-Chief of the Executive-Post – is available for seminar or speaking engagements. Contact him at: MarcinkoAdvisors@msn.com  or Bio: http://www.stpub.com/pubs/authors/MARCINKO.htm

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On Physician Peer Review

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New Era Risks

By Dr. David Edward Marcinko; MBA, CMP™

[Publisher-in-Chief]insurance-book

The Center for Peer Review Justice is a group of physicians, podiatrists, dentists and osteopaths who have witnessed the perversion of medical peer review by malice and bad faith.

Raison D’etre

Like the American Association of Neurological Surgeons [AANS], they have seen the statutory immunity, which is provided to “peers” for the purposes of quality assurance and credentialing, used as cover to allow those “peers” to ruin careers and reputations to further their own, usually monetary agenda of destroying the competition.

Cause and Goals

Therefore, the group is dedicated to the exposure, conviction, and sanction of doctors, and affiliated hospitals, HMOs, medical boards, and other such institutions, that would use peer review as a weapon to unfairly destroy other professionals.

Assessment

www.PeerReview.org is a rallying point and resource center for any medical professional that finds himself in the midst of an unfair and bad faith attack by unethical, malicious “peers”.

Conclusion

Your thoughts and comments on this ME-P are appreciated. Feel free to review our top-left column, and top-right sidebar materials, links, URLs and related websites, too. Then, subscribe to the ME-P. It is fast, free and secure.

Link: http://feeds.feedburner.com/HealthcareFinancialsthePostForcxos

Speaker: If you need a moderator or speaker for an upcoming event, Dr. David E. Marcinko; MBA – Publisher-in-Chief of the Medical Executive-Post – is available for seminar or speaking engagements. Contact: MarcinkoAdvisors@msn.com

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  Risk Management, Liability Insurance, and Asset Protection Strategies for Doctors and Advisors: Best Practices from Leading Consultants and Certified Medical Planners™