About Remember It Now Patient-Centric Health Services

What it is – How it works – Where is it from?

By David Edward Marcinko; MBA CMP™


RememberItNow was a featured company at the recent 10th annual HIMSS conference. It reports to be the best way for patients to take control of their health, or the health care of loved-ones. Their simple to use, patient-centric eHealth services are available online, anytime. There is no software to download, or upgrades to manage. The firm helps patients remember to take their medications, create a care community, get organized, provide long-distance care, and more. It is designed to be simple to use and make life easier http://www.rememberitnow.com


The folks at RememberItNow believe patients should spend more time doing the things they enjoy, and less time worrying about taking medications, remembering appointments, tracking prescriptions, reordering supplies and scheduling medical care, etc. RememberItNow is privately funded.

Video: http://prezi.com/irjw0cqiv1cu/introducing-rememberitnow/

My story – Back in the Day

Almost ten years ago, I was invited to attend a venture capitalist technology forum at Georgia Tech University, here in Atlanta. One of the very smallest firms [non-health care] I reviewed was called RememberIt.com. It was billed as a personalized email and online reminder service. I discussed the concept with a very young red-haired man-child named Jeffrey Tacca, president and chief executive officer. He had no employees at the time. Although Jeff was impressive, I was not a fan of his concept.

Nevertheless, if I recall correctly, he received first round funding in the amount of $1.5 million dollars and was accepted into the Georgia Tech start-up business incubator. I tried to keep track of his company throughout the years, to little avail. But, later I learned that RememberIt.com merged with Boardroom, Inc [a large paid subscription firm that publishes newsletters targeting personal, business, health and finance issues], enabling them to enhance users’ experience by providing personalized tips and information from its silo of newsletters. For example, if a RememberIt.com user requested weekly reminders to lose weight, they also received links to related articles on topics such as healthy living or finding the right fitness routine, etc. Users also were able to log-on to track events, special occasions and other commitments. This is no longer a unique concept today, but was state-of-the-art back then.


According to my investigations, RememberitNow.com is unrelated to the RemembIt.com of above. The firm is based in Orinda, CA and is headed up by Pamela Swingley [Founder] and Phil Wang [Engineer]. So, if I am mistaken – please tell me. We’d love to share this success story on the ME-P and I’d like to know what ever happened to Jeff Tacca?


And so, your thoughts and comments on this ME-P are appreciated. Give em’ a click and tell us what you think? Is this a very sophisticated solution, to a very minor problem?  Do we simply need to exchange bad habits, for good habits, regarding self health responsibility?

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5 Responses

  1. Dear Dr. Marcinko,

    On behalf of RememberItNow!, I wanted to say thank you for the mention on your blog. We love your straightforward style of writing and we’re certainly glad we caught your attention!

    I was wondering if you would be interested in an interview with our CEO, Pam Swingley. Are you available next Wednesday the 24th or Thursday the 25th? We are Pacific Standard Time, so if that doesn’t work, please let me know if another time is more convenient.

    I know Pam would love to hear your insight on RememberItNow! Hope to hear from you soon.

    Alexandra Bettencourt
    Marketing Manager
    (925) 254 – 8936


  2. Alexandra Bettencourt
    Marketing Manager

    Dear Alex,

    Many thanks for reaching out to us with your kind invitation. Dr. Marcinko was thrilled with your contact.

    Unfortunately, this is tax season and Dave is busy with clients and speaking engagements – as the specter of healthcare reform draws near. For example, he is being interviewed each day next week, starting on Monday with WDET’s (Detroit Public Radio) daily, local, and live talk show. Not to mention going-to-press with the third edition our new book-in-progress: http://www.BusinessofMedicalPractice.com

    Nevertheless, perhaps we can reschedule a conversation next month, or simply send CEO Pam Swingley a few questions of interest; for an email interview of sorts.

    And so, please give our sincerest regrets to Pam – as David invites her to lunch the next time she flies thru Atlanta’s Hartsfield-Jackson airport.

    Ann Miller; RN, MHA


  3. RememberItNow! Announces New Tweet Reminders to their eHealth Platform
    ShareThisAlex Bettencourt – June 7, 2011

    RememberItNow! has enhanced its eHealth platform with new, educational Tweet tips. RememberItNow! Tweets are friendly reminders sent via text message, Push, or email to help users take control of their health.

    Orinda, CA – June 07, 2011

    In 2009, the Center for Disease Control and Prevention (CDC) reported that more than 133 million Americans have at least one chronic disease. Managing their chronic conditions and taking control of their health accounts for 75 percent of their health care expenses.

    RememberItNow! chief executive officer and founder Pamela Swingley empathizes with the challenge these patients face. “We understand there is no ‘one-size fits all’ health care management tool. Millions of patients have to manage several conditions at a time, and it can be exhausting to manage your health with a scattered group of applications and tools,” she said.

    “This is why we have integrated fun RememberItNow! Tweets into our eHealth platform. Patients now have all their health information centralized on our platform, along with our new, entertaining, bite-sized health Tweets.”

    RememberItNow! Tweets also encourage healthy improvements in patient behavior.

    “If we can accommodate different patient needs with at least one of our educational RememberItNow! Tweet categories, we can help improve patient behavior. By improving patient behavior, we can change chronic disease outcomes,” Swingley said.

    The Shroeder New England Journal of Medicine reported at least 40 percent of chronic disease outcomes were determined by patient behavior. “Changing behavior is tricky—but reminders can help in that process. Given the success of programs like Text4Baby, we’re excited to launch educational RememberItNow! Tweets to create a positive impact on patient health.”

    The six RememberItNow! Tweet categories include:

    Tweets4Wellness – Improving health IQ with funny, factual and inspirational wellness reminders.

    Tweets4Heart – Heart-healthy tips to help one become inspired, laugh and learn.

    Tweets4Baby – Daily funny, educational or inspirational tweets about pregnancy and babies.

    Tweets4Diabetes – Diabetes intelligence perked up with fun, educational and motivating tips.

    Tweets2Succeed – Humorous, enlightening and motivational tweets to help reach any goals.

    Tweets4Care – Valuable care giving tips one can use to make caring for a loved one a little easier.

    These new, timely reminders are sent out three times a week between 9:00 a.m. and 5:00 p.m. Pacific Standard Time. RememberItNow! delivers Tweets via text, Push or email, and categories can also be customized at any time.

    About RememberItNow!

    RememberItNow! is a mobile, patient-centric eHealth platform that helps people manage their health through medication reminders, wellness feedback, personalized health information and a comprehensive personal health record. Privately-held, RememberItNow! is headquartered in Orinda, CA. Getting started is fast and free at http://www.RememberItNow.com

    Media Contact:
    Alex Bettencourt
    ABettencourt (at) RememberItNow (dot) com
    (925) 254 8936


  4. About Evernote.com

    How Doctors Can Use Evernote as a Professional Memory Manager


    Evernote — a new searchable, available-anywhere, online personal database — recently became indispensable to my medical practice.
    Any other users out there?

    Dr. Jackson


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