BIAS: In-Group Favoritism

By Staff Reporters

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In-group bias refers to the unfair favoring of someone from one’s own group. You might think that you’re unbiased, impartial, and fair, but we all succumb to this bias, having evolved to be this way.

That is, according to colleague Dan Ariely PhD, from an evolutionary perspective, this bias can be considered an advantage—favoring and protecting those similar to you, particularly with respect to kinship and the promotion of one’s own line.

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