Introducing Healthcare BLUEBOOK

Leading a Revolution

[By staff reporters]

Healthcare Bluebook was founded on a simple, yet powerful idea: create fairness in the healthcare marketplace.

The healthcare system makes it difficult to find information on quality and cost of care; this hidden information is putting patients at risk. This secrecy puts everyone from consumers to corporations at an unfair disadvantage — leading to gaps in quality of care and much higher costs.



Where it all began

For CEO, Jeff Rice, MD, bridging the gap and bringing transparency to healthcare is personal.

When Jeff’s son was 12 years old, he needed foot surgery. As Jeff was setting up the surgery, he found out that the facility costs were going to be over $15,000.

In discussing the surgery with his son’s doctor, he determined that the surgeon also operated at another facility that had excellent quality and that facility’s price was only $1,500.

Same surgery, same surgeon, vastly different price — a realization that started a revolution!


So, check em’ out and tell us what you think?



Your thoughts and comments on this ME-P are appreciated. Feel free to review our top-left column, and top-right sidebar materials, links, URLs and related websites, too. Then, subscribe to the ME-P. It is fast, free and secure.

Speaker: If you need a moderator or speaker for an upcoming event, Dr. David E. Marcinko; MBA – Publisher-in-Chief of the Medical Executive-Post – is available for seminar or speaking engagements. Contact:


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One Response

  1. “Bluebook”

    Capital idea!



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