By MM+M
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Cause of Healthcare Marketing Plan Revisions
A recent survey asked “Have you revised, relaunched or otherwise altered an existing healthcare marketing campaign for any reason?” The survey shows:
• Pandemic-related disruption: 70.0%
• New competitive entrant: 36.7%
• Access issues: 36.7%
• Under-performance: 36.7%
• New brand leadership: 33.3%
• New indication/label change: 30.0%
• Drug shortage: 13.3%
• Other external market shift: 6.7%
Source: MM+M, “Healthcare Marketers Trend Report 2022: The Reset,” March 8, 2022
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Filed under: Career Development, Glossary Terms, Marketing & Advertising | Tagged: Cause of Healthcare Marketing Revisions, healthcare marketing, healthcare marketing campaigns, Healthcare Marketing Revisions, medical marketing, MM+M |
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