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On Mobile Health App Privacy Policies

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The Medical Industry is Going Mobile?

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m-Health is Taking Off!

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Join the 4th Global m-Health App Developer Economics Study

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Invitation to Participate

By Flavio Zoppini

Dear Dr. Marcinko,

I am contacting you to ask the ME-P to become a partner for the 4th Global M-Health App Developer Economics.

The 4th Global MHealth App Developer Economics is conducted in partnership with Global Health Alliance and established global mHealth players and healthcare publishers like Happtique, HIMSS, WIP and Pharmaphorum.

Our partners will help us to make this project the largest mHealth app development study globally.  The target audience for the study is mHealth app developers and publishers as well as decision makers in the healthcare industry and institutions that oversees mHealth activities.

Results will be presented on the mHealth Summit in Berlin May 2014.

Partner benefits:

  • Our partners will get first hand insights from the study results.
  • Brand will be part of the largest study about mHealth apps.
  • Raise awareness for publications and blogs among a large target group.

We invite you to become a partner as well and help us to:

  • Invite survey participants. The study will be largely based on the results of a global online survey which has been launched last week.

Here is a link to the survey. Take the survey

Write about the results of the study once it is finished.

Here are some topics the study is covering:

  • Impact on healthcare: e.g. how will mHealth apps help to reduce healthcare costs?
  • Market potential: e.g. what are the mHealth app categories that offer the biggest market potential in the next five years?
  • Business models: e.g. what impact do sensors and wearable devices (e.g. glucometers and glasses) have on mHealth apps?
  • Trends: e.g. what will be the main distribution channels for mHealth apps in five years?
  • The market’s current status: e.g. what are the main reasons for publishing mHealth apps?
  • Innovation: e.g. how do APIs change the way mHealth apps deliver their services?

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Mobile Trends and their Impact on the [Medical] App Market

Mobile World Congress Review

By Markus Pohl

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Some major trends about the mobile apps market were clearly visible at the Mobile World Congress in Barcelona this week. How will trends like new operating systems, new devices, new technologies, developer migration, etc. affect the global apps market? Here is a quick rundown:

Symbian is dead long live Windows 7

This is probably the biggest single piece of news to emerge from last week’s event. Windows 7 will be used as the primary OS for Nokia’s smartphone portfolio. According to Mr. Elop (Nokia CEO) there will be a two year transition time before all new devices are being shipped with the OS from Microsoft, but from our discussions with Microsoft and Nokia we realize that there is a large amount of pressure to make that period as short as possible, especially as it will become even more difficult to convince developers to develop for Symbian, a dead end platform. The co-existence of Nokia phones running on WindowsPhone 7, Symbian and MeeGo presents a challenge. The future of MeeGo seems to be very uncertain even though Nokia and Intel stated their intent to offer an alternative platform especially for non smartphone devices.  Windows 7 will definitely become a very interesting platform for developers in the future. If it will meet the expectations of those two giants is not clear just yet.

Tablets are everywhere

All major and quite a few smaller OEMs presented their answer to the iPad. They were probably the most touched and intensively tested devices at the MWC. Apple created this new market and sold almost 15 million iPads in only 9 months. Not many analysts forecasted this tremendous success (including us). Samsung unveiled the Galaxy Tab’s successor the Galaxy Tab 10.1 based on Android’s avatar for tablets: Honeycomb. LG, HP, HTC, Motorola, RIM, Lenovo and Toshiba all announced devices at the MWC 2011. RIM plans to release its super Playbook’s WiFi version late in Q1 2011, and HSPA+ and LTE, office software capability, multitasking OS, along with Flash, HTML5 and open internet standards in H2 2011. HP also unveiled Touchpad, a webOS based tablet. ZTE will accelerate its expansion on smart devices by launching lightweight tablets based on Honeycomb, which will be due in Q3 2011. Malata, a smaller Chinese vendor, only showed its portfolio of tablets in Barcelona. What it shows: There will be hundreds of tablets launched by the end of 2011. It is going to be the year of the tablets. Make sure your apps look good on them.

Broad awareness for m-Health and home monitoring

mHealth was clearly the biggest cross industry topic on the conference. Most of the OEM and operators as well as big fishes like Qualcomm and IBM showed some of their solutions which make use of a mobile device to support the treatment of a patient. Interesting that most of the mHealth solutions where not smartphone centered but made use of a specific device. Only smaller players which showed their solutions in the health care pavilion where mainly smartphone focused.  Home monitoring has been another interesting cross industry area which caught a lot of attention during the week. Telco companies used an entire pavilion, the “Embedded House”, to showcase their offerings. It became clear that the Telco industry will compete against the energy industry in that promising market.

Cross platform development is becoming more visible

It is clear that in the following years developers will face increasing challenges in developing apps for multi app platforms. There are some promising cross platform development tools and platforms out there which should gain more attention in the near future. There are a growing number of companies concentrating on those services such as Service2Media, Mobile Distillery, ideas2mobile and Geniem. Another interesting concept that showcased at the event is Kinoma by Marvell. This could be described as an app store within an app store. Marvell claims that apps running in the Kinoma environment must be developed only once and work on Android and Windows 7 operating systems.

Assessment 

Stay updated with our “App Market Monitoring”.

Link to blog post: http://www.research2guidance.com/gsma-mobile-world-congress-in-barcelona-impact-on-the-app-market/

Link to picture: http://www.research2guidance.com/wp-content/uploads/2011/02/2011-02-21-Barcelona.png

Twitter: #Mobile #Trends And Their Impact On The #App #Market – MWC Review: http://bit.ly/eMy2JR

About research2guidance:

research2guidance is a Berlin-based market research company specialized in the mobile industry. The company’s service offerings include comprehensive market studies, as well as bespoke research and consultancy.

Contact:

Markus Pohl

research2guidance

+49 30 609 893 363

markus.pohl@research2guidance.com

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