Consumer Health Plan Satisfaction Survey

New Deloitte Center for Health Solutions Survey

Staff Reporters

Nine out of 10 Americans are not completely satisfied with their health plans, according to “The Deloitte Center for Health Solutions 2008 Survey of Health Care Consumers.”

The Survey:

According to the survey of what more than 3,000 Americans thought about a variety of healthcare issues; these findings were reported:

  • 73 percent are interested in accessing information about quality or price from their health plans,
  • 78 percent would rather customize their insurance by selecting the benefits and features they value, rather than choose their plans from a few pre-packaged options,
  • 78 percent are interested in online access to medical records and test results,
  • 76 percent want e-mail communication with doctors,
  • 72 percent support online office visit scheduling, and
  • 46 percent would like a software program or web site [cloud computing] to create a personal health record.  

Assessment

Tommy Thompson, senior advisor at Deloitte and former secretary of health and human services in the Bush Administration, said dissatisfaction with health plans should serve as a wake-up call for health insurers to offer more quality and transparency information; according to HealthLeaders Media, June 20, 2008

Conclusion

Is there a disparity-gap in this study between provider and patient opinions; or is it more accurate than not? Please comment?

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Healthcare Organizations: www.HealthcareFinancials.com

Health Administration Terms: www.HealthDictionarySeries.com

Physician Advisors: www.CertifiedMedicalPlanner.com

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Faux Healthcare 2.0 Collaboration for Terminal Patients?

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American Society of Clinical Oncology Study

[By Staff Writers]

Only one-third of terminally ill cancer patients said their doctors had discussed end-of-life care, according to a recent federally funded study presented at the American Society of Clinical Oncology conference in Chicago.

Study Results

According to the study, patients who had these talks were no more likely to become depressed than those who did not. Moreover, they were less likely to spend their final days in hospitals tethered to machines, avoided costly futile care, and with loved ones more at peace after they died, reported the Associated Press on June 15, 2008.

Assessment

The study was the first to look at what happens to patients if they are, or are not, asked what kind of care they’d like to receive if they were dying, according to lead researcher Dr. Alexi Wright of the Dana-Farber Cancer Institute in Boston. The study involved 603 people in Massachusetts, New Hampshire, Connecticut and Texas. All had failed chemotherapy for advanced cancer and had life expectancies of less than a year.

And so, is the emerging new concept of collaborative or participatory medicine – known as Healthcare 2.0 – fact, fiction or just plain hype?

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Conclusion

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The Consumer-Patient Purchaser Disclosure Project

Advancing Healthcare Transparency and Advocacy

Staff ReportersVooDoo

The Consumer-Purchaser Disclosure Project http://healthcaredisclosure.org, and various collaborating organizations, recently announced that a “comprehensive national agreement” has been reached with “leading physician groups and health insurers on principles to guide how health plans measure doctors’ performance and report the information to consumers.”

Stakeholders-on-Board

Stakeholders signing on to support the initiative include AARP, AFL-CIO, the Leapfrog Group, the National Business Coalition on Health, the National Partnership for Women and Families, the Pacific Business Group on Health, the American College of Physicians, the American Academy of Family Physicians, the American Medical Association, the American College of Cardiology, the American College of Surgeons, America’s Health Insurance Plans, Aetna, Cigna, UnitedHealthcare and WellPoint; etc.

Goals and Objectives

According to website and PR announcements, the goal of the “Patient Charter for Physician Performance Measurement, Reporting and Tiering Programs” is to create a national set of principles regarding measuring doctors’ performance and reporting such information to consumers. Health plans adopting the Patient Charter agree to a standard set of performance measurement principles and reporting. The also agree to have their consumer reporting assessed by an independent review organization.

Assessment

The CP-DP is not a new idea. There is a multitude of provider ranking and data comparison initiatives that are available to patients-consumers. Some significant other initiatives include: 

  • CMS provides comparative data tools for Hospitals, Nursing Homes, Home Health, and Dialysis at www.medicare.gov
  • The Leapfrog Group (www.leapfrog.org ) annually publishes their national list of “Top Hospitals” 
  • Thomson annually publishes the national list of 100 Top Hospitals based upon proprietary benchmarks and AHRQ patient safety measures, available at www.100tophospitals.com 
  • NCQA publishes listings of “NCQA-Recognized physicians” that “have met the highest standards of quality care in the areas of heart/stroke care, diabetes care, back pain and systematic processes.” at www.ncqa.org
  • WellPoint (www.wellpoint.com) now provides Zagat consumer rating tools for physicians for its health plan members in selected markets.

And, the new program hopes to bring increased credibility, security, transparency and fairness to the process, and to benefit all stake holders of the healthcare industrial complex.

Conclusion

Your thoughts and comments are appreciated; as a medical provider, financial advisor, healthcare executive, economist and ultimate patient? Is this VooDoo advocacy; or not?

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Hospitals Avoiding Non-Emergency Care

Reducing Emergency Department Workloads and Expenses

[By Staff Writers]

As most Medical Executive-Post readers know, hospitals are under more intense pressure than ever to avoid bad-debt expenses and reduce write-offs. For example, according to one study, total emergency room visits, classified as non-urgent conditions increased from 10 percent 1997 to 14 percent in 2006, according to research by the Center on Studying Health System Change [CSHSC].

Collection Strategies

One collection strategy is to pro-actively ask for payment up-front, or vigorously pursue claims after the bill has been incurred; using either in-house or outsourced collection agencies. Another novel idea is to auction-off patient ARs, as previously mentioned here:

Link: https://healthcarefinancials.wordpress.com/2008/06/09/hospitals-auction-debt/

It’s Called Triage

But, yet another “new-wave” method for Emergency Departments [EDs] is to determine [remember the concept of triage] that patient’s who don’t need costly care, don’t receive it. That’s why, in part, a growing number of hospitals are working to redirect non-urgent care patients away from costly ED care and over to outpatient clinics.

This concept is a derivative of the “onsite / remote step-down units” proposed by our managing-editor Hope Rachel Hetico; RN, MHA, CMP™ several years ago.

Clinical Care Strategies

To address such issues, hospitals are adopting these and other strategies targeting non-urgent patients coming to the ED.

For example, according to FierceHealthFinance, some have shifted nurse practitioners to screen patients, and to set appointments with outpatient caregivers, and primary care doctors for those who need it.

When patients with non-urgent issues return repeatedly, such nurses can help the ED create care plans that set the patient up with medical homes.

In some cases this can change ED patient inflow dramatically; one Miami ED for example, referred an average of 50 patients a day to clinics over 18 months, according to the report.

Assessment

Of course, we are long-time proponents of the nurse practitioner, and DNP, models.

Stemming the Primary Care Exodus with DNPs.

Link:https://healthcarefinancials.wordpress.com/2008/05/29/stemming-the-primary-care-exodus/

Conclusion

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Marketing Intangible Concierge Medical Services

Understanding Intangible Products

[By Staff Writers]

biz-book3

Concierge medicine (also known as direct care) is a relationship between a patient and a PCP in which the patient pays an annual fee or retainer. This may or may not be in addition to other charges.

In exchange for the retainer, doctors provide enhanced care. Other terms in use include boutique medicine, retainer-based medicine, and innovative medical practice design.

The practice is also referred to as membership medicine, concierge health care, cash-only practice, direct care, direct primary care, and direct practice medicine. While all concierge medicine practices share similarities, they vary widely in their structure, payment requirements, and form of operation. In particular, they differ in the level of service provided and the fee charged.

Intangibles

Concierge practice and related medical services are intangible products; even though most marketing theories that apply to products apply equally to services. Yet, medical services do have some differences.

For example, medical services are: 

  • Intangible,
  • Highly perishable,
  • Variable quality,
  • Inseparable from medical provider, and,
  • Difficult to quality-assess.

Perishability

Of what value to an airline is an empty seat on an airplane, once the airplane leaves the runway?  This level of perishability creates unique problems for doctors that marketers of tangible products do not have. And, it is an appointment scheduling capacity issue, as well.

Quality Issues

Did your favorite hair stylist ever give you a bad haircut? Assessing the quality of a hair cut is something that is not difficult for most of us to do; however, it is not that easy for most patients to asses the quality of the medical care they receive. Is s/he a good physician only because we are still alive? 

Assessment

The average patient has a difficult time assessing quality for highly specialized medical services and must rely on surrogates to help determine quality levels. These proxies have been mentioned in the Medical Executive-Post, and elsewhere, as consumer quality and related transparency issues are growing.

Thus, patients consider their physician a good one if he has a nice bedside manor, and a friendly staff; when in reality these factors have no direct relationship to the physician’s level of expertise.

Conclusion

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Hospitals Auctioning Patient Debt

Online Sale of Patient ARs

Staff Reporters

In another sign of the contracting economic times, FierceHealthFinance is reporting that some struggling hospitals are using the internet as a new channel to cut their write-offs, and bad debt ratios which lower stock prices, if publicly-held.

Exit the Debt Collectors – Enter the Auctioneers

Rather than simply hiring agencies to collect patient bills, some hospitals have begun to put ARs up for auction online. Bidders on the debt include the same agencies that serve the hospitals, some of which provide guaranteed payments to hospitals in exchange for access to the debt. The auctions are also attracting other companies that buy the debt outright.  

Intermediary Channels

Many of these auctions are run through intermediary channels like www.ARxChange.com, a TriCap Technology Group site; while others use www.medipent.com Medipent LLC. The companies vet collectors to see that they will use the right tactics before participating in auctions, and also, try to make sure they comply with the hospital standards for collections. Also, hospitals have the final say over who bids on their accounts.

Critics

Despite safeguards, some critics argue that auctions change the dynamics of hospital collections, unfavorably. Usually, collectors are paid a percentage of what they collect, sometimes more when they collect more. But, in many of these cases, winning bidders get to keep all of the money they collect. This gives them a greater incentive to be aggressive in their tactics, according to the Wall Street Journal.

Assessment

When will debt-auctioning filter down to the individual clinic and medical practice level? “It is only a matter of time”, according to industry expert Hope Rachel Hetico; RN, MHA, CMP™ of Atlanta, Georgia

Conclusion

Your thoughts, opinions and comments are appreciated?

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Healthcare Organizations: www.HealthcareFinancials.com

Health Administration Terms: www.HealthDictionarySeries.com

Physician Advisors: www.CertifiedMedicalPlanner.com

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Survey on Convenient Care Medical Clinics

Possible Solution to the Healthcare Dilemma?

Staff Reporters

Another new survey suggests that convenient care medical clinics (CCMCs) could be a potential solution to health care issues, if fears can be alleviated; at least in the Keystone State.

The Survey

The survey by Widener University in Elder Pennsylvania, found that while baby-boomers aged 43 to 64 were most interested in using these clinics, many also expressed concerns regarding the quality of care likely to be delivered.

Aged played a significant role in a person’s likelihood of using a CCMC: among respondents aged 43 to 49, more than half (54 percent) were very likely or somewhat likely to use the clinics, while that number dropped to a mere 25 percent among those over 80 years of age.

Assessment

Access to health insurance influences an individual’s likelihood of using a CCMC: the percentage of respondents who were very likely or somewhat likely to use a CCMC was higher among individuals without health care insurance, than among those with insurance (65 percent versus 40 percent).

Women in the survey indicated they were very likely to worry about misdiagnosis (25 percent), yet they were more inclined to use these types of facilities than men (43 percent versus 37 percent).

Please visit related Executive-Posts for more information on this emerging topic.

Conclusion

Your thoughts and comments on the above survey are appreciated? Is the CCMC concept revolutionary, or merely evolutionary, and how do DNPs fit in the model?

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Medical Risk Management: http://www.jbpub.com/catalog/9780763733421

Healthcare Organizations: www.HealthcareFinancials.com

Health Administration Terms: www.HealthDictionarySeries.com

Physician Advisors: www.CertifiedMedicalPlanner.com

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New Hospital Rating Service

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Consumers Union

[By Staff Reporters]Hospital Access Management

The nonprofit Consumers Union is launching a new hospital ratings service, adding to the growing competition to provide online consumer information about health care, as reported in the Wall Street Journal.

A Consumer Reports Publication

The effort, by the publisher of Consumer Reports magazine, is a gamble that the credibility of the magazine’s name and its no-advertising stance can translate into the field of health care.

Of course, it is no secret that doctors and other medical providers have objected to some evaluations proposed previously, by insurers and others,

Content and Functionality

The online hospital service will include about 3,000 facilities, and consumers will be able to view a graph showing how intensely each hospital treats patients, on a scale from zero for the most conservative, to 100 for the most aggressive.

Intensity of care is based on time spent in the hospital and the number of doctor visits, while the index reflects the hospital’s handling of nine serious conditions, including cancer and heart failure when it treats patients in the last two years of life.

Assessment

The new Consumer Reports online offering will also include a dollar figure that reflects an average out-of-pocket cost for doctor visits during the last two years of life, for the nine listed conditions, though that doesn’t match up to the charge for any particular service.

Link: http://www.consumerreports.org/health/home.htm

Conclusion

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Electronic Patients

Revolutionizing Healthcare

Staff Reporters

Included among our most popular Executive-Post topics are: medical practice valuations, Wal-Mart, DNPs, business and medical marketing plan, investments, asset returns, medical ethics, the financial services industry and various op-ed posts.

We believe however, there will soon be another very popular post, with comments on how e-patients will revolutionize healthcare!

Revolutionize Healthcare

According to Susannah Fox, by taking advantage of new online health tools, e-patients and health professionals now have the ability to create equal partnerships that enable individuals to be equipped, enabled, empowered and engaged in their health and health care decisions.

Tom Ferguson MD

At least, that that was the vision of Dr. Tom Ferguson. He coined the term e-patients and launched www.e-patients.net in 2006. At the time, Ferguson intended to upload his book-length overview of the online health revolution, “E-patients: How They Can Help Us Heal Health Care.”

Link: http://www.e-patients.net/e-Patients_White_Paper.pdf

Unfortunately however, he died a month later after losing a fifteen-year battle with multiple myeloma.

Health 2.0 Developments

Following Ferguson’s death, a group of his friends and colleagues completed the paper and adopted the blog to carry on his work, as well as their own perspectives on various Health 2.0 developments.

Assessment

We think the “E-patients” paper remains relevant in 2008, as his apostles hope to extend the findings into the future.

Wiki version: http://www.acor.org/e-patients

Conclusion

Your comments and opinions on the paper, and related matters, are appreciated.

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Health Administration Terms: www.HealthDictionarySeries.com

Physician Advisors: www.CertifiedMedicalPlanner.com

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Nurses in e-Charge

Trends in Clinical Information Systems Technology 

Staff Reporters

Recently, iMBA Inc www.MedicalBusinessAdvisors.com and the Executive-Post participated in a Healthcare Informatics survey on nursing clinical information systems [CIS].

The top five CIS functions were:

  1. Electronic documentation
  2. PACS
  3. EMR/EHRs
  4. Automated alerts
  5. Cross-continuum patient records

Assessment

The following link has a summary of white-paper results from that survey
http://survey.opinionresearch.com/surveys/J35584NOV2007/First_Look.pdf

Conclusion

You thoughts and comments are appreciated.

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Healthcare Organizations: www.HealthcareFinancials.com

Health Administration Terms: www.HealthDictionarySeries.com

Physician Advisors: www.CertifiedMedicalPlanner.com

Source: “New WSJ.com/Harris Interactive Study Finds Satisfaction with Retail-Based Health Clinics Remains High.” Harris Interactive, May 21, 2008. http://www.harrisinteractive.com

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Patient Survey of Retail Health Clinics

One-Third Lack a Family Doctor

[Staff Reporters]Hospital Access Management

According to results of an online survey of 4,937 US adults conducted by Harris Interactive® between May 2 and 6, 2008 for the Wall Street Journal Online’s Health Industry Edition, 30% of patients who used retail-based health clinics do not have a primary care provider.

Other findings include: 

  • The use of retail-based health clinics has remained consistent over the past few years, with seven percent of US household in 2005, five percent in 2007 and again seven percent in 2008, and;
  • US adults believe retail-based healthcare clinics can provide low-cost basic services to people who cannot afford care (78%) and to anyone when doctors’ offices are closed (81%).  

Assessment

Although an increasing number of participants said they were satisfied with staff qualifications; a narrowing majority were still worried about the qualifications (65%), and the potential that serious medical problems might not be accurately diagnosed (65%).

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Office Appointment “Reservation Fees”

Minimizing the Patient “No-Show” Problem

Staff Writers

In what is perhaps the next evolution of office-based medical practice – at least according to American Medical News reports – some physicians are now making their patient’s reserve office appointment slots with a cash deposit in case of “no-show.”

Much like their plastic surgery, new-wave anti-aging esthetics, cash-only, cosmetic-dental or concierge practice colleagues, these doctors are serving up their healthcare offerings much like a fine restaurant serves its cuisine.

Causation

According to anecdotal research, the average no-show rate for medical practices is about 5 to 10 percent, while the rate can be higher if the office has a larger percentage of new, Medicare. Medicaid, indigent or self-pay patients

Deposits

Physicians who charge de-minimis deposits – ranging from $10 to half an office visit cost – emphasize the primary goal is to cut down missed appointments and increase office efficiency; not generate revenue.  

“This is not like a Blockbuster™ store late-fee, or about making money through cancellation-fees”, according to Executive-Post managing-editor Hope Rachel Hetico, RN, MHA, CMP™ of Atlanta

Results

Of course, cancellation-fees are not new, but are retroactive and may bespeak a “certain perception of avarice” according to Hetico; and are a “pain to collect.” 

But, “appointment reservation-fees” are pro-active, and give the perception of “gravitas and physician-patient collaboration”. 

And, the practice may yield patients who are more faithful about showing up, or at least giving notice if they can’t; while fewer empty slots mean more cash-flow and practice revenue.

Conclusion

What are your thoughts and opinions on this emerging business management practice; legitimate business strategy or bad public relations move? Please comment.

Related Information Sources:

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Healthcare Organizations: www.HealthcareFinancials.com

Health Administration Terms: www.HealthDictionarySeries.com

Physician Advisors: www.CertifiedMedicalPlanner.com

Speaker: If you need a moderator or speaker for an upcoming event, Dr. David E. Marcinko; MBA – Publisher-in-Chief of the Executive-Post – is available for seminar or speaking engagements. Contact: MarcinkoAdvisors@msn.com  or Bio: www.stpub.com/pubs/authors/MARCINKO.htm

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Wal-Mart Health Care

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Healthcare’s New [Old] Innovative Disruption

By Dr. David Edward Marcinko; MBA, CMP™

[Publisher-in-Chief]dem2

So, the American Medical Association [AMA] couldn’t or wouldn’t do it; nor could/would the American Osteopathic Association, American Podiatric Medical Association, American Dental Association or any combination thereof.

Neither could/would Hillary Clinton in 1992, nor the US Congress, US Senate, Insurance Association of America [“Big I”], AARP, or plethora of other national organizations, medical trade unions and/or policy-makers.

One is not even sure the current crop of presidential candidates can “do it.”

What it is?

So, what am I talking about?

Why, free-market driven, non-universal [government sponsored] healthcare competitive reform; of course!

And maybe; just maybe; Wal-Mart can do-it?

The Wal-Mart Way

Look, clinics in giant wholesale stores are not new. The optometrists have been there for decades, nobly triaging and providing basic eye-care, but with a certain disdain from “real-doctors” and some patients.

But, all that is fading with the dearth of family practitioners, and rise of on-site and walk-in retail clinics staffed with nurse practitioners, Doctor-Nurse Practitioners [DNPs] and the like. The movement is both gaining traction as well as gravitas. And, the medical kiosks are increasingly being staffed by physicians.

Moreover, with the economy flagging, cheap generic drugs available, convenient hours and locations in many stores, electronic medical records, consumer directed health plans with high-deductibles and private paying patients; Wal-Mart may just have the marketing power to provide some modicum of basic healthcare for many of our nation’s uninsured, or under-insured.

And, imbued with the belief that capitalism always finds a way to wring out marketplace excesses in any industry – albeit slowly – I call the initiative “a perfect-storm of market-place reform.”

Vilfredo Pareto – ReDeux

Perhaps, by being so huge, Wal-Mart understands Pareto’s Law and realizes that many patients get better because-of, or in spite-of, the doctor’s intervention. This was the original promise of managed care that went awry; differentiating and treating the trivial many ills – from the vital few serious diseases.

The Pareto principle (also known as the 80-20 rule, the law of the vital few and the principle of factor scarcity) states that, for many events, 80% of the effects come from 20% of the causes. Business management thinker Joseph M. Juran suggested the principle and named it after Italian economist Vilfredo Pareto, who observed that 80% of income in Italy went to 20% of the population. It is a common benchmark in business; e.g., “80% of sales come from 20% of clients.”

Wal-Mart has studied the market and knows where the price and break-points are.

And, when 80% of healthcare expenditures are spent in the last 12 months of life, maybe there really is a better way; The Wal-Mart Way.    

Assessment

And Wal-Mart isn’t stopping here. In April, it opened the first of its walk-in health clinics in stores in Atlanta, Dallas and Little Rock, Ark. This joint venture with local hospitals will build up the almost 80 clinics already in place in Wal-Mart stores. The goal is 400 co-branded clinics by 2010.

Wouldn’t Sam, and I don’t mean “Uncle”, be proud of the above accomplishments?

Conclusion

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Stemming the Primary Care Exodus with DNPs

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Doctor of Nurse Practice – Filling the Void

Dr. David Edward Marcinko; MBA, CMP™

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As the shortage of family doctors and primary-care physicians mount, and the domestic uninsured problem exacerbates to > 40 million uninsured Americans, the nursing profession is stepping up-to-the-plate by offering one possible solution to healthcare reform.

Cause and Effect

And, it is not happing because of managed care cost constraints, medical benefit rationing or reductions, or any other draconian or political machination. Rather, it’s happening because nurses are taking medicine back to its root-core constituency – patients. 

In fact, according to leading industry expert and adjunct professor of healthcare administration Hope Rachel Hetico RN, MHA, CPHQ, CMP™ of Atlanta, it’s more like a cause-effect relationship. “Patients with a problem – are seeking solutions; and it doesn’t get more basic than that”, says Hetico.

Not a New Concept

The “doctor-nurse” concept is not revolutionary by any means, opines Hetico. But, it is the “new formalized execution and marketplace acceptance that is very exiting.”  And, “the nurse-as-doctor concept is a natural evolution of the nurse practitioner-model which, after a slow start, is finally taking off to the benefit of patients and physicians, alike.”

The “growing success of retail and on-site medical clinics, increased pricing transparency, and related consumer directed health care plan initiatives was the real impetus; and now there is no looking back.”

The Future of DNPs?

For example, by the year 2015, the Doctor of Nurse Practice (DNP) program will be recognized by the accrediting body of the American Association of Colleges of Nursing (AACN), which oversees schools that offer advanced degrees to nurse-practitioners such as, nurse anesthetists (CRNAs), clinical nurse specialists and nurse midwives, etc.

And, according to Christopher Guadagnino PhD, of the Physicians News Digest, the National Board of Medical Examiners (NBME) will begin offering part of the United States Medical Licensing Examination (USMLE) – the physicians’ medical board examination – as certification proof of DNPs’ advanced training.

Passing that exam is “intended to provide further evidence to the public that DNP certification holders are qualified to provide comprehensive patient care,” according to the Council for the Advancement of Comprehensive Care (CACC); a consortium of academic and health policy leaders promoting the clinical doctoral degree for primary care nurses.

The Nay-Sayers

Of course, nurse practitioners (NPs) poised for expanded clinical practice opportunities inevitably raise concerns about medical quality and safety of care. And, some physician groups warn that blurring the line between doctors and nurses will only confuse patients and jeopardize care.

Still, that hasn’t seemed to have happened with other limited licensed medical specialists, like podiatrists [Doctors of Podiatric Medicine] who may prescribe medications, admit patients to the hospital, cover the emergency room and perform sophisticated bone, tendon and soft tissue reconstructive surgical procedures; after four years of college, post-baccalaureate matriculation in a 4 year podiatric medical school, with an additional 1-4 years of internship, residency and/or fellowship training.

The “entrenched traditional system is self-centered, bureaucratic and very patronizing in some cases. It just doesn’t want to share power or give patients much credit for their own care in the contemporary and collaborative healthcare zeitgeist”, says Hetico.

Nurses with doctorates may also use the imprimatur DrNP after their name, and the titular designation of “Doctor”, as well. Physician groups want DNPs to be required to clearly state to patients, and prospective students, that they are not Medical Doctors [MDs] -or- Doctors of Osteopathic Medicine [DOs] who seemed to have negotiated the nomenclature divide.

Changing the “Codes”

Reality may have outpaced the debate over these issues however, given the intensifying shortage of first-line primary care providers, family practitioners and internists. Moreover, the possible causes for the shortage are both obvious, and subtle.

As noted by industry analyst Brian Klepper, at Health Care Renewal, and Dr. Roy Poses, a Clinical Associate Professor at Brown University’s School of Medicine opine, economics may play a major role in the debate on the dearth of primary care physicians. Moreover, perhaps an overall re-assessment of the CPT® coding systems and the primary medical compensation system is even in order, and more than partially blamed as causative.

For example, there is often a financial conflict in the advisory relationship that the Center for Medical and Medicaid Services (CMS) uses with the American Medical Association’s (AMA’s) Relative Value Scale Update Committee (RUC). Essentially, according to Klepper and Poses, the RUC is overwhelmingly dominated by specialists, who have consistently urged CMS to increase specialty reimbursement at the expense of primary care.

Link: http://www.thehealthcareblog.com/the_health_care_blog/2008/05/more-on-physici.html

Questionable Specialists

Yet, if perception is reality, whether patients actually benefit from some highly-paid surgical specialists, and their elective interventions and surgeries, is certainly debatable.

As an example, the recent May 2008 lay article published in PARADE magazine by Dr. Ranit Mishori, suggested that more than a few surgeries like knee arthroscopy, certain back and sinus procedures are not only often un-necessary, but economically motivated. This is not an epiphany to those in the industry, or outside its realm, anymore. 

Why?

Therefore, is it any wonder why over the last five years the percent of medical school graduates entering family practice has dropped from 14 percent to 8 percent? Or, why only 25 percent of internal medicine residents now go into office-based practice; with the rest becoming hospitalists or sub-specialists.

Moreover, is another private insurance/Medicare paid knee scope really esteem-enhancing or self-actualizing for the operating surgeon? Or, is it demoralizing to perform same for mere “lucre.”

Now, ask the same question to a DNP treating a private pay diabetic patient, or an uninsured pediatric patient, or an elderly senior citizen.

Where is the “justice”, some may cry?

Thus, one can hardly blame the DNPs if Paretto’s 80/20 law of reason is pursed as at least partial help in the current healthcare insurance crisis conundrum. Perhaps, it really is better to treat 80% of the many patients appropriately with doctor-nurses; than 20% of the vital few patients inappropriately with super-specialty care?

Philosophical Considerations

Now however, based on the above thoughts, we are entering into the realm of philosophy, moral introspection, theology, ontology debate and – even religion – as these ruminations include many diverse points-of-view, like the following among others:

  • Utilitarians, who argue for medical resource distribution based on achieving the “greatest good for the greatest number of patients.”
  • Libertarians, who believe that recipients of medical resources should be those patients who have made the greatest contributions to the production of those resources – a free market approach to distribution.
  • Egalitarians, which support the distribution of medical resources based on the greatest patient need, irrespective of contribution or other considerations. 

Consequently, developing a system of access based on such “justice” is fraught with enormous difficulty.

Industry Innovation and Redemption

Disruptive innovations are often considered simplistic, and compared to toys when they first emerge (remember the first Apple computer?). But, there may be no stopping DNPs from making their healthcare services more collaborative, useful, convenient, electronic and affordable to the patient. 

Redemption, and dare I say it; salvation of the healthcare industrial complex depends on such innovation and change. And, the industry can be saved by those of this ilk, but change requires courage. Proponents of the DNP program exhibit the requisite courage, but do the rest of the industry? The lives of our patients, and more than 40 million currently under/uninsured Americans, may just depend on it.

Assessment

Today, patients, payers, employers and all web-enable and modern 2.0 healthcare workforce stakeholders demand collaboration between doctors, NPs, other medical professionals, and all physician specialists. In fact, it is becoming the rule, rather than the exception, in an increasingly transparent and accountable society.

So, what do you think about this increased market-competition in healthcare generally, and with DNPs in particular; please comment and opine?

Conclusion

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Pre-Noon Patient Discharges

Improving Emergency Department Flow
Dr. David Edward Marcinko; MBA, CMP™

Publisher-in-Chief

We all know that hospitals across the US are struggling to figure out how to get patients through the emergency department [ED] quickly, safely and efficiently.

In fact, this and related issues were eloquently and contemporaneously addressed by Dr. Robert Wachter of UCSF [Average Time of Discharge: Why a Hospital is Not a Hilton]. Link: www.thehealthcareblog.com/the_health_care_blog/2008/03/average-time-of.html].

I also opined as an occasional ED, but more frequent, hospital admitter [Of Hospitals and Hotels]. Link: https://healthcarefinancials.wordpress.com/2008/04/05/of-hospitals-and-hotels

The problem, of course, has been institutionally endemic for the past thirty years, or so.   

New Study

Now, a new study suggests that one way to get patients through the ED is to make more inpatient beds available by seeing that inpatients are discharged before 12 noon.

Much like the hotel industry, this is but one of several low-cost solutions recommended by the American College of Emergency Physicians [ACEP] to cut down on ED boarding.

Assessment

Duh! Like we didn’t think of that one before?

Conclusion

Your comments and experienced opinions are appreciated?

Related Information Sources:

Practice Management: http://www.springerpub.com/prod.aspx?prod_id=23759

Physician Financial Planning: http://www.jbpub.com/catalog/0763745790

Medical Risk Management: http://www.jbpub.com/catalog/9780763733421

Healthcare Organizations: www.HealthcareFinancials.com

Health Administration Terms: www.HealthDictionarySeries.com

Physician Advisors: www.CertifiedMedicalPlanner.com

Speaker: If you need a moderator or speaker for an upcoming event, Dr. David E. Marcinko; MBA – Publisher-in-Chief of the Executive-Post – is available for seminar or speaking engagements. Contact: MarcinkoAdvisors@msn.com  or Bio: www.stpub.com/pubs/authors/MARCINKO.htm

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Reimbursing Acute Care Episodes

A Proposed New ACE Payment Scheme

Staff Writers

Did you know that the Centers for Medicare & Medicaid Services [CMS] announced a planned demonstration project last week that would combine payments for both hospital and physician services for a select number of episodes of care? Its intent is to determine if such an approach will be more efficient and improve the quality of care.

The ACE Project

The project, called the Acute Care Episode demonstration, will test whether a global payment will better align the incentives for both types of providers leading to better quality and greater efficiency; beginning in January 2009.

Assessment

Currently, CMS pays the hospital a single prospectively determined amount under the inpatient prospective payment system [IPPS] for all care given to an inpatient. Physicians who provide other care to patients are paid separately – accordingly to the Medicare physician fee schedule – for each service they perform.

Conclusion
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And so, CMS wants to test whether an approach of bundling payment for both hospital and physician services will work! What do you think; please opine?

Related Information Sources:

Practice Management: http://www.springerpub.com/prod.aspx?prod_id=23759

Physician Financial Planning: http://www.jbpub.com/catalog/0763745790

Medical Risk Management: http://www.jbpub.com/catalog/9780763733421

Healthcare Organizations: www.HealthcareFinancials.com

Health Administration Terms: www.HealthDictionarySeries.com

Physician Advisors: www.CertifiedMedicalPlanner.com

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Improving Patient Communications

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Managed Care Ethical Considerations

By Render S. Davis; MHA, CHE

In contemporary medicine, and managed care, ethical dilemmas in communications are increasingly common and may come in many different forms. For example:
  • Physician’s failing to communicate necessary clinical information to patients in terms and language the patients can truly understand;
  • Physicians’ offering only limited treatment choices to patients because alternatives may not be covered by the patient’s insurance plan;
  • Failures to disclose financial incentives and other payment arrangements that may influence the physician’s treatment recommendations;
  • Time constraints that limit opportunities for in-depth discussions between patients and their doctors; and,
  • The lack of a continuing relationship between the patient and physician that would foster open communications; etc.             

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Assessment

Most so-called “gag clauses,” implemented by some managed care organizations to prohibit physicians from informing their patients about non-covered treatment alternatives have been declared illegal in most states. Nevertheless, does the physician’s duty to be fully truthful and informative in patient communications, remain under suspicion? Please opine with your experiences and how we might improve.    

Channel Surfing

Have you visited our other topic channels? Established to facilitate idea exchange and link our community together, the value of these topics is dependent upon your input. Please take a minute to visit. And, to prevent that annoying spam, we ask that you register.

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Conclusion

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CMS Shells Out to Compare Hospitals

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“You show me – I’ll show you”

By Dr. David Edward Marcinko; MBA, CMP™

[Publisher-in-Chief]

The Centers for Medicare and Medicaid Services [CMS] just launched an advertising campaign to demonstrate how some patients get needed help … and how other hospitals give surgical patients antibiotics! Say what?

Site Traffic Quadruples

Yep! All told, the ads include more than 2,500 hospitals, according to the Associated Press. Of course, in true advertising fashion, the CMS wants patients to be intrigued enough by the marketing “teasers” to visit www.HospitalCompare.com when considering what hospitals to … and they used the word … “patronize.”

Publicity over changes made to the site in March 2008 helped quadruple traffic.

A Questionable Start

Reviewers and critics hale Hospital Compare with a solid enough start, but it still lacks real “quality outcome” measures.

Instead, the site measures procedures, or how well the facility follows standard guidelines. The site’s only mortality gauge for example – for heart attack and heart failure – lumps virtually all hospitals into the “normal” category, with just a handful ranked above or below them.

But, they are expected to show statewide averages for those benchmarks, sometime soon.

The Site

Hopefully, the site will begin to demonstrate the type of medical care quality review, severity rating adjustments and proper drill-down analysis that readers of the Medical Executive-Post have come to expect from the likes of our section-editor, the luminous Dr. Brent A. Metfessel MS, CMP™ (Hon). Until then, it may just be the best available information for now. And, can a Doctor Compare service be next? 

Assessment

Do you expect this type of hospital specific – and more general medical practice and industry – healthcare transparency to continue? Is it a help to patients – and providers – or just more marketing obfuscation [like being Valedictorian in your DUI school class]? Please opine.

Conclusion

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Physician’s Managed-Care Ethical Dilemma

Caring for [Retail] Patients -or- [Wholesale] Populations

By Render S. Davis; MHA, CHE

Crawford Long Hospital at Emory University

Atlanta, Georgia, USAbiz-book

In today’s health care environment, physicians face a myriad of dilemmas in their daily practice. Time constraints, diminished professional autonomy, declining incomes, explosive growth in technology, and deteriorating public trust combined with increasing public demands are only some of the most obvious problems plaguing practitioners. Although some who have been adversely impacted by these changes are quick to lay blame at the foot of “Managed Care Organizations (MCOs),” this anger may be, to some extent, misdirected.

Managed Care

While there are ample faults in managed care as it is currently practiced, its theory and principles are ethically sound. Healthcare should be “managed” – for continuity, quality, value, and optimal outcomes – regardless of the mechanisms by which the caregivers are paid.  Practicing medicine within managed care still entails obligations to care for patients and to respect their autonomy, but now providers have been placed in a disquieting role as resource managers, requiring a new approach to finding better, more cost-effective ways to meet these obligations, while being held accountable to a larger community to which the individual belongs (e.g. a health plan or employee group) for the costs incurred in delivering care. 

For example, an article in the Hastings Center Report, summed up this new approach by noting that managed care is based “…on the foundation of a philosophy of care that, however well or poorly articulated, responds to the needs of individual patients in the context of population-based mechanisms to assess needs and distribute resources…”

Current Examination

In light of the above ethical principles, an examination of the current practice of managed care reveals an uneven and troubled landscape that continues to be impacted by declining sources of revenue for non-profit managed care organizations and falling profits for the proprietary companies.

Across the board, both types of MCOs have been damaged by the precipitous drop in investment income in the wake of the stock market’s decline since 2000 and again more recently in 2007 and 2008.

Consequently, to maintain adequate services or meet shareholder expectations, managed care organizations have further restricted coverage and/or pushed up premiums to either employers or enrollees.

A Public-Good

Although MCO emphasis on health promotion and illness prevention is viewed as a public good, there remain many highly publicized instances where the health of individual patients has been jeopardized by apparently arbitrary policies and decisions made by managed care organizations, ostensibly in the name of cost containment.  Among especially notable issues have been: 

  • Delayed referral of patients to specialty physicians, or denials of access to specialized services, primarily based on resource allocation and cost considerations;
  • Rigidly enforced practice guidelines and programmatic standards that potentially penalize a physician’s exercise of his or her clinical judgment;
  • Crafting of incentives that encourage physicians to withhold clinically pertinent information from patients, and to discourage physicians from serving as advocates for their patients;  
  • Declining consumer choice of health plans and providers where consumers with health insurance are unwilling to demand improvements for fear of losing the coverage they have;
  • Failure of many MCOs, especially those operated as proprietary entities, to acknowledge an obligation to improve community health and broaden access to services to persons such as those with handicapping conditions, the poor, the disenfranchised, undocumented aliens, and others with legitimate, unmet, health care needs;
  • Subordination of quality access and treatments in favor of cost containment, etc.

But, these issues, according to John LaPuma MD, make managed care “morally vulnerable” and fraught with public suspicion regarding its core values. Consequently, physicians practicing medicine today are faced with very real dilemmas in such areas as patient advocacy, access to and scope of care, informed consent, conflict of interest, continuity of care, and patient choice.

“Double-Agency” Dilemma

In a speech given at Georgetown University some years ago, Marcia Angell MD, Executive Editor of The New England Journal of Medicine [NEJM], described the physician’s primary dilemma within the framework of managed care practice as one of “double agency,” where physicians are being asked to be “both advocates for individual patients and allocators of finite healthcare resources to the larger populations of enrollees of health plans.” 

This is a role that seems to impinge on the fundamental tenets of patient advocacy articulated in the Hippocratic Oath.  By the terms of many managed care insurance plans, a physician’s income is directly related to savings generated in the delivery of care, a tactic criticized by former Surgeon General C. Everett Koop, M.D. who wrote, “Something is wrong with a system that spends more and more each year to provide less and less service.”

ROI and Shareholder Value

Many of the proprietary (for-profit) managed care organizations acknowledge their primary business objective is the return of value to shareholders and increased ROI, with obligations to provide expanded access and broader health care coverage to plan enrollees a secondary consideration. Yet, as regular readers of the Executive-Post are aware, some non-profits are not much better!

While he was Speaker of the Oregon State House, former Governor John Kitzhaber (a physician) addressed this concern when he wrote of the “insidious problem permeating our health care system…the perverse set of incentives that leads health care providers to act as isolated economic entities focused on their own well-being, instead of viewing themselves as community resources whose primary role is – or should be – to promote the health of the nation.”

Conclusion

And so, in light of this troubled ethical and moral environment, please comment on some of the specific dilemmas confronting physicians in daily practice; and please include your solutions?

And, when Marcia Angell MD, of the NEJM, called today’s doctors – “allocators” – did she mean that physicians should now become healthcare economists, too?

Related Information Sources:

Practice Management: http://www.springerpub.com/prod.aspx?prod_id=23759

Physician Financial Planning: http://www.jbpub.com/catalog/0763745790

Medical Risk Management: http://www.jbpub.com/catalog/9780763733421

Healthcare Organizations: www.HealthcareFinancials.com

Health Administration Terms: www.HealthDictionarySeries.com

Physician Advisors: www.CertifiedMedicalPlanner.com

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Hospital, Clinic and Physician Pricing

Emerging Medical Transparency Initiatives

By Prof. Hope Rachel Hetico; RN, MHA, CMP™

In 2007, federal and state legislatures first called for hospitals across the country to make their prices “transparent.” 

Definition

The term transparency was defined as the full, accurate, and timely disclosure of hospital charges to consumers of healthcare, as well as the process employed to arrive at those fees. Moreover, transparency does not merely involve publishing a list of prices and fees. 

Essentially, hospital CXOs and physicians must also be able to present their prices in a manner that is understandable to the general public and they must be prepared to explain the rationale behind their charges.

State of the States

Currently, at least 33 states have already proposed or passed legislation regarding publication of hospital charges.

For example, the average cost for a hip, knee or ankle joint replacement is $38,443; while a heart valve operation is $124,561and a back fusion is $60,406.  Torrance California based HealthCare Partners now notes on its Website that it charges $15 for flu vaccines, $61 for a chest X-ray, while a colonoscopy costs $424.

And, right here in Atlanta, Emory University at Johns Creek Hospital is now advertising its obstetrics, anesthesia, pediatric and childbirth delivery services in bundled financial packages for private pay patients, and those with HSAs, MSAs and HD-HCPs, etc. In fact, the program was promoted on TV this day, by it first-ever CEO. Located in the heart of the City of Duluth in North Atlanta; Emory Johns Creek is a 110-bed, all private room hospital. It features a comprehensive range of services from 24/7 ER, surgery using the latest stealth technology, 64 slice CT, MRI, nuclear medicine and interventional procedures. The “Birth Place” gives women and their families a high touch, luxurious alternative with the peace of mind of a Level III Neonatal Intensive Care Unit [NICU].

http://emoryjohnscreek.patientfinancialresource.com/CustomPage.asp?pagename=Home_Behavioral

Assessment

Such financial and economic initiatives demonstrate increasing industry competition with advancing patient empowerment, with other innovations like concierge medicine, onsite and retail medical clinics, etc.

Conclusion

What are your thoughts, experiences and comments on the above emerging issue of medical pricing transparency?

Related Information Sources:

Medical Practice Management: http://www.springerpub.com/prod.aspx?prod_id=23759

Physician Financial Planning: http://www.jbpub.com/catalog/0763745790

Medical Risk Management: http://www.jbpub.com/catalog/9780763733421

Healthcare Organizations: www.HealthcareFinancials.com

Physician Advisors: www.CertifiedMedicalPlanner.com

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The “Risky Business” of Web 2.0 Doctor Bloggers

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A Mashed-Up Opinion

By Dr. David Edward Marcinko; MBA, CMP™

[Publisher-in-Chiefdem2]

Today, after personally reviewing far too many blogs, and according to www.NPR.org, there are more than120, 000 health care forums on the Internet with opinions ranging from pharmaceuticals, to sexual dysfunction, to acne.

The same goes for commercial doctor blogs that promote lotions, balms and potions, diets and vitamins, minerals, herbs, drinks and elixirs, or various other ingest-ants, digest-ants or pharmaceuticals, etc. Link: www.MyFootShop.com

And, to other doctors, the blogging craze is a new novelty where there are no rules, protocols, standards or precise figures on how many “medical-doctor” or related physician-blogs are “out there.” Unfortunately, too many recount gory ER scenes, or pictorially illustrate horrific medical conditions, or serious and traumatic injuries. www.physicianspractice.com/index/fuseaction/articles.details/articleID/1136.htm

Of course, others simply are medical practice websites, or those that entice patients into more lucrative plastic surgery or concierge medical practices. Some are from self-serving/credible plaintiff-seeking attorneys wishing to assist patients. Link: www.FootLaw.com

Disgruntled Doctors

But not all physician blogs are geared toward practice information, marketing or medical sensationalism. In fact, just the opposite seems to be the case in extremely candid blogs, like “Ranting Docs”, “White Coat Rants,” “Grunt Docs”, “Cancer Doc,” “The Happy Hospitalist,” “Mom MD”, “Cross-Over Health”, “Angry Docs” and “M.D.O.D.,” which bills itself as “Random Thoughts from a Few Cantankerous American Physicians.” Link: www.thehappyhospitalist.blogspot.com 

According to some of these, they are more like personal journals, or public diaries, where doctors vent about reimbursement rates, difficult cases, medical mistakes, declining medical prestige and control, and/or what a “bummer” it is to have so many patients die; not pay, or who are indigent, noncompliant, etc.www.CrossOverHealth.wordpress.com

We call these the “disgruntled doctor sites.” Some even talk about their own patients, coding issues, or various doctor-patient shenanigans.

Privacy Issues 

But, according to psychiatrist and blogger Dr. Deborah Peel and others, the problem with blogging about patients is the danger that one will be able to identify themselves – the doctor – or that others who know them will be able to identify them.”  Her affiliation, Patient Privacy Rights, rightly worries that patients might tracked back to the individual, and adversely affect their employment, health insurance or other aspects of life.

And, according to Dr. Charles F. Fenton; III, JD and Dr. Jay S. Grife; Esq., MA, both frequent posters to this Executive-Post blog forum, it is certainly true that if a doctor violates a patient’s privacy there could be legal consequences. Under HIPAA, physicians could face fines or even jail time. In some states, patients can file a civil lawsuit if they believe a doctor has violated their privacy. Still, internet privacy issues are an evolving gray-area that if not wrong, may still be morally and ethically questionable. Link: www.patientprivacyrights.org

Opinions May Vary

Our colleague Robert Wachter MD, author of a blog called “Wachter’s World,” says it’s important for doctors to be able to share cases, as long as they change the facts substantially. On the other hand, the author of “Wachter’s World” and a leading expert on patient safety alternately suggests “You might say we as doctors should never be talking about experiences with our patients online or in books or in articles.”

But, he says that “patients shouldn’t take all the information on blogs at face value. Taken for what they are — unedited opinions, and in some cases entertainment — blogs can give readers some useful insight into the good, the bad and the ugly of the medical profession”. Link: http://www.the-hospitalist.org/blogs

Assessment

Well, fair enough! But, the above caveats are a big “if” according to Gene Schmckler of the Institute of Medical Business Advisors, Inc. Link: www.MedicalBusinessAdvisors.com

Eugene Schmuckler, PhD is a behavioral psychologist and stress management expert who opines that “doctors unhappy with their current medical career choice, or its modern evolution, should probably consider counseling or even career change guidance, re-education and re-engineering.” It is very inappropriate to vent career frustrations in a public venue. It’s far better for the blog to be private and/or by invitation only; if at all. Link: www.healthcarefinancials.wordpress.com/2007/12/03/physician-career-development-essay

In My View – Risky Business

I believe that a hybrid mash-up of both views can be wholly appropriate, or grossly inappropriate in some cases. Of course the devil is in the details; linguistics and semantics aside. Nevertheless; what is not addressed in electronic physician “mea-culpas” are the professional liability risks and concerns that are evolving in this quasi-professional, quasi-lay, communication forum.

For example, we have seen medical mistakes, and liability admissions of all sorts, freely and glibly presented. In fact,

“some physicians find that the act of liability blogging as a professional confession that is useful in moving past their malpractice mistakes. And, it is also a useful way to begin a commitment to a better professional life of caring in the future. It helps eliminate the toxic residue and angst of professional liability and guilt. Moreover, as they are unburdened of past acts of omission or commission, doctors should remember to also forgive those who have wronged them. This helps greatly with the process and brings additional peace.”

However, although some may say that this electronic confession is good for the soul, it may not be good for your professional liability carrier, or you, when plaintiff’s attorneys release a legion of IT focused interns, or automated bots, searching online for your self-admissions and scouring for your self-incriminations.

Of course, a direct connection to a specific patient may still not be made and no HIPAA violation is involved. But, a vivid imagination is not need needed to envision this type of blind medical malpractice discovery deposition query even now. www.jbpub.com/detail.cfm?TemplateName=alliedhealth&bc=3342-3&ThisPage=Table%20of%20Contents

Q: “Doctor Smith, I noted all the medical errors admitted on your blog. What other mistakes did you make in the care and treatment of my client?”

And so, the question of plausible deniability, or culpability, is easily raised. 

If you must journalize your thoughts for sanity or stress release; do it in print. And, don’t tell anyone about it so the diary won’t be subpoenaed. Then tear it up and throw it away.

Remember, with risk management, “It is all about credibility.” Don’t trash yours!

These thoughts may be especially important if you covet a medical career as a researcher, editor, educator, medical expert or something other than a working-class or employed physician.

Link: https://healthcarefinancials.wordpress.com/2007/12/07/122

Assessment

Remember, there are all sorts of new fangled risks out-there for the modern medical practitioner to consider; so beware!

Conclusion

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Health Plans Financially Squeeze Providers

Patients Squeezed, Too!

Staff Reporters

As regular readers of the “Executive-Post” know, several leading health plans have taken a profitability beating over the last several months. The reasons for the economic decline include operational issues, rising medical costs and financial market losses. For example, WellPoint, missed Wall Street’s estimates by a wide margin making financial analysts more than a bit nervous.

Raising Premiums

Now, hoping to calm watchers on the Street, industry leaders like UnitedHealthGroup and WellPoint are assuring investors that they plan to raise premiums enough to stabilize income–even if it means losing some members. As reported in the AMNews, “We will not sacrifice profitability for membership,” WellPoint President and CEO Angela Braly recently told analysts during a conference call.

Diminishing Reimbursements

At the same time, the plans are promising to use their muscle to get better deals from provider networks. This vow isn’t surprising, given that both the plans and analysts see medical costs as a critical factor in sapping industry profits this year.

Assessment

However, it’s not clear that plans like UnitedHealth-already known for extremely aggressive negotiations-can cut physician reimbursements any further.

Conclusion

Your comments are appreciated. Is anyone surprised over the above posture?

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Role of Retail Medical Clinics

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Transformation [Symposium on Innovative Healthcare Delivery: Mayo Clinic]

Reprinted: October 15, 2007

http://transformationsymposium.wordpress.com

With a million visits a year and a satisfaction rate of 97% to 100%, those patients who experience MinuteClinic (www.minuteclinic.com) seem to love it. But in the world of retail clinics, does more convenient care mean better care?

The CEO Opinion

Michael Howe, the CEO of MinuteClinic, believes it does. Nicholas F. LaRusso, Chair, Mayo Clinic Department of Medicine, talked with Howe, a speaker at last year’s Transformation Symposium, about his organization’s effort to transform the delivery of health care.

Howe explained, “The broadest perspective to start with is redefining the word ‘integration’ in health care. Typically when we think about integration in health care we think about it from the standpoint of bringing all the solutions to a single point, and as long as the patient comes to that location, providers can solve most, if not all, of their issues. MinuteClinic really looked at it the other way and asked how would you integrate high-quality, simple health care solutions into a consumer’s lifestyle. Our goal is to put access to health care professionals into the pathway of the consumer.”

Growing Concept

With 200 clinics around the country and plans to double that, Howe is well on his way. Found in CVS stores, MinuteClinic’s team of board-certified practitioners are trained to diagnose, treat and write prescriptions for a variety of common family illnesses for patients 18 months and older.

Accredited

But, it is not all about convenience for Howe. He points out that MinuteClinic spent a year and a half working with The Joint Commission to become fully accredited. And, though they are the only retail provider at this point to be accredited, he thinks retail clinics should seek accreditation to really define themselves at the highest level of care.

Best-of-Breed and EMRs

By building a health care service based on best-practice protocols for focused conditions and through leveraging their electronic medical record (EMR) to measure their providers’ adherence to these guidelines, Howe believes that the retail clinic model delivers higher-quality care at a lower price that is more accessible and more convenient for patients than traditional primary care practices.

Assessment

During the last symposium, Howe shared his vision of a truly integrated health care system and the retail clinic’s role within it.

Transformation: A Symposium on Innovative Healthcare Delivery Mayo Clinic. Nicholas F. LaRusso; Chair, Mayo Clinic Department of Medicine.

Link: http://transformationsymposium.wordpress.com/2007/10/15/the-role-of-the-retail-clinic-michael-howe/

Conclusion

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Medical Quality Drill-Down Analysis

Finding Sources of Treatment Variation 

By Brent A. Metfessel MD, MS, CMP™ (Hon)

If a medical provider or healthcare facility is found to have a significant variance from the norm on a measure, such as economic cost, drill-down analysis is important to find the reason behind the variance. 

Episodes of care case-mix adjustment is naturally suited to this kind of analysis, but other population-based groupers such as DCGs also allow drill-down if the clinical categories that are precursors to the assignment of a risk score are used. 

The Concept

The conceptual idea behind drill-down is to obtain greater and greater detail on an area of interest.  Thus, if a provider is found to have a high overall cost variance or performance ratio, a user can select the provider and drill-down into emergency room usage, hospitalization frequency, types of illnesses seen, or procedures performed. 

Case-mix is useful even for the more detailed reports since if, for example, ER use or the utilization of specified procedures is not adjusted for illness burden the “my patients are sicker” argument can easily hold. 

However, if the procedures are related to illness classes, providers can be compared to their peers on procedure use for that illness class.

Example:

Dr. Jones is a family practitioner who had a high patient load from a single large health plan.  These patients under his care had a total of 450 episodes over a two-year period.  His case-mix adjusted performance ratio was 2.28 and cost variance was $157,400.  Dr. Jones requested a drill-down analysis to determine why his practice patterns showed such a high variance from the norm.

One area that the health plan data analysts found had high variance were patients he saw with tendonitis of the lower extremity.  He saw 30 episodes of care for this condition, having a total performance ratio for the illness class of 6.0 and a cost variance of $25,300. 

On further drill-down, the analyst found that the major cost center included the frequency of MRI scans of the lower extremity for the tendonitis patients.  His scan rate was 0.4, which means an average of 4 out of 10 episodes received scans, making a total of 12 scans in all.  His peers of the same specialty showed 0.1 scans per episode of tendonitis of the lower extremity.

Dr. Jones showed a performance ratio of 3.0 and a cost variance of $10,800.  On learning this information, Dr. Jones decided to alter his referral patterns so that his scan rate was brought closer to the norm.

Conclusion

What has been your experience, if any, with drill down analysis; helpful quality improvement adjunct or physician bane?

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Case-Mix Severity Methods

Measures and Benchmarks

By Brent A. Metfessel MD, MS, CMP™ (Hon)

In a previous Executive-Post, we asked readers if they knew of any case-mix severity measures other than those utilizing expected values.

The Black-Box

When an MCO or HMO analyzes provider practice patterns, it is imperative that the organization educate providers on the methodology and validation of the adjuster, since provider buy-in to the adjuster cannot be obtained otherwise. 

Such education may consist of readings provided with the distributed performance reports that explain the algorithm as well as evidence for the algorithm’s validity.  The MCO needs to be open to questions from providers and show willingness to open the “black box” as much as possible.

Further Considerations

There are further considerations that are relevant to providers when dealing with case-mix adjusted reports:

1. Are the reported performance measures adjusted by specialty? 

The rationale for the additional adjustment comes from the fact that even though a number of specialties may treat congestive heart failure, for example, an internist or family practitioner generally treats less severe cases than would a cardiologist. 

Thus, even if a report is case-mix adjusted by illness class, the adjuster may not fully account for the differences in patient acuity within the illness class.  Adjusting by specialty will enable a more “apples to apples” comparison and achieve greater provider buy-in to the process.

However, for less common illnesses the additional specialty adjustment may cause the cell sizes to become too small, causing the adjustment to lose meaning since there would not be enough patients in some cells for meaningful comparisons.

Overall, whether or not specialty should be added as an additional adjustment is an individual decision made by the health plan.  The larger the health plan, the less chance that cell group sizes may become too small and the greater the advantage of the additional specialty adjustment.

2. What are the exclusion criteria? 

After the case-mix adjustment is performed, it is important that prior to reporting there exists an outlier exclusion criteria.  Without such criteria, there is a much greater chance that a good provider may perform poorly on a performance report since a few high-cost outliers, which may occur due to no fault of the provider, can strongly skew the case-mix indices and lead to artificially high cost variances and performance ratios. 

Some methodologies exclude general catastrophic cases, such as members with costs above $25,000, or there may be a truncation calculation where catastrophic members are included in the reporting information but are truncated to the criteria amount.

Thus, if a patient has costs of $50,000, the costs will be truncated to $25,000 prior to reporting.  This has the advantage of including all patients but the disadvantage of not knowing the actual cost of the patient panel. 

What about Outliers?

Another way to exclude medical outliers involves excluding them at the case-mix class level.  This means that illnesses that generally use less resources will have different criteria – in this case a lower high outlier exclusion boundary – that would an illness class that typically has high resource use. 

If cost is used as the measure of interest, the distribution curve of cost for a particular illness is skewed to the high side and thus does not look like the bell-shaped normal distribution.  This makes developing proper exclusion criteria more complex. 

For greater accuracy, a “non-parametric” or “distribution-free” test is useful.  One such test was developed in 1993 by Sprent and consists of the following equation:

                                 (| Xi – M | / MAD) > Max                                   

Where Xi represents any value being evaluated for outlier status, M represents the median (the value for which 50% of sample values are above, 50% below) of the sample (such as all cases in a disease class) and MAD is the median absolute deviation.

To calculate the MAD value, first obtain the absolute value of the difference between each value and the sample median. Then, sort the difference scores in ascending order. The median of the difference scores is the MAD value. Max is then the criteria point for excluding outliers.

A reasonable value of MAD would be 5.  Both low and high outliers would be excluded based on this equation.

Assessment

Ironically, medical outliers may contain very useful information in themselves. Yet, even more ironically, they are often rejected.

Conclusion

Do you still report outliers separately since such patients, particularly high outliers, may in some cases be steered to case management protocols?

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Case-Mix Medical Adjustments

The Centerpiece of Quality Practice Patterns

By Brent A. Metfessel MD, MS, CMP™ (Hon)

It is difficult to construct an adequate medical practice pattern profile without case-mix or risk adjustments. There needs to be an algorithm that adjusts for the medical severity of patient mix. 

For example, a tertiary care center in New York City cannot be compared using unadjusted data with a community hospital outside the city. The tertiary care center will use more resources, and thus cost more, than the community hospital no matter how exemplary the tertiary care center. 

And, a cardiologist cannot be compared to a family practitioner, since in general the cardiologist will see patients of greater severity. 

Algorithms for Case-Mix Adjustment

A wide variety of methodologies exist that are useful for case-mix, risk, and severity of illness adjustment. And, a number of third-party vendors exist that sell software groupers for case-mix categorization.

Since each methodology has different strengths, some MCOs have purchased more than one software package. There is no such thing as a “perfect” adjuster. Five examples of commonly used algorithms follow:

 

·         Diagnosis Related Groups (DRGs) and related adjusters: Originally put into use in the early 1980s, DRGs were intended for use mainly as a methodology for Medicare to determine reimbursement for hospital stays.  Nevertheless, DRGs and their more recent derivatives (Revised DRGs or RDRGs, and All Patient Refined DRGs or APR-DRGs, both of which subclassify each DRG category into three to five severity strata using various algorithms) are useful for inpatient case-mix adjustment.  An example of a DRG category is DRG 89, “Simple pneumonia & pleurisy, age > 17, with CC [complications]”. The same can be said adjusters related to the newest Medical Severity DRGs [MS-DRGs].

·         Episode Treatment Groups™ or ETGs (Symmetry Health Data Systems, Inc.): This data grouper classifies the claims records into episodes of care that track the progress of an acute illness from onset to resolution and includes related diagnoses and treatments.  For more chronic illness episodes, where there is really no defined “onset” or “resolution”, one usually profiles providers on a pre-defined time window, such as a year-long episode. To capture enough episodes for analysis, ETGs generally require a two-year reporting period. Since this case-mix adjuster depicts the longitudinal aspects of care, ETGs are a process-based adjuster, meaning that they emphasize the process of care and the treatment the patient receives over a time course. A member can, and often does, have more than one ETG during a reporting period. An example of an ETG is “Obesity, morbid, with surgery”. There exist over 600 ETG categories, which are granular enough to detect nuances in illness classes and severity but not so large as to lead to significant small cell size problems. ETGs also group pharmacy claims and attach them to the most relevant episode based on priority tables. Over 400 health plans have purchased the grouper as of May, 2003, and 700 by 2008. In addition, Episode Risk Groups™, a derivative of ETGs, can be used prospectively for predictive modeling of cost as well.

·         Adjusted Clinical Groups or ACGs (Johns Hopkins University): ACGs group illnesses into morbidity clusters rather than specific diseases as do ETGs. An example of an ACG is “Acute major and likely to recur”. Since ACGs are based on morbidity clusters, patients with multiple complex illness conditions can be readily identified.  Since each patient has only one ACG for an entire reporting period, such an adjuster is called population-based.  The process of care over time is not as important with such algorithms. In fact, ACGs do not require procedure or CPT codes at all – just ICD diagnoses, age, gender, and member and provider identification fields, which gives the methodology the advantage of input simplicity. There exist over 100 ACGs at present, and they are in use at nearly 200 organizations worldwide. In general there are fewer categories in population-based adjusters than in process-based adjusters, since process-based algorithms need to account for specific diseases.

·         Diagnosis Cost Groups™ or DCGs (DxCG, Inc.):  DCGs are also a population-based grouper.  Although the grouper begins with 184 Condition Categories (ex: “Benign neoplasm of skin”). These Condition Categories are also sorted into hierarchies and aggregated into broader categories. The combinations of Condition Categories that a member has can then be used to predict health care resource utilization based on an overall risk score for each member. This prediction can either be for the current year or for the subsequent year, depending on the model used. Over 100 organizations now use DCGs, and like ACGs they do not require procedure codes. One important feature of DCGs is its ability to be used in predictive modeling of prospective resource use, using a different model than that used for retrospective analysis

·         Age-gender:  In these models, various age and gender strata are used to account for risk.  Generally there are about 9 to 20 strata for age gender, depending on the needs of the health plan. Basically, resource use is moderate in the early years up until about age 5, then decreases through adolescence and the 20s, then slowly rises again in a non-linear fashion until it becomes quite high in the senior years. Females also tend to use more resources during their reproductive years. Of all the models described, age-gender has the least explanatory power for the prediction of resource utilization either retrospectively or prospectively. The ability of a case-mix adjuster to explain variation in resource utilization is determined by the “R-squared” (the square of the correlation coefficient), with the case-mix categories or risk score as the independent variables and a measure of resource use (such as cost) as the dependent variable. Age-gender models have an explanatory power of about 3 – 7% while publications on proprietary adjusters have generally shown that they explain about 30 – 50% of the variation for retrospective analysis. Prospective explanatory power is somewhat less, usually around 15 – 25%.

 

Assessment

Medical providers have the right to ask that reports dealing with health care resource utilization have proper case-mix or severity of illness adjustment, and that resources are available at the health plan or MCO to answer questions concerning the adjustment algorithm and to offer a complete explanation of the case-mix methodology used.

Conclusion

Many MCOs and HMOs now provide literature to physicians and medical providers that discuss the reporting and case-mix methods when the profile reports are distributed. Are you aware of them; please comment and opine on their use, or abuse? 

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Six-Sigma in Healthcare

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Brief History of a Process Improvement Methodology

[By Daniel L. Gee; MD]

The concepts of process improvement [PI] and total quality management [TQM] emerged after WW-II, when the Japanese auto and electronics industries, in a quest to capture the US marketplace, virtually re-coined the term “Made in Japan” from a trademark of inferiority, to a worldwide stigmata of quality and endurance.

First Used in the Automobile Industry

Toyota Motor Company soon became the ideal model to emulate by US companies such as Ford, Motorola and later, General Electric. The Deming model and subsequent Total Quality Improvement/Continuous Improvement [TQI/CI] management initiatives, copied from Japan, evolved with a passion when brought to America. The search for best practices led to the popularity of accolades such as The Malcolm Baldridge Quality Award; an award that became Olympic gold to a company’s marketing campaign.

The quality envelope was pushed further in the 80’s when Motorola Corporation augmented traditional improvement tools with a systematic problem solving method [think problem orientated medical record] based on rigorous statistical analysis. This evolution of a process-oriented problem solving approach soon became the genesis of what is now known as the Six Sigma Methodology.

Goals

The ultimate goal of the Six Sigma model is to find the root causes of variation in a business process, such as healthcare delivery, find the problems that created the variations, determine ways to measure them, and control (or eliminate) the process variations; with the intent of process improvement that has long-term sustainability. The achievement of quality to its greatest extent would be a measured in a quantifiable metric of “sigma”. The greater the sigma level reached, the more efficient the process. 

Six-Sigma Possibilities in Healthcare Delivery

In reaching the six-sigma level, there is almost no variation from the most desired efficient way of doing things. Is this ultimate goal of perfection too ambitious a goal for healthcare? Perhaps!

For service industries in general, and the healthcare industry, specifically, the goal of virtual perfection may be impossible by virtue of the significant number of variables involved.

But, one must consider the implications of a less than almost perfect system.

Mathematical Definition

The term “sigma” is from the 18th letter of the Greek alphabet and represents the statistical symbol for standard deviation. In statistics, a standard bell shaped normal population distribution, one sigma represents a percentage variation from the mean, and two- sigma represents an even greater variance, and so on.

Variations of Virtual Perfection

In Six Sigma vernacular, the bell shaped curve becomes a representation of variation itself; in other words, achieving a “six sigma” process means virtual perfection in the upper standard limits of being 99.99966% good.

Assessment

And, so is the ideal of six-sigma possible in medicine today; or are there just too many variables in the delivery process? How does your perspective change as a physician, CEO, insurance company or patient?  

In other words: Is medicine really different?

Conclusion

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Social HMOs for the Elderly

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Extended Health Coverage for Unconventional Expenses

By Dr. David Edward Marcinko; MBA, CMP™ 

[Publisher-in-Chief]dem23

A social HMO offers extended coverage for some of the unconventional expenses associated with senior healthcare, such as transportation and in-home day care not covered by traditional MCOs.  

AAHP Definition 

According to the American Association of Health Plans (AAHP), social HMOs provide coordinated services by uniting federal and state funds and services, to benefit the elderly.

Real Life Example: 

One such social HMO is the 21 year-old Elderplan, based in Brooklyn, New York.*  It is a Medicare Advantage Plan (MA-PD) with the following characteristics:

Elderplan Classic:

  • $0 monthly premium
  • $0 to see a doctor
  • Unlimited brand name drugs
  • Unlimited generic drugs
  • $0 for approved generic drugs

 Elderplan Extra:

  • $0 plan premium
  • Low prescription co-payments
  • $40 reduction in Part B premium every month
  • Coverage for dental, hearing and vision services

 Elderplan Access:

  • $0 regular doctor visits
  • $0 monthly premium for you
  • Unlimited brand name drugs
  • Unlimited generic drugs

 Elderplan Advantage:

  • Coverage designed for individuals living in a skilled nursing facility
  • A personal registered nurse care practitioner
  • Complete coordinated care
  • Treatment for some medical issues at residence
  • $0 co-payment for skilled nursing facility stays

Assessment

Are you familiar with the social HMO concept and what has been your experience with it? Please comment and opine. 

*illustrative purposes only. Not an endorsement of http://www.Elderplan.org.

Conclusion

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Hospital-Based Home Care

Agency Count Declines

Staff Writers 

ho-journal2 

Over the past decade, the home care industry has evolved away from agencies that are affiliated with hospitals and toward independent, non-facility-based agencies.  

Review 

For example, in a recent study it was reported that the number of home care agencies in the U.S. fell nearly 10% in this period, to 13,313 in 2005 from 14,670 in 1996.  

But, as the total number of home care agencies slipped over these 10 years, the number of agencies that were hospital-based plunged by more than one-third, to 1,636 from 2,563 in 1997. Hospital-based home care agencies accounted for just 12.3% of all agencies in 2005, down notably from 17.0% in 1997.  

Assessment 

Spurred by an aging U.S. population, demand for home care is growing. Generally less costly than hospital-based care, home care has benefited from government and third-party initiatives aimed at containing costs at non-hospital sites.  

In the years to come, these government and third-party payer cost management efforts are expected to put increased pressure on hospital-based home care agencies. 

Conclusion 

As medical practitioners, physicians and/or nurse executives, or healthcare administrators; how will the above findings affect you and your institution? Your comments are appreciated. 

Institutional: www.HealthcareFinancials.com 

Terms: www.HealthDictionarySeries.com 

Acknowledgements: We recognize Richard L Frye PhD and Verispan LLC, Yardley, Pa., as the research and reporting source for this information, reprinted with permission and based on information gathered by mail and telephone surveys gathered and effective as of December 31, 2007.  It was commissioned, sponsored and underwritten in an arm’s length fashion by the Managed Care Digest Series of sanofi-aventis, Bridgewater, NJ, and developed and produced by Forte Information Resources, LLC, Denver, Colorado, USA

Medical Management Services Organizations

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Understanding MSOs

By Dr. David Edward Marcinko; MBA CMP™

[Publisher-in-Chief]dem23 

Most medical practice management services organizations [MSOs] for doctors are organized as IPAs.

Under such plans, doctors make the rules, regulations and medical care guidelines while MSO executives (MBAs, CPAs, CFAs, PhDs and JDs) administer those policies. Centralized data is collected and the organization is responsible for utilization review, quality control, and eligibility verification and payment. 

Definition 

The MSO is more of a broker, who works for the physicians in the plan, marketing, selling and running it on a daily basis. This leaves the MD’s unfettered to provide patient care; for a price that is typically 10-18% of net patient revenues, per month. 

Practitioner Candidates? 

A medical practitioner may be a candidate for a MSO organization if s/he possesses most of the following characteristics: 

  • excellent medical education,
  • good business background,
  • honed management and leadership skills,
  • practices in a large multi-doctor group with rising net income,
  • uses current HIT systems,
  • has gross margins exceeding fifty percent,
  • provides ancillary services such as a wound care or ambulatory surgery center,
  • is under 45 years of age, and;
  • desirous of practicing medicine in the future.  

Assessment 

Finally, the provider should have some business savvy and practice in an area with relatively weak MCO market penetration.  

Any provider should also consider joining a MSO if his future professional outlook is optimistic and positive.

Conclusion

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Independent Physician Associations

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Understanding Medical Networks and IPA’s

By Dr. David Edward Marcinko; MBA CMP™

[Publisher-in-Chief] 

DEM blueIn an attempt to increase market share and augment  profits, some doctors contemplate forming Independent Physician Associations (IPAs). 

IPA Benefits 

Some of the benefits of IPAs include: 

  • Marketing, advertising and purchase advantages through economies of scale 
  • Network pays the MD/DO directly
  • No need for individual MCO contract negotiations
  • Patients and their cash flow streams are quickly available
  • Collective group autonomy exists. 

IPA Risks 

On the other hand, IPA potential risks include:  

The MD/DO is not capitated but the physician pool likely will be. This merely means that the per unit price of each medical intervention will likely decrease as individual doctors in the pool competed for its limited resources (managed competition).

Other risks include:  

  • Variable income due to the managed competition
  • High 10-20% administrative fees payable in cash to IPA managers
  • Reduced and discounted fee schedules
  • Lost personal autonomy.   

Insolvent IPAs 

Obviously, signs of insolvent IPAs and related medical networks include:

  • Delayed data entry
  • Telephone or facsimile delays
  • Slow payment schedules
  • Poor expense tracking.
  • Insufficient HIT, security and related software
  • Sparse interest statements or financial information. 

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On Physician Hospital Organizations [PHOs]

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Understanding PHOs

[By Dr. David Edward Marcinko; MBA CMP™]

[Publisher-in-Chief] 

A Physician Hospital Organization, or PHO, is a blend of private doctors and hospitals, maintaining its concentration and control of surgical, rather than medical care.

Ownership may be divided by a governing board, according to a pro-rata basis with the larger partner having most organizational strength and bargaining power in the corporate structure. Typically, this favors the hospital. 

From a strategic standpoint, most MD’s are still not currently aligned with many PHO’s, since surgical care is increasing being delivered in private offices, Surgical Specialty Hospitals (SSHs) or Ambulatory Care Centers (ACCs).  

Additionally, PHOs may become potential MD competitors, and may often lack managed care contracting experience, have inflexible provider networks and may require MD exclusivity in their organization. 

PHO Functions 

Nevertheless, the function of a PHO is to:

  • Negotiate managed care contracts
  • Negotiate on all health insurance contracts
  • Establish insurance product(s)
  • Employ doctors and support staff
  • Consolidate and acquire physician practices
  • Acquire alternative medical practices. 

Assessment 

Many believe the “p” in PHO should be lower-case; while an upper-case “H” is a sign of relative strength [i.e., pHO].  And so, what do you think? 

Conclusion

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Understanding Managed Care

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It’s Insurance Carriers versus Medical Providers

Dr. David Edward Marcinko; MBA CMP™

[Publisher-in-Chief]

Some of the benefits for corporate America (payers), who supply the majority of health insurance to employees (insureds) through managed care organizations [MCOs] are listed below. 

MCO Carrier Benefits 

  • Known medical expenses (fixed; not variable costs) to companies
  • MD/provider’s bear the risk and benefits of patient compliance, not corporations
  • Less administrative staff needs since medical claims are no longer reviewed
  • Costs are reduced through economies of scale 
  • Patients are controlled and MD’s carefully managed. 

Medical Provider Benefits 

The following is a brief list of the benefits physicians supposedly may derive by participating in managed care plans: 

  • Stable patient load and predictable cash flows
  • Potential referrals and community visibility
  • Reduced office expenses, liability and utilization review
  • Reputation equivalency (i.e., all doctors in the plan are good). 

Assessment

Conclusion

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Does Professional Courtesy Still Exist?

Understanding the Waiver of Co-pays and Deductibles

By Patricia A. Trites; PhD, MPA, CHBC, CMP™ (Hon) 

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Professional medical courtesy and the waiver of co-pays and deductibles is a very controversial subject to healthcare practitioners.  

It appears to most people that it should be up to each physician to decide if he/she wants to waive payment for their services or to discount the service.  Unfortunately, this practice may be illegal in most instances.  

And, there are only a few instances when this “tradition” is legally allowable, such as in the case of indigence of the patient or when the practitioner provides services to an immediate relative or household member. 

DHHS Definition 

According to the Department of Health and Human Services [DHHS], the “routine waiver of deductibles and co-payments by charge-based providers, practitioners or suppliers is unlawful because it results in: 

  • false claims,
  • violations of the anti-kickback statutes, and
  • excessive utilization of items and services paid for by Medicare.”

When the patient has insurance other than Medicare, waiving the co-payment, deductible or the entire charge is violating both the insured’s contract with their insurance company and the physician’s or other provider’s contract or participation agreement. 

Exceptions 

Financial or medical indigence is an exception. The provider may reduce or waive his/her fee, if the rules are followed. But, a simple statement by the patient that they are unable to pay their share of the service is not enough. 

Medicare requires that the provider ask and document the answers to these specific questions.  

Does the patient have any other source that may be legally responsible for his/her medical bills?   

Examples: Medicaid or Legal Guardian 

Can the patient provide information for the practice to perform an analysis of total resources?   

Examples:

Assets (only those convertible to cash and unnecessary for the patient’s daily living), Liabilities, and Income and Expenses. 

Assessment 

Such patient information should be reviewed annually and documented in the financial file.

Conclusion 

And so, have you ever run afoul of the law by granting a patient professional courtesy? Do you still grant PC at all? 

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FFS versus Capitated Payments

Understanding Changes in Medical Payment Delivery Models

 Dr. David Edward Marcinko; MBA CMP™

[Publisher-in-Chiefbiz-book2]

As healthcare insurance payments have shifted from the older fee for service model, to the newer managed care capitation models, the following characteristics may be observed  

Shifting from Retail to Wholesale Medical Models 

  • Full fee for service rendered as medical payment
  • Illnesses and diseases treated retroactively
  • Individual patients were treated
  • Active and acute diagnoses were made
  • Medical care rendered in the office or hospital setting
  • Referrals to specialist were made in difficult cases. 

Contemporary (Managed Care-Capitation) Methodology 

A Per Member/Per Month medical capitation model requires the payment of a fixed sum of money to a medical provider to cover a defined set of health care services for an individual enrollee, over a defined period of time.

Under PM/PM capitation, the doctor assumes the risk for the incidence (utilization rate) of medical conditions requiring procedures specified in the MCO contract. 

PM/PM Characteristics: 

  • Discounted payment from HMO’s and MCO’s
  • Illnesses are prevented proactively
  • Population cohorts are treated collectively, not individually
  • Chronic diseases are intervened before acute disease exacerbates
  • Care rendered in networks, the home or other sub-acute care facility
  • Outcomes are evaluated based on results, not specialty care.

Assessment 

Under PM/PM capitation, the MD is at risk for: (a) utilization and acuity (b) actuarial accuracy (c) cost of delivering medical care, and (d) adverse patient selection. 

Conclusion 

Do you participate in any capitated health insurance plans which have been making a comeback, of late? What has been your experience with them? 

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Terms: www.HealthDictionarySeries.com  

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The Preferred Provider Organization

Understanding PPO’s

Dr. David Edward Marcinko; MBA CMP™

Publisher-in-Chief 

A preferred Provider Organization (PPO) is a bridge between traditional indemnity insurance and an HMO, and consists of several different types. It attempts to feature the provider choices seen in indemnity insurance, with the non-risk cost reductions seen in HMOs.  

PPO Variations 

Two similar entities, known as the Exclusive Provider Organization (EPO), and the Point of Service or Swing Out Plan (POS or SOP), consists of an exclusive provider panel who have agreed to accept a deep discount in their medical fees in return for the volume of patients the plans can provide to them.  

Assessment 

A combination of the above type models has been very successful for many employers, and this model is not as restricted by the HMO Act. 

A payment time-line for a typical PPO may look something like the following: 

Healthcare Provider bills PPO —> PPO bills company –> Company pays PPO —> PPO pays Provider 

Conclusion 

Which plan type above do you favor? 

More info: http://www.springerpub.com/prod.aspx?prod_id=23759 

Terms: www.HealthDictionarySeries.com 

Speaker: If you need a moderator or a speaker for an upcoming event, Dr. David Edward Marcinko; MBA – Editor and Publisher-in-Chief – is available for speaking engagements. Contact him at: MarcinkoAdvisors@msn.com

 

The Point-of-Service Health Plan

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Understanding PSHPs

By Dr. David Edward Marcinko; MBA CMP™

[Publisher-in-Chief]

DEM blueCapitation or Per Member / Per Month [PM/PM] fixed medical reimbursement models offer some of the same advantages to Point of Service Health Plans [PSHPs] as they do to HMOs. But, they are often more risky for the doctor or healthcare provider.  

The main reason for the discrepancy is medical risk acceptance without considering the PSHP peculiarities. 

For example, these plans, unlike HMOs, may allow out-of-network services and PSHP managers and providers must then pay the unmanaged outside contractors in addition to the discounted in-service physicians.  This care therefore is an unknown future liability. 

Of course, re-insurance is useful, but these plans tend to be chronically short of capital and, as a result, should expect higher operating costs than traditional HMOs. 

Assessment

And so, what has been your experience with PSHPs; as either patient or provide?

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Conclusion

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Speaker: If you need a moderator or speaker for an upcoming event, Dr. David E. Marcinko; MBA – Publisher-in-Chief of the Medical Executive-Post – is available for seminar or speaking engagements. Contact: MarcinkoAdvisors@msn.com

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Supply and Demand in Medical Care

The Imperfect Competitive Medical Marketplace

By Dr. David Edward Marcinko; MBA, CMP™

By Hope Rachel Hetico; RN, MHA, CMP™biz-book1 

The issue is not how to fill or reuse empty beds. In this changing environment, hospitals and health systems must focus on streamlining and simplifying operational processes, facilitating case management, promoting the least costly setting for care delivery, and optimizing resource sharing among departments. When hospitals have addressed these issues, then solutions to the “bed problem” will be obvious.

-Cynthia Hayward, 1996

How and why the current healthcare imbroglio happened is very complex, but here is a brief synopsis of current supply-demand inequalities.

A Definition of Medical Care 

Medical care is defined as the finite examination and treatment of patients, for monetary compensation. Among other reasons, changes in patient demand may occur as a result of the absence or presence of health insurance plans or the encouragement of additional treatments by profit maximizing providers. 

Health Economics 101 

Changes in supply occur as a result of physician shortages or surpluses and a host of other factors. Until recently, a glut of physicians has caused them to become “price takers,” selling a homogenous service.

How else could aggregate HMO fee schedules drop to some percentage below prevailing Medicare or Medicaid rates in some instances? Or, how else could otherwise qualified physicians be de-selected from managed healthcare plans because of large (successful equates with expensive) practices? 

The Supply-Demand Curve 

A graphical representation of this economic relationship produces the classic downward sloping demand curve and the upward sloping supply curve. At some point in time however, the treatment plan is completed, the patient is satisfied, and additional services are not needed. This is known as market equilibrium.  

When an industry becomes more competitive – either by too much supply or too little demand – market equilibrium fees tend to become elastic while patient volume becomes very sensitive to even small changes in price. This may be where we have arrived, right now relative to medical price elasticity. 

Medical Price Elasticity 

In a managed care environment, every covered service has a low price ceiling and every “non-covered” service has its own price elasticity.   

Traditionally, medical services were inelastic to price changes and considered a growth industry since a fee increase would also increase revenues.  Now, the marketplace has become resistant to pricing pressure by physician oversupply and managed care.  

Generally, a pricing coefficient greater than one is considered elastic, while a coefficient less than one is inelastic.

Interestingly, exact unity prevails when elasticity of supply is exactly equal to one.  

In the golden days of medicine, the price elasticity of medical care was greater than 1, now it is about .35 and diminishing 

Meaning to Doctors 

Financially, all this means that many doctors are “taking what they’re given (by HMOs, CMS, etc), because they’re working for a living”.   

Younger doctors under 40 are especially inclined to work for less since they have had little exposure to fee-for-service compensation. Older doctors are retiring. Middle-Agers are frustrated. 

Additionally, physicians have an increasingly smaller share of the medical marketplace because of so-called medical care extenders, such as PAs and nurse practitioner’s.

Some health plans have even done away with many true allied healthcare professionals, such as RN’s or CRNAs, in favor of trained, not educated, and less costly technicians.  

Conclusion

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Despite the financial impact of managed care on doctors, patients may also be hurt physically as the economic cost of medical re-intervention is often much more than the cost of the proposed initial professional care.  

For example, a study by Deloitte & Touche a few years ago, reported employee satisfaction was decreasing about 10 percent per year, as healthcare coverage represented a fiscal and economic time bomb on corporate books. 

How would you comment on the above in light of the IOM on medical errors and mistakes, findings a few years back?

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Speaker: If you need a moderator or speaker for an upcoming event, Dr. David E. Marcinko; MBA – Publisher-in-Chief of the Medical Executive-Post – is available for seminar or speaking engagements. Contact: MarcinkoAdvisors@msn.com

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PPMC Redux

Physician Practice Management Corporations

By Dr. David Edward Marcinko; MBA, CMP™

[Publisher-in-Chief]dem21

Here Come the PPMCs … again, Maybe!

The Physician Practice Management Corporation (PPMC), left for dead by the year 1999, may make a comeback going forward in 2008.

PPMC are evolving from first generation multi-specialty national concerns, to second generation regional single specialty groups, to third generation regional concerns, and now to fourth and fifth generation Internet enabled service companies, providing both business to business solutions to affiliated medical practices, as well as business to consumer health solutions to plan members. 

Even survivors like Pediatrix Medical Group saw its stock drop was floundering following disclosure that federal officials were investigating its Medicaid billing practices a few years ago. 

On the other hand, many private medical practices were bought back by the same physicians that sold out to the PPMCs originally.

But, if an entity is being bought back and accounts receivable is being purchased, be careful not to pick this item up as income twice.  The costs can be immense to your medical practice 

Example: 

A family practice purchased itself back from a PPMC.  Part of the mandatory purchase price, approximately $200,000 (the approximate net realizable value of the accounts receivable), was paid to the PPMC to buy back accounts receivable generated by the physicians buying back their practice.   

Unfortunately, the physician-executive unknowingly began recording the cash receipts specifically attributable to the purchased accounts receivable as patient fee income.  If left uncorrected, this error could have incorrectly added $200,000 in income to this practice and cost it (a C Corporation) approximately $70,000 in additional income tax ($200,000 in fees x 35% tax rate).

The error in the above example is that the PPMC must record the portion of the purchase price it received for the accounts receivable as patient fee income.  The buyer practice has merely traded one asset, cash, for another asset, the accounts receivable.  When the practice collects these particular receivables, the credit is applied against the purchased accounts receivable (an asset), rather than to patient fees.

So, be careful out there! www.MedicalBusinessAdvisors.com

Assessment: Anyone burned in a similar manner?

PPMC Update 2019

***

Social HMOs

What is a Social HMO – Should My Patients Join? 

Staff Writers

 

 

A New Model Evolves 

 

A social HMO offers extended coverage for some of the unconventional expenses associated with senior healthcare, such as transportation and in-home day care not covered by traditional MCOs.  

According to the American Association of Health Plans (AAHP), social HMOs provide coordinated services by uniting federal and state funds and services, to benefit the elderly. 

The Four Medicare Plans 

There are currently four S/HMO’s participating in Medicare and each has eligibility criteria http://endoflifecare.tripod.com/imbeddedlinks/id1.html 

These S/HMO plans are located in: Portland, Oregon; Long Beach, California; Brooklyn, New York; and Las Vegas, Nevada.  Listed below are the four plans and the criteria for joining each plan.  

1. Kaiser Permanente, Portland Oregon

The enrollee must be 65 years of age or older, must have Medicare Part A and Part B, must continue to pay the Part B premium and must live in Kaiser Permanente’s S/HMO service area. The enrollee cannot have end-stage renal disease, or reside in an institutional setting. In order to receive the long-term care benefit, an expanded care resource coordinator will visit you at home to determine if you qualify for nursing home certification based on criteria established by the State of Oregon Senior and Disabled Services. These criteria may include needing daily ongoing assistance from another person with one of the following activities of daily living: walking or transferring indoors, eating, managing medications, controlling difficult or dangerous behavior, controlling your bowels or bladder, or the need for protection and supervision because of confusion or frailty.  

2. SCAN, Long Beach California

The enrollee must be 65 years of age or older, must have Medicare Part A and Part B, must continue to pay the Part B premium and must live in SCAN’s service area. The enrollee cannot have end-stage renal disease. In addition, in order to receive extended home care services, members must have a Nursing Home Certificate which indicates that the member’s informal support system, such as a family member or care giver, is not sufficient to keep the member out of a nursing home. 

3. Elderplan, Brooklyn, New York

The enrollee must be 65 years of age or older, must have Medicare Part A and Part B, must continue to pay the Part B premium and must live in Elderplan’s service area. The enrollee cannot have end-stage renal disease. In order to receive chronic care benefits, the enrollee must meet state nursing home certifiable criteria. 

4. Health Plan of Nevada, Las Vegas, Nevada

The enrollee must be at least 65 years of age, or may be under 65 if they are disabled. The enrollee must have Medicare Part A and Part B, must continue to pay the Part B premium and must live in Health Plan of Nevada’s service area. The enrollee cannot have end-stage renal disease. For the long-term care benefit, the beneficiary must meet certain criteria based on established medical, psychological, functional, and social criteria as well as needing to be medically necessary.

Assessment

As always however, it’s “buyer-beware” as these new-wave organizations continue to evolve and morph; but your experiences are invited so that others may benefit.

Conclusion

Your comments are appreciated.

For related info: The Business of Medical Practice [Advanced Profit Maximization Techniques for Savvy Doctors]
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Pro Bono Medical Care

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The Demise of Pro Bono Medical Care?

[By Staff Writers]

biz-book3A survey some years back suggested that more than 40% of the country’s doctors are doing less pro-bono work due to managed care, and the resulting decrease in personal income.  

To combat this unintended economic phenomenon today, the organization Volunteers in Healthcare – now with the American Academy of Family Physicians – offers a free information patient record system to track the medical care given to the uninsured.

The system allows you to track and store information on patients, visits, providers, clinics, referrals and more.  It is guide-driven with sample reports that can be reconstituted to provide summary statistics on patients and providers. 

Conclusion

Your thoughts and comments on this ME-P are appreciated. Feel free to review our top-left column, and top-right sidebar materials, links, URLs and related websites, too. Then, subscribe to the ME-P. It is fast, free and secure.

Speaker: If you need a moderator or speaker for an upcoming event, Dr. David E. Marcinko; MBA – Publisher-in-Chief of the Medical Executive-Post – is available for seminar or speaking engagements. Contact: MarcinkoAdvisors@msn.com

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