SUSPICIOUS AFFINITY MARKETING?
By Staff Reporters
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DEFINITION: Affinity marketing is a concept that consists of a partnership between a company and an organization that gathers persons sharing the same interests to bring a greater consumer base to their service, product or opinion. This partnership is known as an affinity group.
CITE: https://www.r2library.com/Resource/Title/082610254
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So, after the collapse of Sam Bankman-Fried’s crypto exchange FTX, a number of celebs who had acted as ambassadors for the company were named as defendants in a class-action suit against it.
Comedian and Seinfeld creator Larry David, Tampa Bay Buccaneers quarterback Tom Brady, and basketball stars Shaquille O’Neal and Stephen Curry were likely trading lawyer recommendations in the A-lister group chat.
Beware celebrity and affinity marketing!
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Filed under: Career Development, Ethics, Glossary Terms, Investing, LifeStyle | Tagged: affinity, affinity marketing, celebrities, Celebrities Named in Lawsuit, celebs, FTX, lawsuit | 2 Comments »