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Why we remember more by reading – especially print – than from audio or video
By Naomi S. Baron
PREMISE: Recently, several readers of this Medical Executive-Post have asked why we have not embraced vlogging, podcasting and / or videos even more on our growing platform?
Professor Naomi S. Baron [unrelated] explains most eloquently.
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EDITOR’S NOTE: Dr. Naomi S. Baron does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond academic appointment. She is a Professor of Linguistics Emerita, at American University.
–Dr. David E. Marcinko MBA CMP®
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Filed under: Experts Invited, iMBA, Inc., Marketing & Advertising, MAST-HEAD, Media Mentions and PR, Videos | Tagged: blogging, Naomi S. Baron, PodCast, print reading, vlogging, we remember less from audio or video, we remember more by reading print – than from audio or video, webcast |
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