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Understanding Traditional “Full-Service” Stock Brokers

Posted on September 4, 2024 by Dr. David Edward Marcinko MBA MEd CMP™

Fundamentals of Physician Investing

By Daniel B. Moisand CFP®, and ME-P staffGold Coins

It used to be that the only way to get investments and investment information was through paying commissions to a traditional broker. Then in the 70’s (specifically, May, 1975) the brokerage industry went through significant deregulation allowing for the discounting of commissions. Charles Schwab and Company, among others, was able to eliminate the advice component and offer trades at dramatically reduced rates. The full service brokerage business responded by emphasizing the scope of their services namely research and advice in order to compete. The demand for both has continued to grow, even though research information is now readily available through many sources. These brokerage firms continue to thrive despite their poor performance in analyzing tech stocks and the Enron and Global Grossing debacles. More recent debacles in 2008-09, the flash crash a decade ago and more recent developments are legion, as well.

Fundamental Flaws

The fundamental flaw with these firms is the array of conflicts of interest between the firm and its customers.  While the incentive to trade has been well chronicled as a conflict, these firms have not let consumer’s demand for a better-aligned compensation arrangement go unnoticed. Fee-based account relationships have proliferated accordingly. In theory, this type of arrangement, usually a percentage of assets, gives an incentive for performance and service rather than trade activity. This certainly has merit. However, conflicts remain that should be considered.

Pay to Play

The practice of paying brokers, higher levels of compensation for in-house products was commonplace. Today, explicitly higher payouts still exist but are less common. Instead, many firms use the sale of proprietary mutual funds and other products as part of management’s compensation. Other forms of non-monetary compensation such as a better office can be used as incentive for the brokers. The greater profitability of these in-house offerings will keep this conflict around for some time.

Subtle Conflicts of Interest

Less obvious is the conflict between the investment banking arm, the research department, and the retail brokerage operations of a firm. Even firms with no proprietary funds to sell may grapple with this issue.  Here, research is pressured to say favorable things about a particular company’s stock by the investment bankers in hopes of obtaining more of that company’s business. When a firm brings a company public odds are great that a “strong buy” rating will come with the IPO. Of course, the lesson remains – consider the source.

Assessment

Traditional brokers have a somewhat higher standard of accountability than the on-line firms as to their accountability. If you buy the stock of a company that goes bankrupt through an on-line broker you have little recourse. After all, that was your choice. If a full-service broker recommended the stock to you, that broker will have to defend the recommendation.

Conclusion

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Filed under: "Ask-an-Advisor", "Doctors Only", Alerts Sign-Up, Book Reviews, Career Development, Ethics, Experts Invited, Financial Planning, Portfolio Management, Recommended Books, Risk Management | Tagged: certified financial planner, certified medical planner, CFP, CMP, Dan Moisand, daniel moisand, david marcinko, DDS, discount brokers, DO, DPM, financial advisors, Financial Planning, full service brokerages, Health Economics, IPO, MD, physician investing, physician investors, stock-brokers, www.certifiedmedicalplanner.com |

« SEPTEMBER: Stock Market Effect? How Stock-Brokers Execute Trades »

7 Responses

  1. Tracey, on July 21, 2009 at 7:01 PM said:

    Dan and all ME-P Subscribers,

    According to FA News, Morgan Stanley and TD Ameritrade were among the companies recently cited in SEC enforcement actions.

    http://www.fa-mag.com/fa-news/4323-sec-cites-morgan-stanley-td-ameritrade.html

    Tracey

    LikeLike

  2. Kathy, on February 5, 2012 at 8:26 PM said:

    On Stock Brokers

    Why do people [including some doctors] hire financial advisers and stock brokers? The answer might surprise you.

    Sometimes they are merely looking for someone to pull the trigger for them when they’re too shell-shocked to invest for themselves.

    http://registeredrep.com/advisorland/scapegoats_and_trigger_men_2112/?NL=09-RGRa&Issue=09-RGRa_20120204_09-RGRa_224&YM_RID=marcinkoadvisors%40msn.com&YM_MID=1289283

    Kathy

    LikeLike

  3. Randall, on April 26, 2012 at 1:25 PM said:

    Are we at another inflection point in the prime brokerage industry?

    http://www.fiercefinance.com/story/prime-brokerages-adjust/2012-04-25?utm_medium=nl&utm_source=internal

    So, can prime brokerages adjust?

    Randall

    LikeLike

  4. Dr. Barber, on April 19, 2013 at 1:45 PM said:

    49% of Analyst Ratings on the Dow 30 Were Incorrect in 2012

    Sophisticated investors around the world move billions of dollars every day on advice from Wall Street research analysts.

    http://www.nerdwallet.com/blog/investing/2013/investment-stock-analyst-ratings-stockpicking-research-wrong/

    But, are these analysts really as talented at stock-picking as retail investors would like to believe?

    Dr. Barber

    LikeLike

  5. Sigmund, on December 25, 2013 at 2:55 PM said:

    Stock-Brokers vs. RIAs

    The wirehouse brokerage model is going the way of the dodo bird.

    Brokers and their clients now recognize in increasing numbers the conflicts inherent in that model. Brokers are going independent as registered investment advisors in order to provide their clients with a conflict-free model.

    Now, this does not necessarily mean they are going to generate above-market returns, buy simply that these firms are no longer working at cross-purposes to their clients.

    Sigmund

    LikeLike

  6. Frankie, on March 7, 2014 at 3:05 PM said:

    Do Stockbrokers Fail to Disclose Red Flags?

    More than 1,600 stockbrokers had bankruptcies or criminal charges in their past that weren’t reported to regulators, leaving investors in the dark, a Wall Street Journal analysis jus reported?

    Frankie

    LikeLike

  7. Eurika, on January 19, 2015 at 12:21 PM said:

    On Stock Brokers

    Agreed – brokers who buy or sell securities, often call themselves financial advisers—but they operate under separate rules. They (and some others in the industry) are primarily salespeople, and are required only to deem products “suitable” for a client based on his or her risk profile, age, investment goals and other factors.

    The investments brokers recommend may come with higher fees or commissions that do more for their own bottom line than for that of their clients … Beware and skip the “cold call cowboys” who “smile and dial”.

    Eurika

    LikeLike

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