How We Use the ME-P to Market and Reach Our Target Audience

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A Marathon –  Not a Sprint

By Dr. David Edward Marcinko MBA CMP™


I am a runner on LSD. I have been running long, slow, distances for more than three decades. And, this is our advertising philosophy at the ME-P. Say What?

Goals and Objectives

The goal is simple enough to state, but reaching it is a challenge. The ever-rising expectations of social media, e-connectivity and Internet users require us to make constant improvements to the ME-P so that our visitor’s experience is relevant, meaningful and worthy of recommending to others.

Going Viral

For example, the humorous “viral videos” that often appear on YouTube, and elsewhere, may get forwarded in emails and generate millions of viewers for a few days, but then drop out of sight quickly. This is not an ME-P goal for our staff, expert contributors, and informed readers and subscribers. Such a “spike and drop” phenomenon is interesting, of course, but it is not our focus.

So, much like my LSD metaphor, we favor LSD … and are on cognitive steroids, of sorts.

The ME-P Way

Instead, at the ME-P, we post short and long topical essays, comments, graphics, videos and other website URLs with a much different goal in mind. What is it? To market to our niche audience, and obtain higher search engine rankings over the long term, in our areas of expertise and on a continuing basis. Sound like a long term stock-market investor, or LSD runner? You bet!


We trust all ME-P readers, subscribers, advertisers and visitors agree.


And so, your thoughts and comments on this ME-P are appreciated. Feel free to review our top-left column, and top-right sidebar materials, links, URLs and related websites, too. Then, subscribe to the ME-P. It is fast, free and secure.


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One Response

  1. A Leading Source for B2B Financial Services, Medical Management and Healthcare Advertising

    The Medical Executive-Post network is one of the largest B2B healthcare networks in the world and a great resource for advertisers seeking to super-charge their medical marketing, financial services and related medical management media campaigns.

    We deliver quality healthcare, medical management and financial advisory information to our readers by covering the most important topics in the industry so that they can stay at the top of their professions. Such a large and loyal subscriber base benefits our readers in two ways:

    1. It motivates us to only produce and share the best content. We know how important it is to our readers that they be presented with reputable and high-quality news, insights, and updates in the field of healthcare, financial planning and medical management consulting, and we are focused on bringing them the information that can keep them on the cutting edge of the expanding industry.

    2. It provides our readers with an incredible opportunity to support their financial planning, healthcare administration and medical sales and marketing efforts. We have proven B2B advertising, financial advisory and healthcare marketing strategies in place that allow us to promote your practice, business, firm or personal brand and its services – all while providing you with a high ROI.

    Creating an effective and targeted B2B financial services, medical consulting and healthcare advertising campaign is tough, but by making your brand, logo, and message visible to the audience you most want to connect with the ME-P, you can feel confident that your investment will be put to good use.

    If you are looking to connect with thousands of decision makers and executives within the financial services and healthcare industry, let us help you. Whether you are looking to increase prospects, clients or sales; place your ads where they are visible to your target audience, drive traffic to your firm or websites, or anything in between. We have several options available to help you reach your goals.

    Generate new business by promoting your industry knowledge, products and services online to ME-P readers and all those partnering with us.

    For more information about creating a powerful B2B healthcare advertising campaign on the ME-P, please contact:

    Ann Miller RN MHA


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