Is money more instinctual than cognitive?

On Financial Therapy

By Rick Kahler MS CFP®

My research in psychology, along with 35 years of experience working with people and their finances, suggests that how we handle money is more instinctual than cognitive.

It’s more a factor of our brains’ hard-wiring than it is learned intelligence. Apparently, some people are just wired to do money well and others are not.

This can sound like a complete copout. The idea that you either have the money gene or you don’t seems simplistic. Yet I believe there is some truth to it.

R&D

Researcher and educator Russ Hudson finds that two centuries of data suggest every human being has three basic instincts that are necessary for survival: social (for getting along with others), sexual (for extending ourselves through generations), and self-preservation (for maintaining our physical life and functioning).

For most of us, these three are not equally balanced. One tends to be dominant, a second supports the dominant one, and the third and weakest one typically creates a blind spot. The dominant and weakest instincts give us the most trouble.

Evidence supports the idea that those with a dominant instinct of self-preservation tend to instinctually be successful savers. They are the people who find it relatively easy to, in the words of the late Dick Wagner, “Spend less, save more, and don’t do anything stupid.”

This doesn’t mean they have a good relationship with money; that they sleep peacefully at night, don’t worry about money, or are not obsessed with money. It doesn’t mean they are happy. But it does mean they tend to be frugal, which is the common denominator of accumulating wealth. They understand instinctually that you can’t spend more than you receive if you are going to thrive and prosper financially. Living life on the edge or focusing on the welfare of others is instinctually foreign to them.

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On the other hand

Someone with a dominant social or sexual instinct may be living hand to mouth, but be blissfully happy doing so. What’s instinctually foreign to them is learning to manage money prudently and take care of themselves financially.

As Jonathan Clements recently wrote in his HumbleDollar blog, “Why is change so difficult? Improving behavior is toughest when it means bucking our hardwired instincts. Intellectually, we may know we should exercise more, lose weight and save more—and yet our instincts keep telling us to stay on the couch, eat Cheez Doodles and shop online.” That’s why more financial education or discipline isn’t enough to motivate most Americans toward finding financial wellness.

For those who don’t have self-preservation as the dominant instinct, the enormity of learning to practice more self-preserving financial habits can feel depressing and hopeless. Yet it is certainly possible. It just isn’t going to be easy.

Idea

One approach that may be helpful is to get assistance and support from others. Clements says he has come to believe the best thing to do is tell friends about your financial goals like saving money for a down payment on a home, paying off a debt, or increasing your retirement plan contributions. This can help motivate you to commit to following through.

Announcing an intention to friends with the hope that the shame of not following through will motivate you to create a new behavior may work for a few. Yet for most, it probably won’t help to change a hard-wired instinct.

Assessment

A better idea might be finding and reporting  to an accountability partner who would kindly, without scolding or shaming, help motivate you to establish a habit.

Even better may be engaging a financial therapist to help you with the hard work of cultivating new instinctual behaviors.

Conclusion

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“How to Think About Money”

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A Book Review

Rick Kahler MS CFPBy Rick Kahler CFP®

As the author of the Old Testament book the Song of Solomon penned many years ago, “There is nothing new under the sun.”

Humbling as it is, there is very little financial advice I’ve written about in this column for 25 years that is really proprietary. Many other personal financial advisors and authors intuitively embrace the same principles as I.

One of them is Jonathan Clements, a personal financial columnist for The Wall Street Journal since 1994. His philosophy sounds very similar to mine: invest heavily in index funds, tilt your portfolio in favor of stocks, diversify globally, and spend much less than you make.

Clements has a new book out, How to Think About Money, which is well worth reading

Here are some of the points he covers:

  1. Demographics Are Destiny. Over the past 50 years, the U.S. economy has grown roughly three percentage points a year faster than inflation. Those days are over. Because of a shrinking workforce, economic growth is likely to be slower. Stocks probably won’t match their strong historical performance, though they will likely still outpace the returns from bonds and cash investments.
  1. Start With Everything. Invest in a global market portfolio—the investable universe of stocks, bonds, and other investments owned collectively by all investors.
  1. Ponder Your Paycheck. Your most valuable asset is your income-earning ability. Design your financial planning around that income source, or the lack thereof. If you are employed, you may need disability and life insurance. You also need to invest heavily in stocks because you don’t need income from their portfolio. If you are retired, you probably don’t need disability or life insurance. You do need to hold more bonds and cash now that you draw from your portfolio for income.
  1. Stay Grounded. In late 2008 and early 2009, many investors inflicted huge financial damage on themselves by bailing out of stocks at deeply depressed prices. You must avoid that mistake in the future. Clements forecasts that stocks will give a long-term return of 6%. He says, “Imagine a line climbing steadily at 6% every year. In the short run, however, stock performance will be all over the map. If returns are above the 6%-a-year growth path, we should smile at our good fortune, but realize we’ll likely pay a price later, in the form of lower returns. When performance is below 6% a year, we may not smile as much, but we should take comfort in the notion that—at some point—stock performance will likely play catch-up.”
  1. Fix Your Future. Our savings rate collapsed over the past three decades. Most Americans can’t save more because they simply spend too much. Clements says you need to aim for spending no more than 50% of your pretax income on living expenses, which allows you to save more and build more financial security.
  1. Don’t Retire. Not only does an additional source of income stretch the longevity of your portfolio, but work can provide additional satisfaction and happiness.
  1. Dying Isn’t the Problem. The risk is living longer than you ever imagined and running out of money before you run out of life. Clemens suggests delaying Social Security until at least age 66 and perhaps to age 70 (which I agree with) and purchasing lifetime income annuities (which is an area of disagreement for me).
  1. Aim for Enough. The goal isn’t to die with the most toys, but to have enough money to lead the life you want.

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financial-planning

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Assessment

It may be nothing new, but it’s clear, sound, ageless advice. Even Solomon would probably agree.

Conclusion

Your thoughts and comments on this ME-P are appreciated. Feel free to review our top-left column, and top-right sidebar materials, links, URLs and related websites, too. Then, subscribe to the ME-P. It is fast, free and secure.

Speaker: If you need a moderator or speaker for an upcoming event, Dr. David E. Marcinko; MBA – Publisher-in-Chief of the Medical Executive-Post – is available for seminar or speaking engagements. Contact: MarcinkoAdvisors@msn.com

OUR OTHER PRINT BOOKS AND RELATED INFORMATION SOURCES:

Comprehensive Financial Planning Strategies for Doctors and Advisors: Best Practices from Leading Consultants and Certified Medical Planners™

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