Support our online development, and advance our onground research initiatives in free market economics, as we seek to showcase the brightest Next-Gen minds.
THE ME-P DISCLAIMER: Posts, comments and opinions do not necessarily represent iMBA, Inc., but become our property after submission. Copyright © 2006 to-date. iMBA, Inc allows colleges, universities, medical and financial professionals and related clinics, hospitals and non-profit healthcare organizations to distribute our proprietary essays, photos, videos, audios and other documents; etc. However, please review copyright and usage information for each individual asset before submission to us, and/or placement on your publication or web site. Attestation references, citations and/or back-links are required. All other assets are property of the individual copyright holder.
By Staff Reporters
***
***
According to colleague Dan Ariely PhD, Pre-Procurement Ownership is when you start to feel ownership over something before you actually have it. It’s like mentally moving into a house or car before you’ve signed the papers and moved in or driven away
This psychological quirk makes us more likely to commit to purchases because we’ve already imagined them as ours. Marketers exploit this by encouraging us to “try before you buy.”
So, next time you’re trying on a new men’s suit or woman’s skirt, be aware: your brain might already be claiming ownership.
COMMENTS APPRECIATED
Thank You
***
***
Share this:
Filed under: Career Development, Ethics, Experts Invited, Glossary Terms, Marketing & Advertising, Risk Management | Tagged: biase, Dan Ariely PhD, pre purchase ownership, pre-procurement, pre-purchase, psychology, Risk Management | Leave a comment »
The Leading Business Education Network for Doctors, Financial Advisors and Health Industry Consultants 