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Inbound Healthcare Marketing vs. Outbound Marketing

A New Paradigm for Physician Executives

By Staff Reporters

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Thanks to the Internet, medical marketing has evolved over the years. Consumers and patients no longer rely solely on billboards and TV spots — a.k.a. first-generation outbound marketing — to learn about physicians, new products or medical services, because the web has empowered them. This is especially true for payment services like HD-HCPs, direct care business models, private pay and concierge medicine, etc.

In fact, the internet gives patients next-generation alternative methods for finding, buying and researching brands, products and yes – even doctors and providers. The new marketing communication — inbound marketing and health 2.0 — has become a two-way dialogue, much of which is facilitated by social media.

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3 Responses

  1. Social Media Medical Marketing

    Although not totally healthcare specific, most of the concepts above apply.

    Patients are not looking for product information, they are looking for education and a caring attitude in medicine.

    Buster

    Like

  2. Health 2.0

    Buster – Good insight!

    For example, the Mayo Clinic’s Facebook page for Esophageal Cancer survivors yielded a positive experience for participants, whereas a study done by Cleveland Clinic Foundation on the top 100 IBD-related videos on YouTube, has shown that overall the content was poor.

    The patient challenge is to sort through the information to uncover the good from the bad. Relying on ‘trusted’ resources can help significantly, but patients are looking for other ‘patient’ experiences, as well.

    Dr. David Edward Marcinko MBA CMP™
    http://www.BusinessofMedicalPractice.com
    [Publisher-in-Chief]

    Like

  3. Seven tips for marketing a physician practice to patients

    From Twitter accounts to Google Places, social media has become a mainstay in marketing for physician practices.

    http://www.healthcarefinancenews.com/news/7-tips-marketing-physician-practice-patients?topic=19

    So here, John Lynn, founder of Healthcare Scene blog network and co-founder of Influential Networks, offers seven tips for marketing a physician practice to patients.

    Melvin

    Like

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