Social Media in Health 2.0

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Emerging Collaborative Trends

[By Staff Reporters]

stk166326rkeAll readers of the ME-P are aware that social media is going to play a significant role in health 2.0 initiatives going forward.

Social Media Use Growing

According to Dan Bowman of FierceHealthIT, on April 3, 2009, whether we want it to happen or not, social media – much like mobile technology – is going to play a big role in the future of healthcare. From professional networks, to collaborative consumer media and doctor rating websites, healthcare professionals across the nation are jumping on the bandwagon. And, with the federal government pushing physicians’ offices to utilize electronic medical records, it is only a matter of time before healthcare make a concerted push into social media, as well.

Publishers and Editors

“As a medical, practice management and health economics writer for almost four decades, I appreciated how electronic connectivity and social media facilitates communication in a quick and effective manner, and allows broadcast to large groups of people”

Dr. David Edward Marcinko; MBA

[ME-P Publisher-in-Chief]

The Research

A Manhattan Research survey found that 60 million US healthcare consumers use social media to find healthcare information online. A similar survey found that 60 percent of physicians are interested in, or are already using physician social networks. That same study concluded that “physicians who are currently participating in online physician communities and social networks write a mean of 24 more prescriptions a week than” their more old-fashioned counterparts.

Assessment

Of course, more Rxs – or more medical care for that matter – is not a quality indicator at all. Nevertheless, social media is not to be taken lightly.

Link: http://www.fiercehealthit.com/tags/ozmosis?utm_medium=nl&utm_source=internal&cmp-id=EMC-NL-FHI&dest=FHI

Conclusion

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Speaker: If you need a moderator or speaker for an upcoming event, Dr. David E. Marcinko; MBA – Publisher-in-Chief of the Medical Executive-Post – is available for seminar or speaking engagements. Contact: MarcinkoAdvisors@msn.com

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The “Health-Cloud” Defined

What it is – But not how it works!

By Dr. David Edward Marcinko; MBA, CMP™

[Editor-in-Chief]

As commentators, IT pundits, health economists, journalists and so-called experts, we all know that any market is immature when an industry can’t agree on a definition or term-of-art.

Of course, that’s why we just released the Dictionary of Health Information Technology and Security, and several other related works like: Dictionary of Health Insurance and Managed Care – and – Dictionary of Health Economics and Finance.

Of Doctors and Confused Customers and Vendors

The lexicon problem is exacerbated in healthcare IT however, as customers, er-a doctors and medical professionals, still don’t understand what the “computing cloud” or “grid” actually is. This is no doubt important with the recent – and older – governmental pushes toward eHRs, as well as economic bonuses [Medicare 5.1%] for implementation of same.

And, eHR vendors compound the obfuscation when they themselves use the term to describe just about any product they can sell that can be delivered from, or touching a data center. The word “health-cloud” clutters the definitional standardization scene much as the terms “HIPAA”, “HL-7”, and “compliance” did back-in-the day. So, after editing three dictionaries – with a fourth in progress – here goes our modified definition of the “health cloud” with cudos from non-physician colleague Rob Preston of Information Week.

Health-Cloud Defined

The “health-cloud” or “health-cloud computing” refers to:

a highly scaleable health information technology source – hardware, software, CPUs, and storage capacity –  that is housed outside of medical data centers, and available on-demand by doctors, patients, payers, government and employers over the Internet, and whose secure variable usage is measured and invoiced incrementally.

Private health clouds mimic those characteristics inside health entity firewalls, but lack the economies-of-scale found in public health clouds.

Assessment

Now that a workable definition has been proposed and we have some definitional clarity, bring on the eHR products and HIT services that physicians can use.

Conclusion

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Link: http://feeds.feedburner.com/HealthcareFinancialsthePostForcxos

Speaker: If you need a moderator or speaker for an upcoming event, Dr. David E. Marcinko; MBA – Publisher-in-Chief of the Medical Executive-Post – is available for seminar or speaking engagements. Contact: MarcinkoAdvisors@msn.com

Our Other Print Books and Related Information Sources:

Health Dictionary Series: http://www.springerpub.com/Search/marcinko

Practice Management: http://www.springerpub.com/product/9780826105752

Physician Financial Planning: http://www.jbpub.com/catalog/0763745790

Medical Risk Management: http://www.jbpub.com/catalog/9780763733421

Hospitals: http://www.crcpress.com/product/isbn/9781439879900

Physician Advisors: www.CertifiedMedicalPlanner.org

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