What is User-Generated Content?
By Dr. David Edward Marcinko; MBA FACFAS CPHQ MBBS [Hon] CMP™
User-generated content [UGC] is also known as consumer generated media [CGM], or user-created content [UCC]. It refers to various kinds of publicly available media content that is produced by end-users. In this case, we primarily mean physicians, nurses, accountants, financial advisors, attorneys, medical management professionals, healthcare administrators, economists and all medical industry stakeholders, including patients where applicable.
The term UGC entered the mainstream in 2005 having arisen in web publishing and new rich-media content production circles. Its use for a wide range of applications including problem processing, news, gossips, insider-reports, rating and ranking ideas, and reflects the expansion of media production through new technologies that are accessible and affordable to the general public. All digital media technologies are included, such as question-answer databases, digital videos, blogs, wikis, websites and mobile telephony.
In addition to these technologies, user generated content may also employ a combination of open-source, free-software, and flexible licensing or related agreements to further reduce the barriers to collaboration, skill-building and discovery.
What’s in it for You – the Content Contributor?
Once your professional user-generated content is sent to us www.MedicalExecutivePost.com it is posted on the leading portal in the integrated healthcare economics, financial planning and medical management space. This content is reviewed, lightly edited, posted, read, rated and ranked by our subscribers; either by automated algorithm or human intervention. It then will slowly start to drive more natural search traffic to your on-ground office, place of business, professional practice, virtual presence or website. But, as a smart professional marketer, that’s not enough for you. You want more traffic and more qualified client leads – fast.
So, we also syndicate your user-generated content to our growing network of inter-related viral partners, collectively generating tens-of-thousands of page visits each day. Portals like Google Product Search, CNN, Reuters, BusinessWeek, the Wall Street Journal, Time Warner Cable, Forbes.com; and others. All these sites drive visitors directly to your knowledge contribution, posts, comments, products, office or site. And, that’s where potential leads and clients become familiar with your name and brand. In a word; think exposure!
At the Medical Executive Post we also enable the publication of your thought leadership ideas and reviews through an RSS feed available to potential clients and virtual partners. RSS feeds offer you a dynamic way to get the latest technical knowledge in your field of expertise, “out there” for review. This program promotes you and extends the reach of your brand, attracts new visitors, highlights your site as a source for information and helps provide valuable third-party inbound links to improve the search ranking of your Web site pages. Let us, along with these niche portals, drive content to your site; not your competitor’s.
The ME-P is a user-generated opt-in program, as you contribute your own content to our website. To opt-in for increased functionality, simply subscribe for free and specify the portals you want to contribute and send your syndicated content. You can change your preferences any time. All it takes is a data feed structured around your content, and we can have you set up in just a few minutes.
Alternatively, you may simply email your posts, content, comments, articles, book reviews, experiences or other user generated content or information directly to us. Feel free to include your corporate logo or a .jpeg photo of yourself. Be sure to include your email address and URL, too!
Ann Miller; RN, MHA
What’s in it for Us – the Content Portal Provider?
This is a fair question that deserves an honest answer. But, there are several reasons why our supporters sponsor this portal:
1. As medical professionals, we advocate for physicians, nurses and all specialties in the non-clinical arena.
2. As financial planners, we advocate for the financial service industry, and all those who hold fiduciary relationships with their clients.
3. As health economists and medical management administrators, we advocate for the healthcare industrial complex.
4. As clients, and potential patient-consumers, we advocate for increased transparency in the integrated spaces in which we collectively operate. We seek to empower both financial advisory clients, and medical patients, in the new-wave era of collaborative finance and co-operative health 2.0
5. Like our content contributors, we seek widespread exposure, brand recognition and marketing appeal to disseminate our textbooks, dictionaries, handbooks, white-papers, print-journal, online education, and professional consulting services:
OUR OTHER PRINT BOOKS AND RELATED INFORMATION SOURCES:
- PRACTICES: www.BusinessofMedicalPractice.com
- HOSPITALS: http://www.crcpress.com/product/isbn/9781466558731
- CLINICS: http://www.crcpress.com/product/isbn/9781439879900
- ADVISORS: www.CertifiedMedicalPlanner.org
- FINANCE: Financial Planning for Physicians and Advisors
- INSURANCE: Risk Management and Insurance Strategies for Physicians and Advisors
- Dictionary of Health Economics and Finance
- Dictionary of Health Information Technology and Security
- Dictionary of Health Insurance and Managed Care
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