Personal DNA Analysis and Reporting
[By Staff Reporters]
Ever wondered why you were left-handed and your sibling or parent wasn’t?
A not-so-new new company, 23andMe, provides an analysis of DNA, where you can learn more about yourself, your immediate family and even your ancestry.
Target Markets
Those who would be especially interested in this personal genome service include:
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Health Conscious Consumers
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Medical Professionals
Methodology
Customers [sic patients] submit a small saliva sample that is processed using a proprietary custom DNA chip. The resulting data is then presented on a secure website using interactive tools that offer information about ancestry, inherited traits and disease risk.
Board of Directors
This is no lightweight company. It technology founders include:
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Linda Avey
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Anne Wojcicki
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Esther Dyson
While its’ medical advisors are:
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Uta Francke; MD [Professor of Genetics and Pediatrics, Stanford University].
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Itsik Pe’er; PhD [Assistant Professor of Computer Science, Columbia University].
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Peter A. Underhill; PhD [Senior Research Scientist, Stanford University].
Assessment
You can also better understand your genetic tendencies for things like obesity or health issues.
There is even an interactive blog: http://spittoon.23andme.com
Users can find other members with similar genetic makeup and start discussions. And, it is $999 to order a kit for the DNA test.
Conclusion
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Filed under: Drugs and Pharma, Information Technology, Media Mentions and PR, Research & Development | Tagged: DNA, genome | 12 Comments »















