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One Response


    “Can your clients find out about you online? – What Intelligent Dental Marketing [IDM] will soon learn about search engines”?

    Ten days after I made this promise, I successfully helped IDM embarrass itself an article titled “Time is up, Intelligent Dental Marketing.” It appears as the number 5 hit when one googlesearches “Intelligent Dental Marketing.”

    Here is a teaser for the next topic of this lesson about using Google strategically.

    – When a scout bee finds a good source of nectar, he returns to the hive and does a dance to describe the location for others to follow…. Well, now that I think about it, sweet nectar is not quite the analogy I am trying for. Maybe it is more like fire ants swarming an intruder, or even a hyena rolling in the decaying carcass of a wildebeest and retuning to the pack with the odor of their next meal.
    Yea! That’s the ticket.

    -D. Kellus Pruitt; DDS

    Want to make a difference with a click?

    Unconventional PR is even more fun when friends join in. It is very simple, costs nothing, and it is incredibly effective for grabbing the attention of good ol’ boys who think silence is professionalism and image is everything. You know the type. They’re superficial.

    Are you acquiring a taste for the sport yet, grasshoppers? Feel like going out and picking your own fight? If not, you can always pile on to any that I started just by clicking on its hyperlink. If you don’t like what I have said in one place or another, whatever you do, do not click the link. Even though the game is incredibly simple, don’t assume the stakes are meaningless. Watch what happens to ADA/IDM.

    This is the power of individuals within social networks. This is the power it will take to effect meaningful change not only in dentistry, but in the nation. And as serious as it is, we must have some fun. Nothing says that conversation in the marketplace has to be somber and controlled. That’s bland. That’s archaic.

    I am pleased we have reached this part of the course. It has truly been an exciting adventure for me. Now we come to a point when real-time discoveries become truly exciting. It is time to throw in a “SEO power multiplier” — or something like that. I don’t know what to call it. The platform I am using is new, as far as I know. It is almost like Web 3.0 democracy or something. It is supported by the argument: If an entity cannot defend itself on the Internet, it is defenseless. And it probably has a committee for a central nervous system.


    We have a real-time experiment in progress. “Time is up, Intelligent Dental Marketing” turned out to be a popular post. Today it fell to the number 8 hit from the number 3, when one googlesearches “Intelligent Dental Marketing.” The number 1 and 2 hits were advertisements for IDM posted like news articles on the ADA News Online.


    Here is the link:

    As someone once said in my kind of town; vote early and vote often.
    -D. Kellus Pruitt; DDS


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