Doctors Will Replace App Stores as Main Distribution Channels for Mobile Health Apps

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In the Year 2015?

By Markus Pohl

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Dear Publisher Dr. David Edward Marcinko

Please review this brief survey and press release. We think it is of some interest to you and your ME-P readers.

Berlin, 24 November 2010A global survey by research2guidance amongst leading mHealth developers and healthcare companies shows that mHealth apps will predominantly be distributed through traditional healthcare channels by 2015.

mHealth

In the years to come mHealth applications will cease to be distributed primarily through the app stores survey participants anticipate. At the moment app stores are still the distribution channels of choice but in the future it is expected that traditional healthcare distribution channels like hospitals and specialized healthcare product vendors will become the predominant distribution channels. This would represent a significant shift when compared to the market today, as the smartphone app store model has been the key driver behind the initial success of mHealth applications over the last two years.

The Survey Results

More than half of all respondents (53%) believe that currently app stores are the best distribution channels followed only by healthcare websites (49%). Traditional health distribution channels like doctors (34%), hospitals (31%) and pharmacies (16%) are ranked as second and third tier distribution channels today. Despite the fact that mobile operators are regarded as players who will help the mHealth market to grow, they are not seen as appropriate distribution channels either now or in the future.

In 5 years’ time survey participants anticipate that the traditional distribution channels like hospitals (68%), doctors (65%) and traditional healthcare websites (56%) will become the main platforms on which to sell mHealth solutions. Generally speaking all distribution channels will grow in importance, but developers envision that in just 5 years’ time the major distribution channel will be doctors prescribing or suggesting applications to patients as a component of treatment.

About the Survey

The survey was conducted by research2guidance to identify emerging trends demonstrated by common thinking amongst early adopters in this new market. It is part of the comprehensive “Mobile Health Market Report 2010-2015“ (http://www.research2guidance.com/shop/index.php/mhealth-report).

About research2guidance:

research2guidance is a Berlin-based market research company specialized in the mobile industry. The company’s service offerings include comprehensive market studies, as well as bespoke research and consultancy.

Contact:

Robert Kuersten

Conclusion

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Celebrating National “Opt-Out” Day with Video

Wednesday – November 24, 2010

From the Electronic Privacy Information Center

National Opt Out of the Airport Scanners Day

Today is the day that ordinary citizens stand up for their rights, stand up for liberty, and protest the federal government’s desire to virtually strip us naked or submit to an “enhanced pat down” that touches people’s breasts and genitals. You should never have to explain to your children, “Remember that no stranger can touch or see your private area, unless it’s a government employee, then it’s OK.”  

Goals and Objectives

The goal of National Opt-Out Day is to send a message to our lawmakers that we demand change.  No naked body scanners, no government-approved groping. We have a right to privacy and buying a plane ticket should not mean that we’re guilty until proven innocent. This day is needed because many people do not understand what they consent to when choosing to fly.

The Details

Here are the details:

Who?

You, your family and friends traveling by air on Wednesday, November 24th 2010 

What?

National Opt-Out Day.  While the government doesn’t always like to advertise this, you have the ability to opt-out of the naked body scanner machines (AIT, or Advanced Imaging Technology, as the government calls it). All you have to do is say “I opt out” when they tell you to go through one of the machines.  You will then be given a pat down.

Where?

At an air-port near you.  

When?

Wednesday, November 24, 2010.  That’s right: November 24 – one of the busiest travel days of the year! We want families to sit around the dinner table, eating turkey, talking about how a government employee molested them at the airport.  We hope the outrageous experience then propels people to write their Member of Congress and the airlines to demand change.  

Why?

We are sick of “security-theater.”  These naked body scanners do not make us a more secure nation. In fact, the scanners, which use radiation, may not even be safe for our long-term health. The government should not have the ability to virtually strip search anyone it wants. Why should a government employee get to see a naked scan of a passenger, and do who knows what in the back room while viewing that image?   We have already heard stories of TSA officials laughing at small genitals and making certain women go through the machines or taking off extra clothes, reducing them to tears. This is absolutely sick behavior. If you don’t like it and don’t want to be virtually strip searched, then too bad says the government. To try and make everyone comply with the naked body scanners, the government has made the alternative worse! With their enhanced pat downs, TSA now touches the genitals and private areas of men, women and children with the front of the hand! We do not believe the government has a right to see you naked or feel you up just because you bought an airline ticket. There are better, less invasive security measures that can be taken.

How?

By saying “I opt out” when told to go through the bodying imaging machines and submitting to a pat down. Also, be sure to have your pat down by TSA in full public – do not go to the back room when asked.  Every citizen must see for themselves how the government treats law-abiding citizens.

More info:

For more information on these machines and to read stories of what happens when you use the naked body scanners or opt out, please visit:

Assessment

To file an incident report, use the Electronic Privacy Information Center’s site: http://www.optoutday.com/

Editor’s Note: The ME-P staff, and our team of medical and nursing professionals, believe that there is no safe threshold for ionizing radiation; including flat plate medical and dental X-rays, CT scans and AIT, etc. The epidemic of diagnostic radiation pollution must stop!

Conclusion

And so, your thoughts and comments on this ME-P are appreciated. Feel free to review our top-left column, and top-right sidebar materials, links, URLs and related websites, too. Then, subscribe to the ME-P. It is fast, free and secure.

Speaker: If you need a moderator or speaker for an upcoming event, Dr. David E. Marcinko; MBA – Publisher-in-Chief of the Medical Executive-Post – is available for seminar or speaking engagements. Contact: MarcinkoAdvisors@msn.com and http://www.springerpub.com/Search/marcinko

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