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MEDICAL PRACTICE MARKETING MANAGEMENT, ADVERTISING, SALES, COMMUNICATION AND SOCIAL MEDIA SKILLS
[New-Wave Success Strategies for Savvy Doctors]
***
[By Dr. David Edward Marcinko MBA CMP™]
[By Prof Hope Rachel Hetico RN MHA CMP™]
Dear ME-P Readers and Subscribers,
No – We’ve not been in blog-silence mode lately.
Instead, we’ve been hard at work on our soon-to-be-released and major new 800 page print text book:
Comprehensive Financial Planning Strategies for Doctors and Advisors [Best Practices from Leading Consultants and Certified Medical Planners™]
A Recent Project
***
And now, we are just working on our newest book proposal: MEDICAL PRACTICE MARKETING MANAGEMENT, ADVERTISING, SALES, COMMUNICATION AND SOCIAL MEDIA SKILLS – [New-Wave Success Strategies for Savvy Doctors]. © IMBA, Inc. All rights reserved.
Format and Style
This is the most journalistic styled book we’ve ever attempted. We’ve already completed about 10 chapters that need updating. They are all fascinating. So, it seems a shame to leave so much great stuff on the cutting room floor. Therefore, we are seeking about 12-15 additional de-novo chapters from you, our esteemed ME-P readers and subscribers.
Crowd-Sourcing the Book
Therefore, for the next few months we will be soliciting author-experts and contributions via this on-line Crowd Sourcing campaign to either update existing chapters; or submit totally new chapters, success stories and essays.
Of course, the existing chapters are more traditional in nature; while de-novo contributions will be more new-wave, innovative and grounding-breaking in their thought leadership marketing ideas.
We are Hoping you Can Help Us
If you have deep knowledge, experience or education in medical marketing; or an amazing story about how new sales, PR or modern channels of advertising distribution [electronic age] are transforming and changing your medical practice, clinic or hospital for the better; please do let us know. Either by posting a comment or emailing Ann, directly.
Tenor and Tone
These kinds of chapters can help bring a subject to life. To give you a sense of the range of topics we’ll be covering, as well as the book’s tone, we’ve pasted below a tentative draft of the Table of Contents. If all goes well, the print hardcover textbook it will be published in about a year.
Table of Contents: © IMBA, Inc. All rights reserved.
Format Specs and Style Sheet: © IMBA, Inc. All rights reserved.
Recent ME-P Works: © IMBA, Inc. All rights reserved.
Our Deep Healthcare Niche Notoriety
And, our books have used by professional organizations like the Medical Group Management Association (MGMA), American College of Medical Practice Executives (ACMPE), American College of Physician Executives (ACPE), American College of Emergency Room Physicians (ACEP), Health Care Management Associates (HMA), and PhysiciansPractice.com;
and by academic institutions like the UCLA School of Medicine, Northern University College of Business, Creighton University, Medical College of Wisconsin, University of North Texas Health Science Center, Washington University School of Medicine, Emory University School of Medicine, and the Goizueta School of Business at Emory University, University of Pennsylvania Medical and Dental Libraries, Southern Illinois College of Medicine, University at Buffalo Health Sciences Library, University of Michigan Dental Library, and the University of Medicine and Dentistry of New Jersey, among many others.
All are archived in the Library of Congress, Institute of Health and Library of Medicine.
More on the ME-P Publishing Service
- Understanding Knowledge Based Ranking Services
- Why Post Your e-Content or Print Publish with Us?
- Why Subscribe to the ME-P?
- Open Call for ME-P Contributors
- About ME-P Plagiarism and Cryptomnesia
Assessment
Regardless of your decision to contribute, we remain apostles promoting our mutual core interests whenever possible. And, we are all doing our best to make it a fascinating and important book, and appreciate your help.
If interested in contributing, updating or as a peer reviewer; please contact Ann:
Ann Miller RN MHA [Project Manager]
Institute of Medical Business Advisors, Inc.
Conclusion
Your thoughts and comments on this ME-P are appreciated. Feel free to review our top-left column, and top-right sidebar materials, links, URLs and related websites, too. Then, subscribe to the ME-P. It is fast, free and secure.
Speaker: If you need a moderator or speaker for an upcoming event, Dr. David E. Marcinko; MBA – Publisher-in-Chief of the Medical Executive-Post – is available for seminar or speaking engagements. Contact: MarcinkoAdvisors@msn.com
OUR OTHER PRINT BOOKS AND RELATED INFORMATION SOURCES:
- PRACTICES: www.BusinessofMedicalPractice.com
- HOSPITALS: http://www.crcpress.com/product/isbn/9781466558731
- CLINICS: http://www.crcpress.com/product/isbn/9781439879900
- ADVISORS: www.CertifiedMedicalPlanner.org
- FINANCE: Financial Planning for Physicians and Advisors
- INSURANCE: Risk Management and Insurance Strategies for Physicians and Advisors
- Dictionary of Health Economics and Finance
- Dictionary of Health Information Technology and Security
- Dictionary of Health Insurance and Managed Care
Comprehensive Financial Planning Strategies for Doctors and Advisors [Best Practices from Leading Consultants and Certified Medical Planners™]
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Filed under: Book Reviews, Breaking News, Career Development, iMBA, Inc., Marketing & Advertising | Tagged: david marcinko, Hope Hetcio, medical advertising, medical marketing, Medical Sales | 1 Comment »
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