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Book Review and Order Placement
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“Live” Website Community
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About the Editor-in-Chief
Dr. David Edward Marcinko, a former residency director, department chairman, and hospital vice-president in Atlanta GA, retired from clinical practice at the age of 45 after selling his Ambulatory Surgery Center to a public company. As a fellow and board certified surgeon, he authored more than two dozen medical and business textbooks in three languages, teaching and operating in the EuroZone, co-founding a pre-IPO PPMC, and forming a series of successful internet ventures while still maintaining a 60 hour work week.
His companies have created dozens of cognitive products in the last few years that maintain a comfortable lifestyle that started from his home office after retirement. Dr. Marcinko picked up an MBA degree, became a certified financial planner and insurance agent, and developed a cult following thru collaborative on-ground and online education for physicians, financial advisors and management consultants. A social media pioneer and publisher, this Medical Executive-Post is an influential syndicated blog with thousands of content contributions from nationally know experts.
Dr. Marcinko is a highly sought after futurist and speaker in the areas of health economics, financial planning, medical practice management and related entrepreneurial e-insights for intersecting sectors in the healthcare industrial complex.
Edited with Professor Hope Rachel Hetico of the Institute of Medical Business Advisors [iMBA] Inc www.MedicalBusinessAdvisors.com
Financial Planning and Risk Management Handbooks for Doctors
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Filed under: Book Reviews, Career Development, iMBA, Inc., Practice Management, Recommended Books | Tagged: Business of Medical Practice, david marcinko, hope hetico, www.BusinessofMedicalPractice.com |
The Leading Business Education Network for Doctors, Financial Advisors and Health Industry Consultants 
ABOUT THIS EDTION
The first theme for this third edition of The BUSINESS OF MEDICAL PRACTICE [Transformational Health 2.0 Skills for Doctors] is collaboration. In fact, we believe that – regardless of medical specialty or degree designation – if you do not structurally and virtually collaborate in the coming health 2.0 tidal wave, you will not survive as a healthcare entity!
But, you may ask with whom do I collaborate? The answer is short; everyone. You must collaborate with your patients and the public; your employers and benefits managers, your vendors and managed care extenders; your payers and health insurance companies; your local, state, and regional medical societies and government; as well as your colleagues and medical competitors. And, you must collaborate with all divergent stakeholders of the healthcare industrial complex; and seek to unite them all. If you do not, you may even experience something far worse than the demise of your medical practice. You may lose your livelihood, self esteem, and personal lifestyle through the resulting lost autonomy or business dissolution. Whether you want this to happen or not, collaboration is going to play a vital role in the future of medicine and healthcare.
The second theme suggests how the Internet enables people to collaborate and have human conversations with the potential to radically transform traditional business practices, empowered by the social media and mobile technology of today’s youth. As noted in the book, The Cluetrain Manifesto, authors Rick Levine, Christopher Locke, Doc Searls and David Weinberger said “all conversations are markets.” But, medical professionals across the nation are still not all jumping on the internet bandwagon. Mature doctors, with their wealth of experience and clinical heuristics, are retiring early. Mid-life practitioners are dazed and confused. Fortunately, the current generation is embracing change – with its new wave ideas and unique business models – with confidence, fly and élan. Moreover, with the federal government pushing physicians to utilize electronic medical records, it is only a matter of time before medicine makes a successful push into Health 2.0 and beyond to related internet initiatives
The final theme of our book is that medical practices must not only recognize the above trends, but also execute them in order to be successful. For example, enterprising healthcare providers have already deployed sophisticated health 2.0 media strategies to extend their brand around the world. The Mayo Clinic maintains several blogs, a Facebook page, a library of YouTube videos and a Twitter account. And, within months after Alan Copperman, the vice chairman of obstetrics and reproductive science at Mount Sinai launched YouTube videos on in-vitro fertilization, 100,000 people had viewed them. Some physicians also leverage social media to help their patients’ access illness support networks [a previously difficult undertaking for homebound or geographically isolated patients] or those with rare diseases. The result is that a short doctor visit can turn into an ongoing dialogue executed through a continuous flow of relevant information.
And so, we present these uniting themes in an easy to understand manner with sample problems and scenarios, fundamental theory and illustrative case models; while concluding with transformers that mitigate strife using better [not best] evolving business practices. Needless to say, such transformations should not be taken lightly by any medical practitioner, clinic or healthcare organization.
We trust The BUSINESS OF MEDICAL PRACTICE [Transformational Health 2.0 Skills for Doctors] will lead the way to future practice success. And, for those interested in learning more, please read on, and join the continuous “live” conversations at: http://www.BusinessofMedicalPractice.com
More info: http://www.springerpub.com/product/9780826105752
“Live” Website: http://www.BusinessofMedicalPractice.com
Ann Miller RN MHA
[Executive-Director]
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More About this Book
* Do you want to work less and make more money?
* Are you working to pay your employees?
* Is your medical practice out of control?
* Have you missed a paycheck?
* Are you tired of working long hours?
* Are you tired of your practice losing money?
* Have you lost your passion for medicine?
* Do you feel trapped by your practice?
* Have you thought about closing or selling your practice?
* Are you worried about retirement?
* Do you want more personal free time?
* Do you want financial freedom?
* Do you want to change how you practice medicine?
If you answered yes to any of these questions, this textbook and our consulting firm http://www.MedicalBusinessAdvisors.com can help. We help physicians regain their passion and excitement for medicine while increasing the financial return of their practice. Stop losing money by making bad business decisions. Let us take the worry out of managing a medical practice
We teach physicians how to gain control of their practice while increasing their financial bottom line; management consultants and financial advisors, too: http://www.CertifiedMedicalPlanner.com
Learn how to work smart and not hard.
Contact us today!
http://www.BusinessofMedicalPractice.com
MarcinkoAdvisors@msn.com
770.448.0769
Atlanta, GA
Mackenzie H. Marcinko
[Project Manager and Webmaster]
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Book Review
In the past, only major practices and hospitals could afford expensive management consulting and technology offered by the big accounting firms. Dr. Marcinko’s book extends high-quality advice equally well to both large and small doctor practices. Together with a new generation of billing companies, e.g., Affinity Billing or Billing Precision, that leverage new technologies, his book is an indispensable tool for today’s smaller practices.
Doctors running their own practices will find Dr. Marcinko’s advice extremely useful because of his pragmatic approach to the complicated subject of practice profitability. Medical practice is a business and doctors need to make strategic decisions about adding equipment, hiring other doctors, addressing specific kinds of patients, selection of referrals, marketing, etc. Dr. Marcinko’s book teaches doctors how to use quantitative data to make such decisions.
One major theme is the need for gathering centralized practice management information, which makes the business case for adopting robust technology platforms. Ideally, technology platforms should combine front office and back office information systems, providing physicians with the strategic practice management information they need, and of course, be affordable.
The book has ambitious scope: business plan, practice valuation, ROI, coding, billing, econometrics, cash flow analysis, compliance, technology, and various legal aspects. But Dr. Marcinko and an exceptional array of contributing experts do a remarkable job of exploring each topic with sufficient detail and meaningful examples. In summary, a doctor building a profitable medical practice must read this book and return to it often for reference.
Source: Yuval Lirov
[New Jersey]
Medical Billing Networks and Processes
Profitable and Compliant Revenue Cycle Management in the Internet Age
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