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HealthyMagination and Direct to Consumer [D2C] eMRs?

About HealthyMagination.com from GE

By Staff Reporters

Just imagine … the broadcast TV or radio commercial fades in, as the announcer says:

“Almost everyone wants to make healthier choices, but they don’t always know how. The amount of information available on wellness, nutrition and exercise is overwhelming, to say the least. Even when we do know how to improve our health, we often try to make sweeping changes or set goals that seem too daunting to reach.”

What it is

Healthymagination, from General Electric, is a consumer directed internet site, with new D2C TV commercial about becoming healthier, through the sharing of imaginative ideas and proven solutions. It goes beyond innovations in the fields of technology and medicine, celebrating the people behind these advancements.

Seeking to build stronger relationships between patients and doctors, GE created healthymagination to gather, share and discuss healthy ideas and illustrative stories.

Story link: http://www.healthymagination.com/stories/

Participatory Projects for Patients

Because healthymagination is about becoming healthier together, it takes the form of multiple projects that patients can participate in, whether they are looking to change a lifestyle or fine-tune an approach to health.

According to GE, making healthy decisions should be easy … and fun.

Link: http://www.healthymagination.com/projects/

Info and Video for Doctors

There is also a portal for medical professionals, promoting GE eMRs, of course.

Link: http://www.ge.com/innovation/emr/index.html

Due Diligence RFP

And, good preliminary questions for all physicians to ask any eMR vendor are:

  • What is the cost per physician license?
  • Do you have any existing clients in our specialty?
  • Does your system come pre-loaded with templates for my specialty?
  • Is your company the developers of the software or is it re-branded from another vendor?
  • Is your system client/server based or ASP based?
  • Does your system include practice management software?
  • How many clients does your company have?
  • Is your system HL7 compliant?
  • How long has your company been in business?
  • Is your development done overseas?
  • Is support done overseas?
  • Is your software CCHIT certified? If not, why?
  • How often is the software updated?

Assessment

Let us hope that the health 2.0 participatory patient of the future doesn’t select a physician based on the proprietary eMRs s/he uses, as seen on a television commercial, much like the D2C [direct-to-consumer] pharmaceutical industry of today.

IOW: Will that be Allscripts, Cerner or GE, etc? Or, listen to narrator and actor Morgan Freeman intone on a TV spot: “Ask your doctor if XYZ electronic medical records are right for you.” 

Conclusion

And so, your thoughts and comments on this ME-P are appreciated. Give em’ a click, and tell us what you think about: www.HealthyMagination.com Then – please be sure to subscribe to the ME-P. It is fast, free and secure.

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4 Responses

  1. Dr. Marcinko and ME-P Staff,

    I can still recall the Pfizer Inc, marketing fiasco on TV a few years ago, with Robert Jarvik.

    D2C advertising has run its’ course and is in decline. But, your [tongue-in-cheek] idea is thought provoking … intriguing … and scary. I pity the fools!

    Major

    Like

  2. Why Most Physicians Should Not Buy a HITECT Act Certified Electronic Health Record (c-EHR)

    http://msofficeemrproject.com/MDNG92009.htm

    Alberto Borges MD

    Like

  3. ME-P
    D2C eMR marketing. What a thought provoking idea?
    Debra

    Like

  4. More on HealthyMagination from THCB

    http://www.thehealthcareblog.com/the_health_care_blog/2010/06/what-exactly-is-healthymagination.html#comments

    Including an interview with Mike Barber; the GE Vice President.

    Stu

    Like

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