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    As a former Dean and appointed Distinguished University Professor and Endowed Department Chair, Dr. David Edward Marcinko MBA was a NYSE broker and investment banker for a decade who was respected for his unique perspectives, balanced contrarian thinking and measured judgment to influence key decision makers in strategic education, health economics, finance, investing and public policy management.

    Dr. Marcinko is originally from Loyola University MD, Temple University in Philadelphia and the Milton S. Hershey Medical Center in PA; as well as Oglethorpe University and Emory University in Georgia, the Atlanta Hospital & Medical Center; Kellogg-Keller Graduate School of Business and Management in Chicago, and the Aachen City University Hospital, Koln-Germany. He became one of the most innovative global thought leaders in medical business entrepreneurship today by leveraging and adding value with strategies to grow revenues and EBITDA while reducing non-essential expenditures and improving dated operational in-efficiencies.

    Professor David Marcinko was a board certified surgical fellow, hospital medical staff President, public and population health advocate, and Chief Executive & Education Officer with more than 425 published papers; 5,150 op-ed pieces and over 135+ domestic / international presentations to his credit; including the top ten [10] biggest drug, DME and pharmaceutical companies and financial services firms in the nation. He is also a best-selling Amazon author with 30 published academic text books in four languages [National Institute of Health, Library of Congress and Library of Medicine].

    Dr. David E. Marcinko is past Editor-in-Chief of the prestigious “Journal of Health Care Finance”, and a former Certified Financial Planner® who was named “Health Economist of the Year” in 2010. He is a Federal and State court approved expert witness featured in hundreds of peer reviewed medical, business, economics trade journals and publications [AMA, ADA, APMA, AAOS, Physicians Practice, Investment Advisor, Physician’s Money Digest and MD News] etc.

    Later, Dr. Marcinko was a vital recruited BOD member of several innovative companies like Physicians Nexus, First Global Financial Advisors and the Physician Services Group Inc; as well as mentor and coach for Deloitte-Touche and other start-up firms in Silicon Valley, CA.

    As a state licensed life, P&C and health insurance agent; and dual SEC registered investment advisor and representative, Marcinko was Founding Dean of the fiduciary and niche focused CERTIFIED MEDICAL PLANNER® chartered professional designation education program; as well as Chief Editor of the three print format HEALTH DICTIONARY SERIES® and online Wiki Project.

    Dr. David E. Marcinko’s professional memberships included: ASHE, AHIMA, ACHE, ACME, ACPE, MGMA, FMMA, FPA and HIMSS. He was a MSFT Beta tester, Google Scholar, “H” Index favorite and one of LinkedIn’s “Top Cited Voices”.

    Marcinko is “ex-officio” and R&D Scholar-on-Sabbatical for iMBA, Inc. who was recently appointed to the MedBlob® [military encrypted medical data warehouse and health information exchange] Advisory Board.

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Understanding the Referral Relationship in Medicine

Cultivating a Steady Stream of Patients

By Dr. David Edward Marcinko MBA

[Publisher-in-Chief]

Developing and cultivating a steady stream of referrals involves good planning, an investment of time and energy in the referral relationship, and a keen understanding of referring physicians’ needs and priorities.

According to consultant Carolyn Merriman, enhancing the referral relationship is a step-by-step process, not unlike the clinical process, that begins by identifying target physicians and their needs, prioritizing the list of referral contacts and then determining the best way to reach them.

Link: www.BusinessofMedicalPractice.com

Make it a Win-Win Relationship

For example, a physician may routinely refer patients to a particular specialist because he or she has an out­standing reputation for medical expertise and competence, is more accessible than comparable practitioners or has a convenient location for the referring physician’s patients. The physician may have a relationship with the specialist because of marketing by a local hospital or the specialist’s own practice. And, in some cases the two physicians have a social relationship.

There are many ways to create and maintain these relationships. Physicians should choose the approach that works best for them, put together a plan and stay consistent. Look for ways to make the relationship a win-win for both practices or for the referring hospital or outpatient facility.

Link: Front Matter BoMP – 3

The SHSMD

If you are not comfortable with developing referral relationships for your practice, seek out partners, office staff or hospital partners who can appropriately assist, train or support you in this effort. Many hospitals have staff focused on physician sales and service.

The Society for Healthcare Strategy and Market Development (SHSMD) recently reported that 41% of hospitals had dedicated sales staff support, with more than half of those using their sales staff to support cardiology and radiology.

Assessment

Often, hospitals are seeking physician speakers for community seminars, wellness programs and other outreach efforts. Ask about participating in these venues. Offer to write articles for newsletters, the Web site or local media outlets. All of these expose the physician and the practice to referral sources as well as the public.

Conclusion

Your thoughts and comments on this ME-P are appreciated. Feel free to review our top-left column, and top-right sidebar materials, links, URLs and related websites, too. Then, subscribe to the ME-P. It is fast, free and secure.

Speaker: If you need a moderator or speaker for an upcoming event, Dr. David E. Marcinko; MBA – Publisher-in-Chief of the Medical Executive-Post – is available for seminar or speaking engagements. Contact: MarcinkoAdvisors@msn.com

OUR OTHER PRINT BOOKS AND RELATED INFORMATION SOURCES:


Ref: “By the Numbers, 2008.”  Society for Healthcare Strategy and Market Development of the American Hospital Association.

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About the Health Indicators Warehouse

Enabling Health Journalists

By Staff Reporters

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The Role of Health Journalists

Health journalists have a key role to play making health care safer and informing the public. To help them, CMS Chief Donald Berwick MD recently unveiled a new government website, the “Health Indicators Warehouse. The site offers abundant data including information never released before in an easily accessible form, including patient safety data, preventive health care indicators, Medicare payment claims and hospital performance at the state and hospital referral region level. Information is searchable by topic, location, health outcomes among other factors.

Purpose

The purpose of the HIW is to:

  • Provide a single, user-friendly, source for national, state, and community health indicators
  • Meet needs of multiple population health initiatives
  • Facilitate harmonization of indicators across initiatives
  • Link indicators with evidence-based interventions
  • Serve as the data hub for the HHS Community Health Data Initiative, a flagship HHS open government initiative to release data; encourage innovative application development; and catalyze change to improve community health.

Partners

The HIW is a collaboration of many Agencies and Offices within the Department of Health and Human Services. The HIW is maintained by the CDC’s National Center for Health Statistics. Data, support and funding are provided by the following:

  • Centers for Medicare & Medicaid Services
  • Department of Health and Human Services:
    • Office of the Deputy Secretary
    • Office of Adolescent Health
    • Office of Disease Prevention and Health Promotion
    • Office of Minority Health
    • Office of the Assistant Secretary for Planning and Evaluation
  • Health Resources and Services Administration.

New partners are expected to be added over time.

HIW v1.0

The first version of the HIW (v1.0) contains the following content and functionalities:

  • Pre-constructed national, state, and local level indicators including:
    • Healthy People 2020 indicators
    • County Health Rankings indicators
    • Community Health Status Indicators (CHSI) indicators
    • Medicare quality and utilization indicators
  • Ability to map, chart, graph, and trend indicators (to the extent data allow)
  • Links from indicators to evidence-based interventions
  • Web services—peer-to-peer/business application capability
  • Supporting descriptive indicator definitions, methods, data sources and other descriptive data needed to facilitate appropriate use of indicators.

HIW Future Releases

Over time new indicators will be added, and some existing indicators will be modified or dropped from the HIW. They do not anticipate including individual-level data in the future. The process for proposing new indicators or modifying existing indicators will be described in the near future.

In addition, as resources permit, new functionalities will be added, such as additional mapping and charting capabilities, and simple analytic tools.

For More Information:

Email: HealthIndicators@cdc.gov

Conclusion

And so, your thoughts and comments on this ME-P are appreciated. Feel free to review our top-left column, and top-right sidebar materials, links, URLs and related websites, too. Then, subscribe to the ME-P. It is fast, free and secure.

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Speaker: If you need a moderator or speaker for an upcoming event, Dr. David E. Marcinko; MBA – Publisher-in-Chief of the Medical Executive-Post – is available for seminar or speaking engagements. Contact: MarcinkoAdvisors@msn.com

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