The Leading Business Education Network for Doctors, Financial Advisors and Health Industry Consultants

The Business of Medical Practice [3rd edition]

5 Responses

1. Dr. David E. Marcinko MBA, on October 3, 2010 at 1:01 AM said:

   FOREWORD

   The evolution of this publication continues to shape the private medical practice management landscape by following three important principles.

   First, we assembled a world-class team of independent team experts who draw on their experience in managerial decision making for the healthcare industrial complex. Like many readers, each struggles mightily with the decreasing revenues, increasing costs, and high consumer health 2.0 expectations in today’s competitive marketplace; and uncertain political future. Yet, their practical experience and applied operating vision is a source of objective information, informed opinion, and crucial information for all medical professionals.

   Second, our writing style allows us to present a great deal of information in condensed form. We integrate prose, news reportage, journalistic brevity, regulatory and academic perspectives with health 2.0 examples, blog and internet links, as well as charts, tables, diagrams, URL citations and website references. The result is a logically comprehensive and progressively integrated oeuvre of operational strategies.

   Third, as editors, we prefer engaged readers who demand compelling content. According to conventional wisdom, printed texts like this one should be a relic of the past, from an era before high-speed connectivity and the health 2.0 initiatives we feature. However, our experience shows just the opposite when the printed page is united with a companion website for current updates, fresh ideas and instantaneous interactivity [www.BusinessofMedicalPractice.com]. Applied practice management literature has grown exponentially since our first and second editions, and a plethora of related information makes a cyclical book and blog that sorts through the clutter, and provides strategic analysis, all the more valuable. Oh, it should provide some personality and wit, too! Don’t forget, beneath the spreadsheets, profit and loss statements and new business models; are still patients who want and need to depend on you.

   In this edition, we update and extend the traditional content of both prior editions, and pragmatically offer, answer and/or re-frame significant questions about health 2.0 like:

   • How do medical office, financial and cost accounting mechanisms work; and how does transparent business information and reimbursement data impact the modern competitive healthcare scene?
   • Where does the marketing hype over social networks and patient generated content end; and fruitful advertising and ROI augmentation reality begin?
   • How are medical practices, clinics and physicians evolving as a result of rapid health and non-health related technology changes?
   • Does transparent quality information affect the private practice ecosystem?
   • How are health 2.0 technologies like online patient communities, podcasts, wikis, blogs, micro-blogs and grid mash-ups, changing the face of medical practice and physician-patient encounters?
   • What about eMRs and meaningful use: fiction versus reality?
   • What health 2.0 policies are in place after recent domestic terrorist attacks?
   • Does health 2.0 enhance or detract from traditional medical care delivery and can private practice business models – absent command control sovereignty – survive?

   So, rest assured, The BUSINESS OF MEDICAL PRACTICE [Transformational Health 2.0 Skills for Doctors] continues to be an important vehicle for the advancement of applied knowledge and better managerial practices in our field. In the years ahead, we trust these principles will enhance utility and add value to your purchase and companion online community. Most importantly, we hope to increase your return on investment in some small increment.

   Fraternally,
   David Edward Marcinko MBA, CMP™
   [Editor in Chief]
   http://www.BusinessofMedicalPractice.com

   Pre-Release Orders Here:
   http://www.springerpub.com/shoppingcart

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2. Hope R. Hetico RN MHA, on October 6, 2010 at 8:04 PM said:

   The Business of Medical Practice
   [Transformational Health 2.0 Skills for Doctors]

   The third edition of this classic book goes beyond theory by drawing on more than 500 years of combined contributor practitioner and consulting experience with highly successful private medical practices.

   The editors and authors map out practical, turn-key solutions to the harsh realities facing medical, dental, podiatric and all healthcare practices, including: tough competition, patient expectations, eHRs and the internet, collaborative and patient participatory medicine, accounting, health economics and finance, health law and politics, shrinking reimbursement, compliance and complex regulations, staffing, front and back office support, concierge medicine and direct payment reimbursement, high rents, soaring utilities, and most other challenges that all doctors face today.

   Divided into three sections: [1] qualitative, [2] quantitative and [3] new wave practice models, this book just about has it all when it comes to starting, running and winding down a medical practice today.

   Pre-Release Orders Here: http://www.springerpub.com/shoppingcart
   Website: http://www.BusinessofMedicalPractice.com

   Hope R. Hetico RN MHA CMP™
   [Managing Editor]

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3. Ann Miller RN MHA, on August 7, 2011 at 1:25 AM said:

   Nearly One in Five Medical Students Reports Being Mistreatred

   About 17 to 20 percent of medical students report that they have experienced mistreatment, according to the Graduation Questionnaire (GQ) of the Association of American Medical Colleges. The AMA is taking action to address this problem at its roots and improve the medical education learning environment.

   At its Annual Meeting in Chicago in June, the AMA reviewed an informational report on the medical education learning environment that calls for developing a working definition of medical student and resident mistreatment; identifying tools that can ascertain whether mistreatment is occurring, and developing strategies to prevent and address mistreatment.

   Source: AMA MedEd Update [August 2011]

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4. Christine, on April 19, 2012 at 9:55 PM said:

   Young docs disillusioned, but still determined

   In a time when the United States needs new doctors more than ever, the nation’s youngest doctors offer a less-than-ringing endorsement for the future of medicine.

   http://www.msnbc.msn.com/id/47019316/ns/health-health_care#.T4698NWB3Io

   Christine

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5. Carol EH Scott-Conner MD PhD MBA, on May 29, 2013 at 7:22 PM said:

   “This comprehensive multi-authored text contains over 450 pages of highly specific and well-documented information that will be interest to physicians in private practice, academics, and in medical management. . . [Chapters are] readable, concise yet complete, and well developed. I could have used a book like this in the past, I will certainly refer to it frequently now.”4 stars

   Carol EH Scott-Conner MD PhD MBA
   American College of Physician Executives

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