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What it is – What are it’s Goals

[By DeeVee Devarakonda, MBA]

Patient or [Customer Relationship Management] can help healthcare organizations and medical practices achieve their business objectives while addressing today’s increasing competitive challenges.

Conflicted Meanings

In the last few years P-CRM came to mean different things to different people. First CRM, and then P-CRM, became a general buzzword, which often meant an expensive initiative that costs thousands of dollars, with not so great, to non-existent-results. Not true!

Due to various reasons including lack of clarity around business, doctor vision, inadequate requirements gathering, inappropriate software, vendor selections, messy and expensive implementations, P-CRM acquired a negative image which need not have been the case; especially for the intimate relationships needed in the healthcare space.

A Business Philosophy

P-CRM is a medical business philosophy. It is a cultural mind set that healthcare organizations need to cultivate in order to design, develop and operate organizations around patients in a way that is mutually beneficial. This is the mindset needed for healthcare organizations today. It is as true for a two-employee privately held healthcare clinic or medical practice; as it is for a mega medial corporation spanning several states with multiple services and product lines.

P-CRM Goals

P-CRM allows you to:

• Develop single and consistent view of your patients
• Find and keep your best patients
• Improve patient satisfaction and retention
• Gain competitive advantage
• Develop long lasting and profitable relationships with your patients
• Improve sales and marketing effectiveness
• Improve your downstream business operations and quality
• Augment ROI

Assessment

P-CRM efficiently helps healthcare organizations differentiate themselves from their competitors through superior patient relationships and streamlined business operations with all stakeholders – patients, suppliers and partners. So, what is your P-CRM strategy and how have you implemented it?

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OUR OTHER PRINT BOOKS AND RELATED INFORMATION SOURCES:

• PRACTICES: www.BusinessofMedicalPractice.com
• HOSPITALS: http://www.crcpress.com/product/isbn/9781466558731
• CLINICS: http://www.crcpress.com/product/isbn/9781439879900
• ADVISORS: www.CertifiedMedicalPlanner.org
• FINANCE: Financial Planning for Physicians and Advisors
• INSURANCE: Risk Management and Insurance Strategies for Physicians and Advisors
• Dictionary of Health Economics and Finance
• Dictionary of Health Information Technology and Security
• Dictionary of Health Insurance and Managed Care

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