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A New Paradigm for Physician Executives
By Staff Reporters
Thanks to the Internet, medical marketing has evolved over the years. Consumers and patients no longer rely solely on billboards and TV spots — a.k.a. first-generation outbound marketing — to learn about physicians, new products or medical services, because the web has empowered them. This is especially true for payment services like HD-HCPs, direct care business models, private pay and concierge medicine, etc.
In fact, the internet gives patients next-generation alternative methods for finding, buying and researching brands, products and yes – even doctors and providers. The new marketing communication — inbound marketing and health 2.0 — has become a two-way dialogue, much of which is facilitated by social media.
Assessment
Source: voltierdigital.com via mashable.com
Conclusion
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Filed under: Marketing & Advertising, Practice Management | Tagged: Health 1.0, health 2.0, health 2.0 collaboration, healthcare marketing, inbound marketing, medical advertsing, medical marketing, outbound marketing | 3 Comments »
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