PODCASTS: How Prescription [Rx] Coverage Works

Formulary Tiers, PBM, Rebates, Spread-Pricing Explained

By Dr. Eric Bricker MD

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CITE: https://www.r2library.com/Resource/Title/082610254

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Thank You

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PODCAST: Healthcare, the Digital Eco-System and the Stock Market?

By Rajeev Ronanki

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Investment guru Jim Cramer says buy stocks along the digitization of everything”.

But – Even Healthcare?

CITE: https://www.r2library.com/Resource/Title/0826102549

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YOUR COMMENTS ARE APPRECIATED

Thank You

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FTC to Probe Physician Practice Consolidation

Requests 6 years of patient-level claims data from insurers

By Ryan Basen,

The Federal Trade Commission (FTC) recently announced plans to examine the consequences of physician group consolidation with healthcare facilities.

The agency said it had sent orders for 6 years’ worth of patient claims data to six insurers to inform this review: Cigna, United Healthcare, Anthem, Florida Blue, Aetna, and Health Care Service Corporation.

Consolidation of US Physician Practices Continues to Surge

LINK: https://www.medpagetoday.com/practicemanagement/practicemanagement/90792?xid=nl_mpt_DHE_2021-01-21&eun=g1650026d0r&utm_source=Sailthru&utm_medium=email&utm_campaign=Daily%20Headlines%20Top%20Cat%20HeC%20%202021-01-21&utm_term=NL_Daily_DHE_dual-gmail-definition.

Your thoughts are appreciated.

THANK YOU

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The Anthem Meme in Atlanta – Oh No!

Blue Cross / Blue Shied of Georgia

By Anonymous

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The Back Story

Most ME-P readers may know that Blue Cross Shield of Georgia has been spending millions of dollars for a new rebranding initiative to Anthem? It has been all over the local news, TV, internet, with phone cold calls, etc.

The Photog

Well, a single Metropolitan Atlanta Rapid Transit Authority [MARTA] subway rider apparently snapped the attached photo at the Mid-Town Atlanta, station; posted it on the internet, as it promptly went viral and virtually destroying the entire multi-channel marketing campaign.

So, is Anthem now the local, and GA statewide, marketing faux paus laughing stock?

Assessment

Wasn’t it Peter Drucker who said that: “culture eats strategy for lunch.”

Just thought you might enjoy the visual meme. Feel free to comment.
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Invite Dr. Marcinko

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