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An ME-P Readers Survey
By Staff Reporters
Patient Portals
In healthcare, for example, the use of patient website portals is a hotly debated topic. These are [should be] sophisticated HIPPA compliant and secure Web sites offered by medical practices to help engage patients electronically, with the promise of better service and care for patients — and less hassle for the medical practice, doctors and nurses. Often clinical, insurance and financial data gathering and scheduling functions are included, along with separate patient log-in, e-prescribing, and laboratory result features, etc. The promise of eMRs only increases the sophistication of these burgeoning sites.
Use Still in Infancy
But, according to www.MedicalBusinessAdvisors.com unscientific sampling of our clients and technically sophisticated practices [skewed cohort], physicians note that the uptake of portal use by patients outside of tech savvy urban centers is still small, although use by senior citizens is rapidly increasingly. And, tech savvy youngsters are typically not in need of healthcare.
The Survey Question
So, this raises the question, unanswered by other professionally focused websites like Physicians Practice, should you make the patient portal leap?
Definitions
Before we answer that question, let’s provide a bit more historical detail on this technology. In contrast to a traditional [first generation – health 1.0] practice Web site, which provides smiling pictures of the physicians, directions, hours of operation, policies, and maybe a smattering of educational materials, a patient portal is designed for active interaction between patient and practice [second generation – health 2.0].
Example:
As an example, a patient portal typically provides secure e-mail, allowing the patient to make a quick query of the physician (and presumably receive a reasonably quick response) without the delay and inconvenience of attempting to catch the physician on the phone between visits or after hours. Patient portals can also be used for open-source scheduling, allowing patients to make requests for particular times and days.
Assessment
Finally, the newest and most sophisticated patient e-MR engaged portals will allow patients to take a peek inside their patient record, giving them online (and secure) access to their medication list, recent labs, and other data that might be useful in self management, or if the patient is seeing another provider, etc.
Conclusion
And so, your thoughts and comments on this ME-P are appreciated. Should doctors and medical clinics make the patient portal leap? Feel free to review our top-left column, and top-right sidebar materials, links, URLs and related websites, too. Then, subscribe to the ME-P. It is fast, free and secure.
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Filed under: iMBA, Inc., Information Technology, Surveys and Voting | Tagged: ARA, EHRs, EMRs, health 2.0, HIPAA, HITECH, internet health portals, medical websites |
The Leading Business Education Network for Doctors, Financial Advisors and Health Industry Consultants 
Social media AMA physician professionalism policy
http://www.kevinmd.com/blog/2010/11/social-media-ama-physician-professionalism-policy.html
Is there a similar policy for the ADA or APMA?
Bob
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Increase Your Medical-Website Google Ranking with External Links
Search engine optimization experts agree that link popularity is considered by most search engines to be one of, if not, the most important factors that determine a site’s ranking in search engines. Since your draw for new patients, for the most part, is geographically dependent upon a 25-mile radius of your office, focus your efforts on exchanging links with your network of referring medical practitioners in your area. Offer to put a link to their website on your site in exchange for their doing the same for you.
Expand your efforts to other organizations or businesses that may have some connection or relevance to your practice such as a medical supply company or non-profit charity.
Also, consider writing a series of articles on “Good Foot Health” that can be posted to the websites of your local newspapers in exchange for a link back to your website. Another effective means of increasing your link popularity is by uploading your videos to Youtube which allows you to post a link to your website within the description box.
Source: Gary Ignotofsky
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Docs Slow to Move Online
Electronic health records are at the center of some of the key reforms of the Affordable Care Act, because having reliable data to track patients, trends and possible fraud is one of the ways reformers think they will eventually be able to bend the cost curve.
But so far, only a scant number of providers are fully using the technology – and even fewer use it so as to qualify for federal incentive payments. For example,through mid-May, just 1,026 registered hospitals and physicians out of a possible 56,599 have shown they use electronic records and other digital technology to meet federal “meaningful use” standards, and only 861 of them have actually received payment for doing so.
http://www.politico.com/news/stories/0611/57665.html
Adam
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