DEFINED
By Staff Reporters
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In brushing scams, according to Norton, criminals trick e-commerce platforms into believing you purchased a product, allowing them to post fake verified reviews under your name. These verified reviews increase the product’s visibility on sites like Amazon or eBay. They especially happen during the holiday season.
Here’s how it works:
- Information gathering: An unethical business gathers information about you through online sources such as people-search sites, data leaked through reaches, or info bought from an illegal marketplace.
- Bogus account creation: The business creates an online shopping account with your information.
- Shipment: They send a package to your address with no return address on the label.
- Fraudulent review: They write a glowing review in your name for the product they sent you.
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Filed under: Ethics, Experts Invited, Glossary Terms, Insurance Matters, LifeStyle, Marketing & Advertising, mental health | Tagged: Amazon, brushing, brushing defined, brushing scam, ebay, fraudulent reviews, mental health, reviews, verified reviews | Leave a comment »














