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Speaker: If you need a moderator or speaker for an upcoming event, Dr. David E. Marcinko; MBA – Publisher-in-Chief of the Executive-Post – is available for seminar or speaking engagements. Contact: MarcinkoAdvisors@msn.com  or Bio: www.stpub.com/pubs/authors/MARCINKO.htm

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Top 50 Health 2.0 Blogs

Offering Definitional Clarity [Maybe]

By Staff Writers55909808               

There is no concise-precise definition of Health 2.0 as it is a dynamic construct. But, according to Holt, Furst, Crespo, Marcinko, Hetico, www.HealthDictionarySeries.com, and many others; Health 2.0 may be defined as an amalgam of many ideas. Most notably, our best definition: 

“Health 2.0 is internet cloud enabled participatory healthcare model characterized by the ability to rapidly generate, share, classify and summarize individual health information with the goal of improving health care systems, experiences and outcomes via integration of patients and stakeholders. It is a modern concept about change in how patients, physician, payers, employers and all stakeholders relate to each other, and the industry, in a personalized manner using new technologies.”

Top 50 Health 2.0 Blogs

Alisa Miller, of nursing portal RNCentral.com, says that Health 2.0 embraces the idea of bringing health care into the community of physicians, patients, and those in the health care industry together with technology and the Internet to provide the best possible health care environment.

Assessment

What better way for the various parts of this community to share their thoughts and communicate ideas than through their blogs? From corporate blogs to blogs that are a part of social networks to individual blogs touching on technology or health care policy, these blogs will help bring you into the community, provide information and resources, and may perhaps help you find your voice as well.

Link: http://www.rncentral.com/nursing-library/careplans/top_50_health_2.0_blogs

Conclusion

Your thoughts and comments on this Medical Executive-Post are appreciated.

References:

Crespo, R. 2007. Virtual Community Health Promotion; Preventing Chronic Disease, 4(3): 75

Furst, I. 2008. Wait Time and Delayed Care. Accessed at http://waittimes.blogspot.com/ on 15/11/20008

Holt, M: www.TheHealthCareBlog.com

Marcinko, DE 2007. Dictionary of Health Information Technology and Security; Springer Publishers, NY

Speaker: If you need a moderator or speaker for an upcoming event, Dr. David E. Marcinko; MBA – Publisher-in-Chief of the Executive-Post – is available for seminar or speaking engagements. Contact: MarcinkoAdvisors@msn.com  or Bio: www.stpub.com/pubs/authors/MARCINKO.htm

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Sterling Search Group, LLC

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Allegory of an Old Man’s Doctor Son

Just Treat the Sick Patients”

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By Dr. David Edward Marcinko; MBA, CMP™

I have known Georgia State University psychologist Dr. Gene Schmuckler Phd, MBA, CTS, of our consulting firm, the Institute of Medical Business Advisors Inc, for more than a decade. We met while in business school. He was my professor of organizational and industrial  behavior.

Since then, we have become friends and colleagues and have lectured together at various seminars and engagements. He also writes for us on his specialty of behavioral finance, medical workplace violence and physician career re-engineering. Of course, his advice was vital to me as I made my own career transition from clinical medicine about a dozen years ago.

The Story

When speaking or publishing, Gene sometimes asks exasperated doctors to recall the story of an old man who spent the day watching his physician son treating HMO patients in the office.  The doctor had been working at his usual feverish pace all morning, and although he was working hard, bitterly complained to his dad that he was not making as much money as he used to. Finally, the old man interrupted him and said,

“Son, why don’t you just treat the sick patients?” 

The doctor-son looked annoyed at his father, and responded,

“Dad, can’t you see, I don’t have time to treat just the sick ones.”

Assessment

I don’t know if this story is original, or not, but it sure causes one to ponder, a bit. So, always remember to add some emotional sanity into your endeavors.

Edsel

Conclusion

What do you think? Let us know what’s on your mind with a post, opinion or comment.

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2009 Physician Fee Schedule

CMS Issues Final Rule

Staff Reporters

coinsAccording to the American Medical News on November 24, legislation enacted in July reversed a 10.6 percent cut that took effect at the beginning of that month, while starting in January 2009, a 1.1 percent across-the-board increase will replace an additional roughly 5 percent cut that would have gone into effect if lawmakers had not acted.

Bonus Opportunities

Because the rule applies payment changes related to the most recent five-year adjustment in Medicare relative values for certain services, some physician specialties might see updates slightly larger than or smaller than 1.1 percent. But, CMS stressed that two bonus opportunities exist to more than quadruple the raise that doctors will get for the year.

Example:

For example, physicians who successfully participate in the Physician Quality Reporting Initiative [PQRI] will receive a 2 percent bonus on all of their Medicare payments for the year, while the program for the first time will award a separate 2 percent bonus to physicians who successfully prescribe medications electronically for their Medicare patients.

Assessment

Although the sums will not be paid out until sometime in 2010, after Medicare has processed all of next year’s claims, this means the maximum effective raise for 2009 will be 5.1 percent.

Conclusion

What do you think about this fee increase? Your thoughts and comments on this Executive-Post are appreciated.

Speaker: If you need a moderator or speaker for an upcoming event, Dr. David E. Marcinko; MBA – Publisher-in-Chief of the Executive-Post – is available for seminar or speaking engagements. Contact: MarcinkoAdvisors@msn.com  or Bio: www.stpub.com/pubs/authors/MARCINKO.htm

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Doctor Discontent

Physician’s Foundation Survey Results

Staff Reporters

According to the Wall Street Journal, November 18, 2008, doctors reported a variety of professional discontents in a survey conducted by the Physicians’ Foundation, to which 11,950 primary care physicians and specialists responded.

Legal Origins

The Physicians’ Foundation, began in 2003 through the settlement of a class-action lawsuit brought by doctors and medical associations against private insurers, says it seeks to “advance the work of practicing physicians and to improve the quality of health care for all Americans,” And, its most recent survey found that:

Survey Results:

  • 94 percent of respondents said the time they’ve devote to non-clinical paperwork in the past three years has increased, while 63 percent said the paperwork has meant they spend less time per patient.
  • 82 percent said their practices would be “unsustainable” if proposed Medicare pay cuts were made.
  • 78 percent believe there is a shortage of primary care docs in the U.S.
  • 49 percent said that over the next three years they plan to reduce the number of patients they see or stop practicing entirely.
  • 60 percent would not recommend medicine as a career to young people.
  • 42 percent said professional morale is either “poor” or “very low.”
  • 17 percent rated the financial position of their practices as “healthy and profitable.”

Assessment

Perhaps the most unpleasant finding was that only 06 percent described the morale of their colleagues as “positive.”

Conclusion

And so, your thoughts and comments on this Executive-Post are appreciated. Do you essentially agree, or disagree, with these results?

Related Information Sources:

Practice Management: http://www.springerpub.com/prod.aspx?prod_id=23759

Physician Financial Planning: http://www.jbpub.com/catalog/0763745790

Medical Risk Management: http://www.jbpub.com/catalog/9780763733421

Healthcare Organizations: www.HealthcareFinancials.com

Health Administration Terms: www.HealthDictionarySeries.com

Physician Advisors: www.CertifiedMedicalPlanner.com

Speaker: If you need a moderator or speaker for an upcoming event, Dr. David E. Marcinko; MBA – Publisher-in-Chief of the Executive-Post – is available for seminar or speaking engagements. Contact: MarcinkoAdvisors@msn.com  or Bio: www.stpub.com/pubs/authors/MARCINKO.htm

Subscribe Now: Did you like this Executive-Post, or find it helpful, interesting and informative? Want to get the latest E-Ps delivered to your email box each morning? Just subscribe using the link below. You can unsubscribe at any time. Security is assured.

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Events-Planner: December 2008

Events-Planner: December 2008

DECEMBER 2008

Staff Writers

“Keeping track of important health economics and financial industry meetings, conferences and summits”.

Welcome to this issue of the Medical Executive-Post and our Events-Planner. It contains the latest information on conferences, news, and relevant resources in healthcare finance, economics, research and development, business management, pharmaceutical pricing, and physician/entity reimbursement!  Watch for a new Events-Planner each month.

First, a little about us; the Executive-Post is still a newcomer – we’ve just turned 1 years old!  Today, the website has almost 10,000 visitors per month from all over the country. We have been a successful collaborative effort, thanks to your contributions.  As a result, we are adding new resources daily.  And, we hope the website continues to provide the best place to go for journals, books, conferences, educational resources, tools, and other things you need to establish the value your healthcare consulting and advisory intervention.
So, enjoy the Executive-Post and our monthly Events-Planner with our compliments.
 

 

A Look Ahead this Month

December 1: Print Edition Healthcare Journalism: If you would like to “step-up-your-game” and be considered as a peer-reviewed contributor to the third print edition of: The Business of Medical Practice [Advanced Profit Maximizing Techniques for Savvy Doctors];  contact Ann at: MarcinkoAdvisors@msn.com. There are several chapter topics still available. Now, the important dates:

Dec 2: Executive Forum on the Patient Centered Medical Home, World Congress Center, Washington, DC.

Dec 4: Medical Financial Management, Financial Research Assocs, Chicago, Ill.

Dec 4: Annual World Healthcare Innovation & Technology Conference [WHIT 4.0] World Congress Center, Washington, DC.

Dec 4: Annual Forum on Medical Device and Diagnostic Reimbursement  and Medicare Coverage , Centers for Business Intelligence, San Diego, CA.

Dec 7-11:  ASHP Midyear Meeting, Orlando, FLA.

Dec 8-10: World Healthcare Innovation & Technology Congress (provider and payer technology).

Dec 9-11: Health Technology Assessment World Europe, London, UK.

Dec 10-12: Course on Advanced Methods of Cost-Effectiveness Analysis, St. Annes College, Oxford UK.

Please send in your meetings and dates for listing in the next issue of our Events-Planner.

MarcinkoAdvisors@msn.com

Related Information Sources:

Practice Management: http://www.springerpub.com/prod.aspx?prod_id=23759

Physician Financial Planning: http://www.jbpub.com/catalog/0763745790

Medical Risk Management: http://www.jbpub.com/catalog/9780763733421

Healthcare Organizations: www.HealthcareFinancials.com

Health Administration Terms: www.HealthDictionarySeries.com

Physician Advisors: www.CertifiedMedicalPlanner.com

Speaker: If you need a moderator or speaker for an upcoming event, Dr. David E. Marcinko; MBA – Publisher-in-Chief of the Executive-Post – is available for seminar or speaking engagements. Contact: MarcinkoAdvisors@msn.com  or Bio: www.stpub.com/pubs/authors/MARCINKO.htm

Subscribe Now: Did you like this Executive-Post, or find it helpful, interesting and informative? Want to get the latest E-Ps delivered to your email box each morning? Just subscribe using the link below. You can unsubscribe at any time. Security is assured.

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Hospitalist Model Outcomes Study

The Human Resource Management Report

Staff Reporters

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According to a study published in Human Resource Management, hospitals that employ the hospitalist model-of-care delivered better patient outcomes.

The Study

The study explored the differences between hospitalists and traditional models of care, measuring performance outcomes in more than 6,000 cases at Newton-Wellesley Hospital in Massachusetts between July 2001 and July 2003. At the time of the study, hospitalists treated approximately one-third of the hospital’s patients, and private practice physicians treated the remaining two-thirds.

The Results

Compared to the traditional approach, researchers found that the hospitalist model:

  • Decreased the length of patient stay by about half a day and reduced costs to the hospital by $655 per patient;
  • Reduced the risk of re-admission by 41.8 percent, a key measure of quality performance in hospitals;
  • Improved coordination of care 13.2% by increasing the strength of relationships between physicians and other members of the care provider team.

Assessment

The study was reported in the Society of Hospital Medicine, on November 17, 2008

Conclusion

What do you think? As always, your thoughts and comments on this Executive-Post are appreciated.

Related Information Sources:

Practice Management: http://www.springerpub.com/prod.aspx?prod_id=23759

Physician Financial Planning: http://www.jbpub.com/catalog/0763745790

Medical Risk Management: http://www.jbpub.com/catalog/9780763733421

Healthcare Organizations: www.HealthcareFinancials.com

Health Administration Terms: www.HealthDictionarySeries.com

Physician Advisors: www.CertifiedMedicalPlanner.com

Speaker: If you need a moderator or speaker for an upcoming event, Dr. David E. Marcinko; MBA – Publisher-in-Chief of the Executive-Post – is available for seminar or speaking engagements. Contact: MarcinkoAdvisors@msn.com  or Bio: www.stpub.com/pubs/authors/MARCINKO.htm

Subscribe Now: Did you like this Executive-Post, or find it helpful, interesting and informative? Want to get the latest E-Ps delivered to your email box each morning? Just subscribe using the link below. You can unsubscribe at any time. Security is assured.

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Medicaid MD Acceptance Slows

Delayed Reimbursements Cited as Root Cause

Staff Reporters

According to the Wall Street Journal, November 18, 2008, fewer doctors are accepting Medicaid patients. And, it’s not just because fees are so low – but because it often takes months to get paid.

Health Affairs Analysis

An analysis by the Center for Studying Health System Change says Byzantine bureaucracies can delay Medicaid payments for months. Using data provided by Athenahealth, a specialist in processing claims and payments for doctors, researchers at the Center for Studying Health System Change found that even in states with relatively high Medicaid payments yet long delays, only 50 percent of doctors took all new Medicaid patients.

Assessment

By contrast, in states with higher and speedier payments, doctor participation was 64 percent. Variations in payment delays varied wildly state to state – from a low of 37 days in Kansas to a high of 115 days in Pennsylvania.

Conclusion

What do you think is the reason for the Medicaid patient slowdown; delayed cash-flow or some other cause? As always, your thoughts and comments on this Executive-Post are appreciated

Related Information Sources:

Practice Management: http://www.springerpub.com/prod.aspx?prod_id=23759

Physician Financial Planning: http://www.jbpub.com/catalog/0763745790

Medical Risk Management: http://www.jbpub.com/catalog/9780763733421

Healthcare Organizations: www.HealthcareFinancials.com

Health Administration Terms: www.HealthDictionarySeries.com

Physician Advisors: www.CertifiedMedicalPlanner.com

Speaker: If you need a moderator or speaker for an upcoming event, Dr. David E. Marcinko; MBA – Publisher-in-Chief of the Executive-Post – is available for seminar or speaking engagements. Contact: MarcinkoAdvisors@msn.com  or Bio: www.stpub.com/pubs/authors/MARCINKO.htm

Subscribe Now: Did you like this Executive-Post, or find it helpful, interesting and informative? Want to get the latest E-Ps delivered to your email box each morning? Just subscribe using the link below. You can unsubscribe at any time. Security is assured.

Link: http://feeds.feedburner.com/HealthcareFinancialsthePostForcxos

 

On Alternative and Complementary Medicine

Join Our Mailing List
An Emerging Trend Vital to Traditional Medicine

[By Staff Reporters]

According to Associate Professor Gregory O. Ginn; PhD, MBA, CPA, MEd., of the University of Las Vegas, the term “alternative medicine” refers to alternatives to Western medicine, such as herbal medicine or acupuncture.

Definition

According to Dictionary of Health Insurance & Managed Care the term “complementary medicine” refers to the use of alternative medicine as supportive therapy in conjunction with traditional medicine. The use of alternative or complementary medicine cannot be dismissed as a fad and is already accounting for a significant volume of healthcare business. Complementary medicine is being accepted as adjunctive therapy to make patients feel better.

Assessment

Of course, greater flexibility will be required in all aspects of healthcare organizations to accommodate different modalities of treatment and thereby increase market share and revenues.

Conclusion

Your thoughts and comments on this ME-P are appreciated. Feel free to review our top-left column, and top-right sidebar materials, links, URLs and related websites, too. Then, subscribe to the ME-P. It is fast, free and secure.

Speaker: If you need a moderator or speaker for an upcoming event, Dr. David E. Marcinko; MBA – Publisher-in-Chief of the Medical Executive-Post – is available for seminar or speaking engagements. Contact: MarcinkoAdvisors@msn.com

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Healthcare Financials [Cash-Flow] Alert

The Cash-Crunch is On

By Dr. David Edward Marcinko; MBA, CMP™dem21

Healthcare organizations have significant short-term financing needs and are constantly rolling over large sums of commercial paper to finance accounts receivable [ARs] to pay their bills, vendors, debts, payroll and investors in the form of dividend payouts or retained earnings and disbursements, etc. 

  

But, because of the dismal economy and current credit-crunch, physician executives, healthcare administrators, hospital CEOs and all CXOs seem to be asking the same questions these days:  

·  If short-term financing suddenly becomes difficult to obtain, how will hospitals cope? 

·  What precautions can healthcare organizations take to prevent trouble down the road? 

·  Can the health industry turn to the Federal Reserve or US government for assistance? 

·  What else can we do as medical practitioners and/or as business owners/managers?  

Cause and Effect

To first understand root cause-and-effect of the credit squeeze, consider that at the beginning of 2008 there were five major investment banks in the US. By October only two remained in hybrid form, and credit was stifled.  What caused this major change was the so-called sub-prime mortgage security debt problem? Its’ prime catalysts was a financial derivative called a credit default swap (CDS) – which caused both the remaining investment and most commercial banks – to virtually stop their lending practices.

Credit Default Swaps [What they are – How they work]

According to the Dictionary of Health Economics and Finance, a derivative is a financial instrument that derives its value from another instrument www.HealthDictionarySeries.com

Derivatives can range from financial securities as simple as a stripped bond, or pooled mortgage, to extremely complex securities customized for a particular risk management need. And, some physician-executives know that perhaps the simplest form of derivative is a short-sale, where a bet is placed that some owned asset will go down, so that you are covered whichever way the asset moves. 

Example:

In an institutional example, a party would enter into a credit default swap contract with an insurance company, investment or retail bank; largely mortgage backed-securities.  Payment of premiums insured the default. In the event of obligation default, the bank would satisfy the contract. But, it is significant that in these transactions there was no federal or state regulatory body supervising them.

Why?  Because these contracts were not securities per-se and no oversight was necessary. The instrument does not even need to be associated with the buyer or the seller of the contract.

The Wall Street Gurus

And so, it seems that the smart financial folks on Wall Street that designed derivatives and credit default swaps, forgot to ask one thing; what if the parties on the other side of the bet didn’t have the [mortgage] money to pay up? As a result of this “amorphous toxicity default”, the short term commercial paper markets reached a three-year low of $1.6 trillion, in September 2008, as money-market fund managers – typically huge buyers of commercial paper – became extremely risk averse.

Some Possible Cash Crunch Solutions for Hospitals

Possible solutions to the cash-crunch involve passive external, and more active internal, strategies:

1. The EESA

Externally, for example, President Bush signed into law the Emergency Economic Stabilization Act (EESA) [Pub. L. 110-343, Div. A] On October 3, 2008. Commonly referred to as a bailout of the US financial system, it authorized the US Treasury to spend up to $700 billion to purchase distressed assets like CDSs and mortgage backed securities from the nation’s banks to free up the commercial paper market. Nine of the nation’s biggest banks have already received $125 billion of the Treasury’s $250 billion banking earmark, with $35 billion more going to various regional banks to increase liquidity.  

Traditionally, hospitals find commercial paper a less expensive liquid alternative to traditional asset-based borrowing. Commercial paper is a short-term promissory note issued by a hospital or other entity to raise short-term cash; either asset-backed or unsecured. The issuer of the note agrees to repay borrowed money within a range of one to 270 days, with 30 to 180 days being the most popular maturities.

2. The Fed’s Next Financing Gambit

Another program offered by the US Federal Reserve was to buy commercial paper as a means to increase access to funding and free up frozen credit markets. Clients, like hospitals and healthcare systems, with huge short-term funding needs are eager to take up the offer amid the difficulty in accessing credit. The new Commercial Paper Funding Facility (CPFF) provides a backstop to the commercial paper market that has been brought to a standstill, even for those industries – like healthcare – that are seemingly far removed from the financial sector. The CPFF will remain in place until Apr. 30, 2009, at which point the Fed Board of Governors would need to vote to extend it if necessary.

3. Interest Rates and the FOMC

Finally, the Federal Reserve cut interest rates at the Federal Open Market Committee [FOMC] meeting of October 29th; the second time this month. Overnight lending rates were lowered from 1.5% to 1.0%.

Other Intrinsic Financing Strategies

Other, more organizationally intrinsic, sort-term financial strategies that may be used by some hospitals to accelerate their own cash conversions cycles [CCCs] include: [1] shortening the average inventory holding period (ending inventory divided by revenues per day), and shortening the collection period (ending ARs divided by revenue per day). This is not an easy task however, but may be accomplished by streamlining and efficiently accelerating three key areas:  

1. Patient access made up of all the pre-registration, registration, scheduling, pre-admitting, and admitting functions.

2. Health information technology management consisting of chart processing, coding, transcription, correspondence, and chart completion.

3. Patient financial services which includes all business office functions of billing, collecting, and follow-up post-patient care. These functions are optimized with automated biller queues to improve and track the productivity of each biller; claims scrubbing software to ensure that necessary data is included on the claim prior to submission; and electronic claims and reimbursement processing to expedite the payment cycle.

Moving to Cash

Under current pressure from the troubled economy, hospitals can also turn to their investment cash flow as a source of short term capital financing by focusing attention on managing and rebalancing investment portfolios. Although investment income typically is viewed in a hospital’s capital budget, it may be used as supplemental cash generated from operating activities in an emergency. This is accomplished by:  

·    allocating a greater proportion of invested assets to cash and short-term investments,

·    seeking marginally higher returns from other investment classes like mutual funds and real estate investments. 

Non-Profit Fund Raising

Of course, not-for-profit hospitals can accelerate fundraising to generate cash donations. Donations are a good source of quick capital in certain markets. However, one must be aware of expended fundraising costs and it is important to ensure that all the costs incurred in fundraising activities are properly attributed.

Assessment

For more info: www.HealthcareFinancials.com

Conclusion

Please subscribe and contribute your own thoughts, experiences, questions, knowledge and comments on this topic for the benefit of all our Executive-Post readers.

Related Information Sources:

Practice Management: http://www.springerpub.com/prod.aspx?prod_id=23759

Physician Financial Planning: http://www.jbpub.com/catalog/0763745790

Medical Risk Management: http://www.jbpub.com/catalog/9780763733421

Healthcare Organizations: www.HealthcareFinancials.com

Health Administration Terms: www.HealthDictionarySeries.com

Physician Advisors: www.CertifiedMedicalPlanner.com

Speaker: If you need a moderator or speaker for an upcoming event, Dr. David E. Marcinko; MBA – Publisher-in-Chief of the Executive-Post – is available for seminar or speaking engagements. Contact: MarcinkoAdvisors@msn.com  or Bio: www.stpub.com/pubs/authors/MARCINKO.htm

Subscribe Now: Did you like this Executive-Post, or find it helpful, interesting and informative? Want to get the latest E-Ps delivered to your email box each morning? Just subscribe using the link below. You can unsubscribe at any time. Security is assured.

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About Clinician 1.com

Physician Assistants Establish Online Presence

Staff Reporters

As face-time with doctors is increasingly limited, the role of physician and nurse practitioners has become integral in the healthcare system. However, it hasn’t exactly become easier for PAs and NPs to obtain information about drugs and treatments. That’s about to change according to George Koroneous, the Online Content and News Editor for Pharmaceutical Executive.com on October 8, 2008.

Just Launched

Launched last week, www.Clinician1.com  is a Facebook-style social networking site targeted to the 200,000 physician and nurse practitioners that prescribe drugs in all 50 states. It features personal information pages, medical education, and areas to facilitate two-way conversations between like-minded clinicians.

Website Proposition

According to its’ website, Clinician 1 was created by leading Nurse Practitioners [NPs] and Physician Assistants [Pas]. Clinician 1 is the first Internet community where NPs and PAs across all specialties can connect, consult and converse.

Assessment

More info: http://pharmexec.findpharma.com/pharmexec/Marketing/Physician-Assistants-Establish-Online-Presence/ArticleStandard/Article/detail/556966?contextCategoryId=39717

Conclusion

Your comments on this new professional network are appreciated.

Speaker: If you need a moderator or speaker for an upcoming event, Dr. David E. Marcinko; MBA – Publisher-in-Chief of the Executive-Post – is available for seminar or speaking engagements. Contact: MarcinkoAdvisors@msn.com  or Bio: www.stpub.com/pubs/authors/MARCINKO.htm

Subscribe Now: Did you like this Executive-Post, or find it helpful, interesting and informative? Want to get the latest E-Ps delivered to your email box each morning? Just subscribe using the link below. You can unsubscribe at any time. Security is assured.

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Anonymous Doctor Rating Websites

Worthwhile or Worthless?

By Staff Writers

All medical professionals are aware of the power of the internet and the rise of anonymous MD rating sites. These include RateMDs.com, WLPT-Zagat, Vimo, Careseek, Drscore and a host of others. But, however cool and empowering they may seem; their value is still questioned.

Assessment

And so, we would like to get your input (along with other readers, subscribers and experts) on the value of these social sites for patients and consumers, as well as the possible risks and benefits for MDs.

Conclusion

Your thoughts and comments are appreciated; real life stories and anecdotes are encouraged.

Speaker: If you need a moderator or speaker for an upcoming event, Dr. David E. Marcinko; MBA – Publisher-in-Chief of the Medical Executive-Post – is available for seminar or speaking engagements. Contact: MarcinkoAdvisors@msn.com  or Bio: www.stpub.com/pubs/authors/MARCINKO.htm

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The 2.0 Healthcare Marketing Culture

Determining your Medical Practice-Niche Focus

By: Dr. David Edward Marcinko; MBA, CMP™

Courtesy: http://www.CertifiedMedicalPlanner.org

cropped-dem

[Publisher-in-Chief]

It is believed that small to medium sized independent medical practices will have limited appeal to patients and buyers of medical services in the nascent Healthcare 2.0 future. Here’s why?

Healthcare 2.0 Defined

According to Matthew Holt, and other sources, Healthcare 2.0 may be defined as:

 “a rapidly developing and powerful new business approach in the health care industry that uses the Web to collect, refine and share information. It is transforming how patients, professionals, and organizations interact with each other and the larger health system. The foundation of healthcare 2.0 is information exchange plus technology. It employs user-generated content, social networks and decision support tools to address the problems of inaccessible, fragmentary or unusable health care information. Healthcare 2.0 connects users to new kinds of information, fundamentally changing the consumer experience (e.g., buying insurance or deciding on/managing treatment), clinical decision-making (e.g., risk identification or use of best practices) and business processes (e.g., supply-chain management or business analytics)”.

Marketing and Advertising

Thus, the marketing and advertising of medical services through traditional channels [patient word-of-mouth, physician referrals, newspapers and magazines, insurance handbooks, internet, etc] is diminishing and will be soon gone forever. In its place, as a surviving healthcare 2.0 medical-executive, you must philosophically decide to become either a discount, service or value provider, and then aggressively pursue this cultural strategy in your medical practice, clinic or healthcare organization. And, as we see it, there will be three types of cultures to investigate:

1. The Service Provider

A medical provider committed to a service philosophy must be willing to do whatever it takes to satisfy the patient.  For example, this may mean providing weekend, weeknight, or holiday office hours, instead of a routine 9-5 schedule. House calls, hospital visits, prison calls and nursing home rounds would be included in this operational model.  Children, elderly patients or those with mental, physical or chemically induced challenges are all fertile niches of a core service philosophy. Managed care contracts are eschewed, as concierge practices exemplify this culture.   

2. The Discount Provider

A discount provider is one who has made a conscious effort to practice low cost, but high volume medicine.  For example, discount providers must depend on economics of scale to purchase bulk supplies, since this model is ideal for multi-doctor practices.  Otherwise, several practitioners must establish a network, or synergy, to create a virtual organization to do so. In this manner, malpractice insurance, major equipment and other recurring purchases can be negotiated for the best price.  Another major commitment must be made to computerized office automation devices, eMRs, RHOs, etc. By necessity, such as offices are small, neatly but sparsely furnished, with functional and utilitarian assets.  Most all managed care contracts just be aggressively sought since patient flow and volume is the key to success in this organizational type.

3. The Value-Added Provider

A value-added medical provider is committed to practicing at the highest and riskiest levels of medical and surgical care and has the credentials and personality to do so.  Value differentiation is based on such factors as; healthcare 2.0 fluency, board certification, hospital privileges, subspecialty identification or other unique attributes such as fluency in a second language or acceptance into an ethnocentric locale. This brand identification must be enunciated in your marketing activities, and genre, as you answer the question: What can I offer that no one else can?  

Assessment

One sound marketing approach for the future of Healthcare 2.0 is to rely on a leader in the hospital, medical clinic and healthcare administration publication industry. 

For example, this complimentary Executive-Post forum and our subscription companion 2-volume 24 chapter premium quarterly guide, is relevant to the entire fluctuating healthcare space and can be a valuable navigation tool in these troubling economic times. It will help you survive in the era of Healthcare 2.0

Disclaimer: I am the Editor-in-Chief of: Healthcare Organizations: [Journal of Financial Management Strategies].

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Conclusion

Your thoughts and comments on this ME-P are appreciated. Feel free to review our top-left column, and top-right sidebar materials, links, URLs and related websites, too. Then, subscribe to the ME-P. It is fast, free and secure.

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Product Details

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Medical Practice Opportunity

Established Solo Orthopedic Surgical Practice

Beautiful … Atlanta Georgia! 

Partnership / Ownership Opportunity

Dr. John Kelley (404.309.3559)

[The Way Practice & Life Should Be]            

Note: Please mention that you found this listing on the Executive Post job board in your cover letter.    

Link: practice-opportunity-beautiful-atlanta-georgia2                                                         

Patient Focused Health Care 2.0

An Emerging Competitive Trend

Dr. David Edward Marcinko; MBA, CMP™

Publisher-in-Chief

One emerging competitive trend in medicine today is patient-focused healthcare. This concept focuses on patient needs and attempts to humanize patient care.

A Multi-Dimensional Approach

According to Professor Gregory O. Ginn; PhD, MBA, CPA of the UNLV department of healthcare administration, patient focused health care [PFHC] 2.0 is protean and multidimensional, and therefore incorporates the following:

  • patient education;
  • active participation of the patient;
  • involvement of the family;
  • nutrition; art; and music, etc.

Benefits

These issues are thought to improve patient outcomes. Furthermore, some think that patients will benefit from learning how to cope with healthcare processes before they enter into those processes and that this knowledge will result in better outcomes.

Example:

A case model example by Professor Ginn, as seen in www.HealthcareFinancials.com, would be classes to prepare couples for childbirth.

“These classes teach prospective parents the different stages of labor and strategies for dealing with the challenges associated with each stage. They cover options for pain management such as breathing and relaxation techniques and/or analgesics. The classes also provide education about clinical options such as induced labor and caesarian sections, and they cover practical issues such as what to wear and what kind of car seat to buy to transport the newborn home.”

Other Trends

According to the October 2008 issue of Managed Healthcare Executive, other emerging competitive healthcare trends include:

  • Consumer engage care choices,
  • Payment reform,
  • Industry quality and economic benchmarks,
  • Medical home models,
  • Evidence-based medicine,
  • Disease Management, and
  • Comparative effectiveness studies.

Assessment

PFHC 2.0, medical and health education is enormously beneficial in reducing stress and improving the decision-making ability of patients who are involved in healthcare processes. Related disease management [DM] examples include: asthma, diabetes, hypertension, CHF, COPD, CAD, obesity, arthritis and a host of others.  

Conclusion

Please subscribe and contribute your own thoughts, experiences, questions, knowledge and comments on this topic for the benefit of all our Executive-Post readers.

Related Information Sources:

Practice Management: http://www.springerpub.com/prod.aspx?prod_id=23759

Physician Financial Planning: http://www.jbpub.com/catalog/0763745790

Medical Risk Management: http://www.jbpub.com/catalog/9780763733421

Healthcare Organizations: www.HealthcareFinancials.com

Health Administration Terms: www.HealthDictionarySeries.com

Physician Advisors: www.CertifiedMedicalPlanner.com

Speaker: If you need a moderator or speaker for an upcoming event, Dr. David E. Marcinko; MBA – Publisher-in-Chief of the Executive-Post – is available for seminar or speaking engagements. Contact: MarcinkoAdvisors@msn.com  or Bio: www.stpub.com/pubs/authors/MARCINKO.htm

Charity Care versus Managed Care

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Physician Participation in Managed Care Levels

By Staff Writers

According to Robert James Cimasi of Health Capital Consultants LLC, in St. Louis, Researchers at the Center for Analyzing Health System Change [CAHSC] completed a study several years ago on the effect of competition and managed care on charity medical care, provided by physicians, that further illustrates the effects of dysfunctional competition in healthcare.

The Study

The study was based on data on the amount of charity care provided by over 10,000 physicians between 1996 and 1997.

Definition of Charity Care

According to www.HealthDictionarySeries.com and others, charity medical care was defined as healthcare provided without cost or at a reduced cost because of the inability of the patient to pay for the cost of the service.

Inverse Relationship Findings

An inverse relationship was found between the amount of physician revenue derived from managed care and the amount of time spent providing charity care. Specifically, physicians who received 85% or more of their income from managed care provided only half of the hours of charity care provided by physicians who received less than 85% of their revenue from managed care contracts.

Also, physicians practicing in areas with high managed care penetration provided less charity care. Further, a relationship was observed between increased practice size and diminished time spent on charity care.

Assessment

The reporter of the study, a contributor to www.HealthcareFinancials.com and others, attributed these practice differences to increasing financial pressures faced by physicians because of increased competition and their reduced ability to use “cost shifting” to shift excess charges from paying patients to cover costs for those unable to pay. Under the scenario they describe, increasing numbers of the uninsured and the prevalence of managed care plans will continue to shift costs back to the government and the public for indigent care unless systemic changes are made to incorporate provisions for charity care into an increasingly for-profit healthcare system.

References: Cunningham, P. J., et al. “Managed care and physicians’ provision of charity care.” JAMA 281 (1999): 1087.

Conclusion

Your thoughts and comments on this ME-P are appreciated. Feel free to review our top-left column, and top-right sidebar materials, links, URLs and related websites, too. Then, subscribe to the ME-P. It is fast, free and secure.

Speaker: If you need a moderator or speaker for an upcoming event, Dr. David E. Marcinko; MBA – Publisher-in-Chief of the Medical Executive-Post – is available for seminar or speaking engagements. Contact: MarcinkoAdvisors@msn.com

OUR OTHER PRINT BOOKS AND RELATED INFORMATION SOURCES:

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Q & A Interview on Medical Practice Valuations

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An Interview with Dr. David Edward Marcinko; MBA, CMP™
[By
Karen Caffarini: Reporter: American Medical News]

Hot Topic

Dr David E Marcinko MBAMedical Practice Appraisals and Valuations

[Unedited Question-Answer Interview]

Excerpt

The allocated purchase price must be reported to the IRS. Goodwill is considered a capital asset. Therefore, the seller will want to allocate as much of the selling price to goodwill as possible. The buyer will want to allocate more of the selling price to non-goodwill assets because goodwill amortization is not tax deductible while depreciation and amortization of other assets is tax deductible. This “negotiated” goodwill will stand as the IRS value.“

Assessment

Thus, the IRS has effectively forced the controversial goodwill determination on practice buyers and sellers. This makes it even more imperative for buyers to specifically identify any hidden practice assets they are acquiring at the time of purchase; or for purchasers to discover them.

Humor

Q: What asset might have less value than a toxic credit-debt-obligation [CDO]?

A: A private medical practice

Conclusion

Your comments are appreciated; especially if you have bought, sold or merged a medical practice recently.

Read it here: ama-news-reply

Speaker: If you need a moderator or speaker for an upcoming event, Dr. David E. Marcinko; MBA – Publisher-in-Chief of the Medical Executive-Post – is available for seminar or speaking engagements. Contact: MarcinkoAdvisors@msn.com

OUR OTHER PRINT BOOKS AND RELATED INFORMATION SOURCES:

LEXICONS: http://www.springerpub.com/Search/marcinko
PHYSICIANS: www.MedicalBusinessAdvisors.com
PRACTICES: www.BusinessofMedicalPractice.com
HOSPITALS: http://www.crcpress.com/product/isbn/9781466558731
CLINICS: http://www.crcpress.com/product/isbn/9781439879900
ADVISORS: www.CertifiedMedicalPlanner.org
BLOG: www.MedicalExecutivePost.com

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CMO Opportunity in SD

Avera Health Plans

By Judy Kliethermes

Avera Health Plans is a subsidiary of Avera Health, a regional health system providing healthcare services at more than 231 locations in eastern South Dakota and surrounding states. 

Plan Description

Avera Health Plans (AHP) has more than 60 hospitals and 3,100 physicians and licensed practitioners in its regional network.  Care can be accessed in more than 200 counties in the Avera Health Plans service area, with more than 600 physicians providing primary care services.

Position and Duties

The Chief Medical Officer will be responsible for leading and supervising AHP’s performance measurement, quality improvement and utilization management programs.  The Chief Medical Officer (CMO) will work with his/her team to analyze and improve the quality of care and the patterns of care utilization within the AHP network and will work to improve the health status of AHP’s member population. The CMO will supervise the Director of Health Services; oversee Medical Vendor Management and Physician Relations. 

Reporting

Reporting to the President of Avera Health Plans, the CMO will be an active member of the Senior Management Team of AHP.  Additionally, the CMO chairs the health plans’ Regional Care Councils, Utilization Management Committee, P&T Committee, Best Practices Workgroup and Credentialing Committee.

Candidates

Ideal physician candidates will have experience in a leadership role at a health plan and fully understand health care economics and the medical economics of prepaid plans.  Candidates must demonstrate superior communication skills and be able to work well within a team.

Assessment

Qualifications include board certification, a current and unrestricted medical license plus the ability to obtain a license in the State of South Dakota, a minimum of five years of clinical practice experience and a minimum of three years of experience as a health plan physician executive.
   
Conclusion
If you are interested in learning more, please reply to this message and attach a copy of your current CV / resume, or contact me below:
  
Judy Kliethermes
1-800-678-7858 ext. 63451
314-863-3631 Fax
judyk@cejkasearch.com E-mail

CEJKA SEARCH
4 City Place, Ste 300
Saint Louis, Missouri 63141
http://www.cejkasearch.com
 

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Advanced Medical Recruitment, Inc

Employment Opportunities and Job Postings

By Otis J. Archie [President]

advancedmr@cox.net

Software Engineer

Researches, designs, and develops computer software for microprocessor systems for ventilators and related equipment.  Research, design, and develop computer software from inception of project to end of project. Write the qualifications and other test protocols.   Perform engineering and qualification testing. Write specifications, provide appropriate materials for validation testing.  Must be familiar with engineering equipment (i.e. scope, emulator, data acquisition). Manage a project from conceptual design to production release. Occasional travel needed. Bachelor’s degree or higher degree in software design, engineering, physical science, or mathematics

Quality Assurance Technician

Support manufacturing and quality assurance groups to ensure quality product and compliance with quality system policies and procedures, FDA and international requirements, and ISO Standards for Class III Medical Devices. Examine and use prints, schematics, work instructions and procedures .Responsible for the maintenance of the NCMR program. Responsible for ensuring SPC data is accurate and collected in a timely manner. Assist in the analysis and reporting of SPC data.  Assist in more complex inspection and verification of materials and product and associated documentation. Assist and perform quality systems training to company employees.  Assist in the establishment of accept/reject limits for product. Assist and perform disposition, analysis, and reporting of deviations and NCMRs. Assist and perform trending and reporting of NCMRs, internal and external yields, and supplier corrective action.

Qualifications:

Bachelors degree, or Associates degree with 2 years related experience (medical device experience preferred), or equivalent. ASQ Certified Quality Technician (preferred). Knowledge of quality control and quality standards, handbooks, and specification. Sound working knowledge of computer software [Microsoft Word, Microsoft Excel] (required) along with various statistical programs [Minitab, SPSS, WinSPC] (preferred).

Analog Design Engineer

The Analog Design Engineer is responsible for assisting in the electrical design and development of an implantable defibrillator. Participate in design, development, and evaluation of low power, low level analog circuitry at the ASIC and board level including amplifiers and switch-mode power supplies. Comply with all design related standards as developed by external regulatory groups. Comply with department and corporate quality initiatives. 

Qualifications:

BS in Electrical Engineering is required. An advanced degree is highly desired. Minimum of 1-2 years of experience in analog design; low-power design or high voltage circuit design desirable. Strong educational background in analog circuits is required. Medical device or related biomedical experience is highly desired . ASIC development experience is a plus. Familiarity with Orcad, PSPICE, and Mathcad a plus.

Senior Test Engineer

Assist in the design, development and evaluation of new circuits and systems. Design, layout, and build prototype circuits and test fixtures. Troubleshoot and repair circuits and fixtures. Perform tests on circuits and designs using OTS or internally developed test equipment. Program, on a limited basis, circuits and test fixtures. Document all activities from schematic capture to test results.  

Qualifications:

BSEE is a must. 5 years, minimum, experience in prototyping and evaluation of digital and analog electronic circuits in an R & D or Engineering Lab environment. 1 year, minimum, experience in programming microprocessor or FPGA based new products or test fixtures, desirable. Prior use of electronic CAD and/or schematic capture tools are preferred Expertise in the use of electronic equipment such as oscilloscopes, logic analyzers, DVM’s, spectrum analyzers, etc. LabView experience is a must.

Sr. Biomedical Engineer

Designs, executes and interprets experiments that contribute to product strategies. Guides a cross-functional engineering team to complete biomedical engineering tasks like developing proof-of-concept and prototype stage medical devices. Plans and conducts applied research in the engineering lab and on large animal models of cardiac arrest and myocardial infarction with in collaboration with team members. Makes detailed observations, analyzes data and interprets results. Prepares technical reports, summaries, protocols and quantitative analyses. Provides regular status and research updates to multiple stakeholders. Investigates, creates and develops new technologies for product advancement.

Skills:

The requirements listed below are representative of the knowledge, skill, and/or ability required: in-depth knowledge of physiology, biomedical engineering, sensors and general engineering is essential; strong background in medical devices or instrumentation; very strong communication and interpersonal skills; knowledge of cardiovascular physiology, blood-contacting biomaterials, and in vivo experimentation; exposure to product development; ability to work in a cross-functional, matrixed work environment with multiple stakeholders; ability to travel domestically and internationally; exposure to clinical studies is optional. Master’s degree or doctorate in biomedical or electrical engineering or equivalent, plus 1-5 years related experience or equivalent combination of education and experience. Experience with statistical analysis, Excel, and MATLAB or other numerical computation package.

Contact:

Otis J. Archie, President

advancedmr@cox.net

Advanced Medical Recruitment, Inc

31878 Del Obispo, Ste. 118 PMB 472

San Juan Capistrano, CA  92675

PH:  949-340-2136

Toll:  866-620-3927

Web:  www.advancedmr.net

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Seeking Writers and Contributors

Business of Medical Practice [3rd edition]

Ann Miller; RN, MHA

Project Manager

MarcinkoAdvisors@msn.com

As readers of the Executive-Post may know, our textbook the Business of Medical Practice is a best seller http://www.springerpub.com/prod.aspx?prod_id=23759

Invitation

Accordingly, we wish to personally invite all subscribers to contribute to our third edition now in progress. New and prior chapter are still available for updating; for a low-effort but high-yield contribution. We have others ideas for this peer-reviewed publication, as well. 

Goal

Our goal is to help physician colleagues and medical executives benefit from nationally known experts as an essential platform for their success in the healthcare industry.  

Assessment

And so, please advise and thanks again for your consideration and possible contributions.

Conclusion

Feel free to email me 24/7 for more information about this peer-reviewed publishing opportunity.

Practice Management: http://www.springerpub.com/prod.aspx?prod_id=23759

Physician Financial Planning: http://www.jbpub.com/catalog/0763745790

Medical Risk Management: http://www.jbpub.com/catalog/9780763733421

Healthcare Organizations: www.HealthcareFinancials.com

Health Administration Terms: www.HealthDictionarySeries.com

Physician Advisors: www.CertifiedMedicalPlanner.com

Speaker: If you need a moderator or speaker for an upcoming event, Dr. David E. Marcinko; MBA – Publisher-in-Chief of the Executive-Post – is available for seminar or speaking engagements. Contact: MarcinkoAdvisors@msn.com  or Bio: www.stpub.com/pubs/authors/MARCINKO.htm

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When an ER – Is Not an Emergency Room

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About “InQuickER”

[By Dr. David E. Marcinko; MBA, CMP™]

[By Prof. Hope Rachel Hetico; RN, MHA, CMP™]dave-and-hope

Visits to emergency rooms climbed to a record high of 119.2 million in 2006, up from 115 million in 2005; with an average of 227 visits per minute, according to a new report from the Centers for Disease Control and Prevention [CDC]. So, it’s not surprising that InQuickER” is a new service of Emory-Adventist Hospital [EAH] in Smyrna, Georgia.

How it Works

According to the hospital’s website, patient may schedule his or her trip to the emergency room through an open access process that takes three steps.

1. Reserve an appointment time through the InQuickER website when emergency care for a non-life-threatening issue exists. The site shows the soonest possible time to be seen. You can either reserve that time or choose another time more convenient for you; up to 6 hours later than the first available time. All you need do is briefly describe the injury or illness, and the ER will waiting for you to arrive.

2. Time is saved by filling-out an online registration with medical history that includes allergies and current medications. This allows patient’s to bypass front-desk registration and go straight to a ready and waiting treatment room upon arriving.

3. A printable appointment confirmation slip, with driving directions, completes the online transaction.  

Guaranteed or it’s Free

Be seen in 15 minutes or less — or you don’t pay!

The cost for this premium service is $24.99. Of course, regular charges for diagnosis, treatment, consultants and admission may still apply. Online visitors are admonished to visit the website for additional terms and conditions.

The SIMPLE Button

The average time spent waiting for treatment in an emergency room in a United States is 3.2 hours. So, EAH wants to make life easier by allowing patients to wait in the comfort of their own homes. According to EAH, it’s really that simple.

But, is it really as easy as the SIMPLE button of retail giant, Staples, might suggest? Or, is this an economic operating-room, in-patient, or out-patient-poaching tactic?

Three Key Points

1. Patients don’t always know whether their conditions constitute an emergency.

2. What’s the optimal rate of “inappropriate” ER visits as the surgical analogy of appendicitis comes quickly to mind.

3. How harmful are inappropriate ER visits, as opposed to ER closure due to unfunded EMTALA or other initiatives?

Open-Access Scheduling

The concept of open-access scheduling is not new, and should be embraced more than it is by the medical community. Many feel the public is clamoring for it. But, is it appropriate for emergency room use? Or, is this an artifice just a clocked marketing gimmick.

And, what new term shall we give to “real emergency rooms?” Can the public even marginally discern the term’s meaning,  given the gross abuse of other potentially life saving healthcare mechanisms like 911 calls; as demonstrated by one Reginald Peterson, of Florida, who called the service – twice – because his spicy Italian Subway® sandwich was missing its sauce?

One also wonders how local hospital staff members, and surrounding primary care doctors, internists and related front line practitioners; as well as walk-in and retail-clinics feel about this service; competitive threat or community boon? Is the idea of a non-emergent – emergency – an oxy-moron; muck like the term “jumbo-shrimp”?

Patient Computer Access?

Do the usual homeless, tired, hungry and mentally deranged patients typically seen in inner city ERs have computer access, or “homes to wait in comfort?”

And, wasn’t the managed care revolution, with its no and low-cost copays supposed to put an end to “ER-squatters?”

Assessment

We believe this business strategy will work because of its affluent location, in North-West Atlanta. It will save the ER money and earn income for the hospital. Suburban patients and soccer moms will also love it. But, as young students, we worked in the ER admissions departments of the old Cook County Hospital in Chicago; and Pennsylvania Hospital on Pine Street in Center-City Philadelphia [City of Brotherly Love]. And, we don’t think the scheduling concept would work there; then or now; nor here at Grady Memorial Hospital in Atlanta. Please opine and comment.  

Conclusion

Your thoughts and comments on this ME-P are appreciated. Feel free to review our top-left column, and top-right sidebar materials, links, URLs and related websites, too. Then, subscribe to the ME-P. It is fast, free and secure.

Link: http://feeds.feedburner.com/HealthcareFinancialsthePostForcxos

Speaker: If you need a moderator or speaker for an upcoming event, Dr. David E. Marcinko; MBA – Publisher-in-Chief of the Medical Executive-Post – is available for seminar or speaking engagements. Contact: MarcinkoAdvisors@msn.com

Product Details

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Seeking Writers and Contributors

Business of Medical Practice [third edition]

Ann Miller; RN, MHA

Project Manager

As readers of the Executive-Post may know, our textbook the Business of Medical Practice is a best seller.

http://www.springerpub.com/prod.aspx?prod_id=23759

Accordingly, we wish to personally invite all subscribers to contribute to our third edition now in progress. New and prior chapters are still available for updating; for a low-effort but high-yield contribution. We have others ideas for this peer-reviewed publication, as well. 

Our goal is to help physician colleagues and medical executives benefit from nationally known experts as an essential platform for their success in the healthcare industry.  And so, please advise and thanks again for your consideration and possible contributions. Feel free to email me 24/7 for more information MarcinkoAdvisors@msn.com

Practice Management: http://www.springerpub.com/prod.aspx?prod_id=23759

Physician Financial Planning: http://www.jbpub.com/catalog/0763745790

Medical Risk Management: http://www.jbpub.com/catalog/9780763733421

Healthcare Organizations: www.HealthcareFinancials.com

Health Administration Terms: www.HealthDictionarySeries.com

Physician Advisors: www.CertifiedMedicalPlanner.com

Speaker: If you need a moderator or speaker for an upcoming event, Dr. David E. Marcinko; MBA – Publisher-in-Chief of the Executive-Post – is available for seminar or speaking engagements. Contact: MarcinkoAdvisors@msn.com  or Bio: www.stpub.com/pubs/authors/MARCINKO.htm

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Paging Doctor Oogle

Patient Driven Referral Sites [PDRSs]

By Dr. Darrell K. Pruitt; DDS

By Staff Writers

It is clear to some practitioners that Internet-based consumerism is the future of medicine; as well as dentistry. 

Regardless of the increasing number of complaints about managed care’s malevolent business model, managed care medical and dental plans are already wilting under the heat of transparency as well as the stifling economy. Market share continues to fall because of Adam Smith-like competition. 

These days, consumers are talking like a small town. Dentistry is no exception in the healthcare space. 

Enter Doctor Oogle

Doctor Oogle is a web 2.0 platform, built on a social architecture of national participation where patients post comments and opine about participating providers; nice or nasty. According to the site, it also offers a public database of dentists with patient feedback about dental practitioners. One can also read reviews, ratings, and recommendations; select a practitioner or schedule an appointment.

Ad-Driven Contrast of PDRSs

In contrast to WebMD, Servicegrades.com or other Patient-Driven Referral Sites (PDRS), which sell dentists ad space, DR. Oogle is completely uninfluenced by paid advertisements because there are none.  Participating dentists pay a flat monthly fee.

Defining Dental Quality 

If we can agree that in dentistry [perhaps more than medicine] patient satisfaction is an important measurement of quality care, DR. Oogle is a natural measuring tool just begging to be used by patients holding preferred provider lists.  In addition, DR. Oogle has the largest database of patient ratings of any other PDRS.

Dollar-Based Dental Benefits 

As businesses pull-back from expensive dental and medical insurance, some providers encourage owners to replace it with a fair and simple dollar-based benefit system; like Direct Reimbursement [DR] instead of intentionally confusing procedure-based benefits. This is akin to a concierge medical practice.

And, dentistry may be more susceptible to consumer influences, than whole-body medicine for a variety of reasons; for example:

  • costs of dental treatment are a small fraction of hospitalization,
  • emergencies are not generally life threatening, even if painful, and,
  • patients readily recognize bad dentistry [sometimes even as it is being performed].

Welcomed Transparency

Some dentists – and doctors – opine that managed care dentistry [medicine] is simply dentistry [medicine] provided by the lowest bidder – with little to no quality control – an unethical/specious business foundation that ultimately leads to the abandonment of patients’ interests.  Of course, this is not a new hue and cry against managed care precepts. 

DIY Studies

And so, in a recently received, and anonymous, do-it-yourself DR. Oogle study; one researcher was shocked at how much the listed dentists were disliked by their customers [patients]. Of course, there are statistical wrinkles: 

  • Maybe these lower rated dentists are not as bad as the reviews describe.
  • Is it possible that a few vocal people who expect discounts are impossible to satisfy?
  • How fair is that to a young dentist – just trying to scrape by anyway possible?
  • What dentist can maintain professionalism indefinitely in the financially thank-less environment of managed care? 
  • What about the future? 

Even if a preferred provider goes bankrupt trying to maintain professional standards, he or she remains sadly unappreciated.  Discount dentistry [medicine] comes at a tremendous price.

Assessment:

Collaborative healthcare 2.0 is the philosophy where patients, providers, and payers interact collaboratively and competitively in order to enhance quality medical services at value-driven prices in the most appropriate venue and time.

Dr. Oogle is an imperfect tool that in many respects seeks to further this goal.

Nevertheless, although metering tools will undoubtedly improve going forward, caring and competent dental professionals need not fear them. All others beware of patient empowerment and transparency.  

Conclusion:

You thoughts and opinions are appreciated. Please comment on Dr. Oogle and/or related doctor evaluation methods. [PDRSs].  Or, discourse on the increasingly transparent healthcare ecosystem in general.

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Certificate of Need Legislation

Proposing New CON Barriers-to-Entry

By Staff Reporters

Certificate of Need [CON] laws, regulations, and licensure stipulations are known as Barriers to Entry [B2E] hurdles; and have been removed by many states after decades of utilization. For example Montana, Georgia and others have recently removed them, or currently are critically re-examining their CON laws.

The Mundy Proposal

Pennsylvania State Rep. Phyllis Mundy (D-Luzerne) testified at a recent House Insurance Committee [HIC] hearing on her legislation to re-establish a state Certificate of Need (CON) program for medical equipment as a way to rein in skyrocketing health care costs. Citing the three diagnostic imaging centers near her Kingston home as an example of market saturation, Mundy urged colleagues to require health facilities to justify the need for expensive medical equipment. The Mundy bill also would ban physicians from self-referring patients for procedures at outpatient facilities they have financial interests in, which she said invariably leads to more procedures being done at the facilities.

Purposes and Reasons  

According to the September 4thTimes-Tribune, Mundy believes that the proliferation of specialized clinics, imaging centers and surgical centers in communities is one reason health care costs are escalating. Her legislation would re-establish a state regulatory program that was in effect from the 1970s until 1996, requiring a health care facility to apply to the PA State Health Department for a certificate to start or expand services with costly technology.

Assessment

Allied health professionals are increasingly being accepted and recognized by payers and patients as a legitimate alternative to traditional providers and services [more providers equate to more facilities].

And so, can one really wonder about any new legislation to re-establish CON laws that were first in-acted and then disregarded, more than two decade ago. Moreover, is more legislation and health law policy needed, above and beyond Stark I, II and III?

Conclusion

Your thoughts on this dichotomy are appreciated; is it real or perceived; local, regional or national?  And, is the aphorism ”doctors would sell Christmas tress if Medicare reimbursed them” true, or even fair.  Please opine and comment.

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Growing Your Practice with E-P

Free Marketing Tips in the Executive-Post

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Seeking CMO in Iowa

St. Luke’s Hospital

By Sue LeGrand

St. Luke’s Hospital, a prominent and award-winning 560-bed hospital in Cedar Rapids, Iowa is seeking a Chief Medical Officer due to the retirement of their current CMO. St. Luke’s Hospital is part of the Iowa Health System, one of the top 25 integrated delivery systems in the United States.

St. Luke’s was named a Top 100 Heart Hospital and Press Ganey named St. Luke’s a 2007 Success Story for outstanding patient satisfaction results.  Also in 2007, St. Luke’s received the Iowa Recognition for Performance Excellence silver award. This is Iowa’s premier award recognizing high performance management principles.

This CMO opportunity is rich with challenging and attainable priorities.  As part of the President’s Council, the CMO be the liaison with the 400-physician medical staff comprised of employed physicians, private practice physicians, members of the Iowa Health Medical Group and contracted physician groups.

Qualifications include board certification, experience as a physician leader in a hospital environment, quality management, medical staff relations, and an excellent clinical background.

If you are interested in learning more, please reply to this message and attach a copy of your current CV / resume, or contact me below:

Sue LeGrand
800/678-7858 ext. 63458
314/863-3631 Fax
slegrand@cejkasearch.com

CEJKA SEARCH
4 CityPlace, Ste 300
Saint Louis, Missouri 63141
http://www.cejkasearch.com

Call for “Executive-Post” Content

Seeking Expert Contributors

The Executive Post at www.HealthcareFinancials.com is currently calling for medical professionals, financial advisors, financial services professionals, accountants, health economists and related CXOs, medical administrators, managers and healthcare business organizations around the world to contribute content to www.HealthcareFinancials.wordpress.com

Call for Editors

The Executive-Post aims to inspire a new generation of doctors, advisors, nurses, accountants, medical and financial professionals, and healthcare administrators and CXOs by allowing unprecedented numbers of individuals the ability to contribute to the well-being of the healthcare industrial complex and humanity. The goal is to create an invaluable clearinghouse for all the best related information that cuts across disciplines, socio-economic status and geography to provide valuable medical business information to anyone, anywhere, at any time.

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Print Edition Healthcare Journalism

If you would like to “step-up-your-game” and be considered as a peer-reviewed print contributor to the third edition of: The Business of Medical Practice [Advanced Profit Maximizing Techniques for Savvy Doctors]; just contact Ann at MarcinkoAdvisors@msn.com There are many chapter topics still available.

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Executive Medical Director Opportunity

Suburban Hospital Healthcare System

By Rachel Polhemus

We are conducting a search to recruit an Executive Director, Premier Physician Group [PPG] for Suburban Hospital Healthcare System located in Bethesda, MD.

Attached is a copy of the position specifications along with general information about the community and organization. 

Link: suburbanhospexecdir

If you have an interest in the position after your review of the information, please let me know at your earliest convenience.  If I do not have an updated resume or curriculum vitae, please email (mailto:rachelp@wittkieffer.com), fax or mail one to me.

I hope to have the opportunity to assist you.

Rachel Polhemus
[Witt/Kieffer]

7201 Wisconsin Ave.
Suite 675N
Bethesda, MD 20814
(301) 654-5070
(301) 654-1318 Fax

http://www.wittkieffer.com  

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HIPAA Rules and Dentistry

A Survey of Dentists [Pilot Study]

By Darrell Pruitt; DDS

A survey of 18 dentists was performed using the Internet as a platform. The dentists were presented with ten HIPAA compliancy requirements followed by a series of questions concerning their compliancy as well as the importance of the requirements in dental practices.

Frustration with the tenets of the mandate, as well as open defiance is evident by the written responses.  In addition, it appears that a dentist’s likelihood of satisfying a requirement is related to the dentist’s perceived importance of the requirement.

Even though this is a limited pilot study, there is convincing evidence that more thorough investigation concerning the cost and benefits of the requirements need to be performed before enforcement of the HIPAA mandate is considered for the nation’s dental practices.

Excerpt:

Dr. Gerald Daniel seems to have captured many of the dentists’ feelings about the HIPAA Rule when he lamented, “We try to comply, however many times I feel every government agency in the country wants to run my practice without regard to the problems, expense or aggravation it causes the health provider.”

READ IT HERE: hipaa-survey-dentists4

GRAPHS: hipaa-survey-graphs1

Conclusion

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The NPI Debate Heats Up

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Questionable Benefits for Providers

[By Darrell Pruitt; DDS]pruitt

I really hate lies!

Even though I have been a member of the American Dental Association [ADA] for 26 years, and intend to remain a member for the rest of my life, I cannot stand by silently any longer while my professional organization uses lies and/or deception to trick trusting members into volunteering for NPI numbers. 

Now, to see what I mean, please read what the ADA tells dentists about the benefits of the NPI number http://www.ada.org/prof/resources/topics/npi.asp

  • 1. Once implemented across the entire health care industry, the NPI will be accepted by all dental plans as a valid provider identifier on electronic dental claims and other standard electronic transactions.
  • 2. Dentists will not have to maintain multiple, arbitrary identifiers required by dental plans, nor will they have to remember which number to use with which dental plan.
  • 3. NPIs introduce an important element of standardization to electronic transactions that should improve transaction acceptance rates.   

Questionable Benefits Review

See what I mean? Now let’s review:  

  • 1. Number one clearly benefits only insurers and number three is unwashed tyranny.  The smell of sweet buzzwords counter-balancing the odor of the verb “should” immediately revealed to me traditional PR hucksterism … and I’ve seen better. The NPI number, which is conveniently necessary for electronic transactions, will only make it cheaper for insurers to deny claims.  I think anyone can see that denials will increase for natural, bottom line reasons.
  • 2. That leaves benefit number two – reduction of ID numbers – as dentists’ last hope of a return on investment in the voluntary NPI.  And, ROI could take a while.  In the first place, how much do multiple identification numbers actually slow dentistry production in a computerized dental office?  Why don’t we get silly?
  • 3. Of all things, for the ADA to list simplification as a benefit of the NPI is embarrassing, but here is what will make a few ADA leaders avoid each other in the halls of Headquarters next week. Even though the promise of simplification is lame, it is technically the only benefit the NPI number lends dentists and their patients.

Enter the AAFP

Here now, is some fresh bad-news for certain ADA leaders and members who trusted their advice. 

In an article that was posted yesterday on the American Academy of Family Physicians (AAFP) website, it looks like CMS reneged on simplification.

http://www.aafp.org/online/en/home/publications/news/news-now/practice-management/20080829keep-ptans.html

PTANS 

“Notice to physicians: Hold on to your Medicare Provider Transaction Access Numbers [PTANs], also known as legacy numbers which were to have been retired after the mandatory use of National Provider Identifier [NPI] numbers on May 23.” CMS has found another use for those old PTANs.”

Imagine that.  Instead of eliminating all of those identifiers as promised, the NPI is just one more number to add to the hard drive.

Assessment

Regardless, patients don’t suffer harm from all this, right?  Wrong. 

I’ll describe harm from HIPAA, the biggest blunder in the history of dentistry, and medicine, next time. 

Conclusion

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Healthcare Focused Tax Attorneys

Avoiding the “Managed Care Ripple Effect”

By Dr. David Edward Marcinko; MBA, CMP™

The healthcare industrial complex represents a large and diverse industry, and the livelihood of other synergistic professionals who advise doctors depend on it as well. These include tax and estate attorneys who themselves wish to avoid the collateral ripple effects of the current healthcare debacle.

Lawyer as Financial Planner

As a tax, estate planning or bankruptcy lawyer, you already know that almost every legal magazine around has articles or advertisements proposing that you become a financial planning professional or business consultant to your physician clients.

Moreover, lawyers of all stripes are being pushed toward interdisciplinary alliances by encroachment on their turf by the Big Four accounting firms. With audits of publicly held companies now a commodity, the giant accounting firms are getting more of their revenues from consulting, and that puts them into direct competition with attorneys, MBAs, actuaries and other management and financial service professionals.

Avoiding a Medical Career

Of all careers, you know how absolutely onerous it is to practice medicine today, and are finally thankful that you did not take that career route many years ago.

So, like your neighbor the accountant, you begin to explore that potential of developing a service line extension to your legal practice, in order to assist your medical colleagues who have been hit on hard economic times. In fact, you soon realize that more than 90,000 trust, probate and estate planning attorneys like yourself are interested in pursuing financial planning in the next decade. Sure, you know it’s difficult to get a CLU or variable annuity license, or become a Certified Financial Planner™ (CFP), but earning your law degree was no cinch either.

And, you reckon, advising physicians has got to be easier than law, or less stressful than the corporate lifestyle of your MBA trained brother-in-law, right?

So, you set out to stretch your legal horizons and explore the basic legal nuances of those topics not available in law school when you were a student.  Things like medical fraud and abuse; managed care compliance audits and Medicare recoupments; OSHA, HIPAA and EPA standards; anti-trust issues; and managed care contract dilemmas or de-selection appeals.

Assessment

What a brave new world the legal profession has become! Even the American Bar Association’s commission on multi-disciplinary practice has recommended that lawyers be permitted to share fees and become partners with financial planners, money managers and other similar professionals.

As a real life example, the venerated Baltimore brokerage firm of Legg Mason Inc. teamed-up a few years ago, with the Boston law firm of Bingham Danna, LLC, to create one of the first marriages between a law and securities firm.  

And so, if you want in on the challenge, and bucks, you’d better acquire at least a working knowledge of healthcare administration, or perhaps help craft some new case law, or assist your doctor-clients in some fashion; otherwise, you will remain a legal document producer.

Disclaimer: Dr. Marcinko, a court approved expert witness and former Certified Financial Planner™, is also founder of the Certified Medial Planner™ program for all fiduciary consultants in health economics, financial planning and medical practice management www.CertifiedMedicalPlanner.com

Conclusion

Your thoughts are appreciated; please opine? Is this new industry concept a viable one?

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Dental Managed Care Survey

Delta Dental Plans Association (DDPA)

By Darrell K. Pruitt; DDS

The common sense truth about managed-care dentistry was recently confirmed by Delta Dental data mining.

Preliminary Oral Care Report

Concerning what one can do to assure the best oral care for oneself or one’s family; allow me to share some significant news about research that has not yet been formally published.

On the morning of August 14 2008, less than two weeks ago, a representative for Delta Dental Plans Association (DDPA) revealed the results of an in-house study that confirms that remaining with the same dentist for the long term prevents fillings.

The 2008 National Dental benefits Conference

It was during the first day of the 2008 National Dental Benefits Conference in ADA Headquarters in Chicago that Maxwell H. Anderson DDS, the dental affairs advisor for DDPA, located in Oak Brook Illinois, announced that by data mining their proprietary dental claims over 11 years, Delta uncovered evidence-based information revealing that clients who change dentists regularly are likely to receive more fillings than those who stay in consistent “dental homes” where they are content.

Dr. Anderson told the audience of about a hundred dentists and dental industry representatives that “The greatest hazard to teeth is changing dentists.”

A Righteous Finding

I find it remarkable, as well as noble, that a managed care insurance company like Delta, based on preferred provider lists that are valid for only 12 months at a time, would voluntarily reveal findings that can only bring harm to their business model.

However, when one thinks about it, Delta’s results clearly make sense. If a patient or family of patients is comfortable with a dental team, they are more likely to keep their check-up appointments as well as take better care of their teeth at home. And, consequently, enjoy better health.

Perhaps Delta came to the righteous conclusion that to hide such landmark findings would be unethical?

Assessment

How do preferred-provider lists cause more fillings?

When dentists can rely on a dental care broker like Delta Dental for new patients, there is an inherent absence of accountability that occurs when guided by the invisible hand of competition in the marketplace, naturally. That is an undeniable fact. Managed care dentistry is dentistry by the lowest bidder with no quality control; also an undeniable fact.

Note: Dr. Pruitt, an attendee of the 2008 National Benefits Conference on August 14 and 15 in ADA Headquarters, is the sole proprietor of a fee-for-service dental practice in Fort Worth, Texas. He represents only himself for the benefit of dental patients. His name cannot be found on any preferred provider list. Report posted with permission.

Conclusion

Your thoughts and suggestions are appreciated. Are this dentist’s “facts” and quality assessment true; please opine and comment?

Speaker: If you need a moderator or speaker for an upcoming event, Dr. David E. Marcinko; MBA – Publisher-in-Chief of the Executive-Post – is available for seminar or speaking engagements. Contact: MarcinkoAdvisors@msn.com  or Bio: www.stpub.com/pubs/authors/MARCINKO.htm

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Coming Healthcare Worker-Shortage

It’s All in the Demographics

[A New AAHC Report]

[By Staff Reporters]

Current domestic policies will not avert a US health work-force crisis, according to a new report released by the Association of Academic Health Centers [AAHCs]. Moreover, it recommends developing a national planning body to unite efforts to slow/end work-force shortages.

The Report

The association’s report, “Out of Order, Out of Time: The State of the Nation’s Health Workforce,” points to a long and growing list of challenges. These include projected shortages in primary care and nursing; as the baby-boomer wave of retiring physicians and increasing medical needs of the growing elderly population exacerbate.

Lifestyle Preferences

Also, as reported in the American Medical News, on August 25, other issues fueling shortages of health-care workers include lifestyle preferences (regular work hours and family), economic disparities, rising medical school debt loads, and a dwindling pool of medical school faculty, with fragmented health care work-force policymaking.

Assessment

If this all isn’t enough to discourage new entrants from joining the healthcare industry, the plummeting value of present-day small-to-medium sized private medical practices just might.

In fact, our Publisher-in-Chief, Dr. David Edward Marcinko was recently interviewed by the American Medical News on this very topic. And, the un-edited version of that interview will appear in an upcoming issue of the Medical Executive-Post, shortly after AMNews publication.

Channel Surfing the ME-P

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Conclusion

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Of Hospital CXOs

Benchmarks versus Hunches

By Dr. David Edward Marcinko; MBA, CMP™

Publisher-in-Chief

By Hope Rachel Hetico; RN, MHA, CMP™

Managing Editor

As administrators and physician-executives, we have often wondered about the managerial thought processes of some former hospital CXOs.

Our History in Georgia

For example, since arriving in Atlanta in the early 1980s, we have seen more than a dozen hospitals and five free-standing outpatient treatment centers shuttered due to fiscal insolvency.  Included among the closures were urban and suburban entities, as well as private and public organizations following both profit and not-for-profit business models. 

The recent public plight of Grady Memorial Hospital, our only Level III trauma center, is another good illustration. And, there seems to be no commonality among the casualties. 

CXO Hunches

We can only surmise that these healthcare organizations were run according to CXO “hunches” regarding cash flow analysis, revenue augmentation and cash conversion cycles, etc.

If true, this reinforces our belief that, although providing high-quality medical care remains the primary concern of all healthcare organizations, profitability does matter … and the maxim “no margin, no mission” still applies. 

CXO Benchmarks

Fortunately, we are better informed today as real [entity specific] business benchmarks – not best guesses – can be used to help us make wiser strategic and more profitable financial decisions for almost any healthcare organization.  

Assessment

Therefore, we are grateful for the opportunity to edit this blog’s companion print journal guide, Healthcare Organizations [Financial Management Strategies] www.HealthcareFinancials.com

It’s a behemoth at 1,200 pages – in 2 volumes – and produced in arm’s length fashion by iMBA, Inc www.MedicalBusinessAdvisors.com

We trust you, and your healthcare organization, will review, use and profit by it.

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www.HealthcareFinancials.wordpress.com

Conclusion

Let benchmarks, this blog, and Healthcare Organizations: [Financial Management Strategies] take precedence over your gut in guiding your decisions.

orders@STPub.com

Speaker: If you need a moderator or speaker for an upcoming event, Dr. David E. Marcinko; MBA – Publisher-in-Chief of the Executive-Post – is available for seminar or speaking engagements. Contact: MarcinkoAdvisors@msn.com  or Bio: www.stpub.com/pubs/authors/MARCINKO.htm

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Physician Owned Hospitals

New Patient Disclosure Rules

Staff Reporters

According to Bloomberg News, August 19, 2008, doctors with financial stakes in hospitals where they work must tell patients being referred to those facilities about the ownership link, under new rules from Medicare.

Patient Queries

Patients who ask about investors in a physician-owned hospital must be furnished with a list of all doctors, and their immediate family members, who own or have an investment interest and make referrals.

Assessment

Medicare is seeking to make it harder for doctors to boost their payments by referring patients to their own facilities; and it already bars self-referrals for 11 services. The agency said it would end reimbursement agreements with physician-owned hospitals that don’t follow the new disclosure requirements.

Conclusion

What do you think about this, “if they don’t ask – don’t tell” policy; your informed opinions and comments are appreciated. Is it too much disclosure, or not enough?


Practice Management:
http://www.springerpub.com/prod.aspx?prod_id=23759

Physician Financial Planning: http://www.jbpub.com/catalog/0763745790

Medical Risk Management: http://www.jbpub.com/catalog/9780763733421

Healthcare Organizations: www.HealthcareFinancials.com

Health Administration Terms: www.HealthDictionarySeries.com

Physician Advisors: www.CertifiedMedicalPlanner.com

Speaker: If you need a moderator or speaker for an upcoming event, Dr. David E. Marcinko; MBA – Publisher-in-Chief of the Executive-Post – is available for seminar or speaking engagements. Contact: MarcinkoAdvisors@msn.com  or Bio: www.stpub.com/pubs/authors/MARCINKO.htm

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Stark Amendments [I-II-III]

A Review for Physicians, Consultants and Advisors

By Dr. David Edward Marcinko; MBA, CMP™

By Dr. Charles F. Fenton, III; FACFAS, Esq.biz-book2

The Stark Amendment to the Omnibus Budget Reconciliation Act of 1989 was a step by the federal government to prohibit physicians from referring patients to entities in which they have a financial interest.  Originally, the Stark amendment applied only to referral of Medicare patients to clinical laboratories in which the physician had a financial interest.

 

 

Stark I Provisions

The Stark Amendment provides that if a physician (including a family member) has a financial interest in a clinical laboratory, then he may not make a referral for clinical laboratory services if payment may be made under Medicare. A financial interest is an ownership interest, an investment interest, or a compensation arrangement.

Exceptions

There are certain exceptions to the Stark Amendment. For example; if a physician personally provides the service or if a physician or employee of a medical group, provides the services.

Safe Harbor Regulations

Like the Safe Harbor Regulations [SHRs], the Stark Amendment permits physician investment in large entities and provides an exception for rural providers. Under the Stark Amendment, large entities are defined as publicly traded entities with assets greater than $100 million.

But, there are certain other exceptions that are similar to the safe-harbor regulations. They include items such as provision for rental of office space, employment and service arrangements with hospitals, and certain service arrangements. These arrangements must be at arms-length and at fair market value.

Stark II

Stark II was passed in 1993 to modify and expand the Stark amendment.  In particular, it acts to bring numerous other entities, besides clinical laboratories, within the prohibitions of the Stark amendment. 

Stark III

The Federal Register notes that “Stark III” regulations went into effect on March 26, 2008.

Link: http://mamedicallaw.com/blog/2008/06/15/what-do-i-need-to-know-about-the-stark-iii-rules/

Assessment

Self-referral and over utilization may become less of a problem as managed care makes further in roads in medical practice control and quasi-subrogation. Future legislation is likely to address the concerns of the financial incentives towards under utilization of ancillary medical services.

Update

Quote: Self-referrals

Docs and dollars: This one’s a twofer. The first is a hotly-discussed NEJM paper showing that urologists (not radiation oncologists, as we’ve covered earlier) owning a stake in radiation therapy equipment tend to recommend that equipment more often than docs without an ownership stake. The second is a less-publicized government report showing that surgeons with a stake in device distributors also recommend those devices more than other surgeons. This shouldn’t surprise anyone — doctors are human, after all. The Stark laws designed to prevent physician self-referral, for some reason, make an exception for the IMRT conflict-of-interest in the first paper. And I don’t think any legislation foresaw the physician-owned-distributorships in the second article.

-Austin Frakt PhD

Conclusion

Your thoughts and comments on this ME-P are appreciated. Feel free to review our top-left column, and top-right sidebar materials, links, URLs and related websites, too. Then, subscribe to the ME-P. It is fast, free and secure.

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Speaker: If you need a moderator or speaker for an upcoming event, Dr. David E. Marcinko; MBA – Publisher-in-Chief of the Medical Executive-Post – is available for seminar or speaking engagements. Contact: MarcinkoAdvisors@msn.com

OUR OTHER PRINT BOOKS AND RELATED INFORMATION SOURCES:

LEXICONS: http://www.springerpub.com/Search/marcinko
PHYSICIANS: www.MedicalBusinessAdvisors.com
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HOSPITALS: http://www.crcpress.com/product/isbn/9781466558731
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ADVISORS: www.CertifiedMedicalPlanner.org
BLOG: www.MedicalExecutivePost.com

Product DetailsProduct DetailsProduct Details

Stark III Legislation

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Self-Referral Rules Unveiled

[Staff Reporters]

cms

The Centers for Medicare and Medicaid Services [CMS] recently reported changes to the Stark self-referral ban that could have a significant effect on physician-hospital relationships and Physician-Hospital-Organizations [PHOs]. 

Final IPPS Regulations

The new changes appeared in the final Inpatient Prospective Payment System [IPPS] regulation unveiled on July 31, and due for publication in the August 19th 2008 Federal Register [FR].

“Standing-in-the-Shoes” and other Issues

The healthcare industry will soon have to navigate new Stark rules on issues like percentage-based compensation, per-click arrangements and other “stand-in-the-shoes” legal analysis. And, it’s time to sunset “under-arrangements” with physicians because CMS finalized its revised definition of entities that provide Designated Health Services (DHS) under Stark.

But, CMS also cleared a path for returning to Stark compliance over unsigned physician contracts, and clarified how providers can end the “period of disallowance,” when a Stark violation renders Medicare claims un-payable.

Assessment

According to the Report on Medicare Compliance [8/11/08], the Stark self-referral law bans Medicare payments to entities providing DHS if patients were referred by physicians with an ownership, investment or compensation relationship with the DHS entity.

Conclusion

Your thoughts and comments on this ME-P are appreciated. Feel free to review our top-left column, and top-right sidebar materials, links, URLs and related websites, too. Then, subscribe to the ME-P. It is fast, free and secure.

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DICTIONARIES: http://www.springerpub.com/Search/marcinko
PHYSICIANS: www.MedicalBusinessAdvisors.com
PRACTICES: www.BusinessofMedicalPractice.com
HOSPITALS: http://www.crcpress.com/product/isbn/9781466558731
CLINICS: http://www.crcpress.com/product/isbn/9781439879900
BLOG: www.MedicalExecutivePost.com
FINANCE: Financial Planning for Physicians and Advisors
INSURANCE: Risk Management and Insurance Strategies for Physicians and Advisors

Product DetailsProduct DetailsProduct Details

IT Start-Up QWAQ

Introducing QWAQ Forums

By Dr. David Edward Marcinko; MBA, CMP™

Publisher-in-Chief

QWAQ Forums, yes that name is spelled correctly, is a new start-up company in Palo Alto, California. Founded in 2006 by CEO Gregory Nuyens and CTO David Smith, it just raised $7 million in venture capital funding. Early customers include industry giants Intel and BP.

What It Is?

QWAQ is a [Software-as-a-Service [SaaS] provider that combines enterprise-wide collaboration with a three-dimensional interface environment, akin to Second Life, etc. It provides virtual workspaces for program management, virtual offices and virtual operations centers. Most interestingly, its users create virtual avatars, and meet with co-workers in a 3-D environment to share and edit documents and use other business applications.

For example, QWAQ users upload, share and edits documents like MSFT® WORD files, MSFT-PowerPoint® slides, Open Office® and MSFT-Office® documents. Users can launch FireFox® in a forum to browse the web. There are also VOIP and text chat capabilities 

The Healthcare Connection

QWAQ, it seems, is already popular with some doctors like radiologists in different locations who use medical imaging applications inside its forums. And, applications can be co-located and employed behind hospital or health enterprise firewalls, for added security protection.

Assessment

This new-wave application currently lacks granular permissions as all documents can be copied by anyone in the Forums; which are self-invited and self-hosted. Yet, it does seem to possess, next-generational “fly.”

Link: www.QWAQ.com

Conclusion

Current cloud computing competitors include Central Desktop, Basecamp and PBwiki; while MSFT-SharePoint dominates the collaboration space.

But, since no one else offers the 3-D experience of QWAQ, your opinions and comments are appreciated; especially from radiologists and all those HIT experts “out there.”  

Practice Management: http://www.springerpub.com/prod.aspx?prod_id=23759

Physician Financial Planning: http://www.jbpub.com/catalog/0763745790

Medical Risk Management: http://www.jbpub.com/catalog/9780763733421

Healthcare Organizations: www.HealthcareFinancials.com

Health Administration Terms: www.HealthDictionarySeries.com

Physician Advisors: www.CertifiedMedicalPlanner.com

Speaker: If you need a moderator or speaker for an upcoming event, Dr. David E. Marcinko; MBA – Publisher-in-Chief of the Executive-Post – is available for seminar or speaking engagements. Contact: MarcinkoAdvisors@msn.com  or Bio: www.stpub.com/pubs/authors/MARCINKO.htm

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Next-Gen Health Accountants and Tax Advisors

Avoiding the “Managed Care Ripple Effect”

By Dr. David Edward Marcinko; MBA, CMP™

The healthcare industrial complex represents a large and diverse industry, and the livelihood of other synergistic professionals who advise doctors depend on it as well. These include CPAs, tax specialists and Enrolled Agents [EAs] who themselves wish to avoid the collateral ripple effects of the current healthcare debacle.

Unappreciated CPAs Working Diligently

The nation’s 330,000 or so CPAs know little about the new healthcare dynamics and managerial accounting mechanics. Many often feel as though they are laboring away in obscurity and that their doctor clients do not appreciate what they do or how hard they work.

If you are a CPA, your workweek is ridiculously long, especially January through April; and you often deliver bad news to your clients. You do not earn a generous salary, but you do receive their ire for your efforts.

The Epiphany

So, you begin to scratch your head and ponder, quietly at first, and then out loud. Perhaps managing the medical practice(s) of a physician, or providing consulting services to other medical professional is a business and financial planning opportunity that won’t require a new client base? You can keep your accounting practice during the first four months of the year, and supplement your income with something that may actually earn more than you are making now. 

A light then goes off in your head, epiphany!  Enter the CPA/PFS designation, exhorting doctor clients to “never underestimate the value”, through an additional 750 hours of financial planning experience and a six-hour comprehensive examination.

New Wave Terms and Definitions

However, new-wave terms such as capitated medicine; per member-per month fixed fees; payment withholds; activity based costing with CPT codes; utilization and acuity rates; and other investment, business and economic nomenclature is likely quite unfamiliar to you.

Furthermore, you may not have the temperament to be a fiduciary, responsible for the financial affairs of others. Then you realize that MBAs and actuaries may actually be the new denizens of the healthcare bean counting and practice management scene. Rather than present numerics of the historic past, they make logical and mathematical inferences about the future. Slowly, you realize that this has occurred because these professionals are proactive, not reactive, as the accounting profession is loosing its premier advisory position within the medical profession.

And, since some doctors are paid a fixed fee amount, regardless of the number of services performed, these futuristic projections are the most important accounting numbers in healthcare today.

Assessment

In fact, your research suggests that as a result, there are now several accountant managers and broker-dealers on the investment scene, as well as an increasing number of accounting-financial planning firms, such as Miller Ray & Houser Business Advisors and CPAs, in Atlanta, who set up a separate investment advisory firm to which they refer clients. 

Moreover, the AICPA is providing encouragement to CPAs who wish to provide more professional client services by building a financial planning practice for the new millennium.

Disclaimer: Dr. Marcinko, a member of the Microsoft accounting network, is Founder of the Certified Medial Planner™ program for all fiduciary advisors in health economics, finance and medical practice management www.CertifiedMedicalPlanner.com

Conclusion

Your thoughts are appreciated; please opine?

Practice Management: http://www.springerpub.com/prod.aspx?prod_id=23759

Physician Financial Planning: http://www.jbpub.com/catalog/0763745790

Medical Risk Management: http://www.jbpub.com/catalog/9780763733421

Healthcare Organizations: www.HealthcareFinancials.com

Health Administration Terms: www.HealthDictionarySeries.com

Physician Advisors: www.CertifiedMedicalPlanner.com

Speaker: If you need a moderator or speaker for an upcoming event, Dr. David E. Marcinko; MBA – Publisher-in-Chief of the Executive-Post – is available for seminar or speaking engagements. Contact: MarcinkoAdvisors@msn.com  or Bio: www.stpub.com/pubs/authors/MARCINKO.htm

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Introducing Medpedia

A Not-So New Idea!

By Dr. David Edward Marcinko; MBA, CMP™

[Publisher-in-Chief]

By Hope Rachel Hetico; RN, MHA, CMP™

[Managing Editor]

Medpedia, an online medical encyclopedia launching later this year, aims to have the open-source, evolving, and comprehensive nature of Wikipedia.

According to its Website

The Medpedia Project is an extraordinary global effort to collect, organize and make understandable, the world’s best information about health, medicine and the body and make it freely available on the website www.Medpedia.com

Physicians, health organizations, medical schools, hospitals, health professionals, and dedicated individuals are coming together to build the most comprehensive medical resource in the world that will benefit millions of people every year.”

The Wikipedia Difference

In a key departure from Wikipedia’s all-comers sensibility, however, the new encyclopedia will be edited only by those with advanced degrees in medicine and biomedical science, and the site is taking online applications from would-be volunteer editors – MDs, biomedical research PhDs, and clinicians who will be screened in a rigorous internal review process, according to a July 23rd press release.

Incubator Backing

The site is backed by an incubator, called Ooga Labs, and it will run text ads, while Harvard Medical School is giving the site some seed content.

Medpedia’s advisers include current and former deans from the medical schools at Harvard, Stanford and Michigan and the school of public health at UC Berkeley, while the site will pull in public domain content from the likes of the Center for Disease Control and Prevention [CDC], the National Institute of Health [NIH] and the Food and Drug Administration [FDA].

Other health and medical organizations that are supporting Medpedia include the American College of Physicians [ACP], the [Oxford Health Alliance (OxHA.org)], the Federation of Clinical Immunology Societies, [FOCIS], and the European Federation of Neurological Associations [EFNA]. These groups are contributing content and promoting participation in Medpedia to their members.

Assessment

A wiki is an electronic collection of web pages designed to enable anyone who accesses it to contribute or modify content, using a simplified internet markup language. It is named after the Hawaiian term for “quick.”

But, the concept and execution in late 2008 of www.Medpedia.com is not new or exactly as innovative as its originator’s seem to suggest; in the healthcare or any other space.

An Earlier Healthcare Success Story

For example, the Comprehensive Health Dictionary Series was started by email collaboration in 2005.  Its genesis sprang from those who suggested that changes in health and managed care appeared malignant, as many industry segments, professionals and patients suffered because of it. This tumult was so great, that many Americans and the HDS founders realized that they could no longer assume definitional stability of non-clinical health administrative terms. The resulting managerial and business chaos was legion.

And so, since knowledge is power in times of great flux, codified information protects us all from physical, economic, financial and emotional harm!

By its very nature, the Comprehensive Health Dictionary Series was ripe for electronic aggregation and modified wiki-styled creation; with periodic updates by engaged-readers working in the fluctuating health care industrial complex. Internet connectivity was the best way for the Health Dictionary Series to be edited and revised to reflect the changing lexicon of terms, as older words were retired, and newer ones continually created. 

Moreover, we did not simply listen to our colleagues, visitors, submitters and clients; we believed that true innovation means putting development tools in their hands, stepping back, and allowing them to lead the way!  And, it was so.

Coupled with our Collaborative Lexicon Query Service and a modified and moderated interactive social network, we maintained continuous subject-matter expertise, professional and user input, with peer-reviewed editors and experts; just like the Medpedia’s of today.

In fact, after our internet and email collaboration, three successful printed dictionaries were ultimately released in 2006 and 2007 as a result of the initial successful initiative; and more are to come:

The Dictionary of Health Insurance and Managed Care

http://www.amazon.com/Dictionary-Health-Insurance-Managed-Care/dp/0826149944/ref=sr_1_5?ie=UTF8&s=books&qid=1217414309&sr=1-5

The Dictionary of Health Economics and Finance

http://www.amazon.com/Dictionary-Health-Economics-Finance-Marcinko/dp/0826102549/ref=sr_1_3?ie=UTF8&s=books&qid=1217414309&sr=1-3

The Dictionary of Health Information Technology and Security

http://www.amazon.com/Dictionary-Health-Information-Technology-Security/dp/0826149952/ref=sr_1_2?ie=UTF8&s=books&qid=1217414309&sr=1-2

Detailed information, including Tables of Contents, Celebrity Forewords, unique features, reviews and ordering access may be obtained from: www.HealthDictionarySeries.com

Conclusion

And so, we certainly congratulate the righteous old-school founders of Medpedia on its upcoming launch. Yet, a singular query remains, considering the social networking cultural phenomena that are Facebook, MySpace, Twitter etc. “What took you so long – seriously?”

Moreover, we believe the marketing driven advertising nature of the beast will make its integrity, highly suspect [vis-a-vie big pharma].

In other words, if eyeballs can be reached and/or monetized … they can be slanted.

Please opine on this method of edited medical; knowledge aggregation; pro or con. Your comments are appreciated.

Related Information Sources:

Practice Management: http://www.springerpub.com/prod.aspx?prod_id=23759

Physician Financial Planning: http://www.jbpub.com/catalog/0763745790

Medical Risk Management: http://www.jbpub.com/catalog/9780763733421

Healthcare Organizations: www.HealthcareFinancials.com

Health Administration Terms: www.HealthDictionarySeries.com

Physician Advisors: www.CertifiedMedicalPlanner.com

Speaker: If you need a moderator or speaker for an upcoming event, Dr. David E. Marcinko; MBA – Publisher-in-Chief of the Executive-Post – is available for seminar or speaking engagements. Contact: MarcinkoAdvisors@msn.com  or Bio: www.stpub.com/pubs/authors/MARCINKO.htm

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New-Wave Medically Focused Financial Advisors

Avoiding the “Managed Care Ripple Effect”

By Dr. David Edward Marcinko; MBA, CMP™

The healthcare industrial complex represents a large and diverse industry, and the livelihood of other synergistic professionals who advise doctors depend on it as well. These include financial planners and investment advisors who themselves wish to avoid the collateral ripple effects of the current health and managed care debacle.

Future Growth Potential in Financial Services

As a CFP, CFA, financial planner, CPA, investment advisor or general securities representative, you realize that the financial service sector is going to become the next great growth opportunity of the 21st Century.

Even H & R Block and the Charles Schwab Corporation are trying to build medical professional interest in their respective firms and compete with your independent practice. They are fervently wooing away one group or another to interface with their embryonic management, accounting or advisory programs.

For example, it has been estimated that more than one-third of the nations 60,000 accounting firms are contemplating the introduction of investment and medical management services to their business line. 

Another 100,000 solo CPAs are interested in personal financial planning for their physician and lay professional clients; a survey several years ago of senior CPA partners conducted by Prince & Associates of Shelton, Conn., revealed that more than 60 percent were “highly interested” in offering investment management services, and three quarters of those said they were evaluating the best approach for their firms.

The Migration to Advisory Services

Meanwhile, more than 260,000 of the nation’s brokers are moving into the investment advisory and financial planning business because securities sales and transactions are being commoditized by the internet’s World Wide Web.

In another survey several years ago, conducted for the old International Association for Financial Planning [the older IAFP is now the Financial Planning Association, or FPA], clearly demonstrated the dominance of registered investment advisors [RIAs], over stockbrokers [regardless of nomenclature derivatives], among clients 35-49 years old.

With the average Merrill Lynch private client well over 60, and the firm and industry imploding in 2008, it’s easy to spot the future vulnerability of this business model.

Valued Industry Players

When asked to determine the added value of key industry players, baby boomers in a more recent Dalbar study ranked financial planners first, followed by stockbrokers, CPAs, mutual fund companies, insurance agents, and commercial bankers, respectively.

Even if you are a CFP® or investment adviser, and despite the proliferation of investment advisors, evidence suggests that your individual impact is still narrow.

Furthermore, a Prince & Associates study of 778 affluent individuals, each with more than 5 million dollars to invest, examined the relationship between clients and their providers of five key financial services; retirement planning, estate planning, investment management, executive benefits and health-disability insurance.  Prince found that 59 percent of the clients had been serviced in only one area by a particular advisor.

Despite the significant assets of each client, the advisers have been unsuccessful at broadening these relationships — a key indicator that many affluent clients do not have a primary financial adviser.

Medical Niche Players

Among the challenges you face to broaden your influence is to offer your clients value-added services, perhaps by establishing your expertise in the medical niche and capitalize on being different; as in the Certified Medical Planner™ online health economics program of iMBA, Inc.

You must not be just another of the more than 250,000 or so individuals who claim to be financial planners, with a collective universe of an additional 700,000 or so who purport to be financial advisors, in some fashion or another. You must begin to develop the strategic competitive advantage of practice management knowledge to synergize with your existing financial service and product line.

Integration of Disciplines is Key for the Healthcare Space

Integrated practice management and financial planning will also become much more competitive among physicians because of the above professional fusions.

No one is suggesting therefore that you abandon your core financial advisory business for business management. It is merely a fact that medicine has drastically changed during the past decade, and the knowledge that you used yesterday will no longer be enough for you to get by on in the future.

Assessment

Medical practice management is the natural outgrowth of traditional financial planning services, and investment advice, in turn, is central to the implementation of a contemporary medical office business plan. The most successful physician-focused financial planners therefore, will be those who incorporate medical management services into their practices.

Disclaimer: Dr. Marcinko, a former stock broker, Certified Financial Planner and investment advisor is Founder of the Certified Medial Planner™ program for all fiduciary consultants in health economics, finance and medical practice management www.CertifiedMedicalPlanner.com

Conclusion

Your thoughts are appreciated; please opine?

Practice Management: http://www.springerpub.com/prod.aspx?prod_id=23759

Physician Financial Planning: http://www.jbpub.com/catalog/0763745790

Medical Risk Management: http://www.jbpub.com/catalog/9780763733421

Healthcare Organizations: www.HealthcareFinancials.com

Health Administration Terms: www.HealthDictionarySeries.com

Physician Advisors: www.CertifiedMedicalPlanner.com

Speaker: If you need a moderator or speaker for an upcoming event, Dr. David E. Marcinko; MBA – Publisher-in-Chief of the Executive-Post – is available for seminar or speaking engagements. Contact: MarcinkoAdvisors@msn.com  or Bio: www.stpub.com/pubs/authors/MARCINKO.htm

Subscribe Now: Did you like this Executive-Post, or find it helpful, interesting and informative? Want to get the latest E-Ps delivered to your email box each morning? Just subscribe using the link below. You can unsubscribe at any time. Security is assured.

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Improving Inter/Intra Professional Relations

Establishing Rapport within the Medical Community

By Dr. David Edward Marcinko; MBA, CMP™

Publisher-in-Chief

By Hope Rachel Hetico; RN, MHA, CMP™

Managing Editor

In our consulting work, publishing, speaking engagements and relate professional endeavors, we are often asked how to establish and even increase professional visibility in a particular medical, or even alternative-medial community.

While there is no-one-size-fits-all answer, the following are useful “tips and pearls” to enhance your awareness among known, and unknown, physician colleagues in your geographic locale.

A Few “Tips and Pearls”

  • Send office announcements to all health professionals in the community. Include pharmacies, pediatricians, family practitioners, PAs and NPs, concierge practices, chiropractors and alternative medical provides, convenient-care and convalescent facilities. All are potential sources of patient referrals.
  • Meet other health professionals personally and establish a one-to-one relationship with them. This will serve to educate them to your abilities and practice.
  • Send written reports to all practitioners who refer patients.
  • Do not hesitate to refer patients for consultations, as indicated. This is not only good business sense, but good medicine.
  • Use novel business cards, such as the new CD-ROMs cut into the size of a standard business card, by One Voice Technologies, of San Diego. For about a dollar, depending upon quantity, you can order a labeled disc with all the business information of a standard card, which also functions as a CD-ROM containing up to 100 megabytes of multi-media data about your medical practice or specialty.

Assessment

Please feel free to send in your own “tips” and favorite professional relationship building ideas.

Conclusion

What differentiates you from the competition, and how did you become know in your local medical community; please opine and comment?

Related Information Sources:

Practice Management: http://www.springerpub.com/prod.aspx?prod_id=23759

Physician Financial Planning: http://www.jbpub.com/catalog/0763745790

Medical Risk Management: http://www.jbpub.com/catalog/9780763733421

Healthcare Organizations: www.HealthcareFinancials.com

Health Administration Terms: www.HealthDictionarySeries.com

Physician Advisors: www.CertifiedMedicalPlanner.com

Speaker: If you need a moderator or speaker for an upcoming event, Dr. David E. Marcinko; MBA – Publisher-in-Chief of the Executive-Post – is available for seminar or speaking engagements. Contact: MarcinkoAdvisors@msn.com  or Bio: www.stpub.com/pubs/authors/MARCINKO.htm

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Eroding Doctor-Patient Relationships

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The “Bed-Side Manner” Deterioration Continues

[By Staff Reporters]

A growing chorus of discontent suggests that the once-revered doctor-patient relationship is on the rocks.

Results

About one in four patients feel that their physicians sometimes expose them to unnecessary risk, according to data from a Johns Hopkins University [JHU] study published in the journal, Medicine, while two recent studies show that whether patients trust a doctor strongly influences whether they take their medication, according to the New York Times, on July 29, 2008.

Tell-all-Books

In bookstores, there is now a new genre of “what your doctor won’t tell you” books promising previously withheld information on everything from weight loss to heart disease, while the Internet is bristling with frustrated comments, blogs, text-messages and wiki’s, etc., from patients.

Raison Detra’

Reasons for the frustration include declining reimbursements and higher costs that give doctors only minutes to spend with each patient, news reports about medical errors and drug industry influence fueling patients’ distrust, and the rise of direct-to-consumer drug advertising and medical Web sites that have taught patients to research their own medical issues and made them more skeptical and inquisitive.

Of course, related quality improvement initiatives seem to be loosing ground.

Assessment

One can only wonder if more extensive use of physician-extenders; like PAs, CRNAs, CNMWs, NPs and DNPs are part of the solution; as well as well-trained limited licensed providers like podiatrists, dentists, optometrists and psychologists; along with walk-in, on-site and retail medical clinics, etc?

Conclusion

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Medicare GAO Report on Radiology

Prior Imaging-Authorization Suggested

Staff Reporters

As reported in the Wall Street Journal, on July 14, 2008, Medicare may be soon requiring prior authorization to curtail unnecessary utilization of CT scans, MRIs and other forms of medical imaging, a new Government Accounting Office [GAO] report suggests.

The Medicare Report

To cut imaging costs, Medicare has been reducing certain physician payments, sifting through its data to spot improper claims, and educating medical practitioners about the issue. But, the GAO reported that post-payment claims review alone is inadequate to manage medical imaging – one of the fastest growing parts of Medicare – and suggests that Medicare include prior authorization as a possible front-end tactic.

The Findings

The GAO pointed to new evidence of imaging overuse in physician practices, including:

  • The proportion of Medicare spending on in-office imaging rose from 58 percent to 64 percent from 2000 to 2006.
  • Imaging became an increasingly large slice of doctors’ revenue pie. For example, cardiologists got 36 percent of their total Medicare revenue from in-office imaging in 2006, compared with 23 percent in 2000.
  • In-office imaging spending per Medicare patient varied widely nationwide in 2006, from $62 in Vermont to $472 in Florida.

Assessment

What might proponents of the classic Dartmouth Study on healthcare quality say about these findings?

Conclusion

Please comment on the above; opinions from health economists, actuaries and our radiology colleagues are especially welcomed.

Speaker:If you need a moderator or speaker for an upcoming event, Dr. David E. Marcinko; MBA – Publisher-in-Chief of the Medical Executive-Post – is available for seminar or speaking engagements. Contact: MarcinkoAdvisors@msn.com 

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Physician Recruiting Success

Senior Leadership’s Contribution
By Allison McCarthy; MBA

If you’re recruiting physicians to your organization, then you probably feel challenged by internal disconnects that hinder your progress. More than likely you deal with one or more of them daily. And for many of these issues you need your senior leader to be your ally, champion and advocate, helping you navigate around those obstacles.

But, exactly what skill set within your leader is your most important resource? And how can you optimize those attributes when you need them?

Leading-Up

Leading up is one of the physician recruiter’s greatest challenges. Getting the right amount of time and attention (to establish an internal environment attractive to candidates) is critical to successfully bringing new physicians into the organization.

Beyond that, it is about having your senior leader play the right role at the right time in the recruitment process to deliver results. Their most vital contributions are:

1. Establishing Priorities
Medical staff development planning and priority setting are senior leadership obligations. And, in today’s high demand/shrinking supply of physicians, most organizations and their senior leadership need to improve their recruitment planning to get ahead of the competition. With the average time to fulfill a recruitment project for some specialties taking 24 months or longer, many recruitment assignments need to start two to three years ahead of projected need. That means having solid delineation of recruitment priorities – not just for the coming 12 months but for the next three or more years. Medical staff development planning and priority setting is the obligation of senior leadership.

2. Clearing Clutter
Some recruitment priorities are unsettling to members of your existing medical staff. Others are important to only a select group and lack organization-wide urgency.

As a result, we can face internal team members that encumber success – either purposefully or innocently obstructing candidate advancement through the interview process. In those instances, your senior leader needs to clear the way – either by negotiating with saboteurs or motivating the unresponsive. This then leads to the third attribute.

3. Communicating the Vision
Establishing physician recruitment as a strategic core competency is not easy. So much of what it takes to achieve the desired goal – a recruited physician – requires many pieces and parts of organizational input and participation. To create that involvement necessitates that the entire enterprise understands the “why” behind the recruitment agenda. Senior leadership must regularly communicate the vision behind the effort.

Only leadership can motivate the parties needed to be involved. Only leadership can establish its urgency among conflicting agendas and clarify priorities when there is uncertainty. Only leadership can guide the necessary cultural change so the organization is receptive to and welcoming of new physicians.

We often assume that because someone is a leader they know what to do. We also know what happens when we assume (you know the old saying right?). But we are the organizational experts on physician recruitment. We are also senior leadership’s eyes and ears to organizational reactions and reverberations.

So, our senior leaders need us to direct them to what is needed. Some key strategies to do that include:

a]. Collecting/Sharing Market Intelligence
David Cottrell in Monday Morning Choices said, “The process of discovering reality includes examining the facts and separating them from feelings and egos.” Regularly sharing information from articles or external statistical resources can help leadership understand the realities of the market and the challenges of recruiting specific specialties needed.

Further, tracking and trending prospect feedback about our opportunities provides the justification senior leaders need to enhance package elements and make them more market attractive. While we can share this information anecdotally, it doesn’t have the same impact on those we are trying to influence. Senior leaders come from a data-driven world. They spend their days reviewing financial statistics and operational performance findings. So, we need to translate our recruitment findings into their decision-making language if we want to influence and change the outcome.

b]. Tracking the Recruitment Process
Not dissimilar to the above, benchmarking the various touch points in the recruitment process identifies the gaps and obstacles that need to be addressed.

A simple spreadsheet that captures those key dates when the candidate moves from one stage in the recruitment process to the other illustrates those situations when consistently there are delays in response by the organization. Match that with candidate rejection feedback and you tell a compelling story about the internal issues that need to be addressed by your senior leader.

c]. Sharing the Wins
All of us need positive reinforcement and your senior leadership and internal organization are no different. Beyond communicating successes, it also means giving credit to those who participated in reaching the goal. When you see all pistons firing – everyone is on-board and doing their part, and the process flows as it should – celebrate those victories and recognize those that contributed in obtaining the prize.

By doing so, inertia often gets lifted by illustrating that success feels good. Momentum is generated for the next recruitment assignment and the entire process has established credibility by demonstrating how much more can be accomplished when there is team energy and involvement.

“Leaders push boundaries. They desire to find a better way. They want to make improvements. They like to see progress. All these things mean making changes, retiring old rules, inventing new procedures.”
John Maxwell

Assessment

As a former in-house recruiter and a consultant to organizations today, I know many health care enterprise senior leaders are looking to the physician strategy team to direct and guide the ways they can be most effective. That is not only an obligation but an opportunity to be leadership’s partner in fulfilling this vital strategic agenda. There is no greater reward!

Conclusion

And so, what do you think, and do, about physician recruiting success? Your thoughts and comments are appreciated.

Related Information Sources:

Practice Management: http://www.springerpub.com/prod.aspx?prod_id=23759

Physician Financial Planning: http://www.jbpub.com/catalog/0763745790

Medical Risk Management: http://www.jbpub.com/catalog/9780763733421

Healthcare Organizations: www.HealthcareFinancials.com

Health Administration Terms: www.HealthDictionarySeries.com

Physician Advisors: www.CertifiedMedicalPlanner.com

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CMS to Bonus Doctors for PQRI

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July – December 2007 Reporting Period

[By Staff Reporters]ME-P Logo.2

According to Anne Zieger, of Fierce Health Finance, the Centers for Medicare and Medicaid Services [CMS] will pay out more than $36 million in monetary incentives to medical providers who reported data on quality of care delivered between July 2007 and December 2007; as part of its Physician Quality Reporting Initiative [PQRI]. 

Physician Quality Reporting Initiative [PQRI]

Under the PQRI, healthcare providers who choose to participate get bonuses of 1.5 percent of their total CMS payments during the reporting period in which they reported quality data.

Assessment

Average payments for the most recent period range from $600 for individual physicians to $4,700 for groups. The largest payment CMS plans to make to a practice is more than $205,700. Solo physicians, physician group practices, and other PQRI-eligible professionals should receive their payments by August, according to the agency.

Source: CMS press release

Conclusion

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Speaker: If you need a moderator or speaker for an upcoming event, Dr. David E. Marcinko; MBA – Publisher-in-Chief of the Medical Executive-Post – is available for seminar or speaking engagements. Contact: MarcinkoAdvisors@msn.com

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Polish Chiropractic Association

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Alternative Healthcare in Europe

[By Anthony Robert Narushka; DC]

The first Polish Chiropractic Association [PCA] was recognized by the European Chiropractors’ Union (ECU) www.ecunion.eu and founded in June, 2008. The Polish flag is listed on the page of all members. 

New PCA BOD Members

New PCA BOD Members

  • Leszek Majowski DC attended Candadian Memorial.
  • Jane Hajduk DC, attended Parker Chiropractic College, TX.
  • Anthony Narushka DC, from Orlando, attended National University of Health Sciences, Ill.  

Ministry of Health

On July 1st 2008, Dr. Narushka and these Medical Executive-Post readers met with the Ministry of Health to discuss the legalization and regulation of Chiropractic, in Poland. Open discussion of how other European countries have formalized chiropractic health care into their national heath regulations was also discussed. We met with the Department Nauki i Szkolnictwa Wyższego – from the Ministry of Health.

Assessment

Also, a very important message from Mr. Hans-Gert Pöttering’s [President of the European Parliament] supporting the European Chiropractors’ Union was presented along with the recognition of the new members, Poland and Hungary, to the association. The video can be downloaded from the ECU website -Download Page and it is found first on the downloadable link list. http://www.ecuconvention.eu/default.asp?pid=114

Although all members of the nascent PCA are encouraged to visit, read and subscribe to the Medical Executive-Post; some physicians and other domestic medical practitioners are not always enamored with chiropractors or other alternative healthcare providers; despite the Healthcare 2.0 initiative of the modern era.

Conclusion

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“Loss of Chance” Liability

Judicial Court of Massachusetts

Staff Reporters

The Supreme Judicial Court of Massachusetts [JCM] recently ruled that doctors can be held liable for negligence that reduces a patient’s chance of survival, even if the patient’s prospect for recovery was already less than 50 percent.

“Loss of Chance”

The SJC recognized for the first time a legal doctrine known in medical malpractice cases as “loss of chance,”

Definition

LOC allows a patient whose odds of recovery are 50 percent or less to receive damages for any negligence that reduced those odds. The court also established a formula for juries to award damages proportionate to the reduced survival rate caused by the doctor’s negligence, according to the Boston Globe July 24, 2008.

Assessment

Some medical malpractice lawyers opine that the decision could help patients who previously had little chance of collecting damages from physicians.

Conclusion

Your thoughts and opinion are appreciated; please comment? 

Related Information Sources:

Practice Management: http://www.springerpub.com/prod.aspx?prod_id=23759

Physician Financial Planning: http://www.jbpub.com/catalog/0763745790

Medical Risk Management: http://www.jbpub.com/catalog/9780763733421

Healthcare Organizations: www.HealthcareFinancials.com

Health Administration Terms: www.HealthDictionarySeries.com

Physician Advisors: www.CertifiedMedicalPlanner.com

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