DISCOMFORT: Cognitive Dissonance

By Staff Reporters

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Cognitive Dissonance is the discomfort experienced when holding conflicting cognitions, like believing in healthy eating while munching on a doghnut. It’s a mental tug-of-war that makes us squirm.

To reduce this discomfort according to colleague Dan Ariely PhD, we often change our beliefs or behaviors to align them. This is why smokers might downplay the health risks of smoking. Understanding cognitive dissonance helps us recognize these mental gymnastics and strive for consistency in our beliefs and actions.

So, next time you feel that mental itch, it’s cognitive dissonance asking for some resolution.

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COGNITIVE Dissonance

By Staff Reporters

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Cognitive Dissonance is the discomfort experienced when holding conflicting cognitions, like believing in healthy eating while munching on a donut. It’s a mental tug-of-war that makes us squirm.

To reduce this discomfort, we often change our beliefs or behaviors to align them. This is why smokers might downplay the health risks of smoking. Understanding cognitive dissonance helps us recognize these mental gymnastics and strive for consistency in our beliefs and actions.

So, according to colleague Dan Ariely PhD, the next time you feel that mental itch, it’s cognitive dissonance asking for some resolution.

COMMENTS APPRECIATED

Refer and Subscribe

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