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By Staff Reporters
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Complimentary Glow Effect is when something looks better simply because it’s next to something else that’s attractive. It’s like standing next to a supermodel to get a boost to your own appearance.
Marketers use this all the time by pairing products with glamorous images to make them more appealing. It’s a visual trick that our brains fall for every time.
So, according to colleague Dan Ariely PhD, the next time you’re tempted by a shiny new gadget, remember: it might just be basking in the complimentary glow of clever marketing.
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Filed under: Ethics, Events-Planner, Glossary Terms, Marketing & Advertising, mental health | Tagged: attractive, complimentary glow effect, Dan Ariely PhD, glow effect, marketing, mental health |
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