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Filed under: Book Reviews, iMBA, Inc., Practice Management | Tagged: Business of Medical Practice, david marcinko, www.BusinessofMedicalPractice.com |
The Leading Business Education Network for Doctors, Financial Advisors and Health Industry Consultants 
The Business of Medical Practice
[Transformational Health 2.0 Skills for Doctors]
Third Edition
• Does Health 2.0 enhance or detract from traditional medical care delivery, and can private practice business models survive?
• How does transparent business information and reimbursement data impact the modern competitive healthcare scene?
• How are medical practices, clinics, and doctors evolving as a result of rapid health and non-health related IT change?
• Does transparent quality information affect the private practice ecosystem?
Answering these questions and more, this newly updated and revised edition is an essential tool for doctors, nurses, and healthcare administrators; management and business consultants; accountants; and medical, dental, business, and healthcare administration graduate and doctoral students.
Written in plain language using nontechnical jargon, the text presents a progressive discussion of management and operation strategies. It incorporates prose, news reports, regulatory and academic perspectives with health 2.0 examples, blog and internet links, as well as charts, tables, diagrams, URL citations, and website references, resulting in an all-encompassing resource. It integrates various medical practice business disciplines—from finance and economics to marketing to the strategic management sciences—to improve patient outcomes and achieve best practices in the healthcare administration field.
With contributions by a world-class team of expert authors, the third edition covers brand new information, including:
• The impact of Web 2.0 technologies on the health care industry
• Internal office controls for preventing fraud and abuse
• Physician compensation with pay-for-performance trend analysis
• Healthcare marketing, advertising, CRM, and public relations
• eMRs, mobile IT systems, medical devices, and cloud computing,
• and much more!
Christine A. Ballard
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