MEMORY: Eidetic V. Photographic

Posted on April 3, 2025 by Dr. David Edward Marcinko MBA MEd CMP™

By Staff Reporters

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Eidetic memory refers to the ability to vividly recall images from memory after only a few instances of exposure, with high accuracy for a short time after exposure, without using a memory aid.

Photographic memory, though often used interchangeably with eidetic memory, implies the ability to recall extensive details, like entire pages of text, with high precision. Genuine photographic memory’s existence is debated and hasn’t been conclusively proven.

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WITNESS Stress Issues

Posted on December 23, 2024 by Dr. David Edward Marcinko MBA MEd CMP™

By Staff Reporters

DEFINED

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Witness Stress is caused by witnessing a traumatic event and can lead to memory issues and confusion, affecting how accurately we remember details. This stress makes eyewitness testimonies more prone to error.

According to colleague Dan Ariily PhD, it highlights the role of stress in memory distortion and why additional support is often necessary for witnesses.

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MEMORY: Fallible & Impressionable

Posted on December 10, 2024 by Dr. David Edward Marcinko MBA MEd CMP™

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Memory is Fallible/Memory is Impressionable: This concept refers to the inherent unreliability of human memory and its susceptibility to distortion and manipulation. Memory is not a perfect recording of events; instead, it is reconstructive, meaning that when we recall information, our brains can inadvertently alter or fill in gaps based on existing beliefs, emotions, or narratives. This can lead to the incorporation of false details that align with what we already know or expect to be true, resulting in vivid but inaccurate recollections.

Consequently, according to colleague Dan Ariely PhD, our memories can be influenced by suggestion, context, and social pressures, making them susceptible to biases and inaccuracies, much like a “con man” leading us to believe things that may not reflect reality.

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MEMORY: Fallibility

Posted on November 10, 2024 by Dr. David Edward Marcinko MBA MEd CMP™

By Staff Reporters

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Memory is Fallible. Think you have a great memory? Think again.

According to psychologist and colleague Dan Ariely PhD, memory is more like a game of telephone than a recording device. Each time you recall an event, your brain makes tiny edits, adding some flair or skipping the boring parts. It’s why you can’t remember where you left your keys but can vividly recall an embarrassing moment from high school.

So, the next time someone says, “I remember it like it was yesterday,” know that yesterday might be a heavily edited rerun.

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Making Medical [Financial] Advice Memorable?

Posted on May 27, 2014 by Dr. David Edward Marcinko MBA MEd CMP™

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Can Physician [Advisor] Body Language Assist Patient [Client] Adherence

[By Dr. David Edward Marcinko MBA CMP™]

DEM at Drexel

Recently, I was at Drexel University which is a private research university in Philadelphia. It was founded in 1891 by Anthony J. Drexel, a noted financier and philanthropist. Drexel offers over 70 full-time undergraduate programs and accelerated degrees. At the graduate level, the university offers over 100 masters, doctoral, and professional programs, many available part-time.

Now, I know DU well because as a student from Temple University back in the day, I visited frequently. It was there that I first learned of the work of H. Ebbinghaus on the nature of emotions and the human memory.

Two [2] Examples

As doctors, we usually want to make a memorable impression on our patients and encourage them to remember our medical advice or instructions.

OR, as financial advisors, we want our clients to follow our informed advice. But how?

One suggestion is to take advantage of the Serial Position Effect.

Definition

The Serial Position Effect is a term coined by German psychologist Hermann Ebbinghaus PhD.

Hermann Ebbinghaus (January 24, 1850 — February 26, 1909)

According to Wikipedia, Dr. Ebbinghaus was a German psychologist who pioneered the experimental study of memory, and is known for his discovery of the forgetting curve and the spacing effect. He was also the first person to describe the learning curve. He was the father of the eminent neo-Kantian philosopher Julius Ebbinghaus.

Through his studies, he found that people have a tendency to remember the first (primacy) and last (recency) things to occur, and scarcely the middle.

The graph below demonstrates the Serial Position Effect in recalling a list of words. However, this psychological effect can be applied to many things – from job interviews to television commercials to physician advice.

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So, during your next patient interaction or client-advisor relationship, instruct your target either at the beginning or end of the event; or patient encounter. They are much more likely to remember you, and recall the topic, conversation, medical advice or instructions.

Assessment

If you want to be remembered, don’t be in the middle! And, this will make your next patient interaction; or client meeting, much easier.

Conclusion

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