Social Media in Health 2.0

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Emerging Collaborative Trends

[By Staff Reporters]

stk166326rkeAll readers of the ME-P are aware that social media is going to play a significant role in health 2.0 initiatives going forward.

Social Media Use Growing

According to Dan Bowman of FierceHealthIT, on April 3, 2009, whether we want it to happen or not, social media – much like mobile technology – is going to play a big role in the future of healthcare. From professional networks, to collaborative consumer media and doctor rating websites, healthcare professionals across the nation are jumping on the bandwagon. And, with the federal government pushing physicians’ offices to utilize electronic medical records, it is only a matter of time before healthcare make a concerted push into social media, as well.

Publishers and Editors

“As a medical, practice management and health economics writer for almost four decades, I appreciated how electronic connectivity and social media facilitates communication in a quick and effective manner, and allows broadcast to large groups of people”

Dr. David Edward Marcinko; MBA

[ME-P Publisher-in-Chief]

The Research

A Manhattan Research survey found that 60 million US healthcare consumers use social media to find healthcare information online. A similar survey found that 60 percent of physicians are interested in, or are already using physician social networks. That same study concluded that “physicians who are currently participating in online physician communities and social networks write a mean of 24 more prescriptions a week than” their more old-fashioned counterparts.


Of course, more Rxs – or more medical care for that matter – is not a quality indicator at all. Nevertheless, social media is not to be taken lightly.



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Speaker: If you need a moderator or speaker for an upcoming event, Dr. David E. Marcinko; MBA – Publisher-in-Chief of the Medical Executive-Post – is available for seminar or speaking engagements. Contact:


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7 Responses

  1. Here is the comment from yesterday that caused Randy Duermyer to reconsider our brief relationship on his blog. I don’t blame him for distancing himself from me. If it was a critical part of my Internet job to get along with everyone, I’d simply be forced to do the same thing. The poor slob.


    SEO and SEM are clearly popular topics with your readers, Randy. That is understandable because many work from home on the Internet, and online reputations are serious business.

    Search engine tools interest me as well, but on a wide-eyed and fascinated amateur level. A related topic that I find even more exciting is the struggle of businesses to protect one’s brand from angry and irate customers’ Internet comments. Christine from Dallas is a representative of LinkWorth – an Internet marketing firm with a really nice Website design. She and I met recently on Twitter. When I asked what her company could do to defend against bad PR, she says that LinkWorth offers what they call “reputation management,” and its purpose is to keep unflattering comments off of a business’ first page.

    At the moment, I am waiting on Christine to email me some information about the fees LinkWorth charges to help their customers dodge consumer accountability. My question is, are their defenses good enough to protect LinkWorth from my skills in what I call unprofessional and unconventional PR warfare.

    That’s right, I’m announcing on your blog a real-time ambush of a very busy PR consultant who works for LinkWorth – whose advertised marketing strengths are “Link Building, SEO, SEM and web content development.” And for those just joining, it appears that today, Christine unwittingly took the bait, and like an oblivious, happy-go-lucky fish, she has not yet discovered the hook, as far as I can tell.

    What alerted me to her lack of attention was that she obviously missed what posted on Twitter (but did not send to her) – openly challenging her SEO skills in a tug-of-war for Allscripts CEO Glen Tullman’s reputation. My caustic comment to Tullman titled “Glen Tullman, CEO of Allscripts disappoints D. Kellus Pruitt DDS” keeps coming back to his first page in spite of the skills and determination of the best SEO team Allscripts can buy for Tullman. He flat cannot be protected from my superior reputation management skills. That is why I don’t think Christine and LinkWorth have a chance.

    Who knows, it could even be this comment on Randy’s Home Business Blog that becomes LinkWorth’s number 1 hit soon. It all depends on how often sports fans click on the piece.

    Naturally, Christine can be forgiven for not paying attention, so I’m not going to post her last name. After all, she has hundreds of followers, and she follows hundreds of others, so she has a lot to think about. On the other hand, I only follow 11, and am now down to 40 who still admit that they follow me. One can see that Christine is simply too busy to get to know whom she is talking to – much less realize she has already been had.

    There is a very modern PR lesson to be learned from this amateur by those in your audience who carelessly tweet out of control using their business name. If such vulnerability is spotted by someone ornery, it can mean just one thing – It’s Showtime!

    D. Kellus Pruitt; DDS


  2. Dark Side of Social Media and Health 2.0

    Medical students cross Facebook ethical line:



  3. Darrell and Kathy,

    Did you know that Paul Levy is the President and CEO of Beth Israel Deconess Medical Center in Boston? He blogs about his experiences at Running a Hospital. This post is on social media and censorship.



  4. Beware of Facebook Flirting Doctors
    Medical colleagues … just say NO to “friending” patients.


  5. Healthcare Uses of Social Media

    Created by: Phil Baumann RN



  6. 3 Trends in Physician Online Activity

    Manhattan Research’s “Taking the Pulse U.S. 2012” survey of 3,015 physicians in 25 specialties didn’t ask only about tablet computing use. Among other conclusions:

    • Physicians with three screens (tablets, smartphones and desktops/laptops) spend more time online on each device and go online more often during the workday than physicians with one or two screens.

    • Adoption of physician-only social networks remained flat from 2011 to 2012. Physicians reach out more frequently to and are more influenced by colleagues they formed relationships with at school or at work than peers they first connected with online.

    • More than two-thirds of physicians use video to learn and keep up-to-date with clinical information.

    Source: “Taking the Pulse U.S. 2012,” Manhattan Research via AMNews


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