Chief Marketing Officer

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About the Medical Executive-Post Weblog

Since inception, The Executive Post at HealthcareFinancials.com [Medical Executive Post] and our sponsoring parent and professional consulting firm www.MedicalBusinessAdvisors.com, has acquired the reputation as one of the most independent and respected voices in the healthcare industrial complex and medical business industry.

And, while we have been praised as well as lambasted; we are never banal and are always pertinent, controversial, cutting-edge and physician compliant. Our related textbooks, CDs, paperbacks and best-selling dictionaries are among the most widely read publications in the field. And, our emerging online health administration professional educational program for physician focused financial advisors and medical business consultants is also growing www.CertifiedMedicalPlanner.org  

Of course, our quarterly print guide companion; Healthcare Organizations [Financial Management Strategies] is a premium 1,200 pages, two volume periodical, that keeps CEOs, CFOs, CXOs, physicians, nurse-leaders and healthcare executive subscribers abreast of the latest institutional health economics, managerial and business developments. It is known as the imperative survival guide in the current era of hospital reform.

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Chief Marketing Officer [CMO] Opportunity  

The CMO will direct all marketing and advertising efforts of the Executive Post at HealthcareFinancials.com and its related communication forums. 

The ideal candidate will have a Marketing / Advertising and English / Journalism background with proven record of performance from the print and dot-com era. However, students and interns of the rich new media communications era are also encouraged to apply. Duties include, but are not limited to the following: 

  • Recruit licensed, degreed and related business, IT, management, economics, financial and healthcare professionals and executives to post, comment, mentor and opine in all subject matter forums
  • Recruit visitors, subscribers, colleagues to post comments in all subject forums
  • Grow our electronic syndicated feed network
  • Recruit personal interviews and professional essays from industry pundits, thought-leaders and other movers-shakers
  • Ideate, develop and launch new blog features and forums that increase visibility, connectivity and professional socialization
  • Develop special projects in a matrix type environment
  • Promote the Executive Post to the nation’s hospitals, clinics and medical offices; physicians, dentists, healthcare practitioners and nurses; healthcare executives, managers and administrators; financial advisors, accountants, attorneys, HIT gurus and all business management consultants working in the healthcare space on a very limited budget.
  • Create marketing buzz, PR and enthusiasm for related hardcover texts, soft cover books and dictionaries, and especially our premium quarterly subscription institutional print-guide Hospitals and Healthcare Organizations [Financial Management Strategies].
  • Craft and executive an electronic marketing plan with new channels of distribution
  • Work virtually at home, school, own office or elsewhere with little supervision

As CMO, you will also oversee the weblog and participate in iMBA’s www.MedicalBusinessAdvisors.com marketing activities; including marketing plans and communications, product marketing, market research, advertising, and public relations. You will establish company-wide marketing plans to attain corporate sales and profitability goals. You will evaluates the effectiveness of marketing programs and initiatives across all of iMBA’s product areas and develop business plans to expand business and keep products in a leadership role.

Reporting directly to the CEO, you will be a key contributor to the leadership and management team of the corporation. Specific start-up experience will be regarded as a definite plus. 

As an emerging e-enterprise, we offer no compensation or benefits program. You work as a 100% commission-based Independent Contractor [IC], anytime and anywhere. But, we do offer exposure, experience and opportunities to launch your professional marketing career, or extend an existing or former one [EOE]. Please contact us today with cover letter and resume!  

Edward: 770.448.0769 (vm) 775.361.8831 (fax)

MarcinkoAdvisors@msn.com

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