Only 7 % of mHealth apps have more than 50,000 monthly active users

Best mHealth user retention concepts
By Stela Nikolova
phone: +49  176 819 26976

Dear David,

Please find below Research2Guidance’s latest digital health article: “Only 7 % of mHealth apps have more than 50,000 monthly active users – Best mHealth user retention concepts“.

User retention for digital healthcare solutions is still a major issue. Only 7% of mHealth app portfolios count more than 50,000 active users. mHealth publishers know that to become a daily companion, mobile health apps must be individualized, easy to work with and offer real value to their users. Having a good share of active users offers them more business opportunities.

Which user retention concepts work best for mHealth apps?

Thank you for your time.

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One Response

  1. 57% of U.S. Physicians Offer Patients a Mobile App

    SOTI recently released results from a survey on the availability and utilization of physician mobile apps. Here are some key findings:

    • 57% of U.S. physicians offer patients a mobile app to schedule and access records.
    • 3 in 4 patients say physicians with mobile technology provide a faster care experience.
    • 46% of patients are more likely to schedule follow-up visits if they have an app.
    • 2 in 3 patient respondents prefer in-office visits over telehealth services.
    • 57% of patients prefer to use mobile apps vs. calling the doctor’s office.

    Source: SOTI, June 6, 2019


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