October 16, 2010 12:07 AM
The ME-P is at your Service
By Ann Miller RN MHA [Executive Director]
Do you need to engage physicians and/or their related financial advisors and management consultants? Learn how to use the ME-P’s social media tools to conduct research and create product and brand awareness.
Our ME-P Platform
Accordingly, use the ME-P platform, surveys, polls, publishing, posting and commenting platform, and other advanced online tools like web-casts and pod-casts to reach this highly active advisory and /or physician community:
Assessment
For more info: MarcinkoAdvisors@msn.com
Speaker: If you need a moderator or speaker for an upcoming event, Dr. David E. Marcinko; MBA – Publisher-in-Chief of the Medical Executive-Post – is available for seminar or speaking engagements. Contact: MarcinkoAdvisors@msn.com
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Healthcare Organizations: www.HealthcareFinancials.com
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Posted by Dr. David Edward Marcinko MBA MEd CMP™
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Social Networks and Big-Pharma
Facebook’s redesign, sponsored by Pfizer, launches tomorrow! Tell us what you think.
Ann Miller RN MHA
[Executive-Director]
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By Ann Miller RN MHA on December 6, 2010 at 12:56 AM
Should Hospitals ban access to social media?
“Instead of focusing on treating him, an employee said, St. Mary nurses and other hospital staff did the unthinkable: They snapped photos of the dying man and posted them on Facebook.”
http://articles.latimes.com/2010/aug/08/local/la-me-facebook-20100809
A poignant essay by Howard Luks, MD.
Hope R. Hetico RN MHA
[Managing Editor]
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By Hope R. Hetico RN MHA on December 12, 2010 at 12:53 PM
Ann and Hope,
I too believe that without some sort blogging, marketing, tweeting and/or social networking presence, we doctors and all medical practitioners will not survive the coming health 2.0 tidal wave for one reason. Why? We have not collaborated.
But, you may ask with whom do we collaborate? The answer is short; everyone. We must collaborate with our patients and the public; our employers and benefits managers, our vendors and managed care extenders; our payers and health insurance companies; our local, state, and regional medical societies and government; as well as your colleagues and medical competitors. And, we must collaborate with all divergent stakeholders of the healthcare industrial complex; and seek to unite them all. If we do not, we may even experience something far worse than the demise of our medical practice. We may lose our livelihood, self esteem, and personal lifestyle through the resulting lost autonomy or business dissolution. Whether we want this to happen or not, collaboration is going to play a vital role in the future of medicine and healthcare.
Now, please allow me to suggest how the Internet enables people to collaborate and have human conversations with the potential to radically transform traditional business practices, empowered by the social media and mobile technology of today’s youth. As noted in the book, The Cluetrain Manifesto, authors Rick Levine, Christopher Locke, Doc Searls and David Weinberger say: “all conversations are markets.” But, medical professionals across the nation are still not all jumping on the internet bandwagon. Mature doctors, with their wealth of experience and clinical heuristics, are retiring early. Mid-life practitioners are dazed and confused. Fortunately, the current generation is embracing change – with its new wave ideas and unique business models – with confidence, fly and élan. Moreover, with the federal government pushing physicians to utilize electronic medical records, it is only a matter of time before medicine makes a successful push into Health 2.0 and beyond to related internet initiatives
Finally, it seems that doctors and medical practices must not only recognize the above trends, but also execute them in order to be successful. For example, enterprising healthcare providers have already deployed sophisticated health 2.0 media strategies to extend their brand around the world. The Mayo Clinic maintains several blogs, a Facebook page, a library of YouTube videos and a Twitter account. And, within months after Alan Copperman, the vice chairman of obstetrics and reproductive science at Mount Sinai launched YouTube videos on in-vitro fertilization, 100,000 people had viewed them. Some physicians also leverage social media to help their patients’ access illness support networks [a previously difficult undertaking for homebound or geographically isolated patients] or those with rare diseases. The result is that a short doctor visit can turn into an ongoing dialogue executed through a continuous flow of relevant information.
And so, we will keep up the good fight and present to all our readers the business, financial, health economics, marketing and 50 other entrepreneurial themes of this blog in an easy to understand manner with sample problems and scenarios, fundamental theory and illustrative case models; while concluding with transformers that mitigate strife using better [not best] evolving business and practice management strategies.
Needless to say, such transformations should not be taken lightly by any medical practitioner, clinic or healthcare organization.
Fraternally,
Dr. David Edward Marcinko; MBA, CMP™
[Editor-in-Chief]
http://www.BusinessofMedicalPractice.com
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By Dr. David E. Marcinko MBA on January 29, 2011 at 3:58 PM