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As the financial planning industry grows, and quality information is available on the internet, medical professionals have more access to information than ever before. At the same time, the growing number of consulting generalists – leads to a troubling counter trend – more financial advisors means less differentiation to being a financial advisor. Perhaps this is the reason for the embarrassing number of, valid and specious, financial industry certifications in existence today?

Enter the Institute of Medical Business Advisors, Inc and its’ life-long learning Certified Medical Planner™ initiative.

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One Response

  1. Niche Needed for Future Success

    “Advisors are struggling with a crisis of differentiation,” said Michael Kitces, a certified financial planner and director of research for the Pinnacle Group.

    “Everyone is selling themselves as a fee-based certified financial planner offering customization,” he said.

    As more and more people earn their certified financial planner certifications and become financial planners, the mere fact that one is a financial advisor is no longer the differentiator that it once was, Kitces explained.

    To that point, advisors are increasingly compelled to focus on a niche practice where it’s easier to stand out from the competition and win new clients.

    Eugene Schmuckler PhD MBA EdD
    http://www.CertifiedMedicalPlanner.org

    Like

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