GOOGLE’S Ad-Tech Monopoly

By Staff Reporters

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The DOJ wants Google to break up its advertising empire

Following a federal court’s ruling that Google operates an illegal ad-tech monopoly, the Justice Department requested that the company be forced to sell two major products—its Ad Exchange and a management platform—as an appropriate remedy.

Google, unsurprisingly, asked the judge for a less drastic remedy that would see the company make certain changes to its practices without having to break up its ad business. The judge won’t rule until the remedies trial starts in September.

Until then, Google has another thing to dread:

The government also wants the tech giant to sell Chrome to remedy its other monopoly (in search).

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