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Cytisine versus Nicotine Replacement Therapy
[By staff reporters and Rena Xu]
Doctors and financial advisors know that motivation is often half the battle of behavior change. In the battle against nicotine addiction however, motivation alone may not be enough. Mass media campaigns have helped to raise awareness about the dangers of smoking. We’ve even mentioned them on this ME-P
But, for the majority of smokers who already want to quit, the question remains: how?
Where There’s Smoke: Cytisine versus Nicotine Replacement Therapy
Assessment
We thought the non-healthcare readers of this ME-P might enjoy seeing how a practicing doctor is “detailed”; or informed about a new drug or treatment. In the past, drug “reps” accomplished this task in the office; “eye-2-eye” with folders and flip-charts, etc.
Today; not so much in the digital era!
And, insightful FAs realize the similarity to “wholesalers” in the financial services industry.
More:
Conclusion
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Filed under: Ethics, Quality Initiatives, Risk Management, Uncategorized | Tagged: Cytisine versus Nicotine Replacement Therapy, nicotine addiction, Rena Xu, smoking addiction | 1 Comment »
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