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What is User-Generated Content?

By Dr. David Edward Marcinko; MBA FACFAS CPHQ MBBS [Hon] CMP


User-generated content [UGC] is also known as consumer generated media [CGM], or user-created content [UCC]. It refers to various kinds of publicly available media content that is produced by end-users. In this case, we primarily mean physicians, nurses, accountants, financial advisors, attorneys, medical management professionals, healthcare administrators, economists and all medical industry stakeholders, including patients where applicable.

The term UGC entered the mainstream in 2005 having arisen in web publishing and new rich-media content production circles. Its use for a wide range of applications including problem processing, news, gossips, insider-reports, rating and ranking ideas, and reflects the expansion of media production through new technologies that are accessible and affordable to the general public. All digital media technologies are included, such as question-answer databases, digital videos, blogs, wikis, websites and mobile telephony.

In addition to these technologies, user generated content may also employ a combination of open-source, free-software, and flexible licensing or related agreements to further reduce the barriers to collaboration, skill-building and discovery.

What’s in it for You – the Content Contributor?

Once your professional user-generated content is sent to us www.MedicalExecutivePost.com it is posted on the leading portal in the integrated healthcare economics, financial planning and medical management space. This content is reviewed, lightly edited, posted, read, rated and ranked by our subscribers; either by automated algorithm or human intervention. It then will slowly start to drive more natural search traffic to your on-ground office, place of business, professional practice, virtual presence or website. But, as a smart professional marketer, that’s not enough for you. You want more traffic and more qualified client leads – fast.

So, we also syndicate your user-generated content to our growing network of inter-related viral partners, collectively generating tens-of-thousands of page visits each day. Portals like Google Product Search, CNN, Reuters, BusinessWeek, the Wall Street Journal, Time Warner Cable, Forbes.com; and others. All these sites drive visitors directly to your knowledge contribution, posts, comments, products, office or site. And, that’s where potential leads and clients become familiar with your name and brand. In a word; think exposure!

At the Medical Executive Post we also enable the publication of your thought leadership ideas and reviews through an RSS feed available to potential clients and virtual partners. RSS feeds offer you a dynamic way to get the latest technical knowledge in your field of expertise, “out there” for review. This program promotes you and extends the reach of your brand, attracts new visitors, highlights your site as a source for information and helps provide valuable third-party inbound links to improve the search ranking of your Web site pages. Let us, along with these niche portals, drive content to your site; not your competitor’s.

The ME-P is a user-generated opt-in program, as you contribute your own content to our website. To opt-in for increased functionality, simply subscribe for free and specify the portals you want to contribute and send your syndicated content. You can change your preferences any time. All it takes is a data feed structured around your content, and we can have you set up in just a few minutes.

Alternatively, you may simply email your posts, content, comments, articles, book reviews, experiences or other user generated content or information directly to us. Feel free to include your corporate logo or a .jpeg photo of yourself. Be sure to include your email address and URL, too!

Ann Miller; RN, MHA

[Executive Director]



What’s in it for Us – the Content Portal Provider?

This is a fair question that deserves an honest answer. But, there are several reasons why our supporters sponsor this portal:

1. As medical professionals, we advocate for physicians, nurses and all specialties in the non-clinical arena.

2. As financial planners, we advocate for the financial service industry, and all those who hold fiduciary relationships with their clients.

3. As health economists and medical management administrators, we advocate for the healthcare industrial complex.

4. As clients, and potential patient-consumers, we advocate for increased transparency in the integrated spaces in which we collectively operate. We seek to empower both financial advisory clients, and medical patients, in the new-wave era of collaborative finance and co-operative health 2.0

5. Like our content contributors, we seek widespread exposure, brand recognition and marketing appeal to disseminate our textbooks, dictionaries, handbooks, white-papers, print-journal, online education, and professional consulting services:

Thank you.

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14 Responses

  1. Write for the ME-P

    As our band of loyal followers grows rapidly each day, so too does our search for quality healthcare business, economics and financial planning practitioners and journalists who target the medical area and financial advisory space with their cognitive knowledge and new-wave contemporary articles [posts].

    Protean Skills

    If you think you have the timeless wit of Shakespeare, combined with the medical business know-how of Dr. Gregory House or the financial advisory acumen of Louis Richard “Lou” Rukeyser; you could be the writer for us.

    Contact: MarcinkoAdvisors@msn.com


  2. Send us your news

    Have a new job? Won an award? Published a book? Merged practices? We want to know what ME-P members are up to.

    Please share your news with your colleagues by sending it to me. Reader news items are posted on the ME-P.

    Ann Miller RN MHA


  3. To iMBA Inc offices

    I would love to contribute. I am a fee-only financial planner and investment advisor with a strong focus on the medical community, especially the practicing physician. I started my career as a Consultant in the healthcare practice of Deloitte.

    Scott Neal CFP CPA


  4. Scott Neal CFP CPA

    My name is Ann Miller and I am the managing editor for this Medical Executive Post, published by iMBA Inc Physician Services. I am pleased that you would be interested in contributing an article for the website. We have been up and running for almost a decade.

    I haven’t got a particular topic in mind, but we do have more than 50 channels. Rather, I prefer to ask your ideas for relevant topics related to medical practice management, health economics, accounting and taxation, financial planning and health care administration and Health 2.0. We’d be pleased to have a conversation with you regarding any ideas you may have.

    If I can convince you to author an article for us (and I hope I can), please know that deadlines are running, flexible and can be set to your convenience. As well, the article need not be long (500-1500 words is an ideal length). We prefer to focus on “how to” type articles, that give practical advice to physicians and other health care professionals to improve the performance of their medical practices, OR financial advisory, investing and financial planning life.

    I appreciate your consideration and look forward to your response.

    Many thanks,

    Executive Director


  5. Ann,

    I’ve attached an article about one of the firms I work with relating to Medical Malpractice solutions. Let me know if this works, I can submit others as needed.

    Thanks for your interest.

    William Clay Tucker, CAP, CMFC, CRPS
    The Woodville Group, LLC
    Ph: 770-778-5242
    Fax: 770-735-4055
    E-mail: wctucker@thewoodvillegroupllc.com


  6. Hi Ann,

    I recently received your email.

    I have a couple small 1-2 page pieces on asset protection for physicians (dangers of LLC gifting, asset protection using post-nuptial agreements) that you might be interested in … I will try to dig those out.

    Edwin P. Morrow III, J.D., LL.M., MBA, CFP®, RFC®
    [Wealth Specialist]
    Manager, Wealth Strategies Communications
    Ohio State Bar Association Certified Specialist, Estate Planning, Probate and Trust Law
    Key Private Bank
    Wealth Advisory Services
    10 W. Second St., 27th Floor
    Dayton, OH 45402


  7. TO: William Clay Tucker, CAP, CMFC, CRPS
    The Woodville Group, LLC

    Your ME-P


    Thanks again.

    Hope Rachel Hetico RN MHA
    [Managing Editor]


  8. Dear Ann,

    Sorry, it’s been a busy week. Yes, I may be interested in contributing.

    It would likely either be on the general subject of long-term macroeconomic effects on invested assets or sometimes, on tax-savings vehicles in advanced planning for individuals or medium-sized companies desiring to shelter income.

    Is there any editing help?

    Robert S. Park MD
    Permanent Participating Life Insurance
    Seattle, Washington
    Preserving your Savings in Safety


  9. Hi Ann,

    I post three articles per month on my newsletter posted on my website. I’d be glad to have you guys post them on your site too if this is the type of information you are looking for.

    All the articles are written originally by me or another contributor, and are never ghost written or provided by some other third party source.

    Andrew Schwartz CPA


  10. Feeling the pain

    The average debt burden for a physician graduating from a medical school in 2011 was roughly $161,000.

    Source: Association of American Medical Colleges, 2011

    N.E. Wealth Advisors
    Donald M. Roy, CFP®, CFS
    N.E. Wealth Advisors
    Branch Manager – Financial Advisor
    255 Daniel Webster Highway
    Merrimack, NH 03054


  11. Medical Student Debt Burden and Loan Defaults

    Today, medical student debt burdens (averaging $100,000-$250,000) must now be factor into physician compensation models and may be economically devastating.

    Since inception, for example, the federal Health Education Assistance Loan (HEAL) program has squeezed significant repayment settlements from its top deadbeat doctor debtors, and excluded more than a thousand practitioners from Medicare and other federal/state programs.

    Historically, student loans have even been difficult to discharge through bankruptcy. Alterations to the Bankruptcy Code in late 1998 made student loans non dischargeable, unless the borrower can establish substantial hardship. Changes in 2005 made even private student loans non dischargeable; subject to modification in 2011.

    And, http://www.StudentLoanJustice.org, a website propelled by the current credit squeeze and abrupt economic downturn was launched by Alan Collinge of University Place WA, who runs the site.

    Brian J. Knabe MD CFP® CMP™
    via Ann Miller RN MHA


  12. Ann,

    I would be glad to do a short article. Touch base next week when I have less on my plate.

    Martha J. Schilling AAMS CRP ETSC CSA


  13. How to Cite Blogs in Formal Academic Medical Papers

    Unexpectedly, the National Library of Medicine / National Institutes of Health, in the second edition of their Style Guide for Authors, Editors, and Publishers, included a section on citing blogs and other material on the internet.


    Hope Rachel Hetico RN MHA
    [Managing Editor]



    Op-eds. Crossposts. Columns. Great ideas for improving the health care system.

    Pitches for healthcare-focused startups and business. Write ups of original research. Reviews of new healthcare products and startups. Data-driven analysis of health care trends. Policy proposals.

    E-mail us a copy of your piece in the body of your email or as a Google Doc. No phone calls please!

    Hope Rachel Hetico RN MHA
    [Managing Editor]


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