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By A.I.
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Medical doctors, dentists, and podiatrists have to undergo extensive training before they can practice medicine independently. Once they receive training, there are opportunities to increase pay and prestige in the medical field through a series of promotions. As a doctor, how much training, experience and skills you have can determine your ability to move upward in these levels. But, personal branding strategies may even be more vital in today’s social media age?
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Physician, medical and healthcare branding is more than just the creation of logos, taglines, or specific brand messaging. It’s about creating a meaningful connection between your mission, vision and values and the people served – from patients and their families to local and global communities.
While there are many different types of branding strategies in marketing science, they all share key elements that serve as the foundation for the strategy. These 9 elements for all physicians and medical professionals include the following:
- Brand purpose: The reason the physician is in practice and what he/she is trying to achieve.
- Brand vision: The ideas and goals behind the dentist which serve as inspiration for practice growth.
- Brand values: The osteopaths beliefs and what they stand for.
- Target audience: The demographic(s) and patient targets that the podiatrist is aiming to reach.
- Market analysis: An analysis of the marketplace that identifies gaps where the chiropractor has an opportunity to position him/her self based on a unique value proposition.
- Awareness goals: The initiatives the doctor will take in order to reach a target market patient demographic.
- Brand personality: The human-like attributes of the physician that will help build relationships with patients, consumers and other physicians and practitioners.
- Brand voice: The language and tone the doctor uses to communicate with patients, physicians and consumers.
- Brand tagline: A memorable slogan that sums up the physician and their medical offering in a few choice words.
And so, physician branding is the development of a easily recognizable identity for a medical practice, clinic or healthcare organization that helps to shape perception by current and prospective patients and the wider world.
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Filed under: "Ask-an-Advisor", "Doctors Only", Career Development, Glossary Terms, LifeStyle, Managed Care, Marketing & Advertising, Practice Management | Tagged: advertising, branding, brands, business, DDS, digital marketing, DO, doctors, DPM, marketing, MD, physicians, PR, promotions, public relatiions, sales, seo, slogans, tagline | Leave a comment »
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