Bielard, Biehl and Kaiser: Five-Way Investor Personality Model

BEHAVIORAL PSYCHOLOGY AND PROFESSIONAL FINANCIAL ADVICE

By Staff Reporters

SPONSOR: http://www.MarcinkoAssociates.com

***

***

Fund managers Tom Bailard, Larry Biehl and Ron Kaiser identified five types of investors, each type characterized by their investment preferences and actions. These 5 types are: Individualists, Adventurers, Celebrities, Guardians and Straight Arrows. Key to the different categories is their different attitude to seeking professional financial advice. Defined below:

Individualists have faith in their own investment abilities so do not approach a financial adviser. But they are also cautious.

Adventurers are what may be called high rollers, in that they like big bets, tend not to diversify and are happy to put all their eggs in one basket. They, too, are unlikely to seek financial advice.

Celebrities tend to follow the crowd in investment terms but are aware of their lack of expertise so frequently consult advisers.

Guardians are fearful of losing money, thus prefer rock-solid investments such as government bonds. They, too, are likely to seek professional investment advice.

Straight Arrows exhibit some of the characteristics of individualists and some of adventurers.

COMMENTS APPRECIATED

Refer and Subscribe

***

***

ANCHORING: Initial Mental Brain Trickery

COGNITIVE BIASES

By Staff Reporters

***

***

According to colleague Dan Ariely PhD, anchoring is the mental trick your brain plays when it latches onto the first piece of information it gets, no matter how irrelevant. You might know this as ‘ first impressions ’ – when someone relies on their own first idea of a person or situation.

Imagine you’re buying a car, and the salesperson starts with a high price. That number sticks in your mind and influences all your subsequent negotiations. Anchoring can skew our decisions and perceptions, making us think the first offer is more important than it is. Or, subsequent offers lower than they really are.

So, the next time you’re haggling or making a big decision, be aware of that initial anchor dragging you down.

COMMENTS APPRECIATED

Thank You

***

***