Flying Under the Traditional Media Radar

New Year Health 2.0 Dreams

By Darrell K. Pruitt; DDSpruitt1

Allow me to share with you our health 2.0 networks’ growing advantage in modern communication. I sincerely consider myself a lucky person to have so many friends who have been patient with me while I searched for my voice. Sometimes, it was by trial and error that was agonizing for all, I’m sure. Thanks for your patience. I’ll never let you down.

Medical Executive-Post Growth

Recently, I read an article written by Ann Miller, the Executive-Director of this Medical Executive-Post. It is a healthcare financial blog where I feel honored to be a guest columnist among very sharp physicians and financial analysts. The title of Miller’s article is “Our Executive-Post Growth,” and was posted in October, a little over a month after I started contributing to the blog.

https://healthcarefinancials.wordpress.com/2008/10/13/deeper-financial-management-insight/#comment-2524

Successful “Post” Attributes

Even though Ann Miller attributed the sudden increase in Executive-Post readership to the sudden drop in the stock market and other financial concerns, here is how she unknowingly reacted to our power in numbers:  “Wow! That’s the best word to describe our recent growth!”  So, here is the surprise comment I posted in response to her revelation: 

Exciting Niche Market 

I think we are in a unique position of having achieved a palpable level of significance in the niche market of the traditionally stoic dental industry – yet our presence is still under the radar of popular media, which is also run by vulnerable top-to-bottom managers. I confess that I find that part of the adventure especially exciting in an ornery way. It is sort of like we are stealthily undermining weak, archaic ways of doing business – using transparency for the benefit of dental patients nationwide… and so what if it becomes entertaining now and then.

So what is on the horizon?

The Road Ahead

A few days ago, I read on the ADA News Online that the ADA intends to resurrect “the Association’s flagship Web site and a key online destination for dentists and their patients.”  The article is written by reporter Joe Hoyle and is titled “Reinventing ADA.org.”

http://www.ada.org/prof/resources/pubs/adanews/adanewsarticle.asp?articleid=3364

Assessment

Here is something for your imagination. In the entire US, who do you think will dominate ADA.org from the instant it opens until it is shut down the second time? I say it lasts a week. Please, no wagering. It is my pleasure to serve you. Now, isn’t it about time you grabbed a voice of your own?  Come on out … post, comment and opine … the air is fine. Have a happy new year.

Conclusion

And so, your thoughts and comments on this Medical Executive-Post are appreciated.

Speaker: If you need a moderator or speaker for an upcoming event, Dr. David E. Marcinko; MBA – Publisher-in-Chief of the Executive-Post – is available for seminar or speaking engagements. Contact: MarcinkoAdvisors@msn.com  or Bio: www.stpub.com/pubs/authors/MARCINKO.htm

Our Print Books and Related Information Sources:

Practice Management: http://www.springerpub.com/prod.aspx?prod_id=23759

Physician Financial Planning: http://www.jbpub.com/catalog/0763745790

Medical Risk Management: http://www.jbpub.com/catalog/9780763733421

Healthcare Organizations: www.HealthcareFinancials.com

Health Administration Terms: www.HealthDictionarySeries.com

Physician Advisors: www.CertifiedMedicalPlanner.com

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