Important Information for Medical and Financial Services Professionals
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Filed under: Information Technology, Practice Management | Tagged: Cost of Social Media |
Social Networks and the ADA
Social networking continues to confound ADA leadership
Over two years ago, the American Dental Association opened a Facebook that has attracted 12,499 fans. However, even with such consumer interest in the widely-respected professional organization, leadership has still not opened the ADA Facebook Wall for exchange of ideas in either direction. Only the increasing number of disappointed fans is updated…. 12,500.
https://www.facebook.com/pages/American-Dental-Association/32252997166?ref=ts
While almost everyone uses their Twitter profiles to share themselves with others , the ADA’s profile reads: “Due to the volume of requests, the ADA cannot respond via Twitter.”
http://twitter.com/#!/ADANews
And finally: While ADA officials simply ignore thousands of ADA Facebook fans, and plead that the “volume of requests” on Twitter is too great to manage, the President of the ADA opened a Facebook account two months ago. So far, Dr. Raymond Gist has 6 fans, 5 comments and no responses.
https://www.facebook.com/pages/Raymond-F-Gist/165275266868843
This is nonsense, ADA.
“Companies can now communicate with their markets directly. If they blow it, it could be their last chance.” Thesis 19, “The Cluetrain Manifesto.”
D. Kellus Pruitt DDS
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Doctors Slow on the SM Uptake
Hospitals, doctors, nurses and patients would seem like naturals for social media [SM].
But, they have been slow to take advantage of it because of well-founded fears of violating patient-privacy laws.
http://thehealthcareblog.com/blog/2011/07/12/the-social-media-doctor-is-in/
William
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Why Financial Services Must Figure Out How To Allow Social Media – And Fast
The explosion of social media as a means of communication has been stunning. And while those in professional services are just trying to keep up with the change, today’s younger generation (and frankly, more “older” people that you might suspect) has already fully embraced the change.
What this means, though, is that social media is not just about some new way to do marketing and develop new clients. Instead, it means that financial services needs to figure out how to handle social media – and fast – to even remain relevant and appealing to the future generation of financial planners themselves
http://www.kitces.com/blog/archives/170-Why-Financial-Services-MUST-Figure-Out-How-To-Allow-Social-Media-And-Fast.html
Kevin
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Nearly All U.S. Doctors are Now on Social Media
The number of physicians using sites such as Facebook and Twitter has grown so quickly that Gabriel Bosslet, MD realized the moment his study on physician social media use appeared in June that it already was out of date. The data, collected by Dr. Bosslet between February and May 2010 and posted more than a year later on the Journal of General Internal Medicine site, found that 41.6% of doctors use social media sites.
However, between April and May 2011, research and consulting firm Frost & Sullivan found that 84% of doctors use social media for personal purposes. Then in August, nearly 90% of physicians reported that they used at least one social media site personally, according to a survey by the online physician learning collaborative QuantiaMD.
By those numbers, physicians are well ahead of the general adult population — 65% of the general public use social media, according to a study published in August by the Pew Internet & American Life Project.
Source: Pamela Lewis Dolan, AMNews [9/26/11]
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