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Entrepreneurial, New-Wave and Outside-the-Box Competitive Models
Dr. David Edward Marcinko MBA CMP™
www.CertifiedMedicalPlanner.com
[Publisher-in-Chief]
I travel quite a bit in my professional and personal life. And, have been told possess an above-average curiosity in all things medical management. I look – see and report. So, what have I noted recently?
There are a number of new-wave health care delivery models now being explored to improve the manner in which medical care can be delivered. Let’s take a quick look at two emerging options at both the individual and institutional levels.
1. The Micro Medical Practice [MMP]
A micro medical practice [MMP] is a low overhead, high-tech, labor reduced and often mobile office model that allows more physician control and patient face-time [i.e., Dr. Ramona Seidel, Annapolis, Maryland]. This concept can be extended to those patients who want or need to pay cash for their health care; high deductible health insurance, health insurance with high co pays and residuals, etc.
Or, the concept may include that seen with the practice of physician-assistant Cheryl DeMonner PA-C at the Micro Medical Practice of Santa Cruz County. William Morris MD is her supervising physician.
Source: www.micromedsc.com
2. Satisfaction Guaranteed Medical Care
At the Detroit Medical Center, patient focused medical care is taken to a competitive extreme with this promise:
“If our patients are not absolutely satisfied with any aspect of their inpatient service or overnight stay in a DMC hospital, we will credit their patient pay balance up to $100.”
Guarantee applies to all inpatient (or overnight) stays and all surgery services provided at a DMC hospital. Adjustment/Refund is dependent upon the nature of dissatisfaction as follows:
- Tier 1 ($25) Problems with physical facilities
- Tier 2 ($50) Inadequate communication
- Tier 3 ($75) Excessive wait issues
- Tier 4 ($100) Poor service from employees
And, they have the twenty-nine minute emergency room guarantee.
Source: http://doctorandpatient.blogspot.com/2007/01/29-minute-er-guarantee.html
Assessment
If you were to take a good guess as to what sort of new healthcare delivery business model will spring up next, you would be well served by looking at smaller private and more entrepreneurial entities [personal and primary care], rather than behemoth organizations [secondary or tertiary care].
Conclusion
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OUR OTHER PRINT BOOKS AND RELATED INFORMATION SOURCES:
- PRACTICES: www.BusinessofMedicalPractice.com
- HOSPITALS: http://www.crcpress.com/product/isbn/9781466558731
- CLINICS: http://www.crcpress.com/product/isbn/9781439879900
- ADVISORS: www.CertifiedMedicalPlanner.org
- FINANCE: Financial Planning for Physicians and Advisors
- INSURANCE: Risk Management and Insurance Strategies for Physicians and Advisors
- Dictionary of Health Economics and Finance
- Dictionary of Health Information Technology and Security
- Dictionary of Health Insurance and Managed Care
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Filed under: Career Development, CMP Program, Practice Management, Touring with Marcinko | Tagged: CMP, competitive healthcare tensions, david marcinko, Detroit Medical Center, Healthcare Delivery Models, medical business models, Micro Medical Practice, Ramona Seidel, Satisfaction Guaranteed Medical Care, William Morris MD, www.healthdictionaryseries.com |
How About Nocturnists Help to Improve Care?
Being in a hospital at night or over a weekend can be hazardous to your health, and even has a name: “the weekend effect.”
A raft of studies has documented higher rates of death, complications and medical errors affecting patients treated at night or on weekends.
http://www.kaiserhealthnews.org/Stories/2011/June/07/nocturnist.aspx
Blake
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