By Dr. Keith L. Gurnick, DPM
[Los Angeles, CA via PM Online]
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Paid spokespersons consisting exclusively of older celebrities, including William Shatner, George Forman, Joe Namath, and Jimmie “J.J.” Walker read similar, if not exact, scripts in an attempt to induce the elderly to phone and check their “zip code” to see if they are eligible. I can’t figure out what the zip code has to do with anything, but maybe someone can help me to understand this fish hook?
As of November 2021, 42% of all Medicare eligible patients are enrolled in Medicare Advantage plans. Does the viewing public not wonder why there is never any mention at all during these commercials that changing to a Medicare Advantage plan means switching their traditional Medicare over to an HMO, and that most likely they will lose their network of doctors and possibly hospitals as well?
Why don’t they just tell the truth?
COMMENTS APPRECIATED
Thank You
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Health Insurance: https://www.amazon.com/Dictionary-Health-Insurance-Managed-Care/dp/0826149944/ref=sr_1_4?ie=UTF8&s=books&qid=1275315485&sr=1-4
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Filed under: Career Development, Ethics, Health Insurance, LifeStyle, Managed Care, Op-Editorials, Quality Initiatives | Tagged: ads, Keith L. Gurnick, medicare, Medicare Advantage Plans, PMMagazine, TV | 1 Comment »














