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SUSPICIOUS AFFINITY MARKETING?
By Staff Reporters
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DEFINITION: Affinity marketing is a concept that consists of a partnership between a company and an organization that gathers persons sharing the same interests to bring a greater consumer base to their service, product or opinion. This partnership is known as an affinity group.
CITE: https://www.r2library.com/Resource/Title/082610254
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So, after the collapse of Sam Bankman-Fried’s crypto exchange FTX, a number of celebs who had acted as ambassadors for the company were named as defendants in a class-action suit against it.
Comedian and Seinfeld creator Larry David, Tampa Bay Buccaneers quarterback Tom Brady, and basketball stars Shaquille O’Neal and Stephen Curry were likely trading lawyer recommendations in the A-lister group chat.
Beware celebrity and affinity marketing!
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Filed under: Career Development, Ethics, Glossary Terms, Investing, LifeStyle | Tagged: affinity, affinity marketing, celebrities, Celebrities Named in Lawsuit, celebs, FTX, lawsuit |
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SBF pleads not guilty.
After repeatedly telling news outlets that he had screwed up royally at FTX but never committed fraud, Sam Bankman-Fried pleaded not guilty yesterday in a New York federal court to the eight charges against him stemming from the crypto exchange’s collapse. A judge set a trial date of Oct. 2 and said he would grant SBF’s request that the names of the additional guarantors on his $250 million bail stay private, pending motions by the press or others asking that they be released.
Gene
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In addition, well-known funds run by Tiger Global, Thoma Bravo, Sequoia Capital, SkyBridge, and Third Point, among others, were FTX investors too.
Liam
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