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More On Social Media in Healthcare

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Blurring Personal and Professional Lives

Social media is becoming increasingly more prevalent within the healthcare industry.

But, with more hospitals and doctors joining social-media platforms on a consistent basis, it begs the question of “helpful or harmful”?


One thing is certain: clear parameters must be established, so professional and personal lines don’t become blurred.

Source: powerdms.com


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8 Responses

  1. About Health Tap
    [A New Mobile Social Network for Doctors and Patients]

    Trusted, engaging mobile and web apps that help you connect with the best health information and care.

    At the company’s Web site, users post questions and doctors post brief answers. The service is free, and the doctors aren’t paid. Instead, they engage in game like competitions, earning points and climbing numbered levels. They can also receive nonmonetary awards — many of them whimsically named, like the “It’s Not Brain Surgery” prize, earned for answering 21 questions at the site.


    Hope R. Hetico RN MHA


  2. Docs and Hospitals Need to Make Their Websites More Patient-Friendly

    If physicians are planning to launch a new website or revamp an old one, a study says they’re better off not looking at other medical sites for inspiration — especially on how to write or present their content. Why?

    A new study in the January/February issue of the Journal of Healthcare Management looked at what makes an effective website and measured how some of the nation’s hospitals and health systems are doing.




  3. Medical Boards Discipline Physicians for Online Behavior

    Most medical licensing boards have received at least one complaint about unprofessional online behavior by physicians, and many of these complaints resulted in serious disciplinary actions, including license revocation, according to a research letter published in the March 21 issue of JAMA.

    The most common complaints reported include inappropriate communication with a patient, such as sexual misconduct, which was reported to 33 (69%) of 48 boards (95% CI, 58%-80%); inappropriate practice, such as Internet prescribing without an established clinical relationship, reported to 30 (63%) of 48 boards (95% CI, 52%-74%); and online misrepresentation of credentials, reported to 29 (60%) of 48 boards (95% CI, 48%-72%). Thirty-one boards indicated that reports were made by patients or their families (31/48; 65%), and 24 (50%) of 48 boards said other physicians made the complaint.

    Source: Jenni Laidman, Medscape Family Medicine [3/20/12]


  4. Boards Discipline Docs for Online Behavior

    Did you know that most medical licensing boards have received at least 1 complaint about unprofessional online behavior by physicians, and many of these complaints resulted in serious disciplinary actions, including license revocation, according to a research letter published in the March 21st 2012 issue of JAMA?



  5. Why social media, healthcare STILL don’t mix

    Family physician Dike Drummond is not a fan of social media in healthcare, at least when it comes to busy physicians trying to cram just one more process into their schedules.

    In a recent blog post by Drummond picked up by KevinMD.com, he says social media not only offers zero return on investment, but it also only will serve to eventually cause further burn out.




  6. More Healthcare Employers Finding Reasons Not to Hire Candidates on Social Media

    While your social media profile can be a great asset in your job search, a new CareerBuilder study shows it can also end up costing you the job.

    More than two in five (43 percent) healthcare hiring managers who currently research candidates via social media said they have found information that has caused them not to hire a candidate, up 5 percentage points from last year.

    The nationwide survey, which was conducted online by Harris Interactive© on behalf of CareerBuilder from February 11 to March 6, 20l3, and included more than 200 healthcare hiring managers and human resource professionals, found that more than three in ten health care employers (33 percent) use social networking sites to research job candidates, up from 28 percent last year.

    Source: CareerBuilder.com [6/26/13]


  7. Top 10 Most Social Media Friendly Hospitals for 2013

    1. Mayo Clinic – Rochester, MN
    2. Cleveland Clinic – Cleveland, OH
    3. University of Texas M.D. Anderson Cancer Center – Houston, TX
    4. Mount Sinai Medical Center – New York, NY
    5. University of Michigan Hospitals and Health Centers – Ann Arbor, MI
    6. Dana-Farber Cancer Institute – Boston, MA
    7. City of Hope – Duarte, CA
    8. Oregon Health and Science University – Portland, OR
    9. University of Wisconsin Hospital and Clinics – Madison, WI
    10. Brigham and Women’s Hospital – Boston, MA

    Source: MHA Degree


  8. 58% of healthcare CEOs say social media users are influencing their business

    According to a survey by PwC:

    • 24% healthcare CEOs post about their health experiences or updates.
    • 27% comment about their health experiences or updates.
    • 16% post reviews of medications or treatments or doctors or health insurers.
    • 16% share health-related videos or images.
    • 18% trace and share their health symptoms or behavior.
    • 20% join a health-related cause.
    • 28% support a health-related cause.

    Note: HRI surveyed 1060 consumers; selected demographics may result in smaller sample sizes.

    Source: PwC HRI Social Media Consumer Survey


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