Driven Analytics Coming Soon?

Posted on January 25, 2015 by Dr. David Edward Marcinko MBA MEd CMP™

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Leveraging connected car technology to provide piece of mind for car owners and effective marketing for Dealers

[By Dr. David Edward Marcinko MBA]

DEM blueWhat it is

Driven Analytics uses connected car technology to better target car owners on behalf of dealerships, all the while reducing the anxiety associated with routine car maintenance for drivers.

How it works

Using advanced algorithms and a data transmission device installed on new cars by the dealership, Driven Analytics provides a marketing platform that allows dealers to advertise maintenance services to their customers exactly when they need them.

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Jag A (1)***

Jag 3 (2)

***Jag 3 (1)***

Jaguar Sedan***

Sale Disposition

Once a vehicle is sold, Driven Analytics monitors the vehicle’s systems and provides the car owner with actionable maintenance information via a smartphone app, text or email.

Customer Retention

Information includes details about the needed service, as well as discounts and coupons based on their needs. Coupons are designed to bring customers back to the car dealership that sold them their car, increasing customer retention for the dealership and ultimately leading to future sales.

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More Soon: http://www.DrivenInfo.com

Conclusion

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Speaker: If you need a moderator or speaker for an upcoming event, Dr. David E. Marcinko; MBA – Publisher-in-Chief of the Medical Executive-Post – is available for seminar or speaking engagements. Contact: MarcinkoAdvisors@msn.com

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Doctors and Rental Cars

Posted on November 9, 2014 by Dr. David Edward Marcinko MBA MEd CMP™

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Obtaining and Making the Most of an Upgrade

[By Dr. David Edward Marcinko MBA]

[By Nalley Lexus Roswell, GA]

Dr David E Marcinko MBADoctors and other medical professionals typically rent automobiles; and frequently.

When you rent a car, the rental company will normally have a range of different types available, each priced according to the size and class of car.

While you will almost certainly have booked one class of car, very often the rental company will be in a position to offer you a free upgrade to a larger or more luxurious model.

The Upgrade

So how do you increase your chances of getting a free vehicle upgrade? Here are some ideas:.

  1. Use the same office

If you regularly hire cars, try to make a point of using the same company. If you use a local office (or the same rental office) then the staff members will probably start to recognize you, which might increase your chances of being offered a free upgrade. The car rental business is very competitive, especially in certain locations, so these businesses will be looking to find ways to please you.

  1. Get to the office early

While car rental offices are turning over a number of cars throughout the day, most cars will be returned between the hours of 9 a.m. and midday. If you get to the office early, the staff members may actually have a shortage of cars in the class that you have ordered, which could force them to offer you something larger or more luxurious.

  1. Join loyalty schemes

Some car rental companies have loyalty schemes or member’s clubs, where you may be offered special deals. In exchange for a few personal details, you will receive regular mailings about discounts and offers, some of which will include a free upgrade if you fulfill certain conditions. Even if there is no offer in place, make sure the staff members know that you’re a member of the scheme, as it may just sway their opinion.

  1. Use the personal touch

The way in which you interact with the office personnel may influence the likelihood that you will get a free upgrade. Bear in mind that staff members deal with hundreds of people every day. Somebody that smiles and is patient and friendly is much more likely to be welcome in the office and may be rewarded. Chat with the staff member dealing with you and, if necessary, show your interest in one of the larger, more luxurious cars. It might just sway them in your favor!

  1. Choose a popular model

When you make a reservation, make a point of talking to the office directly so that you can use the staff member’s local knowledge. Ask the office which class or type of car is the most popular and then book that one. That way, there is a higher likelihood that the office will be out of stock when you arrive.

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[Classic Jaguar XJ-V8 Luxury Touring Sedan]

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Assessment

In all cases, be aware that many offices will try and push an upgrade charge on you, which may range from $5 upwards per day. Don’t be bullied into accepting this charge!

Conclusion

Your thoughts and comments on this ME-P are appreciated. Feel free to review our top-left column, and top-right sidebar materials, links, URLs and related websites, too. Then, subscribe to the ME-P. It is fast, free and secure.

Speaker: If you need a moderator or speaker for an upcoming event, Dr. David E. Marcinko; MBA – Publisher-in-Chief of the Medical Executive-Post – is available for seminar or speaking engagements. Contact: MarcinkoAdvisors@msn.com

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What Vehicle Parts Are At Risk in the Summer Heat?

Posted on August 4, 2014 by Dr. David Edward Marcinko MBA MEd CMP™

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Still susceptible to heat and summer sun

[By Dr. David Edward Marcinko MBA]

dem21America’s roads are always busy, but the summer months are particularly hectic; especially here in Atlanta, GA.

As millions of Americans head off for their annual summer vacation, you can expect long traffic jams and frustrated drivers.

Modern luxury cars – that many physicians love – may be mechanically advanced, but they are still susceptible to heat, and the summer sun can be particularly hazardous for certain parts of your car.

So, please allow me to equip you with some information pertinent to your warm weather journeys. Trust me – I’m a doctor!

Hoses and Belts

Though it may seem rather obvious, it is very important to keep the engine cool when driving in the summer heat. Hoses help pump coolant to and from the engine while belts enable the fan to run effectively and continually cool your car’s engine.

In extreme heat, however, hoses can crack and belts can snap. You can check the hoses and belts yourself by looking for visual signs of wear or damage. If you are unsure, schedule an appointment with our service department before you set out on a summer road trip.

Dave's Jaguar Sedan

Cooling system

Modern cars have very effective cooling systems, which can counter relatively high extremes of temperature, but they have their limits. Aside from problems with hoses and belts, low levels of coolant, a leak in the radiator or a missing radiator cap can spell disaster if you are driving in hot weather.

Tires

Your car’s tires are vulnerable throughout the year, however, under-inflated, over-inflated or worn tires can be particularly dangerous during the summer. Tire pressure changes as the temperature increases. If the tire is under-inflated, it can bulge outward and put pressure on the sidewalls of the tire. If this continues, the tire can eventually burst. If the tire is overinflated, you are also at greater risk of hydroplaning in the event of a rain shower.

Oil filter

The car you drive relies heavily on oil, as this substance allows car parts to run efficiently. Heavy driving during the summer puts additional pressure on the oil, and on the oil filters in your car. Aim to change your oil [natural or synthetic] filters as often as the owner’s manual recommends, and certainly get them checked before you head off on a summer expedition.

Jaguar Sedan

Assessment

Whether you are staying local this summer or driving hundreds of miles, I encourage your attention to the above to protect your car from the rigor of summer heat.

More:

Summer Tips for Physicians to Maintain their Vehicle

Conclusion

Your thoughts and comments on this ME-P are appreciated. Feel free to review our top-left column, and top-right sidebar materials, links, URLs and related websites, too. Then, subscribe to the ME-P. It is fast, free and secure.

Speaker: If you need a moderator or speaker for an upcoming event, Dr. David E. Marcinko; MBA – Publisher-in-Chief of the Medical Executive-Post – is available for seminar or speaking engagements. Contact: MarcinkoAdvisors@msn.com

OUR OTHER PRINT BOOKS AND RELATED INFORMATION SOURCES:

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